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http://dx.doi.org/10.15207/JKCS.2019.10.10.241

Research on the Personal Characteristics on Airline Self-Service Technology: Using Extended Technology Acceptance Model  

Ko, Seon-Hee (Department of Airline Service, Seowon University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.10, 2019 , pp. 241-248 More about this Journal
Abstract
This study intended to examine how customers of self-service technology of airlines perceive and adopt the technology, and how such perceptions affect their willingness to use it. The findings of analysis are as follows. First of all, self-efficacy, a personal characteristics variable, has significant effects on both perceived usefulness and ease of use (H1). Second, though personal innovation which accepts new information technology more positively and challenge to use it before others has significant effect on perceived usefulness (H 2-1), it does not have significant effect on ease of use (H 2-2). Third, perceived ease of use has effect on perceived usefulness. Forth, both perceived usefulness and ease of use have positive effects on willingness to use.
Keywords
Self-Service Technology; Personal Characteristics; Self-efficacy; Personal Innovation; Technology Acceptance Model; Willingness to use;
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Times Cited By KSCI : 3  (Citation Analysis)
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