• Asia Marketing Journal
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• v.19 no.4
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• Journal of Korean Academic Society of Home Health Care Nursing
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• v.26 no.3
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• pp.278-287
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• 2019

Purpose: This study aims to examine the relationship between ego resilience, family resilience, and the perception of successful aging in nursing students; additionally, specific factors relating to the perception of successful aging were identified. Methods: The participants comprised 154 nursing students. Data were collected through the administration of self-reported questionnaires. Data analysis was then performed utilizing a t-test, an ANOVA, Pearson's correlation coefficients, and a multiple regression analysis. Results: Family resilience differed significantly based on the type of residence (p=.020) (i.e., living with grandparents (p=.048)). Perception of successful aging differed significantly based on grade (p<.001). The perception of successful aging showed a positive correlation relative to mode of communication and organizational pattern. The mode of communication accounted for 4.7% of perception of successful aging. Conclusion: The significance of the study on the importance of mode of communication was confirmed by identifying the effects of the perception of successful aging. Nursing students may actively cope with crises through communication; thus, successfully recognizing aging in order to lead a healthy life. Furthermore, having a high perception of successful aging while treating an increasing number of elderly patients at the clinical practice is believed to have a positive effect on patient care.

• Journal of the Korean Home Economics Association
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• v.36 no.1
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• pp.99-116
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• 1998

The purposes of this study were to find the influence of wife's home management behavior pattern and husband's perception about it on family life satisfaction, and to find out variables which influence them. For theses reviewing literature and empirical research were conducted. The major results were as follows; 1) The couple's psychological variables (ie, degree of life level recognition, of resourcefulness recognition and of communication) were relatively high. The wife's home management behavior pattern was relatively morphogenesis and the husband's perception about wive's it was relatively morphogenesis. And the couple's degree of family life satisfaction were relatively high. 2) Influential variables on wife's home management behavior pattern were level of education, degree of resourcefulness recognition and of communication. And influential variables on husband's perception about vive's it was degree of communication. 3) Influential variables on wive's the degree of family life satisfaction were degree of life level recognition, of resourcefulness recognition and of communication. And influential variables on husband's it were level of education, job, degree of life level recognition, of resourcefulness recognition and of communication. 4) The wife's home management behavior pattern and husband's perception about wive's it were to predict the couple's degree of family life satisfaction. 5) In cause-effect pathway mode. level of education·job·degree of life level recognition·of resourcefulness recognition and of communication showed direct and indirect effect on family life satisfaction through wife's home management behavior pattern or husband's perception about wive's it.

• Journal of Environmental Health Sciences
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• v.43 no.5
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• pp.382-392
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• 2017

Objectives: The purpose of this study is to obtain basic data on the development of a risk communication model through an investigation of risk perception for radon and identify effective risk communication channels. Methods: A questionnaire was used to evaluate differences in perception level according to respective communication channels. A chi-squared test was used to analyze the difference in pre- and post-risk communication by communication channel. One-way ANOVA was used to analyze the difference in the radon risk perception rate for each communication channel. Results: All of the communication channels resulted in increased radon risk perception, but there was no statistical difference between them in terms of perception (p>0.05). However, based on previous findings that it is effective to use a multi-channel approach, it is considered that communication channels based on duplicate avenues is most appropriate. Conclusions: It is expected that this study will be used as basic data to better understand the formation of public opinion about radon risk and to understand the social reaction to each risk factor.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• The Journal of Economics, Marketing and Management
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• v.6 no.4
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• pp.51-64
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• 2018

Purpose - This study is intended to look into the influences of restaurant consumers' e-WOM information communication on product perception risk, benefit and WOM effect. Research design, data, and Methodology - To achieve this, a survey was empirically carried out to 426 restaurant consumers. Results - The findings are as follows. First, the influence of e-WOM on product perception risk showed that WOM information sender characteristics, WOM information recipient characteristics and online community had a statistically significant positive influence on product perception risk. Second, the influence of e-WOM on product risk benefit showed that WOM information sender characteristics, WOM information recipient characteristics and online communication had a statistically significant positive influence on product risk benefit. Third, WOM risk perception had a statistically significant positive influence on WOM acceptance. Fourth, WOM risk benefit had a statistically significant positive influence on WOM effect. Conclusions - As for the above-mentioned findings, the communication between e-WOM sender and recipient had a positive influence on the product evaluation and attitude change in the restaurant industry, and the WOM effect had an influence on the financial performance and non-financial performance. The communication attaches importance to a direct using and tasting experience due to the nature of restaurant industry when it is simultaneously performed as a positive mechanism between sender and recipient through each channel of these factors. But the e-WOM culture can lead to the WOM effect when both sender and recipient share the persuasive communicability in reality that diversifies communication methods, having a positive influence on the management performance.

• Asian Journal for Public Opinion Research
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• v.9 no.3
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• pp.293-306
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• 2021

The news and views of Pakistani television channels are extensively shared on digital media for information or analysis where the general public discusses overt and covert agendas by mentioning their factual and presentational style. This study contributes to the contemporary studies of media perception through focus group interviews with 72 randomly selected master's and bachelor's students studying Media and Communication at the School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan to provide information about the feelings and observations of future journalists and media literates. In summary, the findings of our research exposed the negative perception of Pakistani electronic media among the participants due to what they perceived as biased, inaccurate, and unethical reporting.

• Asian Journal for Public Opinion Research
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• v.1 no.3
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• pp.217-231
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• 2014

This study begins with a review of commonly discussed dimensions of public risk perception that may influence public opinion toward risks. Factors that have been revealed by the literature to have substantial impact on risk perception, such as demographic background, trust, and media environment, are also discussed. Meanwhile, we evaluate two well-known research models in the realm of risk analysis: 1) the psychometric paradigm, and 2) the social amplification of risk framework (SARF). Based on a literature review, this study suggests that, besides the psychological and social approach, models of risk perception and risk communication research should shift to a more comprehensive one by considering the interrelations between laypeople and the environment. This study proposes a research model from the perspective of social cognitive theory (SCT) as a potential framework for future studies: 1) in the societal environment, individuals' risk perception and information seeking behavior, which is determined by risk perception will be influenced by trust in regulators and interpersonal trust; 2) in the media environment, individuals' risk perception and information seeking behavior will be influenced by individuals' perceived information characteristics. Knowledge about risk accumulated through information seeking will change risk perception in a longitudinal process.

• Korean Journal of Childcare and Education
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• v.15 no.1
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• pp.57-73
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• 2019

Objective: This study aimed to examine the moderating effect of elementary school students' perception of open communication with their parents in relationship to smartphone dependency and school adjustment. Methods: Participants included 300 fifth and sixth graders attending P and A elementary schools in Gyeonggi Province. Descriptive analysis, correlation analysis, and hierarchical regression analysis were performed to analyze data. The level of significance was set at p < .05 for all analyses. Results: The results of the present study are as follows: First, male students showed higher levels of smartphone dependency than female students, and students' smartphone dependency increased according to age. The students' smartphone dependency was negatively associated with their school adjustment and their perception of open communication with their parents. Second, the students' perception of open communication with their fathers was found to moderate the relationship between smartphone dependency and school adjustment. Conclusion/Implications: These findings indicate that open communication between parents and their elementary school-aged children can buffer the adverse effects of smartphone dependency on school adjustment. This study provides implications for parent education and counseling to improve parent-child communication and subsequently build strong, positive family relationships.

• Environmental Analysis Health and Toxicology
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• v.17 no.4
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• pp.315-324
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• 2002

Risk communication can be defined as the exchange of information about the nature, magnitude, significance, acceptability, and management of risk. The effect of risk communication on the perception and knowledge towards risk of environmental pollutants and it's related factors were investigated in this study. To investigate perception and knowledge of students and teachers towards risk of environmental pollutants, we conducted the survey using self-administrated questionnaire. The subjects were 574 for the first survey and 465 for the seconds survey from May to June, 2000. The main methods of transmission used in this study- through video tape, visual materials, question and answer, and participation in measuring pollutants - were not a one - way street. But an interactive process where information and opinions were exchanged among individuals, groups, and institutions. Environmental pollutants measured with participation of study subjects was Radon in the class room. The concentration of Radon was measured using E -PERM Device by installing it at each site for about 5 days. Subjects showed much interest in environmental pollution. Also, more than 98％ of total subjects were perceived as Korea is seriously contaminated at present. By risk communication activity, risk perception of all subjects about Radon was increased, on the other hand, risk perception of Dioxin was decreased except for elementary student. Moreover, knowledge of all subjects about environmental risk was significantly increased (p =0.0001) and effort of reducing environmental pollution was more increased (p<0.05). There is need to further develop, refine, and integrate these approaches environmental risk communication study, there is an even more pressing need to accelerate the diffusion of environmental risk communication practice into government and organizations.