• 공학교육연구
• /
• 제21권2호
• /
• pp.28-38
• /
• 2018

This study examined the effects of entrepreneurship education on the career decision of students in the College of Engineering. The purpose of this study was to examine the perceived desirability, perceived feasibility and the career decision - making effects of career decision - making self - efficacy as subjects of entrepreneurship education. This study was carried out by using PLS 3.0 for engineering students in an university. The results of this study are summarized as follows. First, it shows that entrepreneurship education has a positive impact on perceived desirability, perceived feasibility. Second, perceived desirability and perceived feasibility have different effects on career decision making and entrepreneurship intention. Third, career decision self - efficacy affects entrepreneurship intention and career intention in career decision making. The results of this study suggest the importance of entrepreneurship education for career decision making and provide meaningful implications for educators and policy developers.

• Asia Marketing Journal
• /
• 제21권2호
• /
• pp.21-49
• /
• 2019

This study examines a model which simultaneously contains two paths between waiting line and purchase intention: one tested the positive effect of waiting line through consumers' perceived quality, whereas another one go through consumers' emotional state to test the negative effect of waiting line on purchase intention. To further understand perceived quality, the study divided perceived quality into perceived product quality and perceived service quality. The study used restaurants in the experiment. Results indicated that although long waits in line will directly increase both consumers' product quality perception and negative emotions, the total indirect effects on purchase intention are still significantly positive. For consumers' perceived service quality, long waiting situations have no such effect on it. Significant results from a moderation analysis also shown that consumers in low-level knowledge settings are more influenced by waiting lines than those in high-level knowledge settings when they make the product's quality-related judgment. However, the level of consumer knowledge does not moderate the relationship between waiting lines and service quality.

• Educational Technology International
• /
• 제24권2호
• /
• pp.237-262
• /
• 2023

This study focuses on the instructor's role in student-centered learning and aims to test the effects and moderating role of instructor feedback on perceived loafing in team project-based learning. A conditional effect model including team efficacy, perceived loafing, instructor feedback, and team performance was proposed. Data were collected from students who registered for team project-based learning courses at a university in South Korea. A total of 420 cases were subjected to moderated mediation analysis. The results demonstrated that instructor feedback was negatively related to perceived loafing and moderated the relationship between team efficacy and perceived loafing. Furthermore, instructor feedback moderated the relationship between perceived loafing and team performance. In particular, even when perceived loafing was high, students who received frequent instructor feedback were found to significantly reduce the damage to team performance. Based on these findings, the importance of instructors' facilitation in team project-based learning is discussed.

• 한국조리학회지
• /
• 제21권2호
• /
• pp.171-186
• /
• 2015

본 연구는 모바일 베이커리 어플리케이션에 대한 혁신성, 정보의존성, 정보제공 충분성 및 리뷰 신뢰성이 지각된 유용성과 지각된 용이성 그리고 최종적으로 지속적 이용에 미치는 영향관계를 검증하여 베이커리산업에 유용한 정보를 제시하고자 하였다. 자료 수집은 2014년 9월 1일부터 30일까지 실시하였으며, 설문지는 총 500부를 배포하여 455부를 회수하였고, 이 중 통계분석이 가능한 441부에 대하여 SPSS 18.0과 AMOS 18.0을 이용하여 요인분석과 신뢰성 검증을 실시하고, 제시된 연구가설을 검증하기 위해서 공분산 구조분석을 실시하였다. 분석결과, 첫째, 혁신성은 지각된 유용성과 지각된 용이성에 유의적인 영향을 미치는 것으로 나타났다. 둘째, 정보의존성은 지각된 유용성과 지각된 용이성에 유의적인 영향을 미치는 것으로 나타났다. 셋째, 정보제공 충분성은 지각된 유용성과 지각된 용이성에 유의적인 영향을 미치는 것으로 나타났다. 넷째, 리뷰신뢰성은 지각된 유용성과 지각된 용이성에 유의적인 영향을 미치는 것으로 나타났다. 다섯째, 지각된 용이성은 지각된 유용성에 유의적인 영향을 미치는 것으로 분석되었다. 마지막으로 지각된 유용성과 지각된 용이성은 모바일 베이커리 어플리케이션의 지속적 이용에 유의적인 영향을 미치는 것으로 분석되었다.

• 한국콘텐츠학회논문지
• /
• 제21권11호
• /
• pp.41-55
• /
• 2021

AI(Artificial Intelligence) 음성 스피커는 많은 이들의 관심을 받으며 AI 기술 기반 제품 관련 초기 시장 형성과 발전에 중요한 역할을 하고 있다. 이런 가운데 본 연구는 확장된 기술 수용 모델과 인지된 즐거움 및 혁신 저항 요인을 통합한 통합 수용 모델을 기반으로 AI 음성 스피커 지속적 이용 의향 영향 요인들을 살펴보았다. 또한, AI 음성 스피커만의 차별화된 요소로서 3가지 인지된 의인화된 특성들(인지된 이성적지지, 인지된 친밀성, 인지된 인지적 개방성) 요인들이 어떻게 AI 음성 스피커 지속적 이용 의향에 영향을 미치는 지를 살펴 보았다. 자료는 20-30대 AI 음성 스피커 이용 경험자를 중심으로 온라인 설문을 통해 수집되었으며, 수집된 자료는 구조방정식모델(Structural Equation Modeling)을 통하여 분석되었다. 연구결과, 인지된 용이성, 인지된 유용성, 인지된 즐거움 및 혁신 저항 모두 지속적 이용 의향에 유의미한 영향을 미치는 것으로 나타났다. 또한, 인지된 이성적지지, 인지된 친밀성, 인지된 인지적 개방성 3가지 인지된 의인화된 특성들 인지된 용이성, 인지된 유용성 및 인지된 즐거움에 영향을 미치는 것으로 나타났다. 본 연구가 지니는 다양한 함의들도 같이 논의된다.

• 한국식생활문화학회지
• /
• 제26권6호
• /
• pp.682-691
• /
• 2011

The purpose of this research was to identify not only the effect of what consumers want from their brand identification and brand attachment, but also the effect of their perceived brand identification on their perceived brand attachment in the family restaurant setting. This research also investigated the causal relationship between a consumer's perceived brand attachment and brand loyalty. A total of 332 questionnaires were collected from customers who visited one of 4 nationallybranded family restaurants in Daegu. With the consent of the store managers of each family restaurant brand, students of Dongguk University helped respondents fill out questionnaires and collected the data. There were three major findings of this research. First, the benefits that consumers wanted were found to have a significant effect on their perceived brand identification and brand attachment. Second, the perceived brand identification of customers was found to have a significant effect on their perceived brand attachment. And third, the perceived brand attachment of customers was found to have a significant effect on their perceived brand loyalty. Also, consumer's benefits sought affected their perceived brand attachment through their perceived brand identification, and consumer's benefits sought and brand identification respectively influenced their perceived brand loyalty through their perceived brand attachment. Therefore, marketing managers or general managers of family restaurants should identify consumer benefits in order to increase sales and profits.

• Environmental Analysis Health and Toxicology
• /
• 제20권2호
• /
• pp.97-108
• /
• 2005

This study is to estimate differences, relationships and related factors of environmental risk perception and perceived benefit among residents and workers. A self-administered questionnaire survey using a structured instrument was carried out to residents and workers in industrial area during April, 2002. Total number of participants were 657 including 329 residents and 328 workers. Participants assessed environmental risk perception, self- assessed knowledge, trust in authorities and perceived benefit associated with 10 products manufactured in industrial area. There were difference in environmental risk perception, knowledge and trust in authorities and perceived benefit among residents and workers. Especially, trust in authorities and perceived benefit were statistically significant difference among residents and workers. Inverse relationships between environmental risk perception and perceived benefit have been observed for different products. In other words, the greater the perceived benefit, the lower the perceived risk, and vice versa. Factors mostly associated with participant's characteristics of environmental risk perception were age. marriage status (workers), education level (workers). There was statistically significant difference. Perceived benefit was statistically significant difference with sex, marriage status, residence duration, education level (workers). Related factors of environmental risk perception among residents and workers were age, trust in authorities. And factors affecting the perceived benefit were sex, age, education level (workers), and trust in authorities (workers). According to the results, people having high trust in the authorities perceived less risks than people having low in the authorities. To improve the communication of risk information, further study focus on assessment of experts, government and stakeholder in industrial area. Methodologies of this study can be used as the basis for investigating the structure of public perception of environmental products risks and benefit, designing a public information and risk communication program, and developing policy actions to improve acceptance.

• 유통과학연구
• /
• 제15권3호
• /
• pp.49-60
• /
• 2017

Purpose - The aims of this study are follows. We investigated to find out how country image and brand image affect the consumer perceived value, consumer attitude, and purchase intention of foreign infant foods in China. Especially, we focused on investigate for the moderating role of consumer knowledge between national image, brand image and consumer perceived value of foreign infant foods in China. Research design, data, and methodology - This study analyzed the effect of national image and brand image on purchase intention through consumer perceived value and consumer attitude. This study collected data for empirical analysis of Chinese consumers who have been purchase experience infant foods in China. 256 copies of questionnaire data were used for substantial analysis. Before testing the hypothesis, factor analysis was conducted to test the construct validity of measurement items. Hypotheses about effects between variables were verified using structural equation modeling analysis and hierarchical regression analysis. Results - First, the country image had a positive effect on consumer perceived value of foreign infant foods. Second, the brand image had a positive effect on consumer perceived value of foreign infant foods. Third, the consumer perceived value had a positive effect on consumer attitude. Fourth, the consumer attitude had a positive effect on purchase intention. Fifth, the consumer knowledge was moderating roles between brand image and consumer perceived value of foreign infant foods. However, the consumer knowledge did not effect of moderating between country image and perceived value of consumers. Conclusions - First, the impact of country image and brand image on consumer perceived value of foreign infant foods in China can be seen as a universal psychology of consumers who trust pure foreign products such as high quality, technology, etc. Second, consumer perceived value of foreign infant foods has a positive effect on consumer attitude, and this attitude is leading to purchase intention. Third, the consumer knowledge between brand image and perceived value acts as a moderating variable. It means that the consumer's knowledge can shape the perception of the brand image more strongly.

• 한국조리학회지
• /
• 제23권7호
• /
• pp.97-111
• /
• 2017

As a single-person household emerges as an important consumer group, an Online-to-Offline or Offlineto-Online(O2O) service market is rapidly growing. This study attempted to verify the effects of convenience and webrooming characteristics of O2O service using the Technology Acceptance Model (TAM). The purpose of this study was to investigate the effects of the convenience and webrooming of food O2O service on users' perceived ease of use and perceived usefulness, and the effects of perceived ease of use and perceived usefulness on purchase intention of O2O services. Using a convenience sampling technique, an online survey was conducted through Google survey from April 16 to April 30, 2017 and was distributed to 447 O2O service users. A total of 320 questionnaires were included in the final analysis. The results showed that convenience had a significant effect on users' perceived ease of use as well as perceived usefulness. In addition, users' perceived ease of use had a significant impact on users' perceived usefulness. Finally, both perceived ease of use and perceived usefulness positively affected users' purchase intention of O2O services. These findings suggest that differentiated events, promotions, and store information should be provided when launching O2O service because webrooming is a more important factor in enhancing perceived usefulness than the perceived ease of use.

• Child Health Nursing Research
• /
• 제5권3호
• /
• pp.358-367
• /
• 1999

The Purpose of this study was to identify of parent-child relationship, Perceived social support and coping of female in late adolescents and its relationships. The underlying assumption is that Parent-child relationship based on internal working cognition affects on perceived social support and coping. The sample was consisted of 277 female students of college. The instruments used in this study were Parental bonding instrument (PBI)(Parker, Tupling & Brown. 1979), Personal resources questionnaire : PRQ-part II (Weinert ' Brant, 1987), and Way of coping (Folkman & Lazarus, 1985). The data was analyzed using frequencies, correlation coefficient, ANOVA. and t-test. As a result. perceived social support correlated positively with Parental care and negatively with parental overprotection. Perceived social support showed positive relationship with coping. Perceived social support differed according to parent-child relationship type. The group of 'affectionate constraint' high care and high overprotection. reported high perceived social support, but 'affectionless control'(low care and high overprotection) reported low perceived social support. The group of high perceived social support showed higher parental care and higher coping than low one. The group of high coping showed higher parental care, lower parental overprotection and higher perceived social support than low one. Findings from this study linking retrospective accounts of early parental relationships to current working models concerning the nature of supportive relationships are consistent with attachment theory that individual who, as children, experienced relationships with their parents that were independent-encourage. affectionate, and not overprotective developed working models of others as available to provide social support. This study confirmed that perceived social support significantly related to coping in dealing with stress.