• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.355-365
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• 2012

The purpose of this research was to review the current situation of Ssireum and to investigate a basic direction for globalization of Ssireum. Examining disposition, situation, and image of Ssireum through literatures analysis, survey, in-depth interview was conducted. In detail, it's recognition and image perceived by customers and general individuals were investigated, and it's perception and related image of foreigners were analyzed. We examined the situation and the various problems of Ssireum on the base of site and customers. We made a conclusion that Korea has to make a great deal of effort for globalization of Ssireum both as a sport through institutionalization of alternatives for the globalization and as a heritage which has a strong identity. As detail alternatives for the globalization of Ssireum, education through physical education in school, bringing up foreign athletes, maximization of event values, specialization of Ssireum organization, international instructor, glocalization, culture coding, enhancement of ritual, connection with festival and so on were suggested.

• Journal of the Korean Home Economics Association
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• v.50 no.7
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• pp.21-35
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• 2012

Based on the premise that perspectives or the frame of cognition may affect the ways that family practitioners support or intervene in families, this study aimed to investigate the perspectives of Certified Healthy Family Specialists (CHFS) on family practice in the Healthy Family Support Centers. A total of 9 CHFSs gave information about their beliefs and perspectives on family practice in in-depth interview. Additionally, 5 CHFS participated in focus group interview and gave information about their values, beliefs, and perspectives on family practice. Through qualitative analyses, four perspectives were found to be explicitly or implicitly carried by CHFSs: System theory perspective, Strengths perspective, Family cognition perspective, and Public intervention perspective. These four perspectives are currently leading themes of family research and are prospected to prevail in family support and intervention practices in the Healthy Family Support Centers in South Korea. Based on the results of qualitative analyses, directions and range of influence in perspectives on family practice perceived by CFHSs were discussed. In this study, the subject of Healthy Family Project, the CHFSs' aims, and emphasis on family practice were dealt with, and developmental direction establishment related to the Healthy Family Support Centers and CFHSs in the dimension of practice and policy in the future were implied.

• Architectural research
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• v.15 no.4
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• pp.175-182
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• 2013

This study aims to explore age-related differences with the assessment tools in the web-based 3D virtual model house and to propose the 3D model house criteria which everyone can use easily. The participants came from three age groups, ranging from their 20s to their over 40. Presence, Usability and Space perception and cognition in the experiment for navigating and evaluating the web-based 3D model house were measured and compared through one-way ANOVA and two-way ANOVA. The results and conclusions are as follows. (1) The younger the participants were, the more positive they evaluated the experiment on Presence. However, 20s needed higher presence than other two groups. (2) 30s and over 40 groups evaluated that the 3D virtual model house was more efficient than an actual model house on Usability. When the participants were younger, the values of 'expressivity' factor were higher. (3) The younger the participants were, the more positive they perceived the virtual environment (VE) on Space perception and cognition scale. There were no significant differences in the selection of dwelling size and the floor plan type. There were no significant differences of interaction effects between age and online gaming experience on Presence and Usability. The results of the current study demonstrate that there are differences among age groups and older groups have difficulty navigating and assessing in a VE. Although older groups take longer to adapt in the VE, they regard the 3D model house as an effective tool for purchase of house.

• Culinary science and hospitality research
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• v.20 no.5
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• pp.43-51
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• 2014

The purpose of this study is to assess the sanitation level and purchase behavior of fishery products, and to identify management conditions of bad smell from cooking fish at home as perceived by housewives in a metropolitan area. Frequency analysis, descriptive analysis, and cross-tabulation analysis were employed as statistical techniques for current study. Total 270 were collected from housewives. The statistical variables included the kinds of cooking oil and the age of housewives, the types of hoods for fish roasting, the types of covers for fish grills, the number of family, the ventilation methods, and the maintenance of kitchen utensils based on family incomes, and they showed statistically significant differences(p<.05). Furthermore, the housewives whose sanitary cognition level for fishery products was high, the housewives whose level of purchase attitude was relatively high, and the housewives who utilized specialized kitchen utensils demonstrated statistically significant differences(p<.05). It resulted from the assessment of such actual conditions as difference of culinary environment according to the sanitation level of fishery products, the level of purchase attitude, and whether the housewives utilized special kitchen utensils or not. The more efforts were proved from those who had the intentions for improvement of an amenable culinary environment at homes, according to the higher income obtainers, the smaller nuclear family, the younger generation, whether the housewives utilized special kitchen utensils or not, and those who had the higher sanitary cognition level of fishery products. The above results were derived from an individual lifestyle or a dietary lifestyle, but eventually this seems to be related with the propensity and values hierarchy of individuals.

• Korea and Global Affairs
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• v.2 no.2
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• pp.157-184
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• 2018

The study has applied the four stage "Model of State Behavior in Crisis" to trace the post 9/11 crisis foreign policy decision making process in Pakistan. It argues that ominous attacks on the United States by al-Qaeda and subsequent declaration of President Bush to fight against terrorism transformed the global and regional politico-security dimensions at t1 stage. Being a neighboring country, Pakistan's support was inevitable in the war on terror and Washington applied coercive diplomacy to win the cooperation from Islamabad. Consequently, in case of decline to accept American demands, Pakistan perceived threat to basic values/objectives of the country and simultaneous time pressure amplified the psychological stress in decision makers at t2 stage. Therefore, the decisional forum was setup at t3 stage and Pakistan decided to join the United States at t4 stage, which defused the foreign policy crisis.

• Journal of Distribution Science
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• v.17 no.10
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• pp.73-81
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• 2019

Purpose - The purpose of this study was to examine the effect of the heuristic type of consumers affecting purchase decision making and the intention of shopping value in their relationship to derive mobile social commerce purchase promotion plans. Research design, data, and methodology - A research model was constructed to relate the mediating effect of shopping value between heuristic types and purchase intentions. A total of 233 valid questionnaires were used for analysis for users using mobile social commerce. The statistical program used SPSS 24.0 and AMOS 24.0, and correlation analysis, regression analysis, and 3-step parametric regression analysis were used for the analysis. Results - The results of the analysis showed that representativeness heuristics, availability heuristics, adjustment heuristics, and affect heuristics had a statistically significant effect on the utilitarian value and the hedonic value. On the other hand, affect heuristics among the heuristic types were found to have the greatest influence not only on the utilitarian value but also on the hedonic value. The two types of shopping value were found to be partially mediated between representativeness heuristics and purchase intentions, between adjustment heuristics and purchase intentions, and fully mediated between availability heuristics and purchase intentions, affect heuristics and purchase intentions. Conclusions - These findings suggest that mobile social commerce companies should check in advance how consumer heuristic types affect purchase intentions. In particular, affect heuristics are caused by consumers' emotional mood such as mood or external stimulus being more important to decision making than rational decision making. Therefore, the result of this study suggests that it can be an important factor to secure the competitiveness that the potential customers who access to use mobile social commerce can feel enough fun and enjoyment in the platform provided by the company. It is also worth paying attention to the utilitarian and hedonic values perceived by consumers. This is because the judgment regarding the economic, convenience and important information provided by the mobile social commerce users affects the purchase intention through the trust of the information, past use, and shopping experience displayed on the mobile social commerce platform.

• Journal of the Korean Home Economics Association
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• v.45 no.10
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• pp.1-11
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• 2007

This study was performed to identify the nutritional status and eating behaviors of underweight adolescent females aged 15 to 19 years. The subjects were selected using data from 2001 NHANS of Korea, and included 28 underweight and 160 normal-weight subjects. We found that the underweight group had significantly lower weight (9.8 kg), waist (6.9 cm), and hip circumference (7.2 cm) values than the normal-weight group; however height and waist-hip ratio were not different. Serum indices were within normal ranges and showed no differences between the two groups. The energy and nutrient intakes of most of the subjects were considered poor. For intake levels, the proportion of subjects below the EAR, NAR and INQ of each nutrient were also not significantly different between the groups. There were no differences in frequency for skipping meals, snacking, and eating-out between the groups. When comparing food frequency data for 62 food items, the underweight group consumed significantly more often of eggs, dried anchovies, mackerel, shellfish, and mushrooms than the normal-weight group. The former also had significantly less excercise/walking, more diet-control, and more rest/sleep than the latter. Subjects in both of two groups perceived their body images as over weight, so they practiced diet-control to reduce body weight, which is considered harmful as a healthy weight. In conclusion, the underweight group showed no differences in items of biochemical indices, nutrient intakes, and many dietary behaviors, but subjects revealed significantly higher food intake frequencies for several protein foods, as well as less excercise/walking, and more rest/sleep than the normal-weight group.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.17-29
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• 2018

This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.

• Fashion & Textile Research Journal
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• v.17 no.4
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• pp.561-573
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• 2015

The influence of tourists on the retail market in Korea continues to grow, and China has become the largest outbound-spending nation in the world. Korea's retail industry must comprehend the sophisticated consumption behavior of Chinese tourists. Hence, we explored how the experiential value of shopping in Korea affected Chinese tourists' satisfaction levels regarding stores and products. Findings from this study suggest entertainment and escapism mediate the effect of experiential value on consumer attitudes toward products and stores. This research was conducted with Chinese female tourists who shopped in Korea during their latest visit to this country. CFA and SEM were implemented using AMOS 20.0. The analysis of survey data produced interesting results. Visual appeal, crowding, and service excellence had positive impacts on entertainment, and they had a positive influence on both store satisfaction and product satisfaction. Regarding escapism, crowding and economic benefits had positive impacts, whereas visual appeal and service excellence had no effects. Results showed that escapism had a negative influence on attitudes toward both products and stores. To be clear, escapism refers to the status of absorption by which consumers are highly occupied with pleasant feelings, therefore, shopping when the motive of escapism is high is likely to be less rational and more impulsive. In this study, the diverse roles of different emotions associated with entertainment and escapism in the context of tourism shopping were identified. The findings provide practical implications for developing retail strategies and highlight the importance of the experiential values of shopping for tourists.

• Journal of Korea Multimedia Society
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• v.10 no.10
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• pp.1240-1250
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• 2007

We introduce technique for color transformation of characters between scenes in 2D animation. As colors are perceived differently owing to light source, so character colors like clothes, skin and so on are colored differently owing to atmosphere of each scene. This paper is made an attempt to solve mathematically color assignment of characters which has been worked by hand so far. We can find a matrix for color transformation of characters by appling principle of color stimulus to our algorithm. In scenes of existing 2D animation, basic colors and colors under light source of characters are used for the matrix. And matrixes are obtained for each scenes of 2D animation. If we are known basic colors of some characters, you can derive character colors under other light source environments using the matrix. Therefore, this paper describes automatic color transformation of characters between animation scenes.