• Title/Summary/Keyword: Perceived

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웨어러블 디바이스 소비자의 혁신특성, 소비자특성, 혁신저항, 그리고 수용의도와의 구조적 관계: 혁신저항모형과 인지된 위험이론을 기반으로 (The Structural Relationships among Innovation Characteristics, Consumer Characteristics, Innovation Resistance, and Intention to Acceptance of Wearable Device Customers: Based on Innovation Resistance Model and Theory of Perceived Risk)

  • 배재권
    • 한국정보시스템학회지:정보시스템연구
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    • 제25권4호
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    • pp.87-104
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    • 2016
  • Purpose As the smartphone market arrived at its saturation, from world leading information and communications technologies (ICT) businesses to startups, companies are competing to develop innovative wearable device products and suitable contents. Utility, technology, design, price, and various killer contents development targeting every customer's need should be considered for a success in the wearable device market. Design/methodology/approach Prior studies on innovation technology of ICT field have mainly focused on the innovation diffusion theory, expectation confirmation theory, and technology acceptance model, this study suggested the innovation resistance factors of adopting the smart wearable devices based on the innovation resistance model and theory of perceived risk. The model comprises the following two characteristics factors: 1) innovation characteristics which include perceived relative advantages, perceived compatability, perceived complexity, and perceived risk, 2) consumer characteristics which include attitudes towards innovation and existing products (i.e., mobile devices and analog watches). This study developed an extended innovation resistance model to explain the intention to acceptance of wearable devices consumers and collected 284 online survey responses from the non-consumers of the wearable devices. Findings The findings of this study suggest that perceived relative advantage, perceived compatibility, perceived complexity, perceived risk, attitudes towards innovation and attitudes towards existing analog watches affected the innovation resistance which has negative influence on the intention to adoption of wearable devices.

래시가드 디자인 커스터마이징 서비스 이용에 영향을 미치는 소비자의 추구혜택과 지각된 위험 (Benefits and perceived risks of influencing the consumer's willingness to use customization service for rash guard design)

  • 이정우;장세윤
    • 복식문화연구
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    • 제26권4호
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    • pp.598-612
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    • 2018
  • This research aims to shed a light on the benefits and perceived risks to the willingness to use perceived by consumers, centering on design-customizing service catering to individuals' tastes and needs, and to study their impacts on the use of a design-customizing service. The validation of how benefits and perceived risks affect the intention to use showed that only aesthetic and self-expressive benefits had significant impacts on the willingness to use. However, only time/economic loss and self-design risks had negative impacts on the willingness to use a service. By gender, there was no difference in benefits and perceived risks to willingness to use for the benefit factors, whereas in terms of perceived risks to willingness to use factors. By age, there were also differences in the effects of benefits and perceived risks to purchase on the willingness to use a rash guard customizing service. There were variations in the perceived risks to the willingness to use and benefits depending on age. In particular, it was found that there were no perceived risks to the willingness to use for the age group of 10s. As design-customizing services based on individual tastes have drawn more attention recently, this research on the benefits and perceived risks to purchasing a rash guard design customizing service, as well as their effects on service use (particularly backed up by comparative analysis by gender and age), is expected to provide insights into design-customizing service strategy development.

OTT서비스이용자의 유료지불의사에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting the Willingness to Pay for OTT Service Users)

  • 한윤화;김찬원;이민규
    • 디지털융복합연구
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    • 제18권5호
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    • pp.105-114
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    • 2020
  • 본 연구는 OTT 서비스 이용자들을 대상으로 유료지불의사에 영향을 미치는 요인을 탐색하였으며, 주요 결과는 다음과 같다. 첫째, OTT 서비스 이용자들의 지각된 유용성은 이용만족에 정적 영향을 미치는 것으로 나타났다. 둘째, OTT 서비스 이용자들의 지각된 유희성은 이용만족에 정적 영향을 미치는 것으로 나타났다. 셋째, OTT 서비스 이용자들의 지각된 비용은 이용만족에 정적 영향을 미치는 것으로 나타났다. 넷째, OTT 서비스 이용자들의 지각된 유용성은 유료지불의사에 정적 영향을 미치는 것으로 나타났다. 다섯째, OTT 서비스에 대한 이용만족은 유료지불의사에 정적 영향을 미치는 것으로 나타났다. 결론적으로 OTT 서비스 이용자들의 지각된 유용성, 지각된 유희성, 지각된 비용은 이용만족을 높이며, 지각된 유용성과 이용만족은 유료지불의사를 예측하는 핵심요인이라는 사실을 확인하였다. 본 연구는 OTT 서비스 이용자들의 유료지불의사를 예측하고 설명할 수 있는 경로를 밝혔다는 점에서 의의가 있을 것이다.

일 지역 노인의 규칙적 운동수행에 영향을 미치는 요인 (Factors Influencing Regular Exercise of the Elderly)

  • 박연환;김주현;김희자
    • 성인간호학회지
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    • 제14권3호
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    • pp.348-358
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    • 2002
  • Purpose: The purpose of this study was to identify the factors influencing regular exercise of the elderly in discriminating regular exercise and non - regular exercise groups. Method: The subjects of this study were 167 elderly over the age of 60, living in a rural city in Korea. The data was collected by interview and self report questionnaire in 1999. The Cronbach 's alpha of scales used this study were .66 ~.97. Result: 1. There were significant differences in doing regular exercise between the perceived importance of the health(p=021), the perceived health status(p=.050), the perceived need of the exercise(p=000), the perceived importance of the exercise(p=.000), the intent of participation in the exercise program(p=.000), IADL score(p=.022), the perceived benefits of exercise (p=.000), the emotion of exercise(p=.000), HPLP(p=.000), the self efficacy(p=.001), the perceived benefits of health promoting behaviors(p= .011), the perceived barriers of the health promoting behaviors(p=.002), and the Internal locus of control(p=.021) of the elderly. 2. Variables which showed significance for discriminating regular exercise of the elderly in this study were the perceived need of the exercise(p=.000) and the perceived benefits of the exercise(p=.000). By using the combination of these variables, the possibility of proper prediction for predicting regular exercise group was 84.8 %, non - regular exercise group was 93.9%, and total Hit ratio was 89.4%. Conclusion: To improve exercise behavior in older adults, health care providers should focus of developing interventions to strengthen the perceived benefits, the perceived needs of the exercise.

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중년기의 사회심리적 건강과 지각된 건강상태, 건강증진 생활양식 이행과의 관계 연구 (A Study on the Relations of the Psychosocial Well-being, Perceived Health Status and Health Promoting Lifestyle Practices of Middle-aged Adults)

  • 윤은자
    • 대한간호학회지
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    • 제29권4호
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    • pp.977-990
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    • 1999
  • This study was done to examine the relationship among psychosocial well-being, perceived health status and health promoting lifestyle practices, and to Identify those variables affecting a health promoting lifestyle. Three hundred and forty five ruddle-aged adults completed a multiple self-reported questionnaire on psychosocial well-being, perceived health status and health promoting lifestyle profile. Data analysis were conducted by using Pearson correlation coefficients, t-test, ANOVA, Scheffe test and stepwise multiple regression nth SAS program. The results are as follows : 1. The average item score for psychosocial well-being was low at 55.98, the level of perceived health status was moderate at 5.76, and health promoting lifestyle practices were low at 110.09. Among the subscales of the health promoting lifestyle profile, stress management and self-actualization were scored higher than exercise and health responsibility. 2. Performance of health promoting lifestyle was positively correlated with perceived health status and negatively correlated with psychosocial well-being. Also, negative correlations were observed between perceived health status and psychosocial well-being. 3. There were statistically significant differences for health promoting lifestyle, psychosocial well-being and perceived health status according to sociodemographic variables. The performance of health promoting lifestyle was significantly different according to education, economic status and marriage satisfaction. Psychosocial well-being was also significantly different according to education, marriage satisfaction, and exercise. Perceived health status was significantly different according to education, occupation, and economic status. 4. Perceived health status, psychosocial well-being, marriage satisfaction and level of education together explained 21.62% of varience in the performance of health promoting lifestyle. These findings help to clarify relationships among psychosocial well-being, perceived health status, and health promoting lifestyle practices in middle-aged adults. Therefore, the result of study provide clues for encouraging people to adopt healthier lifestyles and constructing alternative strategies for promoting health practices.

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초등학교 학생의 건강행위실천에 영향을 미치는 요인 - 건강증진모델을 기초로 - (Factors Affecting Health Practice of Primary School Students - Based on Health Promotion Model -)

  • 권경원;박기수;감신
    • Journal of Preventive Medicine and Public Health
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    • 제33권2호
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    • pp.137-149
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    • 2000
  • Objectives : The purpose of this study was to examine the factors related to children's health behavior. Methods : A self-administered questionnaire survey was carried out for 431 (boys; 227, girls; 204) children, 6th grade students, in Taegu from December 14 to 18 in 1998. This study employed health promotion model as a hypothetical model. Collected data were analysed through the chi-square test, ANOVA, and path analysis. Results : By univariate analysis, in case of boys, health practice was related to perceived self efficacy, perceived health status, perceived benefits of health-promoting behaviors, and perceived barriers, and in girls, health practice was related to perceived self efficacy, perceived benefits of health-promoting behaviors, perceived barriers, and cues to action. By path analysis, in case of boys, the better economic status, the younger mothers' age, the higher score of family cohesion and adaptability, healthier, the more perceived benefits, and the less perceived barriers were, the more health behaviors were practiced. Girls did the more health practice, in case of living with parents only, the higher score of family cohesion and adaptability, the more perceived self-efficacy, the less perceived barriers, and the more cues to action. Family cohesion had the most important effect on health practice of primary school students. Conclusions : In order to promote health behavior of primary school students, a good family environment as well as health education might be very important. That is, we have to try together in home and as well as in school.

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모바일 앱 서비스 특성이 사용자 만족과 지속적 사용의도에 영향을 미치는 요인 (Effects of Mobile App Service Characteristics on User Satisfaction and Continuance Usage Intention)

  • 김병곤;김기원;서홍일
    • Journal of Information Technology Applications and Management
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    • 제26권3호
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    • pp.99-120
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    • 2019
  • The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

UHDTV서비스 수용 요인 연구 (Factors of Influencing on UHDTV Acceptance)

  • 김효진;정회경
    • 디지털융복합연구
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    • 제14권6호
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    • pp.425-430
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    • 2016
  • 본 연구에서는 UHDTV서비스 이용의사에 영향을 미치는 요인들에 대해 살펴보았다. 연구방법은 기술수용 모델을 중심으로 연구모형을 설계하고 구조방정식 분석을 실시했다. 독립변수로는 인지된 품질, 가격 민감도, 혁신성, 매개변수로는 인지된 유용성과 인지된 사용용이성, 종속변수로는 이용의사를 설정했다. 설문조사는 인터넷과 스마트폰을 통하여 실시하였으며 빈도분석 및 기술통계분석은 SPSS, 연구의 모형 분석과 가설 검증은 PLS를 사용하였다. 연구결과, 독립변수인 인지된 품질과 가격 민감도는 각각 매개변수인 인지된 유용성, 인지된 사용용이성을 통해 UHDTV의 이용의사에 유의미한 정의 영향을 미치는 것으로 나타났다. 그러나 혁신성의 경우, 매개변수인 인지된 사용용이성에는 유의미한 정의 영향을 미치는 반면 인지된 유용성에는 유의미한 영향이 없는 것으로 나타났다. 사용자들은 UHDTV를 혁신적인 신기술 혹은 뉴미디어로 생각하기보다 아직까지 기존 TV의 연장선으로 간주하는 것으로 해석된다. 또 인지된 품질은 다른 요인에 비해 영향력이 큰 편으로, 사용자들의 양질의 UHD콘텐츠 수요를 반영한다.

만성질환아 어머니의 질병에 대한 불확실성 정도와 양육태도 (Perceived Uncertainty and Rearing Attitude of Mothers with Chronically ILL Children)

  • 박은숙
    • Child Health Nursing Research
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    • 제2권2호
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    • pp.5-18
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    • 1996
  • The purposes of this study were to measure the degree of perceived uncertainty and to identify the rearing attitudes of mothers with chronically ill children, and to examine the relationship between the perceived uncertainty and the rearing attitude of these mothers. The subjects of this study consisted of 133 mothers with chronically ill children, registered at 2 university hospitals in Seoul. Data was collected from April 1 to May 31, 1996. The Parents' Perception of Uncertainty Scale(28-item 4 point scale) and the Maternal Behavior Research Instrument (49-item 5 point scale) were used. Data was analyzed by Cluster analysis, ANOVA MANOVA and t-test. Results of this study are summarized as follows : 1. Mothers perceived their uncertainty to be slightly high (Mn 2.48). The degree of perceived uncertainty by the four components slightly differed unpredictability(2.72), lack in clarity(2.58), vagueness (2.52) and lack of information(2.04) . The degree of perceived uncertainty of mothers with ill children revealed to be influenced significantly by the age of the ill children, duration of illness after the diagnosis, and the experience of hospitalization. 2. Among the rearing attitudes : moderatlely high affective(Mn 3.98) and resrictive(Mn 3.58) attitudes of mothers toward their ill children were identified. Mothers tend to give positive evaluations of their childrens' behaviors (Mn 3.38) and less rejection(Mn 2.81). 3. Mothers' rearing attitude were correlated with the degree of perceived uncertainty in illness ; mothers in the Low Perceived Uncertainty Group (Mn 1.99) revealed the highest affective (Mn 4.08), the lowest resrictive(Mn. 2.72) attitudes and tendency to give positive evaluations of their childrens' behaviors (Mn 3.54) compared to the High Perceived Uncertainty Group(Mn 3.26) and Moderate Perceived Uncertaity Group(Mn 2.57). 4. The degree of perceived uncertainty, the duration of illness after the diagnosis and the experience of hospitalization revealed to be significantly influential to the rearing attitude of mothers with chronically ill children. From the above results, it can be concluded that predicting and controlling mothers' uncertainty are necessary for improved, efficient nursing interventions and normal growth & development of the chronically ill children.

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키오스크 서비스의 추천의도에 영향을 미치는 신념변수에 관한 실증적 분석 (An Empirical Effect of the Belief Variables on Recommendation Intention for Using Kiosk Service)

  • 이은미
    • 디지털융복합연구
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    • 제17권6호
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    • pp.113-121
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    • 2019
  • 본 연구는 수직적으로 확장된 기술수용모델(TAM)을 토대로 사용자반응에 영향을 미치는 주요한 신념변수인 지각된 유용성과 지각된 사용용이성에 지각된 유희성을 추가하고, 키오스크 서비스의 만족과 추천의도에 영향을 미치는 신념변수의 영향력을 실증적으로 검증해보고자 하였다. 그 결과, 첫째, 키오스크의 유용성과 사용편리성을 지각하면 만족하는 것으로 나타났다. 둘째, 키오스크의 지각된 유용성과 지각된 유희성은 키오스크 서비스의 추천의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 키오스크 서비스에 만족한 사용자는 강한 추천의도를 가지는 것으로 나타났다. 이와 같은 연구결과는 기존 기술수용모델에서 규명한 새로운 정보기술의 유용성과 사용편리성이 사용자반응(만족과 추천의도)에 영향을 미치는 주요한 변수임을 재입증 해주고 있으며, 새롭게 추가한 지각된 유희성이 키오스크 서비스의 만족을 매개하지 않고도 추천의도를 활성화시킬 수 있다는 것을 의미한다. 본 연구의 결과는 키오스크 서비스의 지각된 유희성이 추가된 확장된 신념변수와 추천의도 간의 관계를 연구모형에 도입하고 실증적으로 검증했다는 점에서 의의가 있다고 판단된다.