• 한국조리학회지
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• 제17권1호
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• pp.26-43
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• 2011

본 연구는 지각된 서비스품질(음식속성, 서비스 속성, 메뉴속성, 분위기 속성)이 고객만족도와 향후기대수준을 통하여 궁극적으로 이용고객의 태도적 충성도와 행동적 충성도에 미치는 영향관계, 레스토랑유형(패밀리레스토랑, 패스트푸드점)에 따른 영향력의 차이를 살펴본 결과 첫째, 지각된 서비스품질인 음식속성, 서비스 속성, 메뉴속성, 분위기 속성은 고객만족도에 모두 유의한 영향을 미치는 것으로 나타났고 미치는 영향력은 음식속성, 메뉴품질, 분위기 품질, 서비스 품질 순으로 나타났다. 둘째, 지각된 서비스품질이 향후 기대수준에 미치는 영향관계를 살펴본 결과 음식속성만이 유의한 영향을 미치는 것으로 나타났다. 셋째, 고객만족도가 향후 기대수준에 영향을 미치고, 고객만족도가 충성도에 영향을 미치고 행동적 충성도 보다 태도적 충성도에 미치는 영향력이 더 크다. 넷째, 향후 기대수준이 충성도에 영향을 미치고 행동적 충성도 보다 태도적 충성도에 미치는 영향력이 더 크다. 다섯째, 외식산업의 유형(패밀리레스토랑, 패스트푸드)에 따라 서비스품질, 고객만족도, 향후 기대수준이 태도적 충성도, 행동적 충성도에 미치는 영향력의 차이를 살펴본 결과 고객만족도가 행동적 충성도에 미치는 영향력, 향후 기대수준과 태도적 충성도가 행동적 충성도에 미치는 영향력이 차이가 있음을 알 수 있다. 마케팅상의 시사점으로서 서비스제공자는 고객이 지각하는 서비스품질(음식속성, 서비스 속성, 메뉴속성, 분위기 속성)에 대해 고객보다 먼저 지각하고 있어야 한다. 그리고 서비스품질을 고객에게 전달함으로써 장기적인 관계를 수립하는 것이 곧 경영성과에 직결된다는점을 인식해야 한다. 또한 패밀리레스토랑과 패스트푸드점의 종사원 교육프로그램에 서비스품질에 관련한 내용을 포함한다는 것은 경영자의 측면에서 당연한 것으로 받아들여야 한다.

• 대한영양사협회학술지
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• 제13권3호
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• pp.277-294
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• 2007

The purposes of this study were to a) examine using status, b) measure the service quality attributes, c) analyze IPA and customer satisfaction, d) develop the LSM(Local Store Marketing) by location of K theme restaurant such as residential type(A), complex type(B) and downtown type(C). The questionnaires were handed out to 346 of 450(usage rate 76.9%). The statistical data analysis was completed using SPSS(ver 12.0) for descriptive analysis, $X^2$, t-test, ANOVA, reliability analysis, factor analysis, multiple linear regression. From an analysis on service quality attributes, most importance of service quality attributes was more highly perceived than performance of those, except for 'attractive exterior', 'variety of kid's menu', 'convenient facilities for kid' and perceived importance and performance were also significantly different by location of branch restaurant. The attributes to be improved were 'convenience of restaurant's parking lot', 'food tast', 'speedy service' and 'service competency' as branch A(residential type) restaurant, 'convenience of the restaurant location' as branch B(complex type) restaurant and 'convenience of the restaurant location' and 'speedy service' as branch C(downtown type) through IPA analysis. The Overall customer satisfaction was 3.74 and service quality factors had significant effect on overall customer satisfaction. Location of restaurant, which gives a great effect on its operation and marketing, has a important correlation with success or failure of restaurant business enterprises. Therefore, marketing strategy by restaurant location should be developed.

• 한국식생활문화학회지
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• 제25권2호
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• pp.126-133
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• 2010

The purpose of this research was to reveal how Korean food is currently perceived by the "foodies" of New York City and to determine what social status Korean food has in the city that is deemed the "Restaurant Capital of the World." In-depth personal interviews were performed to provide a deeper insight into the comments and subject matters. Most foodies selected kimchi and Korean barbecue as the most distinctive foods in Korean dining. Korean food's distinguishing traits were extracted in four areas: specific ingredients and tools, preparation procedures, and rules. Sensory characteristics, local adaptation, service, side dishes, and the main strengths and short-comings of Korean foods were investigated. Perception toward the taste of Korean food was generally positive, but poor quality of service and lack of organization in establishments were found to be negative factors.

• 한국식생활문화학회지
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• 제30권5호
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• pp.621-628
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• 2015

The objective of the current study was to analyze the major factors affecting quality of life improvement for contract foodservice customers by identifying the contract foodservice environment consisting of the customer, foodservice management, and competitor. Qualitative research method was performed on foodservice customers and foodservice management using in-depth interviews. First, the customer environment was classified into three categories, including convenience of location, foodservice management environment into six categories, including comfort level of dining facility, and competitor environment into three categories, including service competition between foodservice providers. Second, quality of life was defined as the level of contentment felt by both the customer and foodservice management consuming the food provided. Third, both the customer and foodservice management perceived that the management environment of contract foodservice had a "medium" effect on quality of customer life. The findings of this study could be applicable for development of a contract foodservice business strategy through objective comparative analysis of the customer, foodservice management, and competitor environments.

• 대한지역사회영양학회지
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• 제11권3호
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• pp.383-391
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• 2006

The purposes of this study were to examine the impacts of characteristics of bakery cafe customers and service quality on customer perceived value, customer satisfaction, intention to revisit, and intention to recommend, and to provide comprehensive understanding on attitudes and behaviors of bakery cafe customers. The questionnaire was developed through literature review and focus group interviews and was modified after pilot test. The questionnaires for the main survey were distributed to 320 males and females aged 20 and over in Seoul. A total of 275 questionnaires were used for analyses (85.9%) and the statistical analyses were completed using SPSS Win (12.0) for descriptive analyses, regression analyses, and correlation analysis. The main results were as follows. There were significant differences of intention to revisit between groups of different gender, age, and personal expenses. The service quality of product dimension affected all tested variables, and the service quality of services and price dimension had effects on customer perceived value and intention to recommend. Customer satisfaction was a unique variable that is affected by service quality of the interior environments dimension. Overall, researchers and managers of bakery cafes should understand customer attitudes and behaviors, and the results of this study would help to establish marketing strategies that meet target customers' needs.

• 한국식생활문화학회지
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• 제33권5호
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• pp.437-443
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• 2018

The standardization of food ingredients in the procurement system is essential to maintain the quality of food services. Currently, school food services in Korea do not have such a standardized system, which results in inconsistency of the procurement procedure of food ingredients. This study examined how school foodservice nutritionists perceive the standardization of food ingredients in the procurement system. In particular, this study investigated school foodservice nutritionists' perception on the appropriateness, convenience, and necessity of newly proposed standardized procurement system consisting of a classification and attribute system. A total of 311 nutritionists from 123 elementary schools, 99 middle schools, and 84 high schools were surveyed via both online and offline from June 16-24, 2016. The major findings of the study are as follows. First, three quarters of the nutritionists perceived the newly proposed standardized procurement system to be necessary, while approximately sixty percent of the respondents reported that the newly proposed standardized procurement system is convenient. More than half of the respondents perceived the newly proposed standardized procurement system to be appropriate. The results suggest that the new standardized system directs a better way in terms of the classification and attribute systems of food ingredients. This study suggests that the standardization of food ingredients should be implemented at the operation of school food services.

• 식품과학과 산업
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• 제52권1호
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• pp.2-10
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• 2019

Sensory and consumer science is one of the four core sciences in food science training. In early years, this field of studies are focused on providing food technologists information of sensory attributes of food for quality control and product optimization, and referred as sensory evaluation or sensory science interchangeably. Yet, during the last decades, its scope has been much broadened looking at sensory properties of food not just as product attributes but consumer-perceived properties, emphasizing human experience. Attentions are increased for sensory fundamentals(sensory psychology and physiology) and multidisciplinary integration of theories and measurement methods for improving satisfaction of consumers' sensory experience and promoting healthy eating and wellbeing. The Sensory Evaluation(SE) division of Korean Society of Food Science and Technology(KoSFoST) has recently changed its name to Sensory and Consumer Science(SCS) division in order to address such evolution of the field and sensory professional's role.

• 한국식생활문화학회지
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• 제24권3호
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• pp.267-278
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• 2009

The purpose of this study was to examine parents' perceptions towards, and the importance and performance levels of, foodservices in child-care centers and to suggest ways to increase foodservice quality and promote efficient operations in the future. A questionnaire survey was provided to 540 parents and the return rates 82%. The survey period was from June 20 to July 27,2007. The collected data were statistically analyzed with the SAS package program using descriptive statistical analysis, t-tests, ANOVA, Duncan's multiple comparisons, factor analysis, and multiple regression analysis. The results were as follows: The parents perceived that foodservice operations promoted their children's health and helped them form desirable dietary habits. The parents also had a high level of perception toward the need for foodservice, earning greater than 4.5 points out of 5 points. Their perceptions of foodservice quality were examined by four dimensions of importance and performance levels. While the parents gave 4 points or greater of 5 points to most quality attributes of importance level, they gave 4 points of less out of 5 points to most quality attributes of performance level. As for the importance and performance levels of the quality dimensions of meal service, the parents regarded sanitation as the most important dimension. IPA showed that 'organic food materials' was included as a 'focus here' area. The overall satisfaction level for foodservice was 3.59 out of 5 points. A higher level of satisfaction was shown when a dietitian was present as well as in public childcare centers. According to multiple regression analysis, 53.51% of the variance in the respondents' overall satisfaction scores was explained by factors such as food, sanitation, environment, and foodservice effects.

• 한국관광식음료학회지:관광식음료경영연구
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• 제16권2호
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• pp.175-199
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• 2005

실증분석 결과, 본 연구에서 제시한 7개의 가설 가운데 4개가 유의한 것으로 검증되었다. 이상의 연구 결과를 요약하면 다음과 같다. 첫째, 패밀리레스토랑 종사원들이 지각하는 직무만족영향요인 중 조직적 특성은 직무 만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 패밀리레스토랑 종사원들이 지각하는 직무만족영향요인 중 개인적 특성은 서비스품질에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 패밀리레스토랑 종사원들이 지각하는 직무만족영향요인 중 직무적 특성은 직무만족에 유의한 영향을 미치지 못하는 것으로 나타났다. 넷째, 패밀리레스토랑 종사원들이 지각하는 직무만족영향요인 중 조직적 특성은 서비스품질에 정(+)의 영향을 미치는 것으로 나타났다. 다섯째, 패밀리레스토랑 종사원들이 지각하는 직무만족영향요인 중 개인적 특성은 서비스품질에 유의한 영향을 미치지 못하는 것으로 나타났다. 여섯째, 패밀리레스토랑 종사원들이 지각하는 직무만족영향요인 중 직무적 특성은 서비스품질에 유의한 영향을 미치지 못하는 것으로 나타났다. 일곱째, 패밀리레스토랑 종사원들의 직무만족은 서비스품질에 정(+)의 영향을 미치는 것으로 나타났다. 이상의 결과를 종합해 볼 때 이는 패밀리레스토랑 종사원들이 현재 자신들이 근무하는 패밀리레스토랑의 회사분위기나 직원들간의 관계에는 만족하는 것으로 보여지나, 자신이 하고 있는 일에 대한 직무적 특성에서는 가설이 전부 유의하게 나타나지 않은 것으로 보아 자신이 하고있는 일에 대해서는 만족하지 못하는 것을 의미하며, 나아가 더 나은 직무환경이나 직무의 변화가 일어나지 않는다면 다른 직종으로의 이직이 많이 나타날 것으로 사료된다.$0.57{\times}10^{-6}m^2/s$의 값을 보였다. 깊이 평균된 확산계수는 봄철에 크고 여름철에 작았고, 계절 평균된 확산계수는 2cm부터 10cm깊이까지 증가하고 10cin부터 40cm깊이까지는 감소하는 수직구조를 보였다. 평균 열확산계수를 사용하여 구한 온도전파 확산속도는 2 cm 깊이로부터 10 cm, 20cm, 40cm까지 각각 $8.75{\times}10^{-4}cm/s,\;3.8{\times}10{-4}cm/s,\;1.7{\times}10^{-4}cm/s$정도의 값이 되어 표층에서 깊어질수록 작아졌다. 이것은 이종들의 저염 및 광염성 특성과 밀접한 관련이 있는 것으로 판단되었다. 광도별 성장은 H. akashiwo, P. minimum, Pyramimonas sp.는 $150\;{\mu}E{\cdot}m^{-2}{\cdot}s^{-1}$의 고광도에서 비교적 높은 성장률을 보였다. A. sanguinea, A. tamarense, H. triquetra는 $150{\sim}100\;{\mu}E{\cdot}m^{-2}{\cdot}s^{-1}$에서 가장 높은 성장률을 보였고 $100\;{\mu}E{\cdot}m^{-2}{\cdot}s^{-1}$ 이상의 고광도에서 는 오히려 성장률이 급격히 감소되는 것으로 나타났다. 전반적으로 수온과 일조량이 높은 시기인 하계에 적조를 일으키는 고온성 종은 고광도에서 성장이 좋은 것으로 나타났고, 수온과 일조량이 낮은 동, 춘계에 적조를 일으키는 저온성 종은 저 광도에서 성장이 양호한 것으로 나타났다.을 가진

• Preventive Nutrition and Food Science
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• 제10권4호
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• pp.372-377
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• 2005

This study was designed to examine the satisfaction of high school students with different types of foodservice management programs. The importance and the performance of foodservice management programs were evaluated based on the perceptions of high school students about food service characteristics affecting customer satisfactions. The average score of the attributes affecting the importance of school food service program was $4.27\pm0.49$ and the most important attribute was identified as 'the food safety $(4.68\pm0.67)$', followed by 'the taste of food $(4.66\pm0.65)$'. The average scores of all performance dimensions were lower than 3 point. 'Menu dimension' was rated as the lowest dimension $(2.61\pm0.89)$ and 'Food dimension $(2.79\pm0.70)$' was rated as the highest dimension. Significant differences among different types of foodservice management were perceived by respondents in the overall performance (F=40.244, p<0.001). Students who served by contract-conventional management rated significantly higher performance score on all of the performance attributes than the students served by other types of foodservice management. The results of the importance and the performance analysis present that student satisfaction is affected with the type of foodservice management programs and substantial differences lies between the perceptions of foodservice operations and students.