• Agribusiness and Information Management
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• 제6권1호
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• pp.12-19
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• 2014

The purpose of this study is to compare and analyze the product image produced by the cinemagraph image and the product image produced by the general image in the electronic trade. The cinemagraph refers to the image with a special characteristic that provides the motion clue by playing the part of the picture endlessly in the form of a video. For this study, we explored how the perceived monetary value, brand attitude, and perceived taste would influence on the purchase intention, and it was analyzed that all of the three factors significantly influenced on the purchase intention. However, it was investigated that the purchase intention of the group watching the image by the cinemagraph was significantly influenced by the perceived monetary value and the perceived taste, and the purchase intention of the other group watching the general image was significantly influenced by the brand attitude and the perceived taste; therefore, it was verified that there was a difference between the group watching the cinemagraph and the group watching the general image. In this result, it could be interpreted that when the people watching the cinemagraph purchase a product in the shopping mall, the price becomes the important requirement, and when the people watching the general image purchase a product in the shopping mall, the brand becomes the important requirement; therefore, these results could provide great implications to the food marketers.

• 한국유통학회:학술대회논문집
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• 한국유통학회 2006년도 춘계학술대회 발표논문집
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• pp.35-56
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• 2006

PB제품은 NB제품에 비해 가격이 저렴하다는 이유 때문에 주로 경제성 추구성향이 강한 소비자들이 선호하는 것으로 인식되어 왔다. 그러나 최근에는 고가의 프리미엄급 PB제품도 인기리에 판매되고 있으며, 전반적으로 PB제품의 매출이 급성장하고 있다. 따라서 본 연구에서는 PB제품의 선호도에 영향을 미치는 요인이 과연 무엇인가를 알아보기 위해 첫째, PB제품에 대한 소비자들의 품질지각에 영향을 미치는 요인들을 알아보고, 둘째, PB제품의 지각적 품질과 소비자의 금전효용가치가 PB제품 구매에 대한 소비자의 지각적 가치에 어떤 영향을 미치는가를 알아보고자 하며, 마지막으로 PB제품에 대한 소비자들의 선호도에 영향을 주는 요인들을 확인한 후 PB에 대한 마케팅 전략적 시사점을 제시 하려는데 연구의 목적이 있다. 본 연구의 결과를 요약해보면, PB에 대한 지식과 정보가 풍부하고, PB제품을 사용해 본 후 만족한 경험이 있는 소비자는 PB제품의 품질을 긍정적으로 지각하는 것으로 밝혀졌다. 그러나 유통업체의 점포이미지는 PB제품의 품질지각에 유의한 영향을 미치지 않는 것으로 확인되었다. 한편 PB제품의 지각적 품질과 소비자의 금전효용가치는 모푸 PB제품구매의 지각적 가치에 유의한 영향을 미치는 변수임을 확인할 수 있었다. 그러나 PB제품의 지각적 품질이 금전효용가치보다 PB제품구매의 지각적 가치에 더 많은 영향을 미치는 것으로 확인되었다. PB제품 선호도에는 동일 점포에 입점되어 있는 NB제품의 경쟁력(부의 영향), PB제품 경험 후 태도, PB제품의 지각적 품질, 그리고 PB제품구매의 지각적 가치가 유의한 영향을 미치는 것으로 확인되었다. 그러나 소비자의 금전효용가치는 PB제품의 선호도와는 직접적인 관계가 없는 것으로 나타났으며, PB제품구매의 지각적 가치가 PB제품 선호도에 가장 큰 영향을 미치는 것으로 나타났다. 이와 같은 연구결과는 경제성을 추구하는 소비자라 하더라도 PB제품의 지각적 품질수준 여하에 따라 PB제품의 판매가치가 크다고 지각될 때에만 PB제품을 선호하는 것으로 풀이할 수 있다. 본 연구는 최근에 큰 관심의 대상이 되고 있는 PH의 연구자와 유통업계 실무자들에게 유익한 전략적 시사점을 제공할 수 있을 것으로 기대된다.

• 한국컴퓨터정보학회논문지
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• 제21권8호
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• pp.105-116
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• 2016

Corporate social media has been recently used in customer relationship management in many ways to improve product sales and company images. Not much research exists on corporate social media, Therefore, in this paper, we propose a research model to identify how corporate social media enhances corporate's CRM quality, resulting in forming customer's purchase intention. In detail, this paper is to examine how customer's perceived value of corporate social media influences CRM quality(CRM trust and CRM commitment), and then how CRM quality affects purchase intention. To this end, a total of 300 questionnaires were used from online panel respondents to test research hypothesis. The findings showed that service performance value and monetary value were major determinants of CRM trust, however, there was no association between brand integration value and CRM trust. In addition, the effects of service performance value and brand integration value on CRM commitment were found whereas monetary value had no effect on CRM commitment. The results also showed that CRM trust and CRM commitment played a critical role in forming of purchase intention. Theoretical and practical Implications are discussed.

• 한국컴퓨터정보학회논문지
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• 제21권7호
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• pp.67-75
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• 2016

This study aims to examine how international airport visitors perceived value effects on their satisfaction, revisit and recommendation intention. To archive the research goal 288 questionnaires were collected from Incheon international airport and was analyzed a frequency analysis, reliability analysis, exploratory factor analysis and correlation coefficient analysis from SPSS 21, a hypothesis through out confirmatory factor analysis and structural equation modeling from AMOS 7.0. As a result of the analyses, it was found that the models was appropriate in proving the hypotheses on interrelationships among perceived value, satisfaction and revisit & recommendation intention. First, perceived value is factorized as acquisition value, emotion value, monetary value and social value. Second, all factor of perceived value turned out to have affirmative effects on international airport visitors' satisfaction. Third, international airport visitors satisfaction turned out to have affirmative effects on revisit and recommendation intention. Overall, finding of this study enhance the theoretical progress on the experiential concept in international airport and offer important implication for international airport industry.

• 한국정보시스템학회지:정보시스템연구
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• 제27권4호
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• pp.129-147
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• 2018

Purpose The purpose of this study is to identify the effects of users' perceived value of food delivery Apps and information quality on acceptance and intention to reuse of food delivery Apps. Design/methodology/approach This study made a design of the research model by integrating the factors of perceived value and information quality with the acceptance and continued usage of delivery Apps on the basis of the TAM (Technology Acceptance Model). Findings The results of this study suggests that perceived emotional value and monetary value, accuracy and timeliness of information have significant positive effects on usefulness and easiness of food delivery Apps. Meanwhile, both usefulness and easiness of food delivery Apps have significant positive influences on users' continually use intention. Furthermore, implications in terms of the findings of this study are discussed.

• 지능정보연구
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• 제17권4호
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• pp.193-212
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• 2011

스마트폰의 대중화와 함께 모바일 메신저 서비스는 모바일 시장의 중요한 키워드로 부상하고 있다. 갈수록 경쟁이 심화되고 있는 모바일 메신저 시장에서 고객 충성도 제고는 기업 비즈니스 생존을 위한 열쇠이자, 기업 마케팅 전략의 목표 일 것이다. 이에 본 연구는 모바일 메신저 서비스 수용 후 발생되는 지각된 고객가치, 사용-확산 그리고 충성도 간에 어떠한 영향을 미치는지를 알아보고, 연구 결과를 통해 모바일 메신저 서비스 고객 확보 및 충성도 제고를 위한 시사점을 제공하고자 하는 것이 연구의 주목적이라 할 수 있다. 연구결과, 지각된 가치는 서비스 사용량에 영향을 미친다는 결과가 나타났다. 또한 사용량은 지속적 사용의도와 타인 추천의도에 영향을 미치며, 사용 다양성은 타인 추천의도에 영향을 미치는 것으로 나타났다. 한편, 지각된 가치는 지속적 사용의도와 타인 추천의도에 영향을 미치며, 브랜드 전환의도의 경우 사회적 가치 요인만이 브랜드 전환의도에 영향을 미치는 것으로 나타났다. 연구결과에 따른 시사점으로 서비스 제공자는 모바일 메신저 서비스 사용을 확산시키고 지속적인 사용을 촉진하기 위하여 첫째, 사용자들의 서비스 사용과 연결된 지각된 가치에 대한 인식을 고취 시킬 필요가 있으며, 둘째, 서비스의 충성도에 영향을 미치는 사용-확산 패턴이 다름을 인식하고, 충성도를 제고 할 수 있는 사용자의 사용-확산 전략을 수립 할 필요성이 있다. 마지막으로, 사용자가 경쟁적인 대안에서 충족시킬 수 있는 고객가치 요인이 무엇인지 분석하여 고객 충성도를 높이고 관계를 지속해나갈 수 있는 방법을 모색해야 할 것이다.

• Journal of Information Technology Applications and Management
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• 제15권4호
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• pp.221-245
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• 2008

Recently, mobile internet technologies are enabling the possibility of radically new computing services which can share information and communicate with others on the move. In this situation, prior studies have attempted to identify of what factors make people use mobile internet. However, prior researches focused on investigating the factors affecting users' adoption to Mobile Internet. In order to offer beneficial materials to mobile internet companies, we investigated important factors to increase mobile users' value from the viewpoints of customer. In particular, this study was progressed how characteristics of mobile contents affect users' intrinsic attributes and how perceived users' network effects affect users' value in the mobile computing environments. To empirically test proposed hypotheses, we have analyzed 285 survey data gathering from mobile internet users and verified hypotheses by using SEM (structural equation modeling). Based on the results of this study, we found that content accessibility and content quality have significant impacts on users' intrinsic attributes such as perceived usefulness and perceived enjoyment. In addition, this study also revealed that perceived usefulness and perceived enjoyment were positively related to users' emotional value. Moreover, this study found that perceived users' network effects could affect users' monetary value by mediating expected benefits. Based on our findings, we can understand that this perspective can provide a deeper understanding of the mobile users' value adoption by bridging the gap between mobile internet studies and actual practice.

• 식품보건융합연구
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• 제9권3호
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• pp.1-9
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• 2023

Nowadays, with the development of the internet and e-commerce, opening tea shops online has become an increasing choice for selling tea. However, the product page information of many online tea shops cannot effectively attract consumers, resulting in their profits being compromised. To investigate this, we conducted this paper and hope to provide effective suggestions. This paper is based on 229 questionnaires and selects the product page information of online tea shops as the research object. Using the four dimensions of perceived value theory as independent variables with consumer purchase intention as the dependent variable. A structural equation model was constructed to analyze the role of the perceived value of product page information in online tea shops how influencing consumers' purchase intentions. It was found that information on the perceived functional value of online tea shops did not have a significant positive effect on consumer purchase intentions. However, information on the perceived monetary value, perceived social value, and perceived emotional value of online tea shops had a significant positive impact on consumers' purchase intentions. Based on the above conclusions, online tea shops should focus on the expression of product page information to enhance the level of consumers' perceived value of tea products, thereby enhancing their intention to purchase tea products.

• Nuclear Engineering and Technology
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• 제29권1호
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• pp.78-84
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• 1997

The specific purpose of this study is to develop the numerical guide for the cost-benefit analysis of ORE ($/person-Sv reduction) to meet the criterion of ALARA in the design stage of the KNGR. In deriving the guide, the risk factor which is defined by the risk to unit collective radiation exposure dose (deaths/person-Sv) and the monetary value of human life ($/death) are required. The risk factor has been estimated from various clinical data accumulated for a number of years and continuously modified. And the monetary value of human life is usually quantified using the human capital approach. In this study, the risk to radiation exposure perceived by a group of people is investigated through an extensive poll survey conducted among university students in order to modify the existing risk factor for radiation exposure. And in evaluating the monetary value of human life, the QOL factor is introduced in order to incorporate the degree of public welfare or quality of life. As a result of study, a value within the range of 151, 000~172, 000 dollars per person-Sv reduction is recommended as the appropriate interim numerical guide for cost-benefit analysis of ORE to meet the criterion of ALARA in the design stage of the KNGR. A poll survey was also conducted in order to see whether the public acceptance cost of nuclear power should be incorporated in developing the guide, and the result of study shooed that such a cost does not need to be considered.

• Fashion, Industry and Education
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• 제16권1호
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• pp.1-18
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• 2018

The purpose of this study was to investigate the influence of consumers' regulatory focus on their perceived values of the product as well as shopping process, and willingness to invest resources for online mass-customized products. Data were collected using an online survey from 251 young adult consumers, particularly those who have prior purchase experience of mass-customized products. Interpretation of results indicated that consumers' promotion regulatory focus impacted their perceived values of the product (social, emotional, monetary, and epistemic but not performance), perceived values of the shopping process (hedonic and utilitarian), and willingness to invest more money, time and effort. However, as anticipated, prevention regulatory focus had no significant influence on the dependent variables. Researchers provide crucial implications for brands of online mass-customized products to segment their market based on regulatory orientation, as well as better cater to customer demands by positioning their products as offering benefits that specifically caters to the needs of such consumers.