• Nuclear Engineering and Technology
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• v.52 no.12
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• pp.2958-2968
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• 2020

Understanding public perception on nuclear research reactor is necessary for the policy maker to adopt such technology in Thailand, especially the locals who live in the proposed location. The study compared perceptions between the locals living near the proposed nuclear research reactor location (within 5 km) and those living in the outer region (5-15 km). Structural equation modeling technique was adopted by assuming casual relationships between latent variables including social status, information perception, trust, benefit perception and risk perception on the local acceptance of research reactor. The results showed that the strongest relationships for both the inner and the outer perimeters were from information perception toward technology acceptance via trust and benefit perception. While both zones showed similar results, the outer perimeter seemed to show slightly stronger effects than those in the inner perimeter.

• Asian Journal for Public Opinion Research
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• v.1 no.3
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• pp.217-231
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• 2014

This study begins with a review of commonly discussed dimensions of public risk perception that may influence public opinion toward risks. Factors that have been revealed by the literature to have substantial impact on risk perception, such as demographic background, trust, and media environment, are also discussed. Meanwhile, we evaluate two well-known research models in the realm of risk analysis: 1) the psychometric paradigm, and 2) the social amplification of risk framework (SARF). Based on a literature review, this study suggests that, besides the psychological and social approach, models of risk perception and risk communication research should shift to a more comprehensive one by considering the interrelations between laypeople and the environment. This study proposes a research model from the perspective of social cognitive theory (SCT) as a potential framework for future studies: 1) in the societal environment, individuals' risk perception and information seeking behavior, which is determined by risk perception will be influenced by trust in regulators and interpersonal trust; 2) in the media environment, individuals' risk perception and information seeking behavior will be influenced by individuals' perceived information characteristics. Knowledge about risk accumulated through information seeking will change risk perception in a longitudinal process.

• Journal of Wellbeing Management and Applied Psychology
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• v.2 no.2
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• pp.39-45
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• 2019

The purpose of this study is to solve the problem of revision or abbreviation of questionnaires based on the previous studies suggested by many existing empirical studies. In addition, this study aims to provide the theoretical basis of the research method which has been variously approached since it presents the methodology that can directly measure the research object. For this purpose, this study proposed a more elaborate analysis method using the differences in perception of individuals who are interested in cognitive research. Specifically, the perception gap(D) can be used as an independent variable, a dependent variable, and a moderating variable. And this study suggested an effective research approach using the measurement of perception difference. The difference of perception suggested that it can be used as a measure to overcome the limitations of existing researches used it as independent variables or mediating variables that measure only one factor of expectation and performance or importance and satisfaction. In addition, it is highly likely that various analyzes on the perception differences, which are the result of measuring target factors for the same person, will be quite effective in the situation where follow-up of respondents is difficult. This study is expected to overcome various limitations reported by empirical studies such as scale utilization problem and follow-up survey difficulty. In future research, it was expected that the limitation of the factor derivation process in the research approach could be complemented by web crawling and text mining of big data analysis.

• Korean Institute of Interior Design Journal
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• v.26 no.4
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• pp.12-21
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• 2017

This study is on the constructive ways of body perception applied to architecture space. This research also has a purpose of extending the range of possibility of body perception's application. Research on the phenomenological method applied to architecture space was mainly focused on sensation, which made limited awareness on the range of body perception. The scope of body perception includes not only sensation, but also perception, cognition, and human behavior. Therefore this study explicate how operant features of body perception works together. Operant features of body perception are perception as cognition, synesthesia, and Interaction with others. Herzog & de Meuron, Sejima, and R. Koolhaas's works are reviewed to verify these features of body perception.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.2
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• pp.110-117
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• 1998

It is essential to get full social supports of our national parks for the achievement of long-term goals of our national parks. Thus the main objective of this paper is to identify major perception types of interest groups of our national parks. The research method is greatly indebted to Hofer. Two stages of questionnaire surveys were carried out to identify perception types related to national parks and the statstical analysis of perception types. The findings of this study are as follows. First, eight types of perception on national parks were selected through the statistical analysis of ten preliminary perception types; nature preservation, appreciation of scenic beauty, culture, recreation, research, education, ethics, and economy. Second, three or four phrases relevant to eight perception types were identified. Third, it could be concluded that perception types identified through this research are significantly different from those commonly perceived on national parks and natural landscapes in western countries.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.23 no.1
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• pp.1-8
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• 2009

The research purposes at obtaining fundamental data needed for making a living environment appropriate to the visual perception of the oldest by analyzing researches related with the visual perception of the oldest among papers of domestic journals. This research examined a total of 1,240 papers including s::n papers of DBPIA dealt with the research of the oldest, 40 papers concerning the research of visual perception, and 663 papers published in the journal of the Korean Gerontological Society, analyzing contents related with the visual perception of the oldest (the aged, the oldest, color, illumination, sight, visual perception). The result of the research shows that while research related with the oldest has increased, research concerning the visual perception of the oldest has lacked in its contents. Thus, the research suggests the necessity of various researches to grasp characteristics of the visual perception of the oldest. Also, it proposes to develop tools that can help the oldest independently live, along with the necessity of designs appropriate to their living environment.

• Health Policy and Management
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• v.19 no.3
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• pp.45-70
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• 2009

Outbreaks of health risks such as the Influenza A virus (H1N1) are continuing, which highlights the immediacy of risk control strategies to reduce public's fear and protect the safety of the society. Evidence suggests that success for risk management is basically dependent on the public's willingness to adopt health behaviors recommended by experts, and the behavioral intention relies on their risk perception. Understanding of how individuals think of and feel about health risks is thereby important. This article aims to provide insights for future study on health-risk perception. The main streams and recent developments of theorizing and research on health risk perception are reviewed. The issues, such as (1) health risk perception is an important component for shaping relevant health policies as it reflects public trust of the institutions managing health risks, (2) despite this significance, however, few attempts have been made to address the meaning of 'perceiving health risks' in health services research, are shed light on. On the basis on the critical discussion of the contributions and the limitations of the literature, this article finishes with a few of research agendas by three levels of analysis in risk perception research.

• Journal of Korean Biological Nursing Science
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• v.14 no.3
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• pp.212-220
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• 2012

Purpose: The purpose of this study was to compare perception on bionursing and satisfaction and importance about bionursing subjects of clinical nurses with that of professors using a coorientation model. Methods: Subjects for this study consisted of 135 clinical nurses at a tertiary hospital and 114 nursing professors. Questionnaire for perception on bionursing consisted of competency of professor, linkage with clinical practice and research of bionursing. Perceptions on bionursing education and research, satisfaction and importance about subjects of bionursing were measured. The data were analyzed by t-test. Results: Perception of clinical nurses on research of bionursing was more positive than professors. Perception of professors on research of bionursing was significantly less than that of professors estimated by clinical nurses. Perception of clinical nurses on linkage with clinical practice and research of bionursing estimated by nursing professor was significantly less than that of clinical nurses. Satisfaction of clinical nurses with the subjects of bionursing was significantly less than that of professors. Clinical nurses perceived anatomy the most important while professors perceived physiology the most important. Conclusion: Perceptions of clinical nurses on bionursing as well as satisfaction and importance about subjects of bionursing were identified to be different from those of professors.

• Journal of Fashion Business
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• v.9 no.3
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• pp.22-36
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• 2005

This research is to classify psychological risk perceptions in purchases process at counterfeit at fashion luxury brands, into a risk perception on purchase activity itself and a risk perception on the post-purchase situation, and to analyze types and characteristics at risk reduction behaviors to reduce each risk perception. In this research a qualitative method was employed, and research-related data were collected and analyzed through in-depth interviews. Results were shown that risk reduction behaviors at psychological risk perception on purchase activity itself included rationalization of purchase, accompanied purchase, reduction and discontinuance of purchase, and that risk reduction behaviors of psychological risk perception on the post-purchase situation included information search, establishment of selection criteria, establishment of marginal limit, selective purchase, planned and compared purchase, and reduction and discontinuance of purchase. Previous researches suggested brand loyalty, selection of famous brands, utilization of information agents by marketers, pre-purchase usage and guaranteed purchase, but these risk reduction methods were not utilized, this probably being interpreted as a result of characteristics of counterfeit. In addition, risk reduction behavior of one type tended to reduce risk perception of several other types, and risk reduction behaviors of various types were utilized to reduce a certain type's risk perception. Not only types of risk perception but also levels of risk perception appeared to have exerted influence to risk reduction behaviors.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.235-244
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• 2014

This study investigates the effect of visual merchandising congruity perception on brand attitude and purchase intention. In addition, this study examines the mediating role of perceived risk in the process. Four retail fashion brands with classic image were selected in the previous research to avoid the influence of different brand images. Questionnaires were distributed to 200 customers leaving the four fashion retail stores which were chosen by the previous research. A total of 167 completed questionnaires were analyzed using SPSS 18.0 and AMOS 7.0 statistical packages. The results were summarized as follows. First, visual merchandising congruity perception positively affected brand attitude. This result supports the match-up hypothesis. Second, brand attitude positively influenced purchase intention. Third, visual merchandising congruity perception did not directly affect purchase intention. Visual merchandising congruity perception indirectly influenced purchase intention by mediating brand attitude; however, it did not directly influence purchase intention. Therefore, the strategic approaches to enhance favorable brand attitude through visual merchandising congruity perception should be tried. Fourth, visual merchandising congruity perception negatively affected perceived risk. Fifth, perceived risk negatively affected brand attitude. Sixth, visual merchandising congruity perception affected brand attitude by mediating perceived risk. Therefore, it is needed to devise the visual merchandising strategy that lowers the perceived risk in order to make a positive brand attitude.