• Korean Journal of Adult Nursing
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• v.18 no.4
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• pp.553-563
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• 2006

Purpose: This study was conducted, on the basis of the Theory of Planned Behavior to analyze factors influencing on undergraduate students' sexual behavior and to provide basic guidelines for the intervention of promoting sex education in school. Method: The participants of this study consisted of 284 under-graduate students at 3 colleges and 3 universities in Seoul. SPSS 10.0 win program was used and descriptive statistics, t-test, ANOVA, Pearson correlation, multiple regression and logistic regression were used to evaluate the influencing factors on undergraduate students' sexual behavior. Results: The results of this study can be summarized as follows; For undergraduate students, perceived behavioral control, and attitude of sexual behavior could explain 43% of the variance in intention of sexual behavior. However, subjective norm didn't influence sexual behavioral intention. For undergraduate students, perceived behavioral control, sexual behavioral intention were factors influencing sexual behavior, and these factors could explain 43% of the variance in sexual behavior. Conclusion: In conclusion, the interventive sex education that is upright and healthy will be needed to strengthen perceived behavioral control and sexual behavioral intention as influencing factors on sexual behavior in adolescent and young adults.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.6
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• pp.935-942
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• 2007

The purpose of this study was to measure the causal relationships among attitude toward eating seafood, perceived behavioral control (PBC), health involvement, behavioral intention and consumption. A total of 235 questionnaires were completed. A structural equation model was used to measure the causal effects of the constructs. The results of the study demonstrated that the structural analysis results for the data also indicated an excellent model fit. Health involvement had considerable effects on attitude and intention, which were statistically significant. The effects of attitude and PBC on intention were also statistically significant. Futhermore, the effects of attitude, PBC, and intention on consumption were statistically significant. As expected, intention had a significant effect on consumption. Moreover, health involvement had significant indirect effects on intention through attitude and PBC. Attitude had a significant indirect effect on consumption through intention. PBC also had a significant indirect effect on consumption through intention. By developing and testing conceptual models that integrated the relationship among variables such as health involvement and attitude, along with seafood consumption behavior, this study approaches a deeper understanding of how perceptions, on the importance of a healthy diet and other factors, influence consumption behavior.

• Nutrition Research and Practice
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• v.5 no.2
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• pp.169-178
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• 2011

Fast food is popular among children and adolescents; however, its consumption has often been associated with negative impacts on nutrition and health. This study examined current fast food consumption status among middle school students and explored factors influencing fast food consumption by applying Theory of Planned Behavior. A total of 354 (52.5% boys) students were recruited from a middle school. The subjects completed a pre-tested questionnaire. The average monthly frequency of fast food consumption was 4.05 (4.25 for boys, 3.83 for girls). As expected, fast food consumption was considered to be a special event rather than part of an everyday diet, closely associated with meeting friends or celebrating, most likely with friends, special days. The Theory of Planned Behavior effectively explained fast food consumption behaviors with relatively high $R^2$ around 0.6. Multiple regression analyses showed that fast food consumption behavior was significantly related to behavioral intention (b = 0.61, P < 0.001) and perceived behavioral control (b = 0.19, P < 0.001). Further analysis showed that behavioral intention was significantly related to subjective norm (b = 0.15, P < 0.01) and perceived behavioral control (b = 0.56, P < 0.001). Attitude toward fast food consumption was not significantly associated with behavioral intention. Therefore, effective nutrition education programs on fast food consumption should include components to change the subjective norms of fast food consumption, especially among peers, and perceived behavioral control. Further studies should examine effective ways of changing subjective norms and possible alternatives to fast food consumption for students to alter perceived behavioral control.

• Korean Journal of Health Education and Promotion
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• v.21 no.1
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• pp.197-216
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• 2004

The purpose of this study was to compare beliefs about social rule, differential peer association, perceived behavioral control, intention of smoking, and self efficacy for rejecting smoking among smokers, reformed smokers, and non smokers in adolescence. The subjects were 576 adolescents in middle and high school, living in K city. The data was collected through questionnaires from December 1st to 18th, 2002 was analyzed using descriptive statistics, x²-test, and ANOVA. 1) The general characteristics and characteristics related to smoking among smokers, reformed smokers, and non smokers in adolescence showed differences as follows： sex, mother's education, monthly allowance, thinking about teacher's smoking, feelings about the smoking scene, thinking about father's smoking, drinking, satisfaction of school, and sexual experience. 2) Belief about social rule, differential peer association, perceived behavioral control, intention of smoking, and self efficacy for rejecting smoking among the three groups showed differences as follows： smokers have a lower belief about social rule, lower perceived behavioral control, lower self-efficacy for rejecting smoking, but higher differential peer association and higher intention of smoking than those of reformed smokers and non smokers. We recommend the development of a nursing program for anti-smoking behavior including the research factors affecting attitudes of smoking adolescents.

• Korean Journal of Occupational Health Nursing
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• v.11 no.1
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• pp.31-43
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• 2002

This study was conducted on the basis of the Theory of Planned Behavior to analyze factors affecting intentions for health behaviors defined as non smoking, moderate drinking and exercise in male office workers. The participants of this study consisted of 230 male office workers of 10 workplaces located in Seoul. The results of this study can be summarized as follows: 1. Non smoking For smokers. perceived behavioral control, subjective norm and attitude were factors affecting on intention for non smoking, and these factors explained 29% of the total variance of non smoking intention. 2. Moderate drinking For drinkers, subjective norm, perceived behavioral control and attitude were factors affecting on intention for moderate drinking. and these factors explained 5% of the total variance of moderate drinking intention. 3. Exercise For those who exercise irregularly or don't exercise, perceived behavioral control, subjective norm and attitude were factors affecting on intention for exercise, and these factors explained 26% of the total variance of exercise intention. 4. Health Behaviors For all participants, perceived behavioral control, subjective norm and attitude were factors affecting on intention for health behaviors, and these factors explained 34% of the total variance of intention for overall health behaviors. And health behavior intention affected practice of health behaviors, but perceived behavioral control didn't.

• Proceedings of the Korea Association of Information Systems Conference
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• 1996.11a
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• pp.29-48
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• 1996

Previous studies on user training have largely focused on assessing models which describe the determinants of information technology usage or examined the effects of training on user satisfaction, productivity, performance, and so on. Scant research efforts have been made, however, to examine those effects of training by using theoretical models. This study presented a conceptual model to predict intention to use information technology and conducted an experiment to understand how training for computer skill acquisition affects primary variables of the model. The data were obtained from 32 student subjects of an experimental group and 31 students of a control group, and the information technology employed for this study was a university's electronic mail system. The study results revealed that attitude toward usage and perceived behavioral control helped to predict user intentions; outcome expectations were positively related to attitude toward usage; and self - efficacy and perceived behavioral control. The changes in those variables suggest more causal effects of user training than other survey studies.

• Journal of the Korean Society for information Management
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• v.34 no.1
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• pp.291-316
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• 2017

The purpose of this study was to examine comics library user's behavioral intention using the extended theory of planned behavior. In order to verify the effects of variables, such extended variables as comics likeability and service factor were added to such basic variables of the theory of planned behavior as subjective norm, attitude and behavioral control. Study findings are as follows: user's attitude had the biggest effects on their behavioral intention of reuse of Comics Library, and it was followed by subjective norm, service quality and perceived behavioral control, in order. Comics likeability exceptionally had no direct effects on behavioral intention, but it had indirect effects via the mediation of attitude, subjective norm and perceived behavioral control. And second, comics likeability and service quality had power of explanation for such basic variables as attitude, subjective norm and perceived behavioral control, respectively, thus verifying their effects on behavioral intention as extended variables.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.2
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• pp.845-854
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• 2014

This study investigated the associations between youths' perceived parental control, psychological/behavioral problems, and self-differentiation in a sample of 355 middle and high school students. The sex differences in these variables, and the influences of perceived parental control and self-differentiation on youths' psychological and behavioral problems were analyzed. The mediating effects of self-differentiation between parental control and youths' psychological/behavioral problems, and between psychological and behavioral problems were also investigated. Some sex differences in the variables were found. Youths' psychological and behavioral problems were influenced by self-differentiation and parental psychological control. The mediating effects of self- differentiation were significant either complete or partial way.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.433-442
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• 2007

The purpose of this study was to examine the mediating role of attitude, subjective norm, and perceived behavioral control on the relationships between past behavior and customers' intention to engage in exit of dissatisfaction responses. Results of the study demonstrated that the past behavior significantly improved the predictability of the voice of dissatisfaction response intentions. Furthermore, the mediating analyses indicated that the influence of past behavior was mediated by mediator. In the contests of exit behavior, the effect of past behavior on intention to exit was mediated by attitude, subjective norm and perceived behavioral control.

• Knowledge Management Research
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• v.12 no.2
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• pp.1-16
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• 2011

This study examined the influence of the antecedents of knowledge transfer from both the knowledge source's and recipient's perspectives using a social network survey. Prior research usually focused on either perspective of the knowledge source or recipient, thus could not include both. Analyzing the responses from 335 R&D employees of the five firms, the study showed that all antecedents of knowledge transfer - reward, reciprocity, subjective norm, and perceived behavioral control - are influential on knowledge transfer from the knowledge source's perspective. However, from the knowledge recipient's perspective, perceived behavioral control was influential on the quality of knowledge transfer and subjective norm was on the number of knowledge recipients. Expected reward and reciprocity did not show significant influence. This study proved that the necessity of considering both the knowledge source's and the recipient's perspectives when measuring knowledge transfer and the importance of intrinsic motivations, such as subjective norm and perceived behavioral control.