• 인터넷정보학회논문지
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• 제15권2호
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• pp.59-71
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• 2014

본 연구의 목적은 보호동기 이론을 기반으로 인터넷 사용자의 개인정보 보호행동의 변화를 설명하고, 사용자의 개인정보 권익을 보호하기 위한 방안에 대해 모색하는 것이다. 보호동기 이론은 위협메시지에 의한 보호행동의 변화과정을 설명하기 위한 대표적인 이론으로, 본 연구에서는 개인정보에 대한 위협과 개인정보 보호행동에 대한 개인의 인지적 평가가 보호동기를 형성하고 보호동기가 개인정보 보호행동에 어떠한 영향을 미치는지 확인하였다. 또한 개인정보 권리보장 및 권리구제와 관련된 법제도를 반영하여서 개인정보 권리인지 변인을 개발하였다. 즉 개인정보 관련 법률이 개인정보 보호에 대한 인식이나 행동변화에 어떠한 영향을 미치는지 알아보았다. 본 연구는 선행연구들과 달리 법제도를 반영한 개인정보 권리인지 변인을 개발하여 개인정보 보호행동의 변화에 대해 분석하였다. 연구의 결과 개인정보 권리인지 변인이 개인정보 보호행동에 유의미한 영향을 미치는 요인으로 밝혀졌으며, 법제도를 통한 정보주체의 권리보장이 개인정보 보호행동을 촉진시키는 것으로 나타났다. 본 연구의 결과가 추후 개인정보 관련 신규정책 확립에 있어서 도움을 줄 수 있을 것이라 생각한다.

• Asia pacific journal of information systems
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• 제20권1호
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• pp.57-79
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• 2010

In a virtual community, one can possess multiple identities and pretend to be different by creating self-identity in contrast with his or her actual self. Does false identity undermine the qualitative growth of a virtual community by reducing members' accountability? Or does it stimulate their contributive behaviors by ensuring freedom of speech? It is imperative to understand the effects of multi-identity considering the distinct properties of a virtual community in which people easily change their identities at little or no cost. To answer these questions, we adopted the concept of self-discrepancy from the social psychology theory rooted in the concept of the self and developed a theoretical model to predict quality of contribution of the individual member in virtual communities. Based on the self-discrepancy theory, we first identified two different domains of the self: (1) an "actual self" that consists of attributes that the person believes he or she currently possesses in real life and (2) a "cyber self" that consists of attributes the person believes he or she possesses in a virtual community. Next, we derived an index for two different types of self-discrepancy by using the differences between the actual and the cyber identities: Personal Self-discrepancy and Social Self-discrepancy. Personal Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's intelligence, education, and expertise. Social Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's morality, sociability, and accordance with social norms. Finally, we linked them with sense of virtual community, perceived privacy rights, and quality of contribution to examine how having a multi-identity influences an individual's psychological state and contributive behaviors in a virtual community. The results of the analysis based on 266 respondents showed that Social Self-discrepancy negatively influenced both the Sense of Virtual Community and Perceived Privacy Rights, while Personal Self-discrepancy negatively influenced only Perceived Privacy Rights, thereby resulting in reduced quality of contribution in virtual communities. Based on the results of this analysis, we can explain the dysfunctions of multi-identity in virtual communities. First, people who pretend to be different by engaging in socially undesirable behaviors under their alternative identities are more likely to suffer lower levels of psychological wellbeing and thus experience lower levels of sense of virtual community than others. Second, people do not perceive a high level of privacy rights reflecting catharsis, recovery, or autonomy, even though they create different selves and engage in socially undesirable behaviors in a virtual community. Third, people who pretend to be different persons in terms of their intelligence, education, or expertise also indirectly debase the quality of contribution by decreasing perceived privacy rights. The results suggest that virtual community managers should pay more attention to the negative influences exercised by multi-identity on the quality of contribution, thereby controlling the need to create alternative identities in virtual communities. We hope that more research will be conducted on this underexplored area of multi-identity and that our theoretical framework will serve as a useful conceptual tool for all endeavors.

• 지식경영연구
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• 제25권2호
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• pp.219-243
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• 2024

본 연구는 데이터 경제에서 중요한 마이데이터 서비스의 효과적 활용 및 확산에 기여하고자 프라이버시 우려, 지각된 유용성, 개인정보자기결정권 인식의 영향을 분석한다. 가치기반수용모델과 프라이버시 계산이론을 통합하여, 지각된 유용성, 프라이버시 우려, 신뢰, 개인혁신성이 지각된 가치, 지각된 프라이버시 및 개인정보 제공 의도에 미치는 영향을 조사하였다. 이 연구는 마이데이터 서비스 이용자 및 이용예정자 442명을 대상으로 한 온라인 설문조사를 통해 수집된 데이터를 사용하였으며, 분석은 SmartPLS 4를 활용한 PLS-SEM 및 Bootstrapping 방법으로 수행되었다. 연구 결과, 지각된 유용성은 개인정보 제공 의도에 긍정적인 영향을, 프라이버시 우려는 부정적인 영향을 미쳤다. 신뢰와 개인혁신성은 마이데이터 서비스 수용 의도에 긍정적으로 작용하였고, 개인정보자기결정권 인식은 이러한 의도에 대한 조절효과를 나타내었다. 연구 결과는 마이데이터 서비스의 성공적 도입을 위해 이용자의 프라이버시 우려를 완화하고 신뢰를 구축할 수 있는 유용한 서비스 개발의 중요성을 강조하며, 개인정보자기결정권에 대한 인식 제고를 위한 교육 및 홍보의 필요성을 제시한다.

• 한국중재학회지:중재연구
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• 제23권2호
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• pp.165-190
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• 2013

As intellectual property rights are perceived as the key element of creating added values and securing competitiveness, the result of intellectual property rights disputes play an important role in the success of companies. As seen from above strong points of an Alternative Dispute Resolution (ADR) system in Chapter III, intellectual property rights disputes increasingly tend to be resolved by ADR rather than litigation. Discussions about and operation of ADR are already being actively carried out in many countries, and major ADR institutions have been acquiring experience in a variety of intellectual property rights disputes. To enhance the use and recognition of ADR as the way of resolving the Intellectual Property Rights disputes in Korea, this study suggested the following three ways. First, domestic ADR institutions, the Korean Commercial Arbitration Board (KCAB) will need to establish cooperative systems with prominent overseas institutions to lead the disputing parties to fair resolutions as well as to instill trust in international arbitration institutions. Second, they will need to contribute to the promotion of arbitration systems throughout society by developing and applying a variety of arbitration systems as well as securing a pool of professionals. Finally, the arbitration rules will need to be continuously improved to deal with disputes promptly and reinforce privacy protection.

• Asia pacific journal of information systems
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• 제22권1호
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• pp.53-77
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• 2012

Financial firms, especially large scaled firms such as KB bank, NH bank, Samsung Card, Hana SK Card, Hyundai Capital, Shinhan Card, etc. should be securely dealing with the personal financial information. Indeed, people have tended to believe that those big financial companies are relatively safer in terms of information security than typical small and medium sized firms in other industries. However, the recent incidents of personal information privacy invasion showed that this may not be true. Financial firms have increased the investment of information protection and security, and they are trying to prevent the information privacy invasion accidents by doing all the necessary efforts. This paper studies how effectively a financial firm will be able to avoid personal financial information privacy invasion that may be deliberately caused by internal staffs. Although there are several literatures relating to information security, to our knowledge, this is the first study to focus on the behavior of internal staffs. The big financial firms are doing variety of information security activities to protect personal information. This study is to confirm what types of such activities actually work well. The primary research model of this paper is based on Theory of Planned Behavior (TPB) that describes the rational choice of human behavior. Also, a variety of activities to protect the personal information of financial firms, especially credit card companies with the most customer information, were modeled by the four-step process Security Action Cycle (SAC) that Straub and Welke (1998) claimed. Through this proposed conceptual research model, we study whether information security activities of each step could suppress personal information abuse. Also, by measuring the morality of internal staffs, we checked whether the act of information privacy invasion caused by internal staff is in fact a serious criminal behavior or just a kind of unethical behavior. In addition, we also checked whether there was the cognition difference of the moral level between internal staffs and the customers. Research subjects were customer call center operators in one of the big credit card company. We have used multiple regression analysis. Our results showed that the punishment of the remedy activities, among the firm's information security activities, had the most obvious effects of preventing the information abuse (or privacy invasion) by internal staff. Somewhat effective tools were the prevention activities that limited the physical accessibility of non-authorities to the system of customers' personal information database. Some examples of the prevention activities are to make the procedure of access rights complex and to enhance security instrument. We also found that 'the unnecessary information searches out of work' as the behavior of information abuse occurred frequently by internal staffs. They perceived these behaviors somewhat minor criminal or just unethical action rather than a serious criminal behavior. Also, there existed the big cognition difference of the moral level between internal staffs and the public (customers). Based on the findings of our research, we should expect that this paper help practically to prevent privacy invasion and to protect personal information properly by raising the effectiveness of information security activities of finance firms. Also, we expect that our suggestions can be utilized to effectively improve personnel management and to cope with internal security threats in the overall information security management system.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.93-103
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• 2022

The main purpose of this study was to gauge the patient satisfaction index and subsequently discuss the Importance-Performance (IP) matrix analysis of the inpatient services in the context of the private hospital setting. The Malaysian Customer Satisfaction Index Model was employed as the theoretical framework for the above purposes. This study involving 242 patients in Malaysian's private healthcare sector used a Web-based survey as the main method of data collection. Partial least square structural equation modeling (PLS-SEM) was utilized for data analysis. Using Fornell et al. (1996)'s formula, the resulting patient satisfaction index was slightly lower than the "very satisfied" category, the target level required for positioning as one of the world's premier medical tourism players. The IP matrix showed that medical quality is the main competitive advantage of the private hospitals that can propel their growth in the global healthcare marketplace. The results also indicate that outcome quality, patient rights, and privacy, and service quality are the three quality domains that need to be prioritized for further improvement. On the other hand, the servicescape quality domain needs to be strategized as the unique selling proposition as the performance of the private hospitals in this regard is already extremely good.

• 경영정보학연구
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• 제20권1호
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• pp.159-177
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• 2018

정보통신기술의 발전과 함께 인터넷 상에서 유통되는 디지털 정보의 양과 범위가 급격히 증가하고 있다. 주목할 점은 개인정보의 가치가 광범위하게 인식되면서 의도치 않은 유출과 그에 따른 프라이버시 침해와 같은 부작용 역시 빠르게 증가하고 있다는 것이다. 이러한 개인정보 침해로 인한 정보주체의 피해를 구제하기 위해 전세계 각국은 법률적으로 개인정보 자기결정권을 구체화하고 있으나 실제 현장에서 행사되는 경우는 매우 드문 것으로 나타나고 있다. 특히, 일반적 형태의 개인정보에 비해 개인의 신체 및 건강, 진료 등에 대한 민감한 정보를 담고 있는 개인의료정보의 경우, 보안사고 발생 시 더 많은 경제사회적 문제를 가져올 수 있음에도 개인의료정보에 대한 자기결정권 행사는 충분히 이루어지지 못하고 있다. 본 연구에서는 기존 연구에서 보호와 관련된 개인의 의도 및 행동을 설명하기 위한 이론적 프레임워크로 활용되어 온 보호동기이론을 기반으로 개인의료정보의 자기결정권 행사 의도에 영향을 미치는 요인을 살펴보았다. 설문조사를 통해 수집된 200건의 데이터에 대한 실증분석 결과, 위협평가(위협에 대한 지각된 취약성, 지각된 심각성)와 대처평가(지각된 반응 효율성)가 개인의료정보의 자기결정권 행사 의도에 유의한 영향을 미치고 있는 것으로 나타났으며, 개인이 평소 갖고 있는 개인의료정보 제공에 대한 우려 역시 개인의료정보의 자기결정권 행사 의도에 유의한 영향을 주고 있는 것으로 나타났다. 도출된 결과와 관련된 이론적, 실무적 시사점과 본 연구의 한계점 및 향후 연구방향을 제시하였다.