• Journal of Information Technology Applications and Management
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• v.20 no.1
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• pp.149-171
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• 2013

The purpose of this study is to investigate factors influencing Chinese consumers' intention to adopt Smartphones. This paper examines Smartphone characteristics factors (situational dependence, diversity and security) and consumer personality characteristics (innovation, self-efficacy and familarity) based on the Technology Acceptance Model. The 320 sets of data are tested against the model using SEM (structural equation model). The research results reveal that diversity and security have significant influences on both perceived usefulness and perceived playfulness. According to the data analysis, self-efficacy affects only perceived easy of use, and familiarity positively affects perceived easy of use, usefulness and playfulness. This study finds that perceived easy of use and perceived usefulness have positive influences on behavioral intention to adopt Smartphones, and situational dependence and innovation directly affect the behavioral intention. The perceived cost has a negative impact on the behavioral intention. Research results are discussed, and limitations of the current study and future research are presented.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.197-203
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• 2022

This research emphasized the importance of consumers' perceived value and verified the mediating effect of innovation in the effect of consumers' perceived value on the purchase intention of new energy vehicles. To verify this, a survey was conducted on Chinese consumers. The verification results are as follows. First, it was verified that environmental value, social value, quality value, and economic value, which are sub-factors of perceived value, all have a significant positive effect on innovation. Second, it was found that innovation had a significant positive effect on purchase intention. Third, it was proved that innovation have partial mediating effects in the relationship between environmental values, social values, quality values, economic values, and purchase intention. Finally, the implications of this study result and future research directions were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1564-1574
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• 2009

This study identifies the effects of fashion innovativeness and style-innovation attributes of young female adults in fashion adoption. Date collecting using a written survey instrument yielded 801 complete responses from female consumers between the ages 20 and 39. A factor analysis on style-innovation attributes resulted in 5 dimensional structures: relative advantage, compatibility, trialability, observability, and perceived risk. 5 groups divided by the level of fashion innovativeness showed meaningful differences on style innovation attributes. The more a group showed fashion innovativeness, the higher the level of relative advantage, compatibility, trialability, and observability the group expressed, but the more a group showed fashion innovativeness, the lower the level of perceived risk expressed by the group. To analyze fashion adoption of the samples, 5 dimensions of style-innovation attributes and fashion innovativeness were adopted as explanatory variables. All of these variables (except observability) significantly and positively affected fashion adoption; however, perceived risk significantly and negatively affected fashion adoption.

• Human Ecology Research
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• v.57 no.2
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• pp.171-183
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• 2019

Convergence between technology and financial services is ubiquitous and widespread. Virtual banks represent an important aspect of financial markets that can generate value added for consumers and enhance the quality of financial services. This study explores the effect of innovation characteristics (relative advantage, compatibility, and perceived risk), consumer characteristics (status quo bias), and social mechanisms (network externality: complementarity, numbers of peers) on consumers' adoption intention and resistance to virtual banks. This study adopted an innovation resistance model with two dependent variables: adoption intention and resistance to virtual banks. An online self-administered survey was conducted and 532 or non-users of virtual banks aged 20 to 69 years old were analyzed. Frequency analysis, descriptive analysis, and hierarchical multiple regression indicated that status quo bias, relative advantage, perceived risk, complementarity, and number of peers insignificantly influence the adoption intention regarding virtual banks. Furthermore, status quo bias, relative advantage, perceived risk, and number of peers insignificantly influence the resistance to virtual banks. Female respondents have a lower adoption intention and higher resistance to virtual banks than male respondents. The findings suggest that the innovation resistance model can be useful in understanding consumers'adoption and resistance behavior as well as reveal that innovation characteristics, consumer characteristics, and social mechanism are important antecedent variables of the innovation adoption decision.

• The Journal of Information Systems
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• v.17 no.1
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• pp.45-62
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• 2008

The purpose of this research is to investigate success factors and strategics of convergence products in Korea. The research based on existing literature regarding the innovation resistance and product bundling, examines the factors influencing consumer responses to convergence products. The research scheme was experimented through a questionnaire survey answered by 128 companies. The research model was composed of 4 groups: 1) consumer innovativeness, 2) perceived usefulness and ease of use, 3) perceived risk, 4) new product risk The results of this research reveal that consumer evaluation(consumer satisfaction and purchase intentions) are affected by consumer perceptions of risk, perceived usefulness, perceived ease of use, new product risk.

• Asia pacific journal of information systems
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• v.25 no.2
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• pp.306-328
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• 2015

A recent trend in innovation paradigm is the shift from closed innovation to open innovation principles. This trend is characterized by the use of purposive inflows and outflows of knowledge not only to accelerate internal innovation, but also to expand the markets for external use of innovation. However, the Not-Invented-Here (NIH), and Not-Sold-Here (NSH) or Only-Use-Here (OUH) syndromes are the most common challenges encountered in open innovation processes. Therefore, this study has the following main aims: 1) propose a research model that explains the factors that influence NIH and NSH/OUH attitudes based on motivation theory with perceived organizational fairness and commitment, 2) investigate their impacts on NIH and NSH/OUH attitudes, and 3) provide useful theoretical and practical insights. The proposed research model was empirically tested using survey data collected from information technology (IT) professionals in Korea. One of the major findings indicates that IT professionals' perceived organizational fairness has a negative effect on NIH attitudes in open innovation process. Theoretical and practical contributions of this study are also discussed.

• The Journal of Information Systems
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• v.28 no.3
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• pp.59-81
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• 2019

Purpose The purpose of this study is to investigate the resistance factors interfering the acceptance factors of the mobile easy remittance service focusing on the switching cost and the innovation resistance model. Design/methodology/approach This study focuses on revealing the resistance factors of the mobile easy remittance service acceptance. The resistance factor is designed consisting both consumer characteristics and service characteristics in the Innovation Resistance Model. Furthermore, the effect of resistance factors on the innovation resistance and acceptance intentions were detected by moderating the switching cost. Findings According to the empirical analysis result, this study investigated the effect of resistance factors on innovation resistance and acceptance intention for the mobile easy remittance service. The results of this study as follows; (1) The consumer's inherent innovativeness did not significantly affect the innovation resistance and acceptance intention. (2) The attitude toward existing services and complexity significantly affected innovation resistance in direct manner, thus affecting the acceptance intention in indirect manner. (3) The perceived usefulness significantly affected both the innovation resistance and the acceptance intention in direct manner. (4) The perceived risk only effected the acceptance intention. (5) The switching cost had a moderating effect on the innovation resistance and acceptance intention.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.3
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• pp.363-369
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• 2011

The purpose of this study was to examine the influence of users' perception of convergence media which were appeared with technological development upon the actual intention of use. Study findings show that when the perceived usefulness of convergence media was high, use intention was high as well. In addition, when the perceived ease of use was high, use intention was high as well. Use intention had significance influence upon the extent of actual use. This finding implies the fact that when use intention is higher, convergence media are more frequently used in reality. On the other hand, when innovation resistance is higher, the perceived ease of use, use intention and media intimacy are lower. In the end, due to innovation resistance, the use intention of media becomes lower and the use of convergence media is delayed.

• Journal of the Korea Society of Computer and Information
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• v.24 no.6
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• pp.117-124
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• 2019

In the field of dance creation, the use of film and television skills, cyberspace, action sets, computer graphics and other technology and media technology have made the creative environment for dance art that it rapidly improves and presents a new situation. Especially in the dance creation part, VR technology can show many possibilities and can be used as a tool to fully satisfy the choreographer's intention and imagination. Therefore, this study analyzes the acceptance model of virtual reality technology in dance creative education, and we will examine the effect of social influence, shared trust, innovation, interest, and self-efficacy on perceived usefulness and perceived ease. Second, we will examine the effect of perceived usefulness and perceived ease on intention to use. The study is targeted at ordinary dance creators who currently reside in Hebei Province, China. The survey was conducted for approximately 30 days from March 16th to April 17th. The total number of valid samples collected was 377. The results of the identification of the hypotheses between variables based on the questionnaire data are as follows: Firstly, social influence, shared trust, innovation, interest, and self-efficacy have a positive impact on perceived usefulness, perceived ease. Secondly, perceived usefulness, perceived ease has a positive effect on the intention to use. In view of the above research results, the theoretical significance and limitations of this research and the future research directions are discussed in depth.

• Journal of Korean Library and Information Science Society
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• v.46 no.2
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• pp.131-151
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• 2015

The purpose of this study was to identify factors on the user's intention of using mobile E-book based on TAM(Technology Acceptance Model). System quality(accessibility and convenience), information quality, and innovation as a user characteristics were chosen as the independent variable of this study, perceived easy of use and perceived usefulness were selected as potential variable, and user's use intention was selected as dependent variable. The survey was conducted by 170 high school students and structural equation modeling was used to analyze the relationships between factors. The results showed that information quality and the user's innovation have a positive impact on both perceived usefulness and perceived ease of use while the other system factors did not affect perceived usefulness and perceived ease of use for mobile E-book. Finally, the perceived usefulness was found to have a positive impact on the user's intention to use mobile E-book.