• Journal of Industrial Convergence
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• v.1 no.1
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• pp.41-70
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• 2003

Many researches on brand equity have been focused in definition about it, factors of it, and the process of formation. Most of them have been used by voluntary production category, as is durable goods or nondurable goods. But this study, using the model is developed by Foote, Cone & Be1ding(FCB) Company, classified four fields, high-low involvement, rationality(rational or sensitive) involvement. The selected goods is a sensitive high involvement(casual wear). This study investigate the effects of brand equity and search the influences of brand equity formation according to factors of marketing mix. To this goals, this study kept a literature survey and a demonstrative research. In literature survey, there are several definitions of brand and brand equity. The research model is derived from selected factors of marketing mix and former study. This study used the regression analysis to verify effects from brand equity through the selected marketing mix. The research data is collected from the capital area. The focus of this study is effects of brand equity according to marketing mix. The followings are results and suggestions of this study. First, in the price factors, the affirmative effects are revealed the perceived quality and the brand awareness in a rational high involvement goods, the perceived quality and the brand associations in a sensitive high involvement goods, all factors of brand equity in a rational low involvement goods, and the perceived quality in a sensitive low involvement goods. As summary, the important characteristics is the price factors to consumers, and consumers recognize that a high price means a high quality. Second, in the store image factors, the affirmative effects are revealed all brand equity factors in a rational high involvement and a sensitive high-low involvement. A good store image incites more interest, contact, and visit from potential consumer. And such store offers more consumer satisfaction, simulates more active and positive conversation to consumers. Third, in advertising spending factors, the affirmative effects are revealed the brand awareness and associations in a rational high involvement and a sensitive high involvement, all brand equity factors in a rational low involvement and a sensitive low involvement. An advertisement increases not only a brand awareness but also strong brand associations. Forth, in price promotion factors, the affirmative effects are revealed the brand associations in a rational high involvement, the negative effects are revealed all brand equity in sensitive high involvement. According the result about the effects of brand royalty through the brand equity factors, a perceived quality and brand associations have positive effects to brand royalty in all factors. Consumers choice a deep perceived quality than other competitive brand. So, brand equity will increase according to a qualitative grade of a perceived brand by consumers. Brand associations represent a quality and a degree of involvement. In conclusion, brand associations and equity have a positive relation each other. According to the analysis results about a brand royalty of selected marketing mix factors, the affirmative effects are revealed the store image and price promotion factors in a rational high involvement, the price and store image in a sensitive high involvement, and the price and advertising spending in a rational low involvement. The results about the affect of selected marketing mix factors according to brand equity, are the perceived quality in a high involvement, and all brand equity factors in a low involvement. The affirmative effects about a store image are revealed all equity factors in high-low involvement. In advertising spending factors, the affirmative effects are revealed the brand awareness and associations in a high involvement goods, and the perceived quality and the brand awareness in a low involvement goods. In price promotion factors, the affirmative effects are revealed the brand awareness in a low involvement goods, and the negative effects are revealed the brand awareness in a high involvement goods. According to a degree of involvement, the results of a brand royalty through a brand equity factors are following. The affirmative effects are revealed the perceived quality and the brand royalty in a high involvement goods, and the brand awareness are revealed a negative effect. The affirmative effects are revealed the perceived Quality and the brand associations in a low involvement goods. So, in a high involvement goods, the brand royalty is built by strong brand associations, but, in a low involvement goods, the brand royalty is built also by a perceived Quality and a brand awareness. This study have some concept of limitation. So, this study presents a future direction of research. First, a future study has to have more deep analysis for this study analyzed through a limited marketing mix factors. Second, a future research has to get mutual effects about brand equity of marketing mix factors for this study has an individual marketing decision factors. Third, for the future, a brand equity needs a research about a several goods such as services, profit or nonprofit, industrial products, culture, and so on. Forth, the research have to diversify a various data for population.

• Journal of Korean society of Dental Hygiene
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• v.8 no.4
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• pp.55-64
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• 2008

This study set out to identify the factors to affect the oral health promotion behavior of elementary school students and to provide a framework to develop educational programs to promote their oral health promotion behavior. A survey was conducted to 729 fifth and sixth graders attending four elementary schools in Seoul. The variables were measured with a five-point Likert scale and include previous oral health related behaviors, perceived oral health status, perceived benefit, perceived barriers, self-esteem, self-efficacy, and oral health promotion behavior. First, the subjects scored relatively high 3.51 points out of 5 in oral health promotion behavior. They also scored 3.88 points in perceived benefit, 3.51 in selfesteem, 3.43 in self-efficacy, 3.28 in perceived oral health status, 2.77 in previous oral health related behaviors, and 1.79 in perceived barriers. Second, a significant difference was observed according to gender in previous oral health related behaviors and oral health promotion behavior. And a significant difference was also found according to grade in previous oral health related behaviors, perceived benefit, perceived barriers, selfesteem, self-efficacy, and oral health promotion behavior. Third, when they had an experience of visiting a dental clinic for preventive purposes, a significant difference was found according to the purposes of going to a dentist in previous oral health related behaviors, perceived benefit, and oral health promotion behavior. And fourth, multiple regression analysis was carried out with oral health promotion behavior as a dependent variable. As a result, all the research variables, which include previous oral health related behaviors, perceived oral health status, perceived benefit, perceived barriers, self-esteem, and self-efficacy, turned out to have significant influences on oral health promotion behavior. And their explanatory power was 49%. Conclusion: Those factors that were identified to affect the oral health promotion behavior of programs to promote their oral health.

• Korean Journal of Community Nutrition
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• v.12 no.5
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• pp.511-518
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• 2007

The purpose of this study was to obtain an understanding of the association of personality preferences and food behavior factors in middle school students. The subjects were 319 boys and girls in a middle school located in Kyunggi province. A self-administered questionnaire was used to assess demographic factors, dietary habits and psychosocial factors including self-efficacy, perceived benefits and barriers. The MMTIC (Murphy-Meisgeier Type Inventory for Children) test was used to assess the personality preferences of the students. Sixty-seven percent of the subjects were extrovert, 53.9% were the sensing type, 76.8% were the feeling type and 81.8% were the perceiving type in personality preferences. The extrovert had higher self-efficacy than the introvert. The feeling type perceived more benefits and fewer barriers than the thinking type. The education levels of the parents, especially mothers, were positively related with self-efficacy and dietary habit scores of the students. The self-efficacy and perceived benefits and barriers were significantly associated with dietary habits of the students (explained variance: 17.9%). Results of this study presented the relationship of character types and parents' education levels on psychosocial food behavior factors and a need for the development of tailored nutrition education program considering these factors.

• Korean Journal of Health Education and Promotion
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• v.31 no.2
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• pp.1-14
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• 2014

Objectives: This study aimed to investigate factors influencing suicidal ideation among Korean adults. Methods: Cross-sectional data from the fifth Korea National Health and Nutritional Examination Survey conducted in 2012 were analyzed in this study. The subjects were categorized into three groups by subjects' age(defined as young adults(20-39), middle-aged adults(40-59), and the elderly(60 or more). Data were analyzed by frequency, Chi-square test and multiple logistic regression using SPSS 18.0. Results: The factors influencing suicidal ideation were different among three age groups. The influencing factors were (1) gender, marital status, household income, perceived stress and depression in the young adult group, (2) household income, perceived health status, perceived stress and depression in the middle-aged group, (3) gender, regular physical activity, smoking, perceived health status, perceived stress and depression in the elderly group. Conclusions: The health education considering the characteristics of each age group should be developed and applied to prevent adults' suicidal ideation because the factors influencing suicidal ideation were revealed differently between the age groups.

• IE interfaces
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• v.17 no.3
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• pp.305-313
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• 2004

This paper is to find out and analyse the factors of customer satisfaction as the critical success factors of internet banking. The research model with the factors influencing customer satisfaction is suggested. The result of this research are summarized as follows: First, perceived easy of use, perceived usefulness, perceived safety, and perceived responsibility have significantly positive influence on customer satisfaction. Second, customer satisfaction has significantly positive influence on intention of reuse and canvass. These research findings suggest the clue about making internet banking successful.

• Journal of Digital Convergence
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• v.6 no.1
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• pp.75-82
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• 2008

This paper is aimed to exam factors in the perceived service quality of web portal site and to analyze their effects on customer satisfaction. And this paper analysis satisfaction effects on revisit intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form literature survey, we drawn core factors. They are convenience, technologies, valuable of contents and service, communication, positioning. These core factors will affect on customer trust, satisfaction and satisfaction will affect on revisit intention. This study examined previous studies and summarized core factor in perceived service quality of web portal site. Fourteenth hypothesis were developed. Data for empirical testing were collected through survey to portal sites user. The results of this study are as follows; First, we find that service, communication and positioning have positive influence on the trust. Second, convenience, valuable of contents and postioning factors have a positive influence on the satisfaction. Third, it is shown that satisfaction have a positive influence on the revisit intention.

• Journal of Information Technology Applications and Management
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• v.12 no.3
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• pp.57-80
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• 2005

This study defined the notion of general idea on m-learning as based upon e-Learning and mobile internet related literature review and identified the m-Learning distinctive features. Also, this study has searched for factors that are expected to influence the use intended for m-Learning from self-regulated learning, which is acknowledged to be a useful method for learning accomplishment in education field, in order to measure the relationship between learners' motivation and use intention. Then it has empirically validated the conceptual model based on Davis' TAM (Technology Acceptance Model) As a result, self-efficacy, self-determination, interest, contents quality, time management, help seeking, and Peer study are factors affecting Perceived usefulness. Also self-efficacy, self-determination, interest, contents qualify, time management, and peer study are factors affecting perceived ease of use. Finally both perceived usefulness and perceived ease of use are significant factors affecting use intention.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.16 no.3
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• pp.264-271
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• 2009

Purpose: This study was done to identify the relationship of life satisfaction, family support, physical health and demographic characteristics to perceived health, and to identify factors affecting perceived health of elderly participating in programs in welfare centers for senior citizens. Method: The research design for this study was a descriptive survey design using a convenience sampling. Data collection was done using self-questionnaire with 211 elders from 2 welfare centers for senior citizens located in Seoul. ANOVA, t-test, Pearson correlation coefficients and hierachical multiple regression with the SPSS Win 12.0 Program were used to analyze the data. Results: The mean score for degree of perceived health was 3.27$\pm$0.91. Perceived health had a significant positive correlation with life satisfaction (r= .362, p< .001), family support (r= .403, p< .001), physical health (r= .424, p< .001). The explained variance for perceived health was 37.9%. Among the variables, physical health ($\beta$= .175, p= .014), life satisfaction ($\beta$= .208, p= .002), and family support ($\beta$= .277, p< .001) significantly predicted the degree of perceived health. Conclusion: Findings of this study provide a comprehensive understanding of perceived health and related factors for elders in Korea. However, further study with a larger random sample from various living environment is necessary.

• Journal of Preventive Medicine and Public Health
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• v.33 no.4
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• pp.415-425
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• 2000

Objectives : To determine which factors are related to young adults perception of their health. Two research questions were asked. Which aspects of health does self-perceived health as a index of general health reflect? Why do two individuals with the same level of general health have different health perceptions? Methods : The sampling frame comprised college or graduate school students, aged 20 to 29, who were members of A, one of the 4 biggest internet communication services. The questionnaires were sent to study samples(n=1,000) and answered by E-mail. Response rate was 37.0%. Results : Firstly, physical health ranked highest and self-perceived health ranked lowest. Secondly, health, anxiety, depression, and self-perceived health showed significant differences between the sexes, with women showing a higher health status in these categories except for self-perceived health. Thirdly, the two factors significantly related to self-perceived health were physical health and self-esteem, as determined by multivariate analysis, Conclusions : The factors significantly related to self-perceived health were physical health and self-esteem. Further studies of the health characteristics of young adults are needed.

• Korean journal of food and cookery science
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• v.25 no.1
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• pp.16-24
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• 2009

This study suggested a theoretical research system on the effects of corporate social responsibility in the foodservice industry upon perceived service quality. Self-administered questionnaires were completed by 509 customers and the data were analysed by frequency, factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The primary results are as follows - Three corporate social responsibility (CSR) factors were obtained - economic responsibility, legal.ethical responsibility and philanthropic responsibility. In addition, five factors were obtained from the factor analysis of perceived service quality - tangibility, reliability, responsiveness, assurance and empathy. Correlation analysis showed a significant correlation between the CSR factors and the customers' perceived service quality factors. Multiple regression analysis, to verify the hypothesis, showed that CSR in the foodservice industry had a significant influence upon customers' perceived service quality; therefore, the research hypothesis was adopted. CSR, which had an effect on tangibility out of the minutely-perceived service quality factors, was indicated in the order of economic responsibility, legal ethical responsibility and philanthropic responsibility. Responsiveness, reliability, and assurance were influenced by legal ethical responsibility, economic responsibility and philanthropic responsibility, respectively, in order. Also, empathy was surveyed to be influenced by legal ethical responsibility, philanthropic responsibility and economic responsibility in order. Consequently, customers' evaluations of perceived service quality may be inferred to have positive effects when the customer recognizes whether the foodservice company performs social responsibility.