• The Research Journal of the Costume Culture
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• v.21 no.1
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• pp.117-128
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• 2013

Studies show that time pressure affects the purchase decision-making process of consumers. However, in the case of apparel shopping, few studies have looked into the influence of time pressure on the purchase decision-making process. This study aims to determine how perceived time pressure in apparel shopping, time pressure situations, and product type and the interactions between these variables influence the clothing purchase process. An empirical study was conducted among males and females in their 20s and 30s. Perceived time pressure in apparel shopping was measured using four items. Time pressure situations and product types were given in the form of scenarios. A $2{\times}2{\times}2$ experimental design was used, and perceived time pressure in apparel shopping, time pressure situations, and product type were used to create eight different situations. The dependent variables included decision-making speed, anticipated regret, and anticipated purchase satisfaction. Data from 512 subjects were collected through an online data collection. Results showed that the high perceived time pressure group and the shopping situation with time pressure involved a significantly high level of decision-making time, anticipated regret, and anticipated purchase satisfaction. Marketers must understand the real-time pressure situations of consumers.

• Korean Journal of Human Ecology
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• v.5 no.1
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• pp.15-31
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• 1996

The purpose of this study is to investigate the relationship to the life-style, perceived time pressure and time management strategies of married women. The research issues are as follow : 1. How are Life-styles influence to the perceived time pressure according to employment status of marraged women? 2. How are life-styles influence to the time manegement strategies according to employment status of marraged women? 3. How much are the effect of life-style, perceived time pressure and the rest of variable on the time management strategies of marraged women? For the purpose of this study, 585 questionnaire were distributed to marraged women living in pusan. The data were analyzed by statistical methods such as Pearson's correlation, percentage, factor analysis, and regression analysis. The significant results are as follow : 1. According to the employment status, there were several differences among those life-styles which are influencing to the perceived time pressure. 2. According to the employment status, there were differences among those life-styles which are influencing to the time management strategies. 3. Independent variables about the time management strategies of married women showed life-style(B=.46), age(B=-.18), income(B=.15), perceived time pressure(B=.12). education level(B=.07). The results of this study can be attributed to develop the efficient strategy of reducing perceived time pressure of marraged women.

• Journal of Families and Better Life
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• v.13 no.4
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• pp.165-180
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• 1995

The purpose of this study was to investigate the influences of family life cycle stages and perceived time pressure on strategies for coping with time constraints in housewife-teachers. The subjects of this study were 570 married women teachers who live with their husebands and children in junior and senior high schools in Taegu, A questionaire was used as survey method. Factor analysis and MANOVA were employed for data analysis and Scheffe test forpost-hoc analysis. The main findings were : First the effect of family life cycle stages on the use of personal time reducing strategies was different according to perceived time pressure. Second the effect of perceived time pressure on the use of personal time reducing strategies differed according to family life cycle stages. Third the use of strategies for coping with time contratins was found to be significantly different according to family life cycle stages, Forth there were significant differences in the use of strategies for coping with time constrainsts according to perceived time pressure.

• The Journal of Information Systems
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• v.18 no.3
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• pp.155-181
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• 2009

Modern persons should do many activities during limited time. In such situation, people feel time pressure because they think that time is short. Time pressure affects negatively several factors such as satisfaction and intention to use through perceived time cost. Ubiquity, an mobile service's characteristic in which users can use desired information or services in anywhere and anytime, would let users feel free from time pressure. This study examines the relationship between perceived time and intention to use and the moderating effect of ubiquity. We performed a survey for users of DMB service, a representative mobile service. Using Partial Least Square, we tested hypotheses. The results suggest that time pressure influences positively perceived time cost and that perceived time cost affects negatively satisfaction but not enjoyment. And the results show that there are the significant positive relationships between enjoyment and intention to use and between satisfaction and intention to use. Finally, the moderating effects of ubiquity on the relationships between perceived time cost and enjoyment and between perceived time cost and satisfaction was found to be positive and significant. We suggests implications basing on the results.

• The Journal of Information Systems
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• v.31 no.4
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• pp.209-232
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• 2022

Purpose In the current environment of online shopping, the cost for consumers to obtain the information they need is decreasing, and the price of products is becoming more transparent, leading to increased price competition among enterprises for similar products. Given the widespread usage of limited-time promotion as a marketing method for enterprises in the context of e-commerce, it is great meaning to study and reveal the internal influence mechanism of limited-time promotion on consumers' impulsive consumption. Design/methodology/approach Based on the S-O-R theory, this study constructs a model of consumers' impulsive consumption in the context of e-commerce from the perspective of perceived price discount, with evoking sense and pleasure as mediating variables and perceived time pressure as moderating variables. Findings The results show that perceived price discount has a significant positive impact on evoking sense and pleasure. Evoking sense has a significant positive impact on pleasure. Both evoking sense and pleasure have a significant positive impact on consumers' impulsive consumption. Meanwhile, perceived time pressure plays a significant moderating role between perceived price discount and evoking sense, between perceived price discount and pleasure, and between evoking sense and consumers' impulsive consumption. Finally, based on the above findings, this study provides effective suggestions for e-commerce participants in the formulation of limited-time promotion strategies.

• Journal of Families and Better Life
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• v.8 no.1
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• pp.129-142
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• 1990

The purpose of this study were to investigate : 1) Differences of perceived time pressure according to the employment status of housewife. 2) The differences of housework strategy according to the employment status of housewife. 3) The relation between perceived time pressure and housework performance strategy. The subject of this study were 375 women living in Seoul, the age of youngest child is at least school age. They were composed of non employed housewives, employed professional housewives and employed non professional housewives. Survery methods were questionare and interview. Data analysis strategy were percentile, frequency, one-way ANOVA, scheffe test and MCA. The major findings were : 1) Perceived time pressure and two sub areas, psychological time pressure and time pressure according to the part of housework were significantly different according to the employment status of housewife. The independent influence of employment status of housewives was most po erful in regression analysis. 2) Housework performance strategy was different according to the employment status of housewife. The strategies were divisions of housework amon family members, use of convenience goods, services, appliance, paid help, adjustment of housework performance standard, reduction of leisure and sleep time.

• Journal of Families and Better Life
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• v.33 no.5
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• pp.37-53
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• 2015

The purpose of this study is to examine the differences in perceived time pressure between employed and non-employed married women in Korea. The sample of married couple from the Korean Time Use Survey 2009 (n = 6,948 couple diaries) was used to examined the difference in the level of perceived time pressure over the life cycle of two group. This study also investigated the married women's time use, husband's time use as well as hour of domestic outsourcing and whether such factors are associated with lowering perceived time pressure of married women. Results showed employed wives felt almost 3 times more time pressed than non-employed wives, and the gap mostly remained over different life cycles. Total work hours were associated with increasing the time pressure of both groups of women, while regenerating time was associated with ameliorating time pressure. The result suggests that the time pressure gap between employed and non-employed wives can be partly due to the relative length of total labor hours and regenerating time among the two groups. Ordered logit analysis revealed that husband's paid work hours were not associated with wive's feeling rushed, but husband' unpaid work hours were positively linked with time pressure of their wives. Results indicated if employed or non-employed wives are feeling very busy, there is a high chance that husband might give them some help. We found employed wives spend more hours on housework outsourcing, and purchasing goods for housework was not associated with lowering the feeling of pressure of employed wives. There were both similarity and difference in factors associated with women's feeling pressed among employed and non-employed wives. It implies that social process and it's strategies to alleviate the time pressure can be different by women's employment status.

• Journal of the Korean Home Economics Association
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• v.30 no.3
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• pp.325-345
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• 1992

The purpose of this study was to investigated the imfluences of family life cycle stages and perception of housework's value on perceived time pressure and role conflict in housewife-teachers. The subjects of this study were 329 married women teachers that teach in junior or senior high schools in Taegu. A questionaire was used as the survey method and for the method of data analysis, factor analysis, MANOVA, and Scheff test as a post-hoc analysis. The major findings were as follows: 1) There were significant interaction effects of family life cycle stages and perception of housework's value on perceived time pressure and role conflict. 2) The main effect for family life cycle stages was significant. 3) Followup univariate F-tests revealed significant mean differences for marital, parental and homemaker's role conflict.

• Journal of Family Resource Management and Policy Review
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• v.15 no.3
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• pp.131-151
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• 2011

This study attempted to estimate the level of perceived lack of time in Korean society, to link it to time management and to identify the possible association that accounts for time shortage. I employed the gender perspective in order to reveal the dynamics and complexity of the perception of a lack of time in the population. The sample for the study was drawn from the 1999 and 2009 Korean time diary data collected by the Korean National Statistical Office. From the original data, I selected a sample of second shift families(men and women who are presently working and raising children) living in metropolitan areas(including Seoul and six major urban areas in Korea). The dependent variable was time pressure measured by a single-item question on a four-point likert scale. The results of the study showed that working mothers perceived a greater time shortage as compared to working fathers. The time use pattern showed change during the periods, indicating that people worked fewer hours in paid labor and enjoyed more leisure hours and personal care hours. However, on average, people seemed to have experienced a greater time lack in 2009 as compared to 1999. The results from the ordered logistic regression model revealed that even though there were similarities in the impact of relevant factors, men's perception of a lack of time was more closely linked with their work role and social status, while for women, this perception was influenced by work and family duties. This indicates that Korean working mothers and fathers are facing a double jeopardy of time shortage in terms of combining their work and family roles. As a result, the level of time pressure by gender is converging toward a "never enough" phase. These findings generated policy implications and detailed suggestions.

• Journal of Korea Technology Innovation Society
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• v.22 no.2
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• pp.242-264
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• 2019

This study focuses on considering the factors affecting the user intention to adopt an intelligent service - A.I. speaker services. Currently there can be a considerable difference between the expectation and the realized diffusion of IT-based intelligent services. This study aims to find out this gap based on the idea of diver previous researches including TAM and UTAUT studies and to identify the direct and indirect effects of diverse factors such as security issues, perceived time pressure, service innovativeness, and the experience of these IT-based intelligent services. And this study considers the expected impact of perceived time pressure factor on the user acceptance of A.I. speaker services. In analysis results, not only the traditional factors such as the perceived usefulness and the hedonic/utilitarian motives but also the perceived time pressure, the perceived security issues, and the experience of the services should be considered as meaningful factors to affect the users adopting A.I. speaker services.