• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.345-356
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• 2016

본 연구의 목적은 결혼이주여성의 차별경험과 그로 인한 스트레스가 그들의 정신적, 신체적 건강에 미치는 영향을 검증하는데 있다. 연구대상자는 한국인 남성과 결혼한 결혼이주여성으로 C도의 다문화가족지원센터를 이용하고 있는 545명에게 자기기입식 설문조사를 통해 자료를 수집하였다. 분석자료는 결혼이주여성의 차별경험 빈도 및 스트레스 강도, 신체적 및 정신적 건강, 자기효능감, 사회적 지지, 한국어 능력 척도를 사용하였다. 본 연구에서는 라자루스 외(Lazarus et al., 1984)의 스트레스인지이론을 바탕으로 차별경험, 스트레스, 신체적 및 정신적 건강의 관련성을 구조방정식모형을 통해 검증하였다. 분석결과, 첫째, 모형의 적합도는 $x^2$(df)=236.403(76), CFI=.945, RMSEA=.077이었고, 통계학적으로 허용 가능한 범위에 있었다. 둘째, 변수 간 관련성을 살펴본 결과, 차별경험 빈도가 스트레스 강도를 경유하여 신체적, 정신적 건강에 영향을 미치고 있었다. 즉 결혼이주여성이 차별을 빈번하게 경험할수록 스트레스에 노출될 가능성이 높고, 이는 신체적, 정신적 건강을 악화시키는 것으로 나타났다. 이러한 결과는 다문화사회로 진입한 우리사회에서의 이주민에 대한 차별 감소 대책 마련의 필요성을 시사한다.

• 보건교육건강증진학회지
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• 제21권1호
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• pp.115-135
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• 2004

The purpose of this study was to examine the health knowledge, attitude and behaviors of Korea high school students and find out the relationship between knowledge, attitude and behaviors in an effort to lay the foundation for the development of health-promotion programs and health education for adolescents. The subjects were 505 students in their first and second year of high school in Gangnam-gu and Guro-gu, Seoul. After a survey was conducted for seventeen days from April 23 to May 9, 2003, with self-administered questionnaires, the collected data was encoded and analyzed with SPSS Win 11.0 program. The frequency, percentage, mean and standard deviation were calculated, and χ²-test, t-test, ANOVA, Scheffe Post Hoc Tests and Pearson Correlation procedure were employed. The findings of this study were as follows： 1. There appeared significant differences in general traits, family-related characteristics and health-related features between the students in Gangnam and the others in Guro. 2. The collective average of the Gangnam residents in health knowledge was 13.97, and that of the Guro residents was 14.64. The overall collective average was 14.35(total of 22 points), and 65.2 percent of the students investigated had a correct knowledge. The points showed significant differences in the variables of sex, economic status, mother's occupation,and health concerns. 3. The students from Gangnam scored a mean of 77.55 in health attitude, and the others from Guro got an average of 78.75. The overall collective average was 78.22(total of 110 points), and 71.1 percent took a correct attitude toward health. The points showed significant differences in the variables of sex, religion, mother's education level, health concerns. 4. In the field of health behavior, the Gangnam residents got a mean of 63.99, and the Guro dwellers scored a mean of 62.12. There was a significant gap between the two groups, and the overall collective average was 62.94(total of 102 points). 61.5 percent tried to stay fit in a correct behavior. The points showed significant differences in the variables of sex, economic status, parents' education level, father's occupation, health concern of parents, self-perceived health status, health concern, exercise or diet performance for health, health education times for 1yr. 5. Concerning the relationship of health knowledge to health attitude and behavior, the health knowledge showed significantly positive correlation with health attitude(r＝0.227, p＜0.01), and the health knowledge showed significantly positive correlation with health behavior(r＝0.262, p＜0.001). But their relationship is comparatively low. The health attitude was not significantly correlated to health behavior.

• 한국산학기술학회논문지
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• 제14권5호
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• pp.2349-2359
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• 2013

본 연구는 계획된 행위이론에 근거하여 중년기 여성의 유방자가검진의도와 행위에 영향을 미치는 요인을 예측하기 위한 구조모형 연구이다. 연구대상은 중년기 여성 217명을 대상으로 1차 의도조사를 실시한 후 1개월 이내의 유방자가 검진 실천 횟수를 조사하였다. 연구결과 모형의 적합 도는 ${\chi}^2$=1246.6 (p<.001), ${\chi}^2$/df=2.72, CFI=.831, TLI=.817, RMSEA=.089이었으며, 1개월 이내 유방자가검진 실천 율은 56.2%였다. TPB 변수의 설명력은 의도에 43.9%, 행위에 10.9%로 나타났다. 주관적 규범(${\beta}$=.364, p<.001)과 지각된 행위통제(${\beta}$=.553, p<.001)가 의도에 긍정적 영향을 미쳤으며, 행위에는 행위의도(${\beta}$=.768, p<.01)가 긍정적 영향을 나타냈다. 결과적으로 본 모형은 중년여성의 유방자가검진을 설명하는데 적합한 모형이며, 중년여성의 유방자가검진행위 증진을 위한 중재프로그램 개발은 행위의도 강화에 중점을 두어야 할 것으로 판단된다.

• 복식
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• 제64권7호
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• pp.172-183
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• 2014

The term "new woman" (신여성 [Sinyeoseong], 新女性) refers to an idealized image of contemporary women during the so-called modern period in East Asia. In Korea, these "modern girls" were also referred to as modan (毛斷), or "cut-hair", reflecting changes in appearances that rejected the traditional value system in favor of "the new" in everyday life. Although it was used to refer to the perceived educated leaders of this new period, it also had the negative connotation of referring to frivolous women only interested in the latest fashion. The popular discourse on this "new woman" was constantly changing during this early modern period in East Asia, ranging from male-driven women's movements to women-driven liberal and socialist movements. The discourse often included ideals of what constituted female impeccability in women's domestic roles and enlightened views on housekeeping, yet in most cases the "new woman" was also expected to be a good wife and mother as well as a successful career woman. The concept of the "new woman" was also accompanied by an upheaval in women's social roles and their physical boundaries, and resulted in women repositioning themselves in the new society. The new look was a way of constructing their bodies to fit their new roles, and this again was rapidly reproduced in visual media. Newspapers, magazines, and plays had gained immense popularity by this time and provided visual material for the age with covers, advertisements, and illustrations. This research will explore the fashion of the "new woman" through archival resources, specifically magazines published in the 1920s and 1930s. It will investigate how women's appearances and the images they pursued reflected the ideal image of the "new woman." Fashion information providers, trendsetters, and levels of popular acceptance will also be examined in the context of the early stage of the fashion industry in East Asia, including production and distribution. Additionally, as the idea of the "new woman" was a worldwide phenomenon throughout the 19th and early 20th century, the effect of Japanese colonialism on the structure of Korean culture and its role as a cultural mediator will also be considered in how the ideal image of beauty was sought, and whether this was a western, colonial, or national preference.

• 유통과학연구
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• 제11권6호
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• pp.41-50
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• 2013

Purpose - Inducing consumers' behavioral intent to use an outlet shopping center is a critical issue for managers since it can be used as a guide for developing marketing strategies. Low prices could lead to a growth in retail purchases, but there might also be a positive relationship between prices and customer perceptions of product quality. The extent to which consumers use price as a predictor of quality may differ according to the availability of important alternative cues such as brand, store name, and identity salience triggered by the store. Consumers can obtain non-economic benefits from marketing exchanges that go beyond basic economic achievement. We argue that identity salience can play a crucial mediating role when consumers, acting as exchange partners, seek to obtain social benefits. This study shows that identity salience could mediate the relationship between identity salience-inducing factors such as multi-finality, prestige and role performance, and consumers' behavioral intent to use an outlet shopping center. Research design, data and methodology - The survey was conducted on college students enrolled in marketing classes. A total of 200 questionnaires were distributed, of which only 194 were returned. After five incomplete questionnaires were excluded, a final sample of 189 was used for empirical analysis. Using a covariance structural analysis in Amos17, we confirmed the fit of the research model and estimated its parameters by using the maximum likelihood method. Results - The results of the hypotheses testing are as follows. First, both identity salience and economic benefits have positive effects on the behavioral intent to use an outlet shopping center. Second, role performance, prestige, and multi-finality have positive effects on identity salience. Finally, the additive analysis of the direct effects of identity salience-inducing factors shows that the role performance, prestige, and multi-finality factors have no direct effects on the behavioral intent to use an outlet shopping center, suggesting that identity salience plays a positive mediating role. Conclusions - This study informs marketers that not only price but shoppers' identity salience directly affects their intent to visit an outlet shopping center. To strengthen shoppers' identity salience, marketers should find ways to help shoppers fulfill their multiple social roles, realize their multiple goals, and achieve prestige. In other words, outlet shopping centers must improve their personal service environment in order to enhance their employees' service quality and assist the execution of multi-finality by minimizing the perceived costs (e.g., travel time, effort) associated with shopping trips, thus making it easier for consumers to combine visits to multiple stores in outlet shopping centers and buy the items required for their consumption goals. Outlet shopping centers must also offer assortments with both breadth and depth in order to help consumers play the social roles their social networks have given them.

• 치위생과학회지
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• 제9권1호
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• pp.53-59
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• 2009

치과위생사의 감염관리 실천도를 측정하는 척도를 개발하고 타당화하기 위해 254명의 치과위생사를 대상으로 설문조사를 실시하였다. 예비척도는 리커트 4점 척도로서 21개의 문항으로 구성되었으며, 신뢰도 분석, 탐색요인분석, 확인요인분석을 통해 척도의 차원과 항목을 축소하고 신뢰도와 타당도를 검증하였다. 1. 탐색요인분석과 신뢰도 분석을 통해 4개 요인과 12개의 항목으로 척도를 수정하였다. 수정된 척도의 요인은 '예방접종 및 정기검진'(2항목), '기구 소독 및 멸균'(3항목), '손위생 관리'(4항목), '개인 보호'(3항목)가 추출되었으며, 전체분산 중 58.296%를 설명하고 있다. 예비척도 중 '환경 관리' 요인이 제외되었다. 2. 확인요인분석을 통해 한 문항을 제외하였다. 최종적인 측정모형은 4개 요인과 11개 항목으로 구성되었으며, 모형의 적합도는 $x^2$= 79.593(df = 38, 0 = 0.000), RMR= 0.045, GFI = 0.940, CFI = 0.904, AGFI = 0.896, NFI = 0.837, TLI = 0.861, RMSEA = 0.67로 나타나 대체로 기준을 충족하였다. 모든 측정변수의 요인부하량은 유의하였으나(p < 0.001), 세 변수만이 0.7 이상으로 나타났다. 평균분산추출값과 구성개념신뢰도는 대체로 기준을 충족하지 못하였으나, 모든 요인의 평균분산추출값은 각 요인간 상관관계제곱값 보다 크게 나타났다. 3. 요인분석을 통해 추출한 네 개의 요인이 치과위생사의 '감염관리 실천률 인식'에 미치는 영향을 알아보기 위해 네 요인을 독립변수로 선정하고 실천률 인식을 종속변수로 선정하여 회귀분석을 실시하였다. $R^2$는 0.304, 수정된 $R^2$은 0.431, F = 25.813, p = 0.000이며, '손위생 관리'를 제외한 세 변수의 회귀계수는 통계적으로 유의하게 나타났다.

• Asian Pacific Journal of Cancer Prevention
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• 제16권15호
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• pp.6273-6278
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• 2015

Objective: This study assessed the association between subjective body image or objective body mass index (BMI) and the risk of daily smoking in Korean adolescents, with a purpose of identifying the most suitable models. Materials and Methods: Using the 2013 9th Korea Youth Risk Behavior Web-based Survey data for 72,435 students, odds ratios were calculated for daily smoking in the past month, according to the subjective body image and calculated BMI using a respective multiple logistic regression model. The combined effect of these two factors was also analyzed by pairing a BMI category with a subjective body image category, using odds ratios for the same event within each sex group. Results: Among the surveyed students, 7.2% of boys and 1.8% of girls were classified as daily smokers. Students who perceived themselves as being very obese tended to be at lower risk of daily smoking (OR=0.61 in boys with 95% CI=0.47 to 0.79; OR=0.66 in women with 95% CI=0.47 to 0.93). In addition, boys within the obese or overweight BMI category showed a lower risk of daily smoking (OR=0.86, 95% CI: 0.77-0.96). Lean BMI was significantly associated with higher odds ratios for daily smoking only in female students (OR=1.24, 95% CI: 1.02-1.52). When pairing these two objective and subjective factors, results suggested that subjective body image has a greater effect on daily smoking than BMI in both boys and girls. Conclusions: In both male and female students, subjective body image had a greater effect on daily smoking than body mass index. A model using the combination of BMI and subjective body image was the best fit in girls, in contrast to the model using subjective body image only best suitable in boys, for the prediction of daily smoking. These results including several factors associated with daily smoking in Korean students, provide useful data for the development and implementation of smoking intervention and cessation programs for adolescents.

• 유통과학연구
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• 제13권10호
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• pp.135-142
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• 2015

Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

• 만화애니메이션 연구
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• 통권32호
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• pp.289-313
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• 2013

브랜드 연구자들은 브랜드 마케팅과 관련된 모든 의사결정은 특정 브랜드의 브랜드 아이덴티티(brand identity)를 기반으로 이루어져야 한다고 주장한다. 본 연구는, 연구자들의 논의에 근거하여 문화콘텐츠 OSMU는 콘텐츠가 창출하는 부가가치를 극대화시키기 위한 마케팅 활동이며, 모든 OSMU관련 의사결정은 특정 콘텐츠의 브랜드 아이덴티티를 중심으로 이루어져야 한다고 주장한 '브랜드 아이덴티티 기반 문화콘텐츠 OSMU 전략모델'의 타당성을 검증하고자 하였다. 연구목적 달성을 위해, 성공한 문화콘텐츠이자 막대한 브랜드 가치를 지닌 파워브랜드로 평가되는 <해리포터>를 조사대상으로 선정, 브랜드 아이덴티티를 반영한 캐릭터 상품과 그렇지 않은 상품에 대한 소비자 태도 및 브랜드 자산의 차이를 설문조사를 통해 측정하였다. 조사 결과, 소비자들은 <해리포터>의 브랜드 아이덴티티인 '마법, 선악대결, 용기'가 반영된 상품에 대해서 더욱 호감을 느끼며, 품질이 좋은 것으로 인식한다는 것을 확인하였다. 이는 브랜드 아이덴티티의 효과적인 전달에 초점을 맞춘 OSMU 전략이 문화콘텐츠의 부가가치 극대화에 기여한다는 브랜드 아이덴티티 기반 OSMU 전략모델의 주장과 일치하는 결과이다. 하지만, 브랜드 아이덴티티를 반영한 캐릭터 상품이 브랜드 자산에 미치는 영향을 측정한 결과, <해리포터>에 대한 소비자 인지도, 충성도, 지각된 품질은 상대적으로 높았으나, 그 차이가 통계적으로 유의미하지는 않았고, 그에 따라 브랜드 아이덴티티 기반 OSMU가 콘텐츠의 브랜드 자산에 영향을 미친다는 피드백 효과는 확인되지 않았다. 하지만, 콘텐츠의 브랜드 자산이란 지속적인 소비자들의 콘텐츠 관련 경험을 통해 장기적으로 구축되는 것이기 때문에, 다양한 OSMU를 통한 브랜드 아이덴티티의 지속적인 전달이 정기적으로는 콘텐츠의 브랜드 자산에 긍정적 영향을 미칠 것이라는 해석의 여지도 남아있는 바, 이와 관련된 지속적인 연구가 필요하다. 본 연구는 실천적 관점에서 문화콘텐츠 OSMU 전략의 타당성을 실증적으로 논의한 최초의 연구이며, 성공 프로젝트를 위한 논의에서 한발 더 나아가, <해리포터>와 같은 문화콘텐츠 파워브랜드를 구축하기 위한 방법론에 대한 관심과 논의의 필요성을 제기하였다.

• 한국콘텐츠학회논문지
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• 제19권11호
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• pp.314-324
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• 2019

2017년 기준 1,825개 인증 사회적기업 가운데 장애인을 고용한 곳은 593(32.5%)에 이르지만 사회적기업 재직 장애인 근로자의 직무성과와 직무만족에 대한 연구는 거의 없는 실정이다. 본 연구는 2019년 3월에서 6월까지 서울과 경기도에 소재하는 사회적 기업에 근무하는 장애인 근로자 203명을 대상으로 장애인 근로자의 자기효능감, 사회적지지, 임금 및 처우, 상사관계, 동료관계가 직무성과와 직무만족에 영향을 주는 요인이 무엇인지 탐색적으로 검정하는 데 목적이 있다. 본 연구의 시사점으로는 첫째, 장애인 근로자의 직무성과에 긍정적 영향을 주는 요인은 자기효능감과 동료관계로 국내 사회적 기업에 종사하는 장애근로자가 인지하는 동료들과의 신뢰와 존중, 직무와 관련한 어려움 발생 시 서로 도움을 주고받으며 직장동료와의 편견 없이 직무를 열심히 수행하는 것이 직무성과로 이어지고 있음을 보여주고 있다. 둘째, 직무만족에는 현재 장애인 근로자가 인지하는 능력과 기술, 현재작업량이 나의 능력에 맞고 회사의 임금을 결정하고 현재의 월수입으로 이전보다 안정된 생활을 할 수 있다는 인식이 직무만족으로 이어졌다. 셋째, 상사와의 커뮤니케이션을 통한 일의 도움을 받거나 일을 격려하고 나의 자율성을 인정해 줄 때, 직속상사에 대하여 개인적인 신상문제에 대한 관심 등은 직무만족으로 이어질 수 있음을 보여주고 있다. 마지막으로, 본 연구에서 장애인이 인지하는 사회적 지지는 업무성과나 직무만족에 긍정적 영향을 보이지 않고 있다는 점에서 장애인 근로자에 대한 사회적 인식의 변화도 필요하다 하겠다.