• Title/Summary/Keyword: Perceived

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Determinants of using internet shopping malls (인터넷쇼핑몰 이용에 영향을 미치는 요인에 관한 연구)

  • 신기영;추교완;박동진
    • The Journal of Information Systems
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    • v.10 no.1
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    • pp.279-301
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    • 2001
  • This study was examined empirically the relationship between exogenous and endogenous variables to use internet shopping malls. Exogenous variables in our model are retrieval simpleness, quality of order treatment, web reputation, update and system quality and endogenous variables are perceived usefulness, perceived ease of use and intention of using internet shopping malls. The results of the path analysis are shown as follows. All exogenous variables have a direct effect on perceived ease of use while both retrieval simpleness and update has a direct effect on perceived usefulness. The perceived ease of use has a direct effect on the intention of using internet shopping malls and has a indirect effect on the intention through perceived usefulness. Especially, web reputation among the exogenous variables has the strongest impact on the perceived ease of use and retrieval has the strongest impact on the perceived usefulness.

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Effects of Ethical Leadership on Perceived Organizational Support and Organizational Commitment of Nurses in a Hospital - Mediating Role of Perceived Organizational Support - (일개 대학병원 간호사의 윤리적 리더십이 조직후원인식과 조직몰입에 미치는 영향 - 조직후원인식의 매개효과 검증 -)

  • Lee, Kyung-Hee
    • Journal of Korean Academy of Nursing Administration
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    • v.16 no.4
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    • pp.419-427
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    • 2010
  • Purpose: This study was done to investigate the relationship of ethical leadership to perceived organizational support and organizational commitment, and explored the mediating role of perceived organizational support in ethical leadership and organizational commitment of nurse. Method: Data were collected from 256 nurses in one city. Data from the completed questionnaires was analyzed with the SPSSWIN and AMOS programs. Result: Ethical leadership related positively to perceived organizational support and organizational commitment. There was also a positive relationship between perceived organizational support and organizational commitment. It was found that perceived organizational support showed a partial mediating role between relationship of ethical leadership and organizational commitment. Conclusion: The results suggest that positive effects in developing organizational commitment in nurses occur when nurse administrators are concerned about ethical leadership and perceived organizational support.

Factors Affecting User Acceptance in Mobile Banking: An Empirical Study Using Extended TAM and Trust (모바일뱅킹에서의 사용자 수용요인: 확장된 TAM과 Trust를 이용한 실증연구)

  • Gu, Ja-Chul;Lee, Sang-Chul;Kim, Nam-Hee;Suh, Yung-Ho
    • Asia pacific journal of information systems
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    • v.16 no.2
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    • pp.159-181
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    • 2006
  • The purpose of this research is to identify the factors affecting user acceptance of mobile banking. To test the hypotheses, this research incorporates trust to extend the model. This study investigates the causal relationship among four factors; perceived ease of use, perceived usefulness, trust, and intention to use in mobile banking. This study also identifies the elements by which these factors are influenced. The result finds that facilitation condition and self-efficacy are significant elements affecting perceived ease of use. System quality, perceived ease of use and trust are significant elements affecting perceived usefulness, However, social influence is found to be not significant. System quality and perceived ease of use are significant elements affecting trust. Conclusively, perceived ease of use, perceived usefulness and trust are significant factors affecting the user acceptance in Mobile banking.

The Effects of Perceived Parental Behavior and Coping Behaviors on Parent-Related Stress in School Aged Children (학령기 아동이 지각한 부모의 양육행동 및 아동의 대처행동이 부모-관련 스트레스에 미치는 영향)

  • 민하영;유안진
    • Journal of the Korean Home Economics Association
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    • v.37 no.9
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    • pp.1-12
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    • 1999
  • The purpose of this study was to investigate the effect of perceived parental behavior and children’s coping behaviors with parent-related problems on parent-related stress. The subjects were 234 children composed of 115 3rd-graders and 119 6th-graders elected from three elementary schools in Seoul(121 males and 113 females). Statistical techniques were means, Percentages, Scheffe test, ANOVA and Multiple Regressions. The major findings of this study were as follows : 1) There was a significant difference in parent-related stress with respect to perceived parental behavior and coping behaviors of childrens such as passive, avoidant, and aggressive coping. Perceived parental behavior and aggressive coping behavior showed significant interaction effects. When children perceived parental behavior as being less suppotive and children more aggressively coped with parent-related problems, parent-rotated stress increased in level. 2) Among perceived parental behavior and pasive, avoid, aggressive coping behavior, perceived parental behavior and passive coping behavior were significant predictors of parent-related stress. Perceived parental behavior was much more predictor of parent-related stress than the passive coping behavior.

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An Exploratory Study on Consumer Knowledge and Adoption Intention of Nanotechnology (나노기술에 대한 소비자 지식 및 수용의도 탐색 연구)

  • Bae, Seoung Hun;Kang, Sang Kyu;Lee, Dong Hwan;Chun, Sungyong;Kim, Namhee;Song, Hojoon
    • Knowledge Management Research
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    • v.18 no.3
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    • pp.125-145
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    • 2017
  • The purpose of this research is to understand the general consumer knowledge and adoption intention of nanotechnology products, one of the advanced scientific fields. We examined consumers' knowledge of innovation products based on nanotechnology, by gender and age group, which are divided into benefits, cost, and trust perception. As a result, the benefits were highly perceived in the order of perceived usefulness, perceived gains, and perceived ease of use. In general, it was found that men and older age group perceived the benefits of nanotechnology to be relatively higher than women and younger age groups did. In terms of cost, perceived risk was relatively higher than other variables and a high innovation resistance appeared in the younger 30s group. Finally, we found that trust for nano-related institution is relatively lower than trust for nano-related people and trust for nanotechnology itself.

Determinants of the Brand Loyalty of Trade Shows (무역전시회(Trade Show)의 브랜드충성도 결정요인에 관한 연구)

  • Lee, Chang-Hyun;Kim, Soo-Kyung
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.141-160
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    • 2007
  • Though the brand management of trade shows are increasingly important, there are few studies with this theme. This research studies what factors have an effect on the brand loyalty of trade shows. To this purpose, we conduct empirical study on the relationship among perceived quality, perceived value, image of the trade show with attendee's satisfaction and loyalty of trade show. The results of this study are as follows: (1) Perceived quality has a direct effect on perceived value and satisfaction of trade show and indirect effect on attendee's loyalty of the trade show. (2) Perceived value has a direct effect on attendee's satisfaction and indirect effect on attendee's loyalty of the show. (3) Trade show image has a direct effect on perceived value, attendee's satisfaction and loyalty of the trade show. Especially, image has the greatest effect on attendee's satisfaction and loyalty of the show. This means that the trade show image a critical variable in the brand management of the show.

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The Relationship between Perceived Popularity and Aggression in Adolescence : The Mediating Effects of Narcissism (청소년의 지각된 인기도와 공격성 간의 관계에서 자기애의 매개효과)

  • Yun, Hyeon-Hae;Kim, Hee-Hwa;Kim, Kyong-Yeon
    • Korean Journal of Child Studies
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    • v.31 no.4
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    • pp.111-124
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    • 2010
  • The major purpose of this study was to explore mediating effects of narcissism between perceived popularity and aggression in adolescence. The subjects who participated in this study were 783 middle school students based in Busan. The results indicated that perceived popularity and narcissism were positively correlated to overt and relational aggression. The effects of perceived popularity on overt and relational aggression was perfectly mediated by narcissism. Athletic and fighting abilities were more important for boys' perceived popularity, but active involvement in social activity and appearance were more important for girls' perceived popularity. It was further observed that having a good sense of humour was the most important determinant of perceived popularity, irrespective of gender.

The Influence of Media, Consumer, and Product Characteristics on Perceived Risk and Purchasing Intention (매체, 소비자, 제품 특성이 지각된 위험과 구매의도에 미치는 영향)

  • 손경희;이현규
    • The Journal of Information Systems
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    • v.12 no.1
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    • pp.117-144
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    • 2003
  • The purpose of this study is to be aware of the relationship between the perceived risk and purchasing intention after investing the impacts by 3 factors-consumer, media, and product characteristics on the perceived risk. The influence on perceived risk is categorized based on the 3 factors' combinations. The result of this study shows that the each characteristics of media, consumer, and product affect consumer's perceived risk and also this risk is affected by the relationship among these 3 independent variables. These results mean that the consumer's perceived risk about buying goods at the internet shopping mall or TV home shopping cannot be measured by a single dimension. Finally, it has a negative relationship between the perceived risk and purchasing intention. Implications for managers' use of shopping media are discussed in terms of the product and media characteristics fit.

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Antecedents to Internet Privacy Concern and Their Effect on Perceived Trust for the Internet Transaction (온라인 거래에서 프라이버시 염려의 선행요인과 프라이버시 염려, 신뢰간의 관계에 관한 연구)

  • Choi, Hyuk-Ra;Shin, Jeong-Shin
    • The Journal of Information Systems
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    • v.16 no.3
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    • pp.21-44
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    • 2007
  • Internet privacy is named as one of the major barriers to the expansion and further development of e-commerce. This study is to identify the antecedents to Internet privacy concerns, to investigate the relationship of the antecedents and the perceived trust and to validate Internet privacy's effect on the perceived trust. A conceptual model which identifies Internet literacy and perceived vulnerability as antecedents to Internet privacy concern is proposed and tested based on the sample of 276 Internet users. Empirical findings show that Internet literacy affect Internet privacy concern negatively while perceived vulnerability affect positively. Also perceived vulnerability's effect on and privacy concern's effect on perceived trust has both directional negative support. Implications and further research agenda are provided with the limitation of the study.

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Adolescents' Social Network and their Self-Perceived Competence (청소년의 사회적 관계망과 역량지각)

  • 최은희;공인숙
    • Journal of the Korean Home Economics Association
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    • v.39 no.11
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    • pp.63-72
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    • 2001
  • The purpose of this study was to examine the relationship of adolescents'social network and their self-perceived competence. In this study 207 seventh and ninth grade adolescents completed Social Network of Relationships Inventory(NRI) and Self-Perception Profile For Children(SPPC). The data were analyzed by Frequencies, Percentiles, t-test, Cronbach's $\alpha$, Pearson's correlation. Major findings were as follows: 1) Social network of relationships with various social agents made different contributions to the prediction of adolescents'self-perceived competence. 2) In social network of relationships, boys perceived significantly higher than girls for the social support from teacher. In Competence, boys perceived significantly higher than girls for the social acceptance and athletic competence. 3) In social network of relationships, the seventh grader perceived significantly higher than the ninth grader for the social support from mother, father and teacher. In scholastic competence, athletic competence, physical appearance and global self-worth, the seventh grader perceived significantly higher than the ninth grader.

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