• Journal of Digital Contents Society
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• v.2 no.2
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• pp.199-208
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• 2001

The industries of culture contents is the trend to enforce the power of National competitions in the world economy knowledge foundation which tries to exchange a labor industry to the knowledge business. The spread of internet is the apparently turning point to be devide the world economy into the industrial society and the digital society. Also the communication with internet has been recognized as it is not any more newly means of communication in Korea. Net value which is a multinational internet survey corporation clarified that Korea was the most nation in the world by the result of its research in the rate of using internet. This research look into the characteristic of the media and type of the animation in internet, also analysis a need of user and a degree of convenience of using internet in the web of education site. This study is designed to study the evaluation criteria of web interface with visual perception and to seek its development in relation to the quality of visual perception in case of web animation.

• Journal of the Korea Society of Computer and Information
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• v.27 no.4
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• pp.183-191
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• 2022

Thanks to various characteristics of mobile payment system, many users can easily purchase various products anytime, anywhere, free from time and place restrictions. In this respect, this study attempted to investigate how the perception of mobile payment system's characteristics (security, compatibility, efficiency, economy, reliability) varies depending on the characteristics of mobile payment system users (demographic characteristics, usage characteristics of mobile payment system). The results of the empirical analysis using questionnaires for mobile payment system users in Korea and China say that there are differences in the perceptions of few characteristics of mobile payment system by gender, nationality, age, and usage amount of mobile payment system users. The analysis results of the study are expected to provide implications in various aspects to researchers and practitioners seeking ways for facilitating the usage of mobile payment systems in Korea and China in the future.

• Journal of Korean Library and Information Science Society
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• v.48 no.2
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• pp.73-97
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• 2017

School Library is both a space and a place. The difference between space and place is the same as in the difference between house and home. Space may be described in terms of physical shape. Place is concept that formulated by personal experience. The social and cognitive developmental stages of elementary, middle and high school students are different, so the placeness or sense of place may be different. The purpose of this study is to figure out the differences in elementary and secondary school student's formative factors of placeness and examine the process that those factors are connected to the results of the user behavioral intentions through the medium of place attachment, place value perception. The data are collected from 590 students and analyzed by SPSS 19 and AMOS 19. The results of this study are as follows. The physical, active behavioral and psychological factors affect on placeness formation of elementary and secondary school students in school libraries. Elementary school students are significantly affected more by physical factors, active behavioral factors than middle and high school students. This study confirmed the process that those factors are connected to the results of the user behavior through the medium of place attachment, place value perception.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.163-174
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• 2023

Purpose - This study examines the effect of consumers' motivations on the perception and purchase intentions of electric cars. Specifically, it empirically analyzes how moral motivations based on personal environmental values and norms in car usage and purchasing influence the perceived usefulness and purchase intentions of electric cars. Furthermore, it investigates whether the influence of moral motivations on perceived usefulness and purchase intentions varies according to the user's driving characteristics. Design/methodology/approach - An online survey was conducted with 234 respondents, by setting criteria for participants as car owners or primary car users within their households, ensuring the sample composition was not biased in terms of the presence or absence of experience with eco-friendly cars. Findings - The research findings indicate that perceived usefulness mediates the effect of consumers' moral motivations on their intention to purchase electric cars. The results of the moderating effect of driving distance on perceived usefulness revealed a significant interaction effect; however, there was no significant interaction effect on purchase intentions. Specifically, for individuals with shorter driving distances, as consumers' moral motivations increase, their perception of the usefulness of electric cars also increases. In contrast, for those with longer driving distances, the increase in perceived usefulness due to moral motivations shows a decreasing trend. Research implications or Originality - This study considered individual driving characteristics that previous research on electric vehicle adoption overlooked, and suggested that setting specific communicating points for electric cars according to driving distance levels might be effective. Lastly, it proposes directions for future research that motivations influencing eco-friendly vehicle purchases may differ based on driving characteristics

• International Journal of Knowledge Content Development & Technology
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• v.1 no.2
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• pp.29-42
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• 2011

The purpose of this study is to improve library promotional marketing for the disabled by identifying requirements of public library disability services. This study aimed to investigate librarian service providers' awareness of library programs for the disabled in order to prepare a systematic plan for promoting such library services. Research methods used are a literature analysis and survey. First, the ratio of respondents with experience promoting activities and services for the disabled was less than 50%. Second, regarding methods for promoting library disability services, the respondents used library homepages, press releases, library user guides, library newsletters, and library pamphlets in that order. Third, when asked what kind of PR media the library disability service providers had experience with and how often they use it, library boards and banners were the most common response. Fourth, suggested improvements to the current design and content of PR materials included: clearer word choice (or greater understandability), more detailed descriptions, simpler layouts, and more interesting or eye-catching content in that order. Fifth, the library disability services which are in the most need of public relations were guide information for library disability services, Library and Information Service (DOI services and search services), using alternative materials and the library collection, and aiding the information search. Overall, when evaluating the promotion of disability services in Korea, the library's public relations for disabled services needs to improve because currently neither librarians nor the disabled community they are targeting has frequent or quality experience with it. Thus, the policy department for the library disability services must develop a variety of promotional strategies adjusted for each type of the disability and distribute PR materials to service providers individually, making sure to utilize effective PR methods.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.6 no.3
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• pp.46-55
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• 2003

This study aims to evaluate the Ulsan city residents' perception and satisfaction with open spaces and cityscape after consideration in the side of getting primary data for the city open spaces policy and Green Plan for Ulsan city. In this study, low data was gathered by questionnaires survey with stratified random sampling method. Questionnaires were designed by several sets of variables such as behavioral patterns, satisfactions for open spaces and user's demographic variables. Data were analyzed by descriptive statistics, cross-tabulation and regression analysis. The main results of this study can be summarized as follows : 1. In overage the residents were slightly satisfied with park open spaces. There were good and poor park open spaces. in the perceptions of citizens as follows : 'nearby mountain and open spaces', 'rail side green area' were high satisfactory, and 'riverside', 'green qualities' were low in satisfaction. 2. In overage the residents were slightly satisfied with cityscape. There were good and poor cityscape in the perceptions of citizens as follows : 'nearby forest in and open spaces', 'night scape of an urban center' were high satisfactory, and 'streetscape', 'appearances of high-rise buildings' were low in satisfaction. 3. As a results of regression analysis predictable variables for satisfaction with Park and Open spaces were : 'open spaces by the public', 'open spaces by neighbor', 'grande open spaces', 'open spaces of residence'. 4. As a results of regression analysis predictable variables for satisfaction with cityscape were : 'Central Business District(C.B.D) and nearby mountain and open spaces', 'residence and streetscape', 'riverside and park green open spaces'.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.727-734
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• 2021

The purpose of this study is to analyze the perception of the residents of the new city by examining the consciousness of the occupants to understand the characteristics of the residents of the city of Bundang. As a result of evaluating and analyzing the durability by visual inspection and some equipment tests at the site of the on-site investigation, it was found that there is a problem with the quality, and continuous maintenance is required to improve the durability and usability of the apartment house. In particular, many cracks appearing in the rapidly deteriorated part should be repaired promptly, and a systematic plan should be formulated and carried out. In the apartment housing perception survey of Bundang new city residents, about 93.4% showed above-average satisfaction, and 43.4% showed a favorable preference toward the residential area.

• Journal of Korea Game Society
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• v.6 no.3
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• pp.67-76
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• 2006

This study is to examine relationship between immersiveness aspect and the recognition of garners who are exposed to PPL (Product Placement Advertisement) in online game. The frequency of exposure, the placement type of PPL, the perception under the threshold of consciousness and the interest at the product and knowledge about PPL have been widely known as the factors of effectiveness in PPL advertising. In this study, 'immersiveness' is newly introduced to investigate the effectiveness of PPL advertising due to the unique characteristics of game which easily leads to immersion. Control group is exposed to movie clip and experimental group to lacing online game. In conclusion, the deep immersion has reduced the perception level of user on PPL except the variable of PPL placement. This study suggests that how to design the PPL placement in game for enhancing marketing effect is all the more vital, in spite of the result that the player in high immersion cannot distinguish different images.

• Journal of the Korean Society for information Management
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• v.36 no.3
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• pp.175-201
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• 2019

In the Fourth Industrial Revolution, students are required to develop in areas such as communication, logic, and creative thinking. Therefore, the university libraries need to develop new services so that students can grow up to be suitable for the new social situations. Havruta is an educational approach that can meet these needs and is one of the measures the university libraries want to apply. Thus, through 1) the investigation of the concept of Havruta, 2) the case study of domestic and foreign university libraries, and 3) interview of the Havtura-based service, this study 4) proposed the Havruta service applicable to the university libraries and 5) conducted a survey of operators and users on the awareness of the Havruta service, space, and contents of the Havruta service, and the willingness of the Havruta service. Results of the survey analysis revealed implications for the areas of the Havruta service - Havruta theme, group organization, textbook rental, simplication of space reservation, data sharing and motivation system.

• Journal of Korean Library and Information Science Society
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• v.53 no.4
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• pp.267-292
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• 2022

This study is a basic study to establish a comprehensive plan for operating the Hanam Library, a regional base library that will be built in Gwangsan-gu, Gwangju Metropolitan City. We investigated opinions about the collection, library program, role and task of a regional base library and the operation of the cooperative shared storage. As a result of the study, the information resources that users prefer are a book form of the literary subject, and preferred library services are the use of information resources and participation in cultural events. Public library librarians answered conducting user-centered services and carrying out a cooperative projects between libraries are important and they recognized cooperative acquisition as a task should be performed first. In addition, opinions about the operation of cooperative shared storage is generally positive. The regional base library managers said that it is important to establish library governance by clarifying the status and role of the library and that as a public library, and to promote information services and cooperation projects for local users. The results of this study can be expected to be the useful basic material for the establishment of the Hanam Library comprehensive operation plan.