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The Effects of Mobile Bakery Application's Perceived Usefulness and Easiness on Its Continuous Use  

Lee, Myung-Ho (Dept. of Hotel & Culinary Arts, Shinhan University)
So, Young-Jin (Dept. of Dermatological Health Management, Eulji University)
Publication Information
Culinary science and hospitality research / v.21, no.2, 2015 , pp. 171-186 More about this Journal
Abstract
This study is designed to test the effects of innovativeness, information dependency, informative sufficiency, and review reliability on perceived usefulness, perceived ease of use, and eventually continuous use in mobile bakery applications and to provide useful information for the bakery industry. A total of 500 questionnaires were distributed for data collection from September $1^{st}$ to $30^{th}$ in 2014. Out of 455 returned questionnaires, 441 were useable. Statistical techniques utilized in the study were a factor analysis, reliability tests, and a covariance structure analysis using SPSS 18.0 and AMOS 18.0. The results were as follows: first, innovativeness had significant effects on perceived usefulness and perceived ease of use. Second, information dependency had significant effects on perceived usefulness and perceived ease of use. Third, informative sufficiency had significant effects on perceived usefulness and perceived ease of use. Fourth, review reliability had significant effects on perceived usefulness and perceived ease of use. Fifth, perceived ease of use had a significant effect on perceived usefulness. Finally, perceived usefulness and perceived ease of use had significant effects on the continuous use of a mobile bakery application.
Keywords
mobile application; information dependency; review reliability; perceived usefulness; perceived ease of use;
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Times Cited By KSCI : 3  (Citation Analysis)
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