• 한국정보시스템학회지:정보시스템연구
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• 제24권3호
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• pp.21-46
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• 2015

Purpose Social Network Service (SNS) users feel fatigue in process of using open type of SNS like Facebook and Twitter. Compared to the open SNS, the closed SNS takes an closed form to prevent privacy exposure, and they are more practical and advantageous to form deeper social relationships. This study attempt to examine the effects of the mobile closed SNS characteristics (such as usefulness, playfulness, perceived security, psychological privacy, social influence, and belonging) on the users' continuous SNS usage intention. Design/methodology/approach This study used a mixed methodology combining in-depth interviews and empirical validation to investigate the effects of the mobile closed SNS characteristics on the continuous SNS usage intention of users. Findings Analytical results from a survey of 210 mobile closed SNS users showed that except perceived security, the effects of the five SNS characteristics on continuous SNS usage intention were significant. These findings contribute to improving the quality of mobile closed SNS services and suggesting SNS related marketing strategies.

• 한국IT서비스학회지
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• 제12권4호
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• pp.41-57
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• 2013

As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.

• Journal of Information Technology Applications and Management
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• 제19권3호
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• pp.69-84
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• 2012

A web site focused on a specific product brand so called product-brand web site has become one major marketing tool as such product-brand web site provides chances for customers to experience the detailed information of the specific brand as well as emphatic the image of the brand. The purpose of this research is to examine the influence of the product-brand web site on the formation of attitude toward the product brand. Subjects of this study are users of two web sites of leading sanitary product brands. The result shows that not only emotion, playfulness and convenience perceived from the web site but also existing attitude toward the brand influence the attitude toward the web site. Further, the attitude toward the web site in turn affects attitude toward the image of the brand. The importance of this study is in its conceptualization and empirical verification of the relationship between the product-brand web site and the reputation of a brand.

• Asia pacific journal of information systems
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• 제12권4호
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• pp.77-99
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• 2002

This study compares avatar-based chatting and text-based chatting. The comparison focuses on the effect of different chatting methods on user perception such as flow, social presence, and media richness. Especially the effects of avatar are examined across varying task types-work-oriented and fun-oriented. To accomplish this objective, a laboratory experiment was conducted using 80 experienced subjects. The results indicate that avatar-based chatting was more playfulness than text-based chatting in general. However, the effects of chatting methods on user perception were quite different according to the task types. There was no significant difference between avatar-based chatting and text-based chatting in the fun-oriented task, but avatar-based chatting was perceived as a more playful, focused, telepresent, and social present method in the work-oriented task.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2009년도 추계학술대회
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• pp.176-181
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• 2009

Social networking service (SNS), which is based on the "six degree separation" theory, has gained its popularity in recent years. SNS creates a new way for maintaining relationship and sharing information over the virtual space. As a major branch, campus SNS provides a new platform for student to study as well as build and maintain inter-personal relationships. The highly realness of personal information and relatively strong group cohesion of campus SNS has turned it into an inevitable tool in students' daily life. The rapid growth of SNS in campus is creating huge academic and commercial benefits. However, little comprehensive research reveals what are determinant factors in driving students' intention to participate in campus SNS. In this paper, we conceptualize the participation of campus SNS as a social behavior and evaluate the impact made by social factors such as subjective norms and identity, as well as the impact of perceived reality and playfulness through an extended technology acceptance model.

• Asia pacific journal of information systems
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• 제24권4호
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• pp.515-529
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• 2014

This study examines the effects of self-presentation and aesthetics on purchase intentions toward a brand-new smartphone through a research model that accounts for these intentions in a more comprehensive manner than traditional ICT frameworks. The constructs were selected based on the three-level processing theory: aesthetics at the visceral level, perceived usefulness and playfulness at the behavioural level, and self-presentation at the reflective level. The hypotheses were developed from self-presentation theory and the attractiveness stereotype which is one of theories in human-computer interactions (HCI). For the validation of hypotheses, the research model was empirically tested for the purchase intention of Apple's iPhone5 by university students in Korea.

• 산업융합연구
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• 제20권1호
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• pp.69-76
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• 2022

본 연구는 아동간호학 실습 경험이 있는 간호대학생을 대상으로 상호작용 영향요인을 확인하기 위한 서술적 조사 연구이다. 수집된 자료는 SPSS win 25.0프로그램을 사용하였으며 상호작용에 미치는 영향요인은 다중회귀분석방법으로 분석하였다. 연구결과 간호대학생의 일반적 특성 중 전공만족도와 놀이신념이 상호작용에 영향력을 나타내었으며, 상호작용에 대한 설명력은 36.0%였다. 전공만족도가 높고 놀이신념이 긍정적이고 높을수록 상호작용을 잘 한다는 결과를 바탕으로 아동과의 상호작용 향상을 위한 방안으로 간호대학생의 전공만족도를 향상시키고 놀이에 대한 긍정적인 신념을 가질 수 있는 아동간호학 실습 교육과정이 요구되며, 아동간호학 실습 전 이론 교육과정에서 놀이요법에 대한 지식 습득 및 필요성에 대한 교육이 필요한 것으로 생각된다.

• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.43-52
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• 2019

Purpose - Many companies use the Internet to conduct their business to maintain and acquire their customers. SNS is used as a site where users can create profiles, build personal networks, and then share and exchange information with others. Not only do people use SNS for their self-promotion, but they also promote their services by creating SNS pages. SNS is recognized as a medium for implementing effective advertising strategies and is being used as an important means of promoting the company. Therefore, in this study, we investigate the effect of SNS marketing characteristics of restaurant franchise firms on utilitarian value and hedonic value and examine their effects on purchase intention. Research design, data, and methodology - The data were collected from 20s-60s respondents who have used SNS for restaurant visit using Google survey. A total of 159 responses were collected and used for final analysis. Smart PLS 3.0 was used for the hypothesis test. Results - As a result of an analysis, it was shown that the influence of the playfulness and affordability of information on the utilitarian value had a significant positive effect. Interaction and up-to-date did not have a positive effect on utilitarian value. Interaction, affordability, and up-to-date have no significant positive effects on hedonic value. The playfulness of information has a positive effect on the hedonic value. Both utilitarian value and hedonic value had positive effects on purchase intention. Conclusions - The findings of this study suggest that the SNS marketers of restaurant franchisors should focus on the playfulness, affordability, and up-to-date rather than the interactivity of SNS. In marketing through SNS, the act of presenting the basis of information and enhancing the provision of information through objective criteria makes it possible to experience the practical value of information. It is necessary to develop differentiated contents which cause customers interest and fun and to induce many customers' purchase intent by providing objective and realistic information. In order to increase the customers' repurchase intentions toward the food service business, customers should maximize the hedonic value and practical value felt through information. It should also focus on providing information that customers are receptive to, rather than providing prompt information.

• 한국실천공학교육학회논문지
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• 제2권1호
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• pp.64-70
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• 2010

본 연구는 학생들이 온라인 환경에서 정보시스템을 활용하여 효율적인 협동학습을 수행하는 방법을 이해하고자 한다. 이러한 연구목적을 달성하기 위하여 분해된 계획 행동 이론(Decomposed TPB)을 기반으로 하여, 학생들의 웹기반 협동학습시스템의 사용의도에 영향을 미치는 5개의 중요한 요인을 도출하였다: 명시적 사회적 영향, 암시적 사회적 영향, 지각된 유용성, 지각된 용이성, 지각된 흥미성. 본 연구모형은 2개 대학의 대학생 254명을 대상으로 TOEIC콘텐츠를 공부하는 온/오프라인의 가상적인 스터다그룹을 구성하여 협동학습을 수행하도록 하고, 이에 대한 자료를 세 차례의 설문을 통하여 수집하여 분석하였다. 연구결과는 다차원으로 분해된 변수들 중 태도적 믿음 변수인 지각된 용이성을 제외하고 분해된 모든 변수가 사용의도에 긍정적 강한 영향을 미치고 있음을 알 수 있었고, 특히, 웹기반 협동학습지원시스템의 다양한 기능(협동학습을 통한 화상토론, 게시판활동, 오프라인 정기 모임, 동영상 동시 시청)을 통하여 팀장과 팀원들의 상호작용과 함께 사용의도에도 직접적 영향을 줄 수 있기 때문에 명시적 사회적 영향, 암시적 사회적 영향 변수는 준거집단을 통해서 웹기반 협동학습 시스템에 대한 행동의도나 인지에 영향을 줄 수 있는 중요 변수로 나타났다.

• 기술혁신연구
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• 제29권4호
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• pp.125-160
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• 2021

오디오SNS는 기존의 SNS가 개방성을 추구하는 것과 달리, 제한적 속성을 주된 특징으로 한다. 본 연구에서는 가치기반수용모델(VAM)을 기반으로 제한적 속성이 사용자의 오디오SNS 수용에 있어서 어떠한 역할을 하는지 분석하고자 한다. 제한적 속성을 접근 제한성, 소통제한성, 콘텐츠제한성 변수로 정의해 각 변수가 VAM의 핵심 변수를 매개로 인지된 가치와 사용의도에 미치는 영향을 분석한다. 총 207명의 오디오SNS 사용자 및 잠재 사용자의 설문 응답을 토대로 분석한 결과에 따르면 3가지 제한성 변수가 인지된 편익 요소인 유용성과 유희성에 영향을 미치며 사용자의 수용의도에 긍정적인 영향을 미치는 것으로 분석되었다. 본 연구는 가치기반수용모델에 기반한 모형과 새로운 형태의 SNS 성장을 위한 방향성을 제시한다는 점에서 중요한 의의를 지닌다.