• Title/Summary/Keyword: Perception of PR

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Families' Perception and Attitude toward Applied Physical Restraints in General Neurological Wards (신경계 병동에서 억제대를 적용 중인 환자가족의 억제대 적용에 대한 인식과 태도)

  • Ha, So-Yeon;Ha, Yi-Kyung;Kim, Myung-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3293-3302
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    • 2015
  • This study was conducted to identify families' perception and attitude toward application of physical restraint(PR) in general neurological wards. The study is based on subjects from 70 family members who have cared patients applying PR. Data was collected using self-report questionnaires and reviewing of patients' medical records. 68.6% of subjects were female and the mean age was 47.9 years old. Family members were either sons, daughters or spouses. The questionnaires analyzed families' perceptions based on a score of 5, the results showed a mean score of 4.2, and items related to maintaining therapeutic tools scored the highest. The application of PR with two hands was perceived by families as more important than PR applied with one hand. In families' attitude toward PR, there was general agreement that families had the right to decide to apply and remove PR. Continuous education and information regarding PR is required to support families.

Study about PR-VEP Characteristics on Perception Function and Judgement Function of MBTI (MBTI의 인식기능(S/N), 판단기능(T/F)에 대한 PR-VEP 특성연구)

  • Seol, Jee-Yong;Park, Pyong-Woon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.8
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    • pp.5485-5491
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    • 2015
  • The purpose of this study is to investigate PR-VEP characteristics on the perception function(S/N) and the judgement function(T/F) of MBTI. The 136 study participants, over 20 years old adults, were examined by PR-VEP and MBTI test for two months in July and August in 2013. PR-VEP was conducted in O1 and O2 by 32 channels EEG system and MBTI test was measured by Form-M online. We found that the time interval(Duration) between N75 and P100 of PR-VEP was 5.49 ms significantly shorter in the group preferring S indicator. And the latency until N75 was 4.83 ms significantly shorter in O1 and 4.27 ms shorter in O2 in the group preferring F indicator. According to these, the characteristics of groups preferring S and F indicator have influence on visual cognitive function, which is meaningful that the interpretation of brain-science can be used with recognition/judgement function of MBTI.

A Study on PR Vocational Ethics of PR Practitioners (PR실무자의 PR직업윤리에 관한 연구)

  • Choi, seok-hyun
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1216-1221
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    • 2009
  • Media relations is one of the most important areas of PR in Korea. And PR business ethics is the cause of misunderstandings and complications in PR media relationship. Therefore, PR practitioners' perception about PR business ethics is important part. Along with the rapidly developing PR industry, the ethical aspects of PR are gradually being taken seriously in executing PR projects and activities. PR practitioners have the social responsibility to preserve media clean in media relations because they primarily keep various information of organizations. In order to guarantee peoples right to know and the free flow and the free flow of information, the PR ethics must be closely examined.

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Study on Librarian Service Providers' Awareness and Perceptions of Library Services for the Disabled

  • Noh, Young-Hee;Ahn, In-Ja;Park, Mi-Young
    • International Journal of Knowledge Content Development & Technology
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    • v.1 no.2
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    • pp.29-42
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    • 2011
  • The purpose of this study is to improve library promotional marketing for the disabled by identifying requirements of public library disability services. This study aimed to investigate librarian service providers' awareness of library programs for the disabled in order to prepare a systematic plan for promoting such library services. Research methods used are a literature analysis and survey. First, the ratio of respondents with experience promoting activities and services for the disabled was less than 50%. Second, regarding methods for promoting library disability services, the respondents used library homepages, press releases, library user guides, library newsletters, and library pamphlets in that order. Third, when asked what kind of PR media the library disability service providers had experience with and how often they use it, library boards and banners were the most common response. Fourth, suggested improvements to the current design and content of PR materials included: clearer word choice (or greater understandability), more detailed descriptions, simpler layouts, and more interesting or eye-catching content in that order. Fifth, the library disability services which are in the most need of public relations were guide information for library disability services, Library and Information Service (DOI services and search services), using alternative materials and the library collection, and aiding the information search. Overall, when evaluating the promotion of disability services in Korea, the library's public relations for disabled services needs to improve because currently neither librarians nor the disabled community they are targeting has frequent or quality experience with it. Thus, the policy department for the library disability services must develop a variety of promotional strategies adjusted for each type of the disability and distribute PR materials to service providers individually, making sure to utilize effective PR methods.

A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries (전문도서관의 웹 사이트 분석을 통한 인터넷 마케팅 전략 수립에 관한 연구)

  • Hwang, Jae-Young
    • Journal of the Korean Society for information Management
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    • v.28 no.1
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    • pp.105-122
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    • 2011
  • Library marketing receives an attention as one of the methods to vitalize library use and to improve the value of libraries. In this study, librarians' perceptions of library marketing and PR were surveyed. The study also examined various library marketing and PRs that are practiced by special libraries via their web sites. Research library web sites were analyzed using a analytic tool that is composed of four categories and 19 sub categories, which is derived from the previous literature. The four major categories include visibility, fundraising, & networking, information, and communication. The findings of the study offer some suggestions for Internet marketing strategies that can be applicable to digital libraries.

A Molecular Model for Light Signal Perception and Interdomain Crosstalk in Phytochrome Photoreceptors

  • Song, Pill-Soon;Park, Chung-Mo
    • Journal of Photoscience
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    • v.7 no.3
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    • pp.79-86
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    • 2000
  • Phytochromes are red and far-red light absorbing photoreceptors for photomorphogenesis in plants. The red/far wavelength reversible biliproteins are made up of two structural domains. The light-perceiving function of the photoreceptor resides in the N-terminal domain, whereas the signal transducing regulatory function is located within the C-terminal domain. The characteristic role of the phytochromes as phtosensory molecular switches is derived from the phototransformation between two distinct spectral forms, the red light absorbing Pr and the far-red light absorbing Pfr forms. The photoinduced Pr Pfr phototransformation accompanies subtle conformational changes throughout the phytochrome molecule. The conformational signals are subsequently transmitted to the C-terminal domain through various inter-domain crosstalks and induce the interaction of the activated C-terminal domain with phytochrome interacting factors. Thus the inter-domain crosstalks play critical roles in the photoactivation of the phytochromes. Posttranslational modifications, such as the phosphorylation of Ser-598, are also involved in this process through conformational changes and by modulating inter-domain signaling.

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An Analysis of the Perception of Users of Medical Service (의료서비스에 대한 이용자의 서비스 지각에 대한 연구)

  • Shin, Hyun-Hee;Kim, Hyun-Jeong;Lee, Jin-Woo
    • Korea Journal of Hospital Management
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    • v.13 no.1
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    • pp.103-133
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    • 2008
  • The purpose of this article is to find out consumers' behavior styles in using of medical services and their perceptions of medical services. To that end, methodologies used include SERVQUAL and a part of HBM model. SERVQUAL is consumer's content dimensions about some service and HBM is a Model of health beliefs. In particular, the purpose is to find out how their perceptions about two dimensions of HBM(perceived benefits, perceived barriers) influence their satisfaction and medical service usage. As a result, it reveals that 4 dimensions of SERVQUAL influence significantly to the perceived benefits in medical service. Our finding might have strategic implications needed for hospitals by consumers of medical services.

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A Study on the Perception of English Rhythm and Intonation Structure by Korea University Students (대학생의 영어 리듬과 억양구조 인식에 대한 연구)

  • Park Joo-Hyun
    • Proceedings of the KSPS conference
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    • 1997.07a
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    • pp.92-114
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    • 1997
  • This study is aimed to grasp the actual problems of the perception of English rhythm and intonation structure by Korean University students who have studied English in the secondary schools for the past six years, and to establish the systems of English rhythm and intonation structure for the Korean students of English. For this study, the listening test is provided, and 100 students are chosen as the subjects of the study. The noticeable findings are summarized as follows: (1) Koreans perceive the words stress comparatively well in nonsense words, unfamiliar place names, and familiar word. (2) Koreans do not perceive the isochrony of English rhythm well enough. The perception of the sentence stress is very unstable, especially in the sentence involved in polysyllabic words, compound words, and 'emphatic stress' pr 'contrastive stress'(or in the different rhythmic patterns). (3) Koreans do not perceive the nucleus well enough. The perception of the nucleus is more stable in content words than in function words, at the end of a sentence than in the middle of a sentence, and in monosyllabic words than in the polysyllabic words. (4) Koreans do not perceive the boundary(or pause) of intonation group well enough. The perception of the pause is unstable in the long or complex sentence. (5) Koreans discriminate the meaning of English word stress comparatively well, especially in disyllabic words. But the discrimination is somewhat unstable in polysyllabic words and between 'adjective' and 'verb' (6) Koreans' discrimination of the intonation meaning is below the level. Koreans do not perceive the differences of intonation meaning according to the pitch accent or the focus. In conclusion, the writer will propose the procedures for the teaching of rhythm and intonation in the following order: word stress drill longrightarrowstressed and reduced syllables drilllongrightarrowrhythm group drilllongrightarrowthe varying rhythm drilllongrightarrowsentence stress drilllongrightarrownucleus drill longrightarrowintonation group drilllongrightarrowlong utterance drill of more than two intonation group.

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Evidence for Volatile Memory in Plants: Boosting Defence Priming through the Recurrent Application of Plant Volatiles

  • Song, Geun Cheol;Ryu, Choong-Min
    • Molecules and Cells
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    • v.41 no.8
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    • pp.724-732
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    • 2018
  • Plant defence responses to various biotic stresses via systemic acquired resistance (SAR) are induced by avirulent pathogens and chemical compounds, including certain plant hormones in volatile form, such as methyl salicylate and methyl jasmonate. SAR refers to the observation that, when a local part of a plant is exposed to elicitors, the entire plant exhibits a resistance response. In the natural environment, plants are continuously exposed to avirulent pathogens that induce SAR and volatile emissions affecting neighbouring plants as well as the plant itself. However, the underlying mechanism has not been intensively studied. In this study, we evaluated whether plants "memorise" the previous activation of plant immunity when exposed repeatedly to plant defensive volatiles such as methyl salicylate and methyl jasmonate. We hypothesised that stronger SAR responses would occur in plants treated with repeated applications of the volatile plant defence compound MeSA than in those exposed to a single or no treatment. Nicotiana benthamiana seedlings subjected to repeated applications of MeSA exhibited greater protection against Pseudomonas syringae pv. tabaci and Pectobacterium carotovorum subsp. carotovorum than the control. The increase in SAR capacity in response to repeated MeSA treatment was confirmed by analysing the defence priming of the expression of N. benthamiana Pathogenesis-Related 1a (NbPR1a) and NbPR2 by quantitative reverse-transcription PCR compared with the control. We propose the concept of plant memory of plant defence volatiles and suggest that SAR is strengthened by the repeated perception of volatile compounds in plants.

How does the Ambassador's Expertise and Attractiveness Affect on the Perception of Non Profit Organizations? (유명인 홍보대사의 전문성과 매력도가 비영리조직 인식에 미치는 연구)

  • Kim, Da Hye;Jo, Sam Sup
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.209-220
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    • 2021
  • The purpose of this study is to examine the effect of donation campaigns ambassador model in non-profit organizations. To analyze the research hypothesis, the independent variables (high awareness-high expertise, high awareness-low expertise, low awareness-expertise, low awareness-low expertise) and the dependent variables (source credibility, message credibility, attitude toward the organization, and donation intention) were measured. Interaction effect was found on the source credibility, message credibility, and donation intention. The interaction effect showed that public perceived positively if the ambassador has high cognition level on the condition of low expertise. However, the attitude toward the organization according to the PR ambassador type was not significant. The study suggested that the non profit organization would better use the ambassador of high cognition rather than expertise.