• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.4
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• pp.1-17
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• 2021

This study was examined whether the experiential marketing factors proposed by Bernd Schmitt were applicable to the consumer behavior of active seniors. The study was analyzed the influence of SEMs have on value perception of brand and attitude formation as well as the behavioral intentions of active senior consumers and whether this effect differed between the level of commitment. For empirical analysis, frequency analysis, EFA, reliability, CFA, SEM, and multiple-group comparison analysis were performed. The results showed that sense and feel factor did not have a significant influence on the value perception of brand, while think factor had a positive effect on the value perception of brand. Act factor did not affect the value perception of brand; on the other hand, relate factor had a significant effect on the value perception of brand. The result of structural equation modeling also revealed that the value perception of brand had a positive influence on attitude formation and behavioral intentions. The result of multiple-group comparison analysis confirmed that the influence of act factor on value perception of brand differed according to the level of commitment, but the positive influence of act factor on value perception of brand was limited to the high-level of commitment group. As a result of the influence relate factor had on the value perception of brand, differences existed between the two groups, and the low-level of commitment group had a greater influence than the high-level of commitment group. So it will be effective for active senior consumers to form fashion communities and let them participate in to enhance positive consumer behavior toward fashion brands.

• Safety and Health at Work
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• v.9 no.4
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• pp.427-433
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• 2018

Background: The purpose of this study was to identify the influence of workers' perceived workload, accident experiences, supervisors' safety leadership, and an organization's safety climate on the cognitive and emotional risk perception. Methods: Six hundred and twenty employees in a variety of manufacturing organizations were asked to complete to a questionnaire. Among them, a total of 376 employees provided valid data for analysis. To test the hypothesis, correlation analysis and hierarchical regression analysis were used. Statistical analyses were conducted using IBM SPSS program, version 23. Results: The results indicated that workload and accident experiences have a positive influence and safety leadership and safety climate have a negative influence on the cognitive and emotional risk perception. Workload, safety leadership, and the safety climate influence perceived risk more than accident experience, especially for the emotional risk perception. Conclusion: These results indicated that multilevel factors (organization, group, and individual) play a critical role in predicting individual risk perceptions. Based on these results, therefore, to reduce risk perception related with unsafe behaviors and accidents, organizations need to conduct a variety of safety programs that enhance their safety climate beyond simple safety-related education and training. Simultaneously, it needs to seek ways to promote supervisors' safety leadership behaviors (e.g., site visits, feedback, safety communication, etc.). In addition, it is necessary to adjust work speed and amount and allocate task considering employees' skill and ability to reduce the workload for reducing risk perception.

• The Journal of Economics, Marketing and Management
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• v.6 no.4
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• pp.51-64
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• 2018

Purpose - This study is intended to look into the influences of restaurant consumers' e-WOM information communication on product perception risk, benefit and WOM effect. Research design, data, and Methodology - To achieve this, a survey was empirically carried out to 426 restaurant consumers. Results - The findings are as follows. First, the influence of e-WOM on product perception risk showed that WOM information sender characteristics, WOM information recipient characteristics and online community had a statistically significant positive influence on product perception risk. Second, the influence of e-WOM on product risk benefit showed that WOM information sender characteristics, WOM information recipient characteristics and online communication had a statistically significant positive influence on product risk benefit. Third, WOM risk perception had a statistically significant positive influence on WOM acceptance. Fourth, WOM risk benefit had a statistically significant positive influence on WOM effect. Conclusions - As for the above-mentioned findings, the communication between e-WOM sender and recipient had a positive influence on the product evaluation and attitude change in the restaurant industry, and the WOM effect had an influence on the financial performance and non-financial performance. The communication attaches importance to a direct using and tasting experience due to the nature of restaurant industry when it is simultaneously performed as a positive mechanism between sender and recipient through each channel of these factors. But the e-WOM culture can lead to the WOM effect when both sender and recipient share the persuasive communicability in reality that diversifies communication methods, having a positive influence on the management performance.

• International Journal of Contents
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• v.3 no.4
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• pp.30-35
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• 2007

Chinese hotel industry needs to continue consummation. Especially the physical environment direct or the indirect influence to the consumers has not caused the hotel managers enough attention. Chinese hotel industry also lacks to the physical environment whole perception and the understanding. This paper research purposes are: how through that improve the hotel physical hotels. And what's disparities between the Chinese hotel industry in the physical environment and the Western developed country, how needs to improve and so on. Therefore, this paper has mainly studied and analysis the hotel atmosphere, the hotel facility, the hotel cleanliness, the hotel position, customers' overall satisfaction, the repatronage which independent effect, relations and the importance of them in Chinese hotel industry. This paper have made 5 hypotheses to relations of the hotel atmosphere, the hotel facility, the hotel cleanliness, the hotel position and customer's overall satisfaction, the repatronage. We have carried on the questionnaire survey to four hotels, altogether send out to the 250 questionnaires, and have received 202 questionnaires. Through after these analyses, the 1 hypothesis cannot have the data support. Therefore, the conclusions are: the first, the good hotel atmosphere has the positive influence to the consumer overall perception; the second, the higher hotel cleanliness has the positive influence to the consumer overall perception; the third, the convenience hotel position has the positive influence to consumer's perception; the fourth, the consumers' higher overall satisfaction has the positive influence to consumer's repatronage. But the influence of the higher hotel facility to consumers' perception cannot have the enough support from the data.

• KIEAE Journal
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• v.3 no.2
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• pp.33-36
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• 2003

The influence of the visual information on the sound perception would be considerable. Furthermore, if the sound perception ranges in noisiness or annoyance beyond the loudness, it will depend much more on the shape of the visual information. This paper aims to estimate the influence of the several kinds of visual information on the perception of road traffic noise by means of the psycho-acoustic test method. The findings of present study on the influence of visual information on subjective noise perception are summarized as follows: Presenting visual images of mild and comfortable scenery reduced the noise perception reaction at the less noisy environments not exceeding 65 dB(A). At highly noisy environments exceeding 65 dB(A), however, the noise perception can be reduced by strong image of waterfall. Even eliminating the road traffic image may be helpful. Visual image of waterfall reduced the noise perception at all levels. It is inferred that the road traffic noise perception can be effectively ameliorated by presenting strong and real landscape images at any noisy environment.

• Journal of Fisheries and Marine Sciences Education
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• v.27 no.5
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• pp.1413-1423
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• 2015

This research paper looks into the interrelationships between physical self-perception, performance confidence, physical self-efficacy, dance flow and dance performance satisfaction with dance major students as the central figure. It also looks into the needs of dance majors, and in order to understand the accomplishment in dance and performance satisfaction, studies were carried out on 313 dance major students. According to this research, firstly, in the difference from physical self-perception according to general characteristics, specialists that major in dance have perception about one's body when specialists have a longer dancing time and experience. In the relationship between dancing experience and self-efficacy it could be seen that self-efficacy is postirely comelated with dancing experience. Also, in dance performance satisfaction, the more experience or time one encounters dance the higher the satisfaction. Secondly, when looking at the effect physical self-perception has on performance, confidence and self-efficacy, among the lower factors of physical self-perception, sports competence, condition and fitness have notable amount of effect on performance confidence. Thirdly, when looking at the effect on physical self-perception and self-efficacy, sports competence and condition have a certain amount of influence on body competence. Also sports competence, condition and fitness have some influence on physical confidence. Fourth, when looking at the influence of performance confidence and self-efficacy on dance flow, performance confidence, body competence and physical attraction have some effect on behavioral devotion. Lastry looking at the influence dance flow has on dance performance satisfaction, only behavioral devotion has much influence on dance performance satisfaction.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.235-244
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• 2014

This study investigates the effect of visual merchandising congruity perception on brand attitude and purchase intention. In addition, this study examines the mediating role of perceived risk in the process. Four retail fashion brands with classic image were selected in the previous research to avoid the influence of different brand images. Questionnaires were distributed to 200 customers leaving the four fashion retail stores which were chosen by the previous research. A total of 167 completed questionnaires were analyzed using SPSS 18.0 and AMOS 7.0 statistical packages. The results were summarized as follows. First, visual merchandising congruity perception positively affected brand attitude. This result supports the match-up hypothesis. Second, brand attitude positively influenced purchase intention. Third, visual merchandising congruity perception did not directly affect purchase intention. Visual merchandising congruity perception indirectly influenced purchase intention by mediating brand attitude; however, it did not directly influence purchase intention. Therefore, the strategic approaches to enhance favorable brand attitude through visual merchandising congruity perception should be tried. Fourth, visual merchandising congruity perception negatively affected perceived risk. Fifth, perceived risk negatively affected brand attitude. Sixth, visual merchandising congruity perception affected brand attitude by mediating perceived risk. Therefore, it is needed to devise the visual merchandising strategy that lowers the perceived risk in order to make a positive brand attitude.

• Journal of Environmental Science International
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• v.29 no.2
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• pp.145-154
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• 2020

The purpose of this study is to examine the differences of use behavior and environmental perception of a park and to analyze the influence of environmental perception factors on park satisfaction among 7 parks in Suseong-gu, Daegu. The data from the 255 questionnaires of young adults (30-59) and old adults (more than 60) who use the park more than once a week were used for the analysis. In terms of park use behavior, young adults used the park for walking and jogging mainly on weekday evenings, while old adults used the park for walking and rest mainly during weekday daytimes. In addition, old adults used the park more times a week than young adults, and spent more time in the park. In the analysis of the environmental perception of the park, similar results were found in both age groups but overall, old adults were more satisfied with the park environment than the young adults. As a result of analyzing the influence of environmental perception factors, it was determined that park satisfaction in young adults has a significant influence on 'use amenity', 'use convenience', 'facility suitability', and 'landscape diversity' in this order. On the other hand, park satisfaction for old adults has an influence on 'use amenity', 'facility suitability', and 'use convenience' in this order. The findings of this study can be used as an effective basic data for future park planning considering age groups.

• Journal of Korean Public Health Nursing
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• v.35 no.2
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• pp.283-296
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• 2021

Purpose: The aim of this study was to investigate the influence of threat perception and psychological reactance to graphic health warnings on cigarette packages on intention to quit smoking among smoking adolescents. Methods: The participants were 185 smoking adolescents attending two industrial specialized high schools, who had witnessed graphic health warnings on cigarette packages within the previous 30 days. Collected data were analyzed using descriptive statistics, the t-test, one-way analysis of variance, Pearson's correlation coefficients, and hierarchical multiple regression analysis using SPSS/WIN Ver. 25.0. Results: The results showed that participant threat perception (𝛽=.14, p=.037) after witnessing a cigarette warning message had a positive influence on intention to quit smoking. On the other hand, psychological reactance (𝛽=-.23, p=.001) showed a negative influence on intention to quit smoking. Conclusion: When designing and developing a message for smoking adolescents, customized messages are required to reflect teenagers' characteristics and raise threat perception and lower psychological reactance. In addition, we propose a future study be conducted to determine the influences of various psychological determinants, including self-efficacy and skills, on threat perception and psychological reactance to graphic health warnings on cigarette packages among smoking adolescents.

• Culinary science and hospitality research
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• v.22 no.1
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• pp.153-164
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• 2016

The purpose of this article was to examine the influence of physical environment on customer's buying-risk perception at franchise Korean restaurants. In this research factor analysis and multi regression analysis were used. Physical environment were divided to 3 factors and risk perception to 5 factors. Internal environment affected negatively financial risk (p<0.001), time risk (p<0.001) and psychological risk (p<0.001). External environment had negative influence on time risk (p<0.05) and psychological risk (p<0.05). And the other environment negatively affected financial risk (p<0.001), time risk (p<0.001) and psychological risk (p<0.05). According to these results, we confirmed that various physical environments influenced on the risk perception of customers. As a result, food service corporations need to deal with physical environment efficiently. And the findings of this research would help their business management to build effective service marketing strategies and to satisfy the needs of customers at franchise Korean restaurants.