• Title/Summary/Keyword: Perception of Home Economics

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Consumer′s Perception and Buying Behavior through the Shopping Mall -Focused on the Customers of D Cyber Mall- (소비자의 인터넷 쇼핑몰 이용가치와 불안요소 인지 - D백화점 쇼핑몰 고객을 중심으로 -)

  • 홍성희;배미경;서동주
    • Journal of the Korean Home Economics Association
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    • v.40 no.6
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    • pp.69-83
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    • 2002
  • This study examined the effects of demographic variables on buying behavior, and investigated buyers'perceived value and risk perception of the internet shopping mall. The sample was collected by a department store in Daegu, and it included 1,732 individuals using the Cyber Mall. Research methods used in this study were simple statistics, t-test and ANOVA. The buyers perceived values through the internet shopping mall were classified into five categories-price, time, convenience, intrinsic attributes, reliability and the risk perception also was classified such as the overall purchasing process, quality of products, exposure of the personal information, delivery system, refund and exchange. The major findings of this study were 1) most important categories affecting their buying behavior were the value of convenience and following values in order were time, price, reliability, intrinsic attributes. 2) the risk perception were overall purchasing behavior, quality of products, exposure of personal information, delivery, and refund & exchange in order. 3) age of buyers, buying experience on the internet shopping mall, and gender were the important factors affecting the buyers'perceived value and risk. 4) the study also, showed that according to the variety of products, buyers perceived the value and risk differently, for example, the price was the most important perceived value in case of food product. The implication of the study is to strategically suggest how to enhance the buyers'perceived value and diminish perceived risk of different products.

The Comparative Study on Perception and Satisfaction of Somatotype of University Woman Students (여대생의 체형 인식도와 만족도 차이 연구)

  • 조윤주
    • Journal of the Korean Home Economics Association
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    • v.41 no.11
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    • pp.73-80
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    • 2003
  • The purpose of this study is to demonstrate the actual somatotype and perceptual somatotype, and to compare actual somaotype with ideal somatotype, and to explore segmentation based on perception of slim/obese somatotype. The respondents included 201 female student volunteers, aged 19 to 27, who were enrolled at university in Busan. Data were analyzed by paired t-test, correlation analysis, cluster analysis, and ANOVA. The results were as follows; The subjects tended to be satisfied with long and slim, slim limbs, and preferred to be tall in height and light in weight. And perceptual somatotype was related to satisfaction of somatotype. Cluster analysis was female college students to identify groups of respondents based on the perception of somatotype(all the body, the upper half of the body, the lower half of the body)difference factors. Based on the finding, three distinct groups were formed: slim tendency group, moderators tendency group, obese tendency group. There were a significant among slim tendency group, moderators tendency group, and obese tendency group base on the perceptual somatotype. There were significant differences among the three groups in terms of perception of somatotype and satisfaction of somatotype.

The Explanation of Children's Competencies with Mother's Deparession and Children's perception of Parents' Behavior (어머니 우울성향과 부모행동에 대한 아동지각의 아동생활능력에 대한 설명력)

  • 박세정;박인전;최영희
    • Journal of the Korean Home Economics Association
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    • v.39 no.4
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    • pp.19-33
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    • 2001
  • The purpose of this study was to examine the influence of mothers'depression and children's perception of parents' behavior on children's competencies. The subjects were 729 mothers and their children with grade 5 and 6 in the five elementary schools located in T city. Data were analysed by frequency, percentile, mean, standard deviation, one-way ANOVA, scheff test and regression analysis. The levels of mothers' depression were found to be statistically different according to the parents'educational level, fathers' occupation, and the average monthly house income. The degree of children's positive perception of parents' behavior was different according to the parents'educational level and average monthly house income. And the degree of children's competencies was different according to mother's age, parents'educational level, father's occupation and average monthly house income. Mother's depression affected children's perception of their parents' behavior, suggesting that the lower the degree of mother's depression is, the more positively children tend to perceive parents' behavior. The most important factor that affected the whole areas of children's competencies was the children's positive perception of their mothers'behavior, and the next important factor was mothers' depression.

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The Effects of Perception of Appearance Importance on Sportswear Benefits Sought, Evaluative Criteria, and Image Preferences of Female Consumers (여성의 외모 중요도 지각이 스포츠웨어 추구혜택, 선택기준, 선호이미지에 미치는 영향)

  • Hwang, Jin-Soak
    • Journal of the Korean Home Economics Association
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    • v.46 no.7
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    • pp.59-69
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    • 2008
  • The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.

A Study on the Need of Home Economics Education on High School Male Students. (고등학교 남학생에 대한 가정과 교육의 필요도에 관한 조사연구)

  • 임애용;윤인경
    • Journal of Korean Home Economics Education Association
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    • v.6 no.1
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    • pp.73-92
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    • 1994
  • The purpose of this study is to investigate the need of home economics education on high School male students for purpose, the questions raised in this study are as follows. 1. Does home economics education on high school male students needs\ulcorner and are whether not or home economics education on high school male students need different according to sex, age, edu-cation, income, occupation\ulcorner 2. If home economics education on high school male students need or not. What is the reason of that\ulcorner and are the reason of that different according to sex, age, education, income, occupation\ulcorner 3. If home economics education on high school male students need, what is the contents of home economics education and are that different according to sex, age, education, income, occupation\ulcorner The subjects of the study consisted of 183 men and women in Ch’ong ju City(over 21 years old) The data were analiged by statistical procedures such as frequency, X(sup)2, oneway ANOVA, two-way ANOVA, Duncan’s Multiple Range Test. The major results of the study were summarized as follow: 1. The response rate on home economics education on high school male students was absolutely high(91.8%). of demographic variables, the only sex appeared the significant differences. the men groups responsed higher not to need than the women groups. 2. As the reasons of home economics educations on high School male students needing the respons of the highest response rate were that ‘as family community, family members understant, cooperated, and are responsible with each other or one anther’and that ‘as society becomes in-dustrial gradually, family members have to have the accurate perception, or attitudies on home life’of demographic variables, sex, income, and occupation appeard the significant differences. In the contrast of that, as the reaspon of home economics education on high school male stu-dents not needing, the reasons of the highest. response rate were that ‘as sex, the role is different’and that ‘home economics education needs not essentially to learn through the school education’. and there were not differences according to demographic variables. 3. As home economics education contents for high school mal students, the most need content part was child part. the second content part was family development and family relationships part. There was the significant differences according to all the demographic variables. Particulary, the lower the lever of education, in come and occupation were, the less the degree of need on all content part was.

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Home Economics teachers' perception of Home Economics curriculum perspective and their instructional culture (가정과 교사들이 지각한 교육과정 관점과 가정과 교사들의 수업문화)

  • Kwon, Ki-Young;Lee, Ki-Young;Lee, Soo-Hee
    • Journal of Korean Home Economics Education Association
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    • v.23 no.4
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    • pp.125-141
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    • 2011
  • The purpose of this study is to investigate Home Economics(HE) teachers' perception of Home Economics curriculum perspective and their instructional culture, and to find out correlations between them. 210 questionnaires were used for analysis. The results are as follows. First, our research showed that the preferences of HE teachers with respect to curriculum perspectives were in the order of the interpretive, emancipatory, and technical perspectives. However, there was no consistency among findings in the preferences for the sub-elements of a curriculum. Second, our results indicated that HE teachers performed their role affirmatively in terms of instructional culture such as the 'cooperation between teachers', the 'class focused on student', and the 'learning materials preparation'. Third, there was a statistically significant difference in five elements such as the 'cooperation among teachers' between the HE teachers' curriculum perspectives and their instructional culture. Fourth, there was a statistically significant difference in the 4 factors of 'instructional culture' between the teacher group whose curriculum preference was clear and those group whose curriculum preferences was vague.

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The effect of housing type on the perception of the quality of housing environement and housing satisfaction (주택유형이 주거환경의 질인지와 주거만족도에 미치는 영향)

  • 김미희
    • Journal of the Korean Home Economics Association
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    • v.23 no.2
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    • pp.55-66
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    • 1985
  • This study is intended to compare the quality of housing envirionments between single family house and apartments. To be specific, firstly, it is to be examined as to whether there exists any differences between residents of single family house and those of highrise apartments in terms of their perception of the quality of housing environment. Secondly, the major factors of the perception of the quality of housing environment may be linked to the level of housing satisfaction are to be explored in this study. The perception of the quality housing environment is composed of four factors such as living space, noise, neighbor environment, and structural feature. For the purpose, questionnaires were adinistered to 125 home makers living in single family house and 125 home makers in high-rise apartments in Kwangju. The data were analyzed with factor analysis, analysis of variance, and multiple regression analysis.The following conclusions are derived from the data analysis in thi study: 1) Resjdents of apartments tended to be more satisfied with structural feature of housing unit and less satisfied with noise than those of single family house. There are negligible differences between two housing types in perception of the quality of living space, and neighbor environment. 2) According to the singhle family house group, it is found that structural feature, neighbor environment, and living space predict most of the variance in the level of housing unit satisfaction. It is also turned out that neighbor environment, noise, and structural feature have impact on the level of neighborhood statisfaction. 3) the apartments group shows that structural feature is the only predictor having impact on housing unit satisfaction. It is found that neighbor environment factor predicted the level of neighborhood satisfaction.

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A Study on the Actual condition of the Middle School Students on Drug use (중학교 학생들의 약물사용실태에 관한 연구)

  • 성윤진;안숙자
    • Journal of Korean Home Economics Education Association
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    • v.10 no.2
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    • pp.145-161
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    • 1998
  • The purpose of this study was to survey the actual condition of the Middle School Students on a Drug. In this study, 500 middle school students in Seoul response to a questionnaire which is composed to analyse two categories, i.e. general facts, the actual condition of drug use (the frequency of drug use, the degree of perception on drugs, the people using a drug surrounding the degree of purchase on drugs). And the students are classified by satisfactory degree on their home backgrounds, satisfactory degree on their school life, and school record. The data is analysed by means of frequency, percentage, chi-square test and Pearson's correlation using the $SPSS-PC^+$ package program. The results of this study were as follow : The frequency of drug use except a alcohol and the degree of perception on a drug among female students are higher than among male. The female students are more permissive on the drug use and they are also tend to think more easily the purchase of a drug. The frequency of drug use and the degree of perception on drugs are higher in the group of the lower satisfactory degree on their home background. Especially, there are many people using drugs surrounding the students in the lower group. The frequency of drug use and the degree of perception on drugs are higher in the group that has the lower satisfactory degree on school life. The students in the group having low school record have more dangerous thought about the use of drugs than the students of high record. The degree of perception on a drug is higher in a higher group, and the students in a higher group also think more easily the purchase of drugs. The percentage of students using drugs are not high, but the high percentage of students are interested in the drugs and they have permissive attitudes on drugs. Thus, the preventive education for drug abuse must be done rapidly.

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Exploratory Research on Marriage Migrant Recognition for Unmarried Vietnamese Women (베트남 미혼여성의 결혼이주 인식에 대한 탐색적 연구)

  • Lee, Eun Joo;Jun, Mi Kyung
    • Human Ecology Research
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    • v.53 no.2
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    • pp.195-208
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    • 2015
  • This study explored general marriage migration for 180 unmarried Vietnamese immigrant women and identified differences in recognition after the choice of marriage. The methods used were frequency analysis, kai verification, and independent t verification were conducted. The findings were as follows. First, unmarried Vietnamese women showed a receptive attitude towards marriage migration with the less-educated group more likely to opt for marriage migration. Economic benefit expectations topped other factors in regards to the image of marriage migrant women and motivation. Dual national identity benefits were also indicated. Second, the perception of external and illusionary images of the spouses of marriage migrant women was low; however, the perception of good occupations and gender equality was high. A vague expectancy of marriage was also found. The perception was high that children from multi-cultural families would be global bilingual talents and adjust to school; however, the perception of social discrimination or prejudice was low. The perception of social discrimination was low concerning the perception of social integration towards marriage migrant women; however, the perception of identities, cultural differences and employment was present. By contrast, the group opting for marriage migration showed a significantly low perception of social discrimination and difficulty in employment. The suggested measures are to regulate and maintain forms of marriage type, reinforce prior training systems for Vietnamese immigrant women (and spouses), enhance multicultural recognition, and supplement multicultural policies.