• Title/Summary/Keyword: Perception analysis

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Analysis of Demographic Backgrounds on Factory Foodservice Quality for Employee Grouped by Working Types (사업체 급식서비스 품질의 인구통계적 변인에 따른 비교분석)

  • Kim, Sin-Ja;Kim, Myeong-Ae
    • Journal of the Korean Dietetic Association
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    • v.7 no.4
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    • pp.397-409
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    • 2001
  • The purposes of this study were to identify customer expectation, perception and satisfaction of foodservice quality to analyze the influencing factors on foodservice quality and finally to provide basic information for the improvement of foodservice quality. A survey of 4 factory foodservices was undertaken and detailed information was collected from 675 respondents. Statistical data analysis was completed using the SPSS package program for descriptive analysis, t-test and one-way ANOVA. Male had higher scores than female in perceptions of foods and services, and the differences were statistically significant. As analysis of expectation, perception and satisfaction result of age, expectation and perception were statistically significant, and mostly expectation and perception increased according as age increased. Expectation and perception showed statistical differences by marital status. Married people had higher scores in expectation and perception of food and service than single. According to family type, respondents living alone showed lower scores in expectation and perception of food and service than those living with family or relatives. Conversely, living alone had high expectation on service. As analysis of work type, office workers showed higher scores of service expectation, food and service perception than production workers. As education level increased, food and service expectation and perception increased mostly. As analysis of work post, food and service expectation and perception increased as work post raised. Meanwhile, married people had higher scores in service quality of satisfaction than single. Result of the study can be summarized as follows the analysis of expectation, perception and satisfaction of foodservice quality, the Quadrant of food and service quality expectation and perception according to demographic variables. Expectation, perception and satisfaction scores of foodservice attributes according to work type. The distribution of attributes with satisfyingly significant difference in grid.

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The Effects of Value Perception for Natural Cosmetics by LOHAS Class on Their Purchasing Intention (로하스 계층별 천연 화장품에 대한 가치 지각이 구매 의도에 미치는 영향)

  • Lee, Kang-Yi;Kim, Soon-Sim
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.111-122
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    • 2012
  • This study analyzed the differences in value perception and purchasing intention for natural cosmetics by LOHAS class and investigated what influences people's value perception for natural cosmetics had on their purchasing intention. Total 450 questionnaires were distributed to adults of over 20s to 50s for the period from Dec. 1, 2011 to Dec. 14 and 410 questionnaires were used as analysis data. As for collected data, the statistical package SPSS 18.0 Version was used for factor analysis, frequency analysis, reliability test, one-way ANOVA, Chi-Square test, Scheffe-test, correlations analysis and multiple regression analysis. LOHAS class was divided into three groups (higher, middle and lower) based on LOHAS index. Through factor analysis, the value perception for natural cosmetics were divided into three factors (social value, emotional and functional value perception). The results of this study were obtained as below. First, in case of the value perception for natural cosmetics by LOHAS class, it was demonstrated that the higher LOHAS classes they were, the higher value perception for natural cosmetics (social, emotional and functional value perception) they had. Second, in case of the effects of the value perception for natural cosmetics by LOHAS class on their purchasing intention (intention to use and recommendation of usage), it was found that their value perception influenced their purchasing intention. Social value perception and functional value perception, especially social value perception largely affected the purchasing intention of all LOHAS classes, while emotional value perception didn't affected the purchasing intention.

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The Influence of Control and Friendliness-Perception of Apparel Brand on the Consumption Behavior (의류브랜드의 친애와 통제 지각이 소비행동에 미치는 영향)

  • Lee, Ji-Ryang;Kim, Ju-Ae
    • Fashion & Textile Research Journal
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    • v.9 no.5
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    • pp.500-506
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    • 2007
  • This study aims to examine what consumers perceive about affection and control in association with personified brands, and to explore what effects such perception has on consumer behavior. The research methodology employed a questionnaire surveying female university students in the Seoul. The data were analyzed by SPSS Hangul 10.0 Statistic Package. 16 apparel brands that had been selected by a preliminary study were surveyed. The data analysis method employed a factor analysis, analysis of variance, and multiple regression analysis. The study found that consumers' perception of personified brands is divided into Friendliness and control like in interpersonal communication, and consumers' preference and purchase intention becomes different depending on affection and control perception. In particular, it was analyzed that more important factor that decides preference and purchase intention is the perception in the aspect of control, not in the aspect of Friendliness.

The Consumers' Evaluative Criteria of Quality on the Clothing Products (의류제품에 대한 소비자의 품질평가기준)

  • 김민수;김문숙
    • The Research Journal of the Costume Culture
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    • v.11 no.1
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    • pp.47-65
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    • 2003
  • The purpose of this study was to examine the characteristics of consumer evaluative criteria based on clothing quality perception of adult males and females. A demonstrative study was conducted using a questionnaire on adults over 20 years old who were considered to afford to purchase clothes. A total of 650 questionnaires were distributed, and among them, 380 were used for the demonstrative analysis. The study used SPSSWIN V.8.0 for the analysis. Factor analysis and reliability analysis were introduced as analysis methods using the varimax rotation to classify consumer evaluative criteria for clothing purchasing. In addition, frequency analysis, correlation analysis, 1-test, multiple regression analysis, and duncan test are executed. The study result is as follows. First. expectation, importance and performance are examined by customer quality perception. Four factors- practicability, care, aesthetics, and symbolism- are classified through the factor analysis of 19 evaluative attributes based on importance. Second, differences of quality perception f3r expectation, importance and performance were found partly in customers' demographic characteristics. Third, the influential relation of satisfaction and quality perception is examined. Aesthetics and practicability have significant influence on the general satisfaction of evaluative attributes by performance.

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A Study for the Perception and Management Behaviors on Credit Cards According to the Shopping Value Types of College Students (대학생의 쇼핑가치에 따른 신용카드인식 및 신용카드관리행동에 관한 연구)

  • Seo, In-Joo
    • Journal of Family Resource Management and Policy Review
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    • v.13 no.2
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    • pp.129-151
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    • 2009
  • The first purpose of this study was to reveal the types of shopping value of college students. The second purpose was to examine the change in the perception and management behaviors related to credit cards according to the types of shopping value. The third purpose was to examine the effects of shopping value on perception and management behaviors on credit cards. The data were collected from 392 college students in Seoul by a self-administered questionnaire. Analyses including frequency, mean, factor analysis, Cronbach's alpha, Pearson's correlation analysis, Crosstabulation analysis, analysis of variance, K-means Cluster analysis and Multiple linear regression were conducted using SPSS WIN12.0. The major findings were as follows. First, college students can be categorized into 3 types of shopping values by K-means Cluster analysis of 14 items. The groups were entitled the hedonistic shopping value, the utilitarian shopping value, and the saving shopping value. Second, positive perception and management behaviors related to credit cards were different depending on the types of shopping value. The hedonistic shopping value group had a higher level of positive perception of credit cards and a lower level of credit card management, compared with the other groups. The saving shopping value group had higher levels of both positive perception and management of credit cards. Among the three groups, the utilitarian shopping group had the lowest level of positive perception of credit cards, despite having ahigher level of credit card management. Lastly, the most effective variance on credit card management was the utilitarian shopping value. These results suggest that a healthy shopping value is very important for having a healthy perception and management of credit cards, because shopping value is a critical variance to affect perception and management of credit cards.

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A Study on Characteristics of the Visual Perception of Atypical and typical Space in Houses (비정형과 정형 주거공간의 시지각적 특성에 관한 연구)

  • Lee, Sang-Hwa
    • Journal of the Korean housing association
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    • v.18 no.3
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    • pp.81-89
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    • 2007
  • This study is aimed at understanding objectively on the visual perception of atypical space and form in contemporary architecture. It is accomplished to compose the various form and the atypical space in contemporary architecture, which by means of applying digital technology to architecture is able to materialize complicated form and space. Therefore this the sis is needed to understand user's senses and affects in atypical space and form. Atypical space is able to interpret geometrically and analyze quantitatively into visual perception. This analysis is applied to Isovist used as quantitative analysis recently, and physical analysis of space used as quantitative analysis defined to vertical elements, which is analysed comparatively to visual perception in observer's point and characteristics in spatial elements. Examples are selected to four examples represented to typical and atypical space in contemporary houses. As examples are analysed to visual perception of spatial character, this study is intended to understand to spatial character in aspects of spatial composition and observer's visual perception. In results of perceptive analysis on four spatial examples, Atypical spaces are composed of changeable spatiality, which are composed changeably of the relational method with adjacent spaces. Also, typical spaces are composed monotonously of spatiality and relational method on control of the length in boundary plane and openness.

A Basic Study on the Correlation Analysis between Safety Perception Level of Domestic Construction Companies and Construction Productivity (국내 건설기업의 안전인식수준과 건설생산성간의 상관관계 분석 기초연구)

  • Jeon, Sang-Sub;Oh, Jun-Seok;Son, Seung-Hyun;Son, Ki-Young
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2019.05a
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    • pp.47-48
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    • 2019
  • Currently, the government has made a lot of efforts to improve construction productivity but there are few studies which measure between safety perception level and productivity in the South Korean construction industry. Therefore, the objective of this study is to analyze correlation between safety perception level of domestic construction companies and construction productivity. To achieve the objective, first, the concept of safety perception level was defined. Second, the safety perception level and construction productivity were investigated in the case projects. Third, correlation analysis was conducted between safety perception level and productivity. As a result, it was concluded that a high level of safety perception of executive and manager would increase construction productivity. In addition, To improve the safety perception level in the construction company, it is suggested that the provision safety resources for managements and the equal communication system between workers and managements and the development safety education tools considering the worker's experience. In the future, these findings can be utilized to develop future evaluation tools for a safety perception level in domestic construction company.

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2009-2022 Thailand public perception analysis of nuclear energy on social media using deep transfer learning technique

  • Wasin Vechgama;Watcha Sasawattakul;Kampanart Silva
    • Nuclear Engineering and Technology
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    • v.55 no.6
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    • pp.2026-2033
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    • 2023
  • Due to Thailand's nuclear energy public acceptance problem, the understanding of nuclear energy public perception was the key factor affecting to re-consideration of the nuclear energy program. Thailand Institute of Nuclear Technology and its alliances together developed the classification model for the nuclear energy public perception from the big data comments on social media using Facebook using deep transfer learning. The objective was to insight into the Thailand nuclear energy public perception on Facebook social media platform using sentiment analysis. The supervised learning was used to generate up-to-date classification model with more than 80% accuracy to classify the public perception on nuclear power plant news on Facebook from 2009 to 2022. The majority of neutral sentiments (80%) represented the opportunity for Thailand to convince people to receive a better nuclear perception. Negative sentiments (14%) showed support for other alternative energies due to nuclear accident concerns while positive sentiments (6%) expressed support for innovative nuclear technologies.

A Study on the Perception Levels among Residents in Deteriorated Apartment about Remodelling (노후아파트 거주자의 리모델링에 대한 인식 경향)

  • 이선녕;주서령
    • Journal of Families and Better Life
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    • v.20 no.6
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    • pp.69-79
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    • 2002
  • The deteriorated apartments make a social problem in now a days. After all, a new alternative plan for deteriorated apartments such as the remodelling concept must be considered. This study aims to survey the perception levels among residents in deteriorated apartments relating to remodelling. It might be provide the basic data which could be used for the analysis of consumers in the future implementation of deteriorated remodelling projects. The analytical methods adopted in this study were factor analysis, 1-test, one-way ANOVA, post-hoc estimation(Scheffe test) by the SPSS 10.1 for Windows program. Through the factor analysis for the perception types regarding remodelling, the factors were named ‘function improvement orientation’ , ‘property value orientation’, ‘individual-household improvement orientation’, and ‘negative attitude to remodelling’. The analysis of the perception types regarding remodelling, by the family characteristics, socio-economic characteristics, residence characteristics, apartment block variables, resident's value orientation, and resident's satisfaction level, indicated that the perception degree of the ‘property value orientation’was the highest, followed by the ‘function improvement orientation’.

A Path Analysis of Store Perception Variables on Consumers` Store Loyalty in Apparel Product Purchasing (의류제품 구매시 소비자의 점포충성도에 미치는 점포지각변인의 경로분석)

  • Kim, Soo-Jin;Chung, Myung-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.2
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    • pp.356-366
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    • 2005
  • The purpose of this study was to examine a path analysis of perceived service quality, store image, alternative store attraction, consumer satisfaction and switching barrier perception on store loyalty in apparel product purchasing. The questionnaire was administered to 450 women shopped in a department store in Gwang-ju during September, 12-26, 2002. Data collected from 384 women were analyzed by using frequency, multiple regression analysis, path analysis by SPSS for WIN program. The results were as follows ; First, the switching barrier perception, consumer satisfaction, perceived service quality, store image significantly influenced store loyalty. Second, the consumer satisfaction, perceived service quality, store image, alternative store's attraction significantly influenced switching barrier perception. Third, the perceived service quality, store image, alternative store's attraction significantly influenced consumer satisfaction. Fourth, the perceived service quality, store image, alternative store's attraction had indirect effects on store loyalty mediated by consumer satisfaction and switching barrier perception. The consumer satisfaction had indirect effects on store loyalty mediated by switching barrier perception. In short, perceived service quality, store image, alternative store's attraction influenced on store loyalty mediated by consumer satisfaction and switching perception.