• Journal of the Korean Society of Clothing and Textiles
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• 제32권1호
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• pp.45-54
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• 2008

The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.

• Journal of Korean society of Dental Hygiene
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• 제11권6호
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• pp.893-900
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• 2011

Objectives : The study was to examine satisfaction with their major study influences their perception of occupational consciousness among dental hygiene freshmen. Methods : The total of dental hygiene freshmen were conveniently recruited from four schools located in Gyeongsangnam-do, Ulsan and Busan city. A questionnaire was used to collect information about general characteristics and the perception of occupational consciousness and major study satisfaction. The statistical analysis was done by using the SPSS 18.0 program. Results : Dental hygiene freshmen who showed a positive their major satisfactory showed higher perception of occupational. The social recognition and position of job-consciousness was lowest at the score 2.55, harmony with a colleague is close to efficiency in duty of job-consciousness was highest at the score 3.54. Conclusions : We need a modifying and complement of the career guidance programs for dental hygiene freshmen.

• Journal of Home Health Care Nursing
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• 제23권1호
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• pp.53-61
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• 2016

Purpose: This study aimed to examine the effects of self expression and perceptional justice on the organizational socialization of nurses. Methods: Participants were 188 nurses in 3 regions at 4 different general hospitals with 400 beds each. Data were collected using self-report questionnaires from August 15 to September 15, 2012. Data were analyzed using descriptive statistics, t-test, one-way ANOVA, Pearson correlations, and multiple regression using SPSS 18.0. Results: Organizational socialization was positively correlated with self-expression and perception of justice. The significant predictors of organizational socialization of nurses were Perception of justice, self-expression, marital status, department of work, and hospital size. These variables explained 41% of the variance in organizational socialization of nurses. Conclusion: These results suggest that organizational socialization of nurses could be enhanced by increasing self-expression and perception of justice.

• The Journal of the Korea Contents Association
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• 제14권4호
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• pp.297-313
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• 2014

The objectives of this study are to examine the impact of display type and program condition on advertising attitude, and also to analyze the moderating effect of previous intrusiveness perception in such process. The results of empirical analysis are as follows. First, display type had no significant influence on advertising attitude. Second, the interaction effect of display type and program situation on advertising attitude was significant. Third, the interaction effect of display type and previous intrusiveness perception on advertising attitude was not significant. Fourth, the interaction effect of program situation and previous intrusiveness perception on advertising attitude was significant. Fifth, the interaction effect of display type, program situation, and previous intrusiveness perception on advertising attitude was not significant.

• The Journal of the Korea Contents Association
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• 제21권4호
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• pp.628-644
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• 2021

The main purpose of this study is to search for variables that influence the perception of news of YouTube current affairs and political channel users. Existing studies have focused on providing normative criticism by examining the public opinion influence of YouTube channels, which play a role similar to the media, in terms of political polarization, fake news, and confirmation bias. However, this study attempts to examine the changes and meanings of users' perception of news with the advent of YouTube. To this end, an online survey was conducted for users with experience in using YouTube's current affairs and political channels. As a result of the study, it was found that the news perception of YouTube current affairs and political channel users was mixed with the perception of news from the perspective of professional journalism and the perception of newly added news in the digital environment. Based on these results, the researcher examined the implications of the professional news media's response direction to the platform environment.

• Journal of Digital Convergence
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• 제10권10호
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• pp.85-95
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• 2012

Under the effectuation of law for $CO_2$ reduction and Green growth, it was surveyed in this study that how the Large company and the Small-medium company as well as the General company and the Green company prepare and proceed the Green management. For this purpose, in order to see the present situation, the perception and influence to the Green management was surveyed and analyzed. The result was that there were big differences in many items between the compared companies which are different from scale and character. On the basis of this analysis, It was suggested what and how the companies and the government have to do in order to improve the perception of Green management and make a new business chances.

• Journal of the Korean Society of Clothing and Textiles
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• 제40권4호
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• pp.716-732
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• 2016

Focusing on the communication effects of fast fashion visual merchandising (VM), this paper examines the effects of a fast fashion store's VM attributes on consumer's perceptions of store image towards newness and prestige that influence the time spent at stores as well as the frequency of visits. This study was conducted by collecting data online using males and females in their twenties to forties; subsequently, a total of 382 samples were analyzed. The VM communication effect model utilized in fast fashion stores was developed and tested on structural equation modeling. The findings of the study were as follows. First, the show window presentation and ancillary facilities of VM elements have a positive effect on the perception of newness, while merchandise display, layout, and signage have a positive influence on the perception of prestige. Therefore, the VM elements in the fast fashion stores that affect the perception of newness and prestige are unique. Second, the perceptions of newness and prestige have a positive impact on time spent in fast fashion stores; however, only the perception of store's newness has a significant effect on the frequency of visits. Third, show window presentation and facilities are VM elements that directly influence the time spent and frequency of visits. Finally, we confirm that store image partially mediate between VM elements and shopping behavior at a fast fashion store.

• The Journal of the Acoustical Society of Korea
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• 제18권4E호
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• pp.10-19
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• 1999

Psychophysical approaches to the room acoustics have been made in number of researches. The present study is looking at whether the listener's perception of frequency change in rooms are dependent on the acoustics of a listening environment. P(C)s for frequency change in short tones were measured in different listening conditions. Two experiments were carried out to investigate the influence of room acoustics on the listener's perception of frequency change, and its implication for evaluating the acoustics of listening environments were examined and discussed. It was found that the temporal and spectral contents of reflections from room surfaces might be an important factor which influenced the listener's perception of frequency change in a reverberant sound field. This implicates that psychophysical approach by measuring listener's frequency change perception might be an useful tool for evaluating room acoustics. However, cares should be taken, since some individual differences were found to exist with respect to the direction of frequency change.

• Journal of the Korean Home Economics Association
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• 제43권11호
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• pp.185-196
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• 2005

The purpose of this research was to determine the relation between clothing evaluative criteria and segmented groups based on the perception of somatotype. The data for this research were collected from questionnaires of 192 females in Busan. Data were analyzed by frequency, factor analysis, cluster analysis, discriminant analysis, and regression analysis. Cluster analysis was used to identify groups of respondents based on the perception of somatotype difference factors. Based on the findings, three distinct groups were clustered: thin, moderate, fat. There were significant differences among the three groups in terms of clothing evaluative criteria. The result of regression analysis revealed that the perception of somatotype is a major determinant to influence the clothing evaluative criteria. The thin group preferred practical clothes while the fat group liked symbol clothes.

• Journal of the Korean Dietetic Association
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• 제28권3호
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• pp.182-194
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• 2022

After the onset of the COVID-19 pandemic, there has been an explosive increase in restaurant meal delivery or takeout. The purpose of this study was to analyze the consumer perception of food safety and its influence on the purchase of delivery or takeout food from restaurants. This study, the 2020 Consumer Behavior Survey for Food (CBSF), was conducted from June 10 to August 21 2020. A total of 6,355 responses were used for the analysis. The results were as follows: First, the differences in consumer perception about food safety were analyzed according to whether they used delivery or takeout. Concern about food safety, satisfaction with dietary habits, and the ability to maintain safe dietary habits were higher in the non-user group. Except for food at home, the perception about food safety at other locations was higher in the user group. Food hazards such as antibiotics were perceived to be safer in the user group. Second, the perception of food safety affecting use of delivery or takeout was analyzed. It was found that the usage of delivery or takeout increased when the perception of the safety of home meal replacement (HMR), delivery or takeout food, and the ability to be informed about the harmful factors of agricultural products increased. The findings of this study may offer the basis for the food and food service industry to consider safety issues seriously and develop strategies to lead to feasible practices. Further, this study also supports the direction of the government toward strengthening the safety of new segments which have shown explosive growth in the COVID-19 era.