• Title/Summary/Keyword: Perception type

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Study compares to recognize the relationship of advertising ethics and promote consumerism: Focus on the cognition between South Korea and China consumer (광고윤리의식과 소비주의촉진인식 관계성 비교: 한중소비자의 인식을 중심으로)

  • Yu, Seung Yeob;Kim, Koosung
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.85-93
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    • 2013
  • This study were investigated in Korean and Chinese consumers' awareness about the controversial ads expressions. Any ethical evaluation and consumers about the issue of the type of ad that is examined, and also the difference between Korea and China, the consumer perception of advertising ethics evaluation is confirmed. Korean and Chinese consumers consumerism to promote awareness and relevance is analyzed. Firstly, the negative role of advertising in terms of positive perceptions of Chinese consumers significantly higher. The other hand, recognize the positive role in the Korean consumer awareness was high. Second, the Korean consumer advertising that targets children positive response compared to Chinese consumers higher. Third, Sexual Appeal for Chinese consumers think that is very generous compared to Korean consumers were Fourth, Korea and China consumers about tobacco advertising for all tobacco advertising was negative ethical perception. Fifth, obnoxious ad, ads, such as racial discrimination and acts for all bilateral consumers very negative comments were, for the spread of AIDS, bilateral consumers allow condom ads for all the positive responses demonstrated. The results of this study advance into China and the Korean company's executives and advertising agency advertising practitioners to formulate a strategy to accommodate an effective message.

Analysis of the Internet Shopping Mall Users' Perception on Cosmeceuticals (인터넷쇼핑몰을 이용하는 소비자들의 기능성화장품에 대한 인식 실태 분석)

  • You, Eun-Kyung;Kwon, Hye-Jin
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.555-560
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    • 2016
  • This study attempted to secure competitiveness in the cosmetics market and provide basic data needed to promote sales and PR after reflecting consumer demands and needs in the development of cosmeceuticals. For this, it investigated their perception regarding the ingredients and efficacies of cosmeceuticals and repurchase intention among a total of 193 adults in their 20-50s who have had prior experience of buying these types of products from an online shopping mall as the importance of cosmeceuticals is emerging. According to a survey on consumer perceptions regarding the ingredients of cosmeceuticals by gender, there was a clear difference between men and women. In particular, when asked about the ingredients of whitening cosmetics, the percentage of male respondents was as low as 30.8% with a significant difference between men and women (t=31.688,p<0.001). In addition, most consumers were very aware of the efficacies of the ingredients of cosmeceuticals on the skin. In terms of actual repurchase intention, however, a significant difference was found by gender and product type in 3 different cosmeceuticals. In other words, men were lower than women in terms of awareness of cosmeceuticals and repurchase intention. Therefore, the development of a plan which satisfies both men and women, easily labels ingredients and meets consumer needs and demands through proper pricing policy are needed during the development of cosmeceuticals.

A Study on the Stigma of Mixed-Race : Factors Affecting Stigma on Mixed-Race and Stigma Effect (혼혈인에 대한 낙인연구: 혼혈인에 대한 낙인에 영향을 미치는 요인과 낙인효과)

  • Oh, Mi-Young
    • Korean Journal of Social Welfare
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    • v.61 no.2
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    • pp.215-246
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    • 2009
  • This study examined the perceptions of and attitude towards mixed-race and investigated the factors affecting them and their influence on discriminative behavior. For the study, a survey was conducted with residents residing in Seoul and its suburb. The results showed that the perceptions of and attitudes towards mixed-race, generally, were not so negative and positive in all three types of mixed-race, Caucasian-korean, Asian-korean, and African-korean. In addition, the perceptions of and attitudes toward mixed-race were partly different by the type of mixed race. That is, there were more positive perceptions of and more favorable attitudes towards the Caucasian-korean in Asian-korean and African-korean, and there were less positive perceptions of and less favorable attitudes towards Asian-korean than in African-korean. With regard to the factors affecting the perceptions and attitudes, racism was a factor affecting commonly the perception of and attitudes towards all types of mixed-race. The attitudes towards mixed-race had an influence on the discriminative behavior in all types of mixed-race, and, only in the African-korean, the perception of mixed race affected the discriminative behavior. These results suggest insights for what efforts should be made to improve mixed-race's welfare.

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A Research on Perception of Oral Health Behavior among High School Students in Some Areas (일부지역 고등학생의 구강건강행위에 관한 인식조사)

  • Yu, Ji-Su;Kim, Han-Hong;Han, Yang-Keum;Kim, Seung-Hee
    • Journal of dental hygiene science
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    • v.10 no.5
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    • pp.411-416
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    • 2010
  • In this study a survey was conducted with tenth, eleventh, and twelfth-graders in some academic and vocational high schools in Seoul, Gyeonggi Province, and South Chungcheong Province from April 3 to 30, 2009; then, 600 questionnaires returned were analyzed, obtaining the following results. It was found that there were some differences in subjective perception and behavior among some high school students by school type (p<0.001). This suggests the need to make systematic programs within curricula for oral health education and prevention programs that practically help to improve oral health.

An Analysis on the Science Gifted Education Recipients' Perception for Education Program using an Importance-Performance Analysis (IPA 기법을 활용한 과학영재교육 수혜자들의 교육프로그램에 대한 인식 분석)

  • Park, Kyeong-Jin;Ryu, Chun-Ryol;Choi, Jinsu;Jung, Hyun-Chul
    • Journal of Gifted/Talented Education
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    • v.26 no.3
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    • pp.427-447
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    • 2016
  • The purpose of this study was to investigate science gifted education recipients' perception through importance-performance analysis regarding gifted education program, and explore reinforcements and improvements for providing an education program to meet the needs of science gifted. For this study, we developed an questionnaire and conducted a survey of 288 university students who had experience of receiving science gifted education. The collected data was analyzed by SPSS 20.0 in order to analyze difference between importance and performance which recipients perceived, paired t-test was conducted. Moreover, to investigate improvements for education program, Importance-Performance Analysis(IPA) was conducted. We deduced the following from the analysis. The performance is in general lower than the importance which recipients perceived regarding experienced education program. There was a differential needs in the type of education program depending on the school level. In other words, they were perceived 'education based on experiences' as effective education program for elementary school students; 'education based on inquiry activities' for middle school students; and 'education based on research activities 'for high school students. But, career education and leadership program was included in domain of urgent improvement regardless to the school level. This study has different signification from previous research in that was analyzed gifted education program considering the splashdown effect.

Analysis of Priority Factors and Relative Importance about the Components of Rehabilitation Physical Activity Program (재활체육프로그램 구성요인의 상대적 중요도 및 우선순위 분석)

  • Lee, Dong-Chul
    • 재활복지
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    • v.20 no.4
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    • pp.177-201
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    • 2016
  • The purpose of this study is to develop systematical components and implementation of rehabilitation physical activity by analyzing the relative importance among each factor. To achieve the purpose of this study, 20 participants were selected, and they consisted of instructors and adapted physical activity teachers and professional who have experiences in institutes and hospital where have operate program related to rehabilitation physical activity and adapted physical activity program. Delphi technique was conducted for three times by the participants. For the decision of priorities about improvement factors, AHP was performed. The results were as follows. As the result of this study, the factors of the rehabilitation physical activity consisted of six type of exercise; fitness, psychological exercise, aquatic exercise, sense & perception exercise, ambulatory exercise, and motor skills. Also, 21 sub-factors were also extracted. The result from analyzing the priorities of factors was fitness 33.2%, aquatic exercise 20.6%, psychological exercise 16.3%, sense & perception exercise 11.7%, ambulatory exercise 10.8% and motor skills 8.6%. Also, among results from the weighted state of priority factors, muscular strength and endurance were the most importance factor which had 23.4% weighting, and meditation was the least importance factor which had 0.5% weighting.

A Study on Visual Attention Factors for Advertising Photographs (광고 사진을 위한 시각적 주의 기초요인 연구)

  • Kim, Dae-Wook
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.413-425
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    • 2019
  • We see many images every day, some of these images are stored in memory, and the majority are immersed in the unconscious world. Visual elements are seen by personal attention or by visual or biological attention factors. Specific and clear discovery of this visual attention has not yet been made. However, there is an interesting discussion of this visual attention in the fields of interior, design, visual perception, advertising, and psychology. Advertising photographers are expected to produce what their work will have on viewers and consumers. However, the adjustment of subject, exposure, color, or post-production, which could have a visual effect on the consumer, was determined only by the photographer's senses rather than the experimental verification. The advertisement photographs provide a specific image related to the object to be advertised and deliver a certain message. Therefore, it is necessary to understand the effect of the image in a certain visual way. According to previous studies, there are two major factors that affect the visual impression of the viewer. One is the factor depending on the type and content of the subject and the other is the factor about the density and color of the subject. The purpose of this study is to investigate the meaningful changes in the visual perception depending on the shape, content, color and tone of the subject, which can be called the main subject, And to analyze the effects of I will study some implications of visual elements through various analyzes.

Feasibility of Synchronous Videoconferencing Interactive Singing Program for Children With Autism Spectrum Disorder During COVID-19 (자폐스펙트럼장애 아동 대상 실시간 비대면 상호적 노래부르기 프로그램 실행 가능성: COVID-19에 따른 새로운 접근)

  • Yoo, Ga Eul;Im, Ju Yeon;Ha, Eun Jin
    • Journal of Music and Human Behavior
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    • v.18 no.1
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    • pp.29-62
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    • 2021
  • This study aimed to investigate the feasibility of an interactive singing-based synchronous videoconferencing program for children with autism spectrum disorder (ASD). This study was conducted in four stages: analysis of interactive singing tasks in the literature for children with ASD, examination of differences in perception of sounds transmitted via synchronous videoconferencing platform depending on the type of singing tasks and accompaniment, construction of singing-based synchronous videoconferencing program and determination of its validity, and implementation of the constructed program with three children with ASD and confirmation of its feasibility. The results showed that different types of singing tasks and accompaniment affected perception of sounds transmitted online, which highlights the importance of considering such effects when designing synchronous videoconferencing music therapy programs. Also, increases in program engagement and singing behaviors were observed for all three participants, and their caregivers reported high levels of satisfaction with the program. The findings support the applicability of this intervention as a tele-music alternative during the COVID-19 pandemic. Clinical implications and suggestions are discussed.

A Study on Research Data Creation and Management by Researchers in Mechanical Engineering (기계공학분야 연구자들의 연구데이터 생산과 관리에 관한 연구)

  • Park, Yunmi;Kim, Jihyun
    • Journal of Korean Society of Archives and Records Management
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    • v.21 no.4
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    • pp.137-162
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    • 2021
  • This study aimed to examine the perception and experience of researchers in the field of mechanical engineering on research data creation and management, and suggest implications for research data management and services in the field. Research data management and services of domestic and foreign research institutes were investigated, and in-depth interviews were conducted with researchers belonging to domestic mechanical engineering research institutes to analyze the perception and conduction of research data creation and management according to four major categories: "research data, accountable conducting of research and compliance with research ethics, utility and effectiveness of research data management, and the value of sharing research data." To ensure effective research data management and services in mechanical engineering, it is necessary to conduct a data investigation on the process, type, and form of production to collect explicit metadata and implicit contextual information. It is also necessary to propose a plan to recognize research results using the publication of data journals and to prepare infrastructure such as a cloud-based system that supports safe data management and communication between researchers. In addition, it suggests that it is important for various officials in the research field to allocate roles and responsibilities for research data management and services at the organizational level.

A Study on the Perception of Dental Student's about Online Classes Based on Non-face-to-face Education Course (비대면 교육 운영에 따른 온라인수업에 대한 치과대학생의 인식 연구)

  • Hwang, Jae yeon
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.289-297
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    • 2022
  • The purpose of this study was to investigate the perception of dental students based on their experiences of online classes after taking non-face-to-face education courses for all the school semesters in 2020. For the research method, an online survey was conducted on A survey was conducted on 161 dental students enrolled in A University. The analytical method was conducted through frequency analysis, correlation analysis, and multiple regression analysis. The survey analysis findings showed that the satisfaction of dental students' about the non-face-to-face education course was above 4.2, and the detailed items were in the order of the appropriateness of the attendance processing method, satisfaction with recorded video lectures, and the assessment method of the course grade. In the case of the factors that affect the satisfaction of non-face-to-face education courses, the learning system and assessment method were statistically significant. The online class type that is most preferred by the students is recorded video lectures, and the highest number of participants chose 21~30 minutes as the appropriate time for the class content. It is considered that the application of the online system will continue to be used together with face-to-face education courses in the education site and various university-level efforts like systematic support are required to achieve effective learning achievements. This study only investigated the non-face-to-face education operation conditions of A University, so it cannot be generalized to all universities, but it can be used as basic data to provide education curriculum design and supportive measures for the compatibility of face-to-face and non-face-to-face courses.