• 한국의류학회지
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• 제34권6호
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• pp.969-981
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• 2010

This study explains the consumer acceptance of smart clothing using the extended Technology Acceptance Model (TAM); in addition, it compares the difference in the path hypotheses of the perceived group and nonperceived group from the aspect of the extended TAM. A total of 815 copies of questionnaire were collected from a web-based survey in March 2009. Structural equation modeling was used to examine the entire pattern of intercorrelations among the constructs and to test related propositions using an AMOS 5.0 package. The fitness of the extended TAM explains the process of the adaptation of smart clothing. Technology Innovation (TI) and Clothing Involvement (CI) were confirmed as antecedent variables to affect TAM. In the perceived group, Technology Innovation (TI) and Clothing Involvement (CI) showed significant impacts on the Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) while Technology Innovation (TI) did not influence the Perceived Ease of Use (PEOU) in the non-perceived group. Perceived Ease of Use (PEOU) influenced the Perceived Usefulness (PU) and indirectly influenced Attitude (A) through the Perceived Usefulness (PU) in both groups. In addition, Perceived Usefulness (PU) did not influence Acceptance Intention (AI) but indirectly affected Acceptance Intention (AI) through Attitude (A). Therefore, Attitude (A) was found to be an important parameter in the adaptation of smart clothing in both groups. This finding implies that consumers first perceive the usefulness of smart clothing, then take favorable attitudes towards the smart clothing, and finally have the intention to adopt it. Strategies for publishing and informing consumers of the functions of smart clothing and usefulness in life are necessary; in addition, understanding what useful values they expect from the clothing is also crucial.

• 한국과학교육학회지
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• 제38권5호
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• pp.753-763
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• 2018

학습자들이 갖고 있는 과학자 이미지는 과학학습이나 과학 관련 직업 선택에 중요한 영향을 미친다. 과학자의 이미지는 주로 그리기 분석법을 활용하여 분석하였다. 그리기 분석법은 그리는 것에 제한이 있어 주로 과학자의 외형적인 이미지를 분석하였다. 과학교사들이 갖고 있는 과학자의 이미지 및 과학 관련 직업에 대한 인식은 학생들의 과학학습이나 과학 관련 직업 선택에 중요한 요인이다. 하지만 과학교사들을 대상으로 하는 연구는 부족한 편이다. 따라서 이 연구의 목적은 의미분석법을 통해서 과학자 이미지 측정도구를 개발하고 적용하여 측정 도구의 유용성을 알아보고, 중등 예비 과학교사의 과학자 이미지 및 과학 관련 직업에 대한 인식을 조사하여 교육적 시사점을 논의하는 데 있다. 연구 대상은 사범대학교에서 과학교육을 전공하는 2, 3학년 남학생 79명, 여학생 55명 총 134명이다. 연구결과 과학자 이미지 측정도구는 '능력', '평가', '활동', '정서'의 4개 요소, 24문항으로 구성되었다. 개발한 측정도구를 활용하여 중등 예비 과학 교사들에게 적용한 결과 과학자의 '평가', '능력', '활동' 요소에 대한 이미지는 높은 반면에 '정서'는 낮은 것으로 나타났다. 성별에 따른 통계적인 유의미한 차이는 없었다. 과학 관련 직업에 대해서는 '힘들다', '전문적이다', '똑똑해야한다', '복잡하다' 등으로 인식하는 것으로 나타났다. 특히, 남학생들은 '힘들고 어렵다'라고 인식하는 반면 여학생들은 '도전적이고 복잡하다'라고 인식하는 것으로 나타났다. 끝으로 과학자 이미지 측정도구 활용의 유용성 및 중등 예비 과학교사들의 과학자 이미지, 과학 관련 직업에 대한 교육적 시사점을 논의하였다.

• 한국융합학회논문지
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• 제10권10호
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• pp.241-248
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• 2019

본 연구에서는 항공사 셀프서비스기술의 주체인 고객이 항공사 셀프서비스 기술을 어떻게 인지하고 수용하며 사용의도에 영향을 미치는지 확인하고자 하였다. 분석결과는 아래와 같다. 먼저, 항공사SST 사용자의 개인적 특성변수인 자기효능감은 지각된 유용성과 사용용이성에 모두 유의한 영향을 미치는 것으로 분석되었다( H 1). 둘째, 새로운 정보기술을 보다 긍정적인 태도로 수용하며, 먼저 사용하려고 도전하는 개인의 특성인 개인혁신성은 지각된 유용성에는 유의한 영향을 보였지만(H 2-1), 사용용이성에는 유의한 영향을 미치지 않는 것으로 분석되었다(H 2-2). 셋째, 지각된 사용용이성은 지각된 유용성에 유의한 영향을 미치는 것으로 나타났다. 즉 사용방법을 쉽게 배우고 사용이 용이하다고 느낄수록 SST 사용 수행성과를 향상시키고 있음을 알 수 있다. 넷째 지각된 유용성과 사용용이성은 모두 사용의도에 긍정적인 영향을 미치는 것으로 분석되었다.

• Journal of Information Technology Applications and Management
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• 제20권1호
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• pp.133-148
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• 2013

As network technologies evolve and so-called smart technologies appear, applications of smartphones are being applied in widespread areas. In general, the adoption of smartphones is different from the adoption of information systems. Thus, we tried to find out factors which may affect the user acceptance behavior. However, there have been some academic studies that analyzed the factors that affect user acceptance of smartphones, and their relationships. Under this academic background, we develop a model to examine how smartphones are accepted by users based on technology acceptance model. The theoretical model is validated through an online survey of smartphone users from two universities in Seoul, Korea. The results reveal that the users will have positive attitude towards adopting the smartphone when they perceive that the usage of smartphones is useful. We also find that the perceived usefulness of the smartphone is affected by the perceived ease of use and the media richness. The results also suggest that the perceived ease of use is determined by the self-efficacy whereas the intention to use smartphones is determined bv the perceived usefulness, the self-efficacy, and the attitude toward smartphnes' usage. Theoretical and practical implications are discussed.

• Journal of Information Technology Applications and Management
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• 제17권4호
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• pp.1-17
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• 2010

As web technologies evolve and so-called Web 2.0 technologies appear, collective intelligence is being applied in widespread areas. In general, mass collective intelligence like Wikipedia is created, revised, and managed by anonymous participants in an uncontrolled system. Thus, the knowledge provided by mass collective intelligence may be distorted, and may not be true, which may affect the user acceptance behavior. However, there have been few academic studies that analyzed the factors that affect user acceptance of mass collective intelligence, and their relationships. Under this academic background, we develop a model to examine how mass collective intelligence is accepted by users. The theoretical model is validated through an online survey of the Wikipedia users from three universities in Korea. The results reveal that the users will have positive attitude towards adopting mass collective knowledge when they perceive that the knowledge from mass collective intelligence is useful. We also find that the perceived usefulness of the knowledge is affected by perceived knowledge quality and trust in knowledge contributors. The results also suggest that perceived knowledge quality is determined by perceived level of collaboration, perceived objectivity, and recipient expertise, whereas trust in knowledge contributors is determined by natural propensity to trust and perceived objectivity. Theoretical and practical implications about mass collective knowledge are discussed.

• International Journal of Human Ecology
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• 제10권1호
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• pp.23-33
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• 2009

This study identified the appropriateness of acceptance models of smart clothing and differences in the hypothesis of the path to clothing acceptance by classifying consumers depending on the level of technology innovation and fashion innovation through the extended TAM (Technology Acceptance Model) presented by Chae (2009). 815 copies of data were collected from adults over twenty living in major South Korean cities and analyzed them using a SPSS 15.0 and AMOS 5.0 package. Based on the average value of technology innovation and fashion innovation, the respondents were classified into: Group 1 with high technology innovation and fashion innovation, Group 2 with high technology innovation but low fashion innovation, Group 3 with low technology innovation but high fashion innovation, and Group 4 with low technology innovation and fashion innovation. The appropriateness of models for the four classified groups was verified. The analysis proved that an extended TAM for each classified group explains the acceptance process of smart clothing; especially the appropriateness of model of Group 1 and Group 4 was comparatively higher than other groups. Perceived usefulness was revealed as the key variable that affects consumer attitudes to accept smart clothing. Perceived ease of use has indirect positive effects on consumer attitudes passing through perceived usefulness and clothing involvement partly exerted impacts on consumer attitudes and the intention of acceptance. The mediating role of attitudes to explain the intention of the acceptance of smart clothing is high and suggests that it is necessary to take a positive role to help the consumer perceive the functional and useful aspects of the clothing.

• 한국가정과교육학회지
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• 제23권1호
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• pp.53-71
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• 2011

본 연구는 중학교 1학년 기술 가정 교과의 '청소년의 이해' 대단원에 속한 소단원별 하위 주제의 교과 내용에 대한 남녀 학생들의 흥미도와 유용성 인식을 파악하고 이들 간의 관계를 분석하는데 목적이 있다. 이를 위해 서울 및 경기, 인천에 거주하는 중학교 1학년 남녀 학생 521명을 대상으로 설문조사를 실시하였고 빈도분석, t-test, 일원분산분석, Pearson의 적률상관관계분석을 적용하여 자료를 분석하였다. '청소년의 이해' 대단원 내용에 대한 전반적인 흥미도와 유용성 인식 경향을 보면 가장 흥미도와 유용성 인식이 높은 소단원은 '청소년의 스트레스 관리'로 나타났다. 중학생의 '청소년의 이해' 대단원의 소단원별 하위내용에 대한 흥미도는 성별, 거주지역, 모의 연령, 부모 학력, 교과 선호도에 따라 차이가 나타났으며 유용성 인식은 성별, 거주지역, 모의 연령, 모의 학력, 교과 성적, 교과 선호도에 따라 차이가 나타났다. 소단원별 교과내용에 대한 흥미도와 유용성 인식과의 상관관계는 전반적으로 어느 소단원에 대해 흥미를 많이 가질 경우 그 해당 단원뿐만 아니라 해당 단원이 속해 있는 중단원 내의 다른 단원에 대하여도 유용성을 높게 인식하는 것으로 나타났다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권2호
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• pp.49-72
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• 2008

Today, the World Wide Web (WWW) impacts many facets of our lives, including communication, entertainment, social activities, shopping, etc. The web portal is the most accessed type of site and is advertising-supported the more users who visit the site, the more income it generates. User perception to a web site is very important much research has focused on the internet users' behavior. Some well-known theories, such as the technology acceptance model have been used to examine variables that motivate individuals to accept and use an IS. But Understanding continued use is the goal of this study. We focus on user beliefs (specifically, perceived usefulness) and attitude because pier studies of IT usage, predominantly based on the technology acceptance model (TAM) and similar models, have established these perceptions as the dey determinants of both initial IT usage (acceptance) and long-term usage (continuance) intention and behavior (Bhattacherjee 2001; Davis et al. 1989). Any change in beliefs or attitudes will likely have a corresponding impact on, and may even revers, users' continuance intention and behavior. Also, continuance use have some features which are prior use, habit, feature-centric view of technology. So this research reflected continuance use features. Examination of the paths in the model revealed several interesting results. First, Perceived usefulness was a stronger predictor of acceptance intention in TAM than attitude, But attitude was a stronger predictor of continuance intention in this study than perceive usefulness. Second, confirmation was not affect directly to attitude. Last, Habit was strongest predictor of continuance intention in this study.

• 산경연구논집
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• 제9권5호
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• pp.47-62
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• 2018

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.63-83
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• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.