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http://dx.doi.org/10.3743/KOSIM.2011.28.1.105

A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries  

Hwang, Jae-Young (국방과학연구소 기술정보실)
Publication Information
Journal of the Korean Society for information Management / v.28, no.1, 2011 , pp. 105-122 More about this Journal
Abstract
Library marketing receives an attention as one of the methods to vitalize library use and to improve the value of libraries. In this study, librarians' perceptions of library marketing and PR were surveyed. The study also examined various library marketing and PRs that are practiced by special libraries via their web sites. Research library web sites were analyzed using a analytic tool that is composed of four categories and 19 sub categories, which is derived from the previous literature. The four major categories include visibility, fundraising, & networking, information, and communication. The findings of the study offer some suggestions for Internet marketing strategies that can be applicable to digital libraries.
Keywords
special libraries; library web sites; internet marketing; marketing perception; marketing strategies;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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