• Title/Summary/Keyword: Participation design

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Effect of Cosmetic Company's Green Marketing Campaign Planning Action on Participation Intention and Participation Behavior (화장품 기업의 그린마케팅 캠페인에 대한 계획행동이 참여의도와 참여행동에 미치는 영향)

  • Shin, Tae-hyun;Jung, Yeon-ja
    • Journal of Convergence for Information Technology
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    • v.11 no.12
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    • pp.211-220
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    • 2021
  • In this study, we intend to investigate the effect of cosmetic companies' planning actions for green marketing campaigns on their intention to participate and their actions. To this end, a survey was conducted and a total of 186 questionnaires were analyzed. The main results are as follows. The three factors of planned behavior, attitude, subjective norm, and perceived behavior control, all had a significant effect on participation intention and participation behavior, and subjective norm was found to have the greatest influence. In addition, it was found that participation intention had a significant effect on participation behavior. Therefore, in order to activate the green marketing campaign, it is necessary to study the marketing method that can inform the people around the participation method, recommend the participation in the campaign, and recommend it.

Effects of SNS Characteristics on SNS Engagement and Consumer Brand Engagement

  • CHO, Byung-Kwan;SHIN, Hyang-Sook
    • The Korean Journal of Franchise Management
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    • v.11 no.2
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    • pp.23-39
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    • 2020
  • Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

The Characteristics in the Planning Process of Co-housing: Modification of Plans by Residents' Participation - Case of Co-housing Built by a Coordination Company in Seongmisan Village - (거주자참여 코하우징의 평면조정에서 나타난 계획과정의 특성 - 코디네이터회사에 의한 성미산마을 코하우징 사례연구 -)

  • Park, Kyoung-Ok;Lee, Sang-Un;Ryu, Hyun-Soo
    • Journal of the Korean housing association
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    • v.24 no.4
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    • pp.61-73
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    • 2013
  • The purpose of this study is to provide information needed to the construction of the co-housing in the urban area. This study focused on the characteristics of co-housing in its planning process of private house & common space; 'economy', 'creativity' & 'sociality'. The object of this study is co-housing in 'Seongmi-san Village' in Seoul, which was built by a coordination company with residents' participation. The methods are investigating interview materials, floor plans of 9 households, & common space plans produced in the coordination process from the basic plan of private house & common space to the final plan. The results are as follows. 1) The size and plan of private house differed from each other. The water pipe location differed from each floor, so that there were difficulties in construction. In conclusion, these made no 'economy', but brought high 'creativity'. 2) The 'sociality' would be estimated as high because there were various types of resident participation; resident interviews on the planning, workshops for private housing plan, and workshops for common space.

The Development Patterns of Visual Concepts in Contemporary Landscape Design - With a Focus on Visibility from Expanded Visuality - (현대조경설계에 있어서 시각 개념의 전개 양상 - 가시성에서 확장된 시각성을 중심으로 -)

  • Jang, Il-Young;Kim, Jin-Seon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.4 s.117
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    • pp.1-17
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    • 2006
  • This study emphasizes users' participation, a living-transforming visuality, as users have appeared to be a central element of landscape design but ignored before. Also this study tries to propose meaning of extended visuality in contemporary landscape design on the basis of visual criticism on simple perception-and contemplations convention-based landscape design. For these purposes, this study reviews characteristics of visual changes appeared in modern reductionist paintings. In other words, arts can be interpreted in polysemous ways through bodies' experience. Deconstructive concepts derived from the theoretical reviews can be categorized into three including the participation of the users' bodies from a contemplative point of view, textuality and intertextuality, and experiences from works. Those concepts were used to criticize the previous discourse on landscape designs and to analyze various issues in the theories, themes and techniques in contemporary landscape design. The significance of the expanded visuality in contemporary landscape design is that it brings the users' voluntary participation. This structure can serve as a tool to obtain the users' perceptive effects. At the same time, it can be regarded as a process of establishing the relationships between the users and the works. Thus emphasis is placed not only on the influences of the effects structure of the works themselves, but also on the many different dimensions related to the users' bodies. It implies that the meaning of design is not determined by the designer but a product resulted from the voluntary relationships between users and works. These findings lead to ambiguous distinctions between arts everyday life, and eventually to the end of the concepts of formative dichotomous aesthetics and their effectiveness. Finding of this study call for not only redefining the space where landscape design is created and communicated, but also reconsidering the concepts of landscape design and its ontological meanings.

A Design Education Program for Children's Participation Design - Focused on Eogong 6ho Children's Park in Suwon - (어린이 참여디자인을 위한 디자인 교육 프로그램 연구 - 수원시 어공6호 어린이공원을 사례로 -)

  • Choi, Ju-won;Chung, Soo-Jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.5
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    • pp.29-41
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    • 2017
  • Recently, citizen participation and user - oriented design are becoming increasingly important in the urban space design process. The Children's Park has also begun to discuss the need to reflect children's opinions and needs as well as existing ways and means of participation to reflect these opinions and ideas. In this study, a design education program for children was constructed and user opinions accessed via this design education were reflected in design and applied to the Children's Park. The training program consists of five weeks of educational programs, textbooks and teaching methods related to existing research, design education for children and participatory design programs. This program was used as a pilot of Eogong-6ho Children 's Park(No. 6 Children's Park), located in Gwonseon-gu, Suwon, and reinterpreted the results of the workshop for 5th grade students at Sunil Elementary School. This design education program is distinguished from other workshop programs on how to organize and operate participating professors and textbooks, and has a program base that can reproduce the entire process. In addition, it is necessary to verify the effects of user participation through research, such as monitoring the use of children's parks after completion, as well as the application of more diverse design methodologies to children's parks and the way they reflect children's opinions.

A Study on the Development Process of New Standing Spray Designs based on the Service Design Approach

  • Kim, Naeri;Kwon, Hye Jin
    • Journal of People, Plants, and Environment
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    • v.23 no.1
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    • pp.23-33
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    • 2020
  • This study starts from the awareness of the problem that consumers are isolated from the standing spray product planning, and thus suggests effective designs and methods to the new standing spray design process. The ultimate purpose of this study is to suggest practicable new standing spray design outputs. Service design is based on customer experience, and thus it is intangible, process-centered and based on various relations. Applying the service design to the development of new standing spray designs has the following significance. (1) Service design is an effective method for maximizing customer-centered experience. The customer-centered method of service design promotes practicability of new standing spray design. (2) Service design solves various problems by mediating opinions among various stakeholders. Effective and practicable solutions could not be found for new standing spray design despite various efforts that had been made for a long time. Since each step of the process is approached separately, it is necessary to take an overview of the whole process like service design. (3) Service design lays stress on process in which stakeholders participate. Participation and collaboration among stakeholders in the new standing spray design process will improve their satisfaction and enthusiasm to implement the new system.

Role of Financial Literacy and Peer Effect in Promotion of Financial Market Participation: Empirical Evidence in Vietnam

  • NGUYEN, Thi Anh Nhu;NGUYEN, Kieu Minh
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.6
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    • pp.1-8
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    • 2020
  • The research examines how interactions of financial literacy and peer effect indicators impact financial market participation of Vietnamese investors. In this research, financial literacy indicator is constructed from two levels, namely, basic financial literacy and advanced financial literacy. An empirical study was carried out by investigating 387 individuals who are currently working in finance-related areas such as banking, insurance and real estate industries. The findings indicate that individuals with higher level of financial literacy, specifically those with advanced financial literacy level, tend to participate in financial market. However, individuals with basic financial literacy level tend to walk away from financial market because the nexus between basic financial literacy and financial market participation is found negative statistically significant. The findings also suggest that peer effect and perceived financial literacy have a positive significant relationship with financial market participation. These findings remain robust after endogenous problem is addressed by employing instrument variable (IV) method, especially Ivprobit regression. Hence, these findings recommend that policy-makers should design and develop financial literacy programs, specifically at sophisticated level, to adapt and overtake the trend in financial innovation development. This should be done, not only on individual, but also national scale to ensure greater financial market participation.

Participation in Decision-making and Expertise of Staff Nurses (일부종합병원 일반간호사의 의사결정 참여와 전문성)

  • Cho, Mee-Kyung;Jeong, Hyun-Sook
    • Research in Community and Public Health Nursing
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    • v.10 no.2
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    • pp.537-548
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    • 1999
  • The purpose of this study was to analyze the relationship of the participation in decisionmaking and expertise of staff nurses. The population for this study was the registered nurses(N=342) working in Chungnam and Chungbuk. The data were collected from April 26 to May 26, 1999. The survey instrument was Participation in Decision Activities Quesionnaire and Expertise scale developed by Anthony(1995), and Job Expertise scale of Van de Ven and Ferry. The results were as follows: 1) There was a significant difference for identification and design, and selection among the process of participation in decision making. 2) There was a significant difference between the participation in caregiving decisions and condition of work decisions. 3) (1) There was a significant difference among caregiving decisions between the expertise indicators and the variables such as education level. and the experience to told who is an expert. (2) There was a significant difference among condition of work decisions between the expertise indicators and the variables such as career, the spent keeping current per week, and self-rating of expertise.

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Social Factors and Changing Attitudes towards Women's Political Leadership in the World Values Surveys

  • Iravani, Mohamad Reza;Ghalanni, Nasrin
    • Asian Journal of Business Environment
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    • v.4 no.4
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    • pp.13-18
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    • 2014
  • Purpose - This study aims to analyze changes in attitudes towards women's political leadership and the social factors related to such changes. The study reviews the field of women's political leadership, specifically the political and economic participation of women in the world, and the impact of variables such as the changes in attitude on such participation. Research design, data, and methodology - The population for this study comprises 99 countries that are members of the United Nations and have participated in the third and fifth waves of the World Values Surveys. The sample consists of 31 such countries selected for sampling. Results - This study is a secondary analysis to examine the hypotheses regression and the LISREL model are used. The findings of the study indicate that the correlation between two variables, namely women's political participation and leadership of women, is statistically significant. Conclusions - The changing rate of women's economic participation is also significant. The significance of these coefficients indicates that the results, with a 95% confidence level, can be extended to all member states.