• KDI Journal of Economic Policy
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• 제39권1호
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• pp.1-18
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• 2017

This paper empirically studies the effect of public procurement on small and medium-sized enterprises (SMEs) in the Republic of Korea using firm-level data. Public procurement, the purchase of goods and services from private firms by the public sector, is regarded as an important policy measure for providing support to firms, particularly SMEs. This study uses establishment-level panel data of the mining and manufacturing sectors from the Korean National Bureau of Statistics (Statistics Korea) and procurement history from the Korean Public Procurement Service to empirically estimate the effects of public procurement on firms' productivity (total factor productivity) and survivability. Using a propensity score matching estimation method, we find that participating firms showed higher productivity than non-participating ones in the control group only for the year of participation, that is, 2009. After two years, in 2011, they exhibited significantly lower productivity. In contrast, establishments that participated in public procurement for SMEs in 2009 were more likely to survive than those that did not do so in 2011. These results can be interpreted as the negative consequences of government intervention. The market's efficiency enhancement is hindered if underserving companies survive owing to government intervention but fail to improve efficiency.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2001년도 추계학술대회 논문집 전력기술부문
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• pp.57-59
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• 2001

The restructuring of power industry is still going on all over the world for last several decades. Many kinds of restructuring model has been studied, proposed, and applied. Among those models, power pool is more popular than others. This paper assumes the power pool market structure having competitive generation sector and a new method is presented to build bidding strategy in that market. The utilities participating in the market have the perfect information on their cost and price functions, but they don't know the strategy to be chosen by others. To define one's strategy as a vector, we make utility's cost/price function into discrete step function. An utility knows only his own strategy, so he estimates the other's strategy using stochastic methods. For considering these conditions, we introduce the Bayesian rules and noncooperative game theory concepts. Also additional assumptions are included for simplification of solving process. Each utility builds the strategy to maximize his own expected profit function using noncooperative Bayesian game. A numerical example is given in case study to show essential features of this approach.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.51-61
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• 2021

If one is looking for an organization that will be responsive to community needs, stimulate economic growth, and raise people's income, cooperatives should be an obvious choice (Calkins & Ngo, 2005; Larocque et al., 2002). This paper investigates whether the households' income is affected by the access to cooperatives for the case of Phong Dien district, Can Tho city of Vietnam. Data used are directly collected from 250 households that are both participating (120 observations) and not participating in the cooperatives in Truong Long, Tan Thoi, Nhon Ai and Nhon Nghia communes. By using the Probit model, the findings show that there are three statistically significant factors affecting the ability of farm households to participate in the cooperatives at the 1 percent level including land area, distance to market center, and education level. In addition, the PSM model analysis suggests that the average income of cooperative members is significantly higher than that of non-members, about 40.880 million VND/year at the significance level of 1 percent. The empirical results imply that being a cooperative member is a significant contributory factor toward an increase in household income. Based on the research findings, several recommendations to improve the households' income are proposed.

• 한국컴퓨터정보학회논문지
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• 제8권1호
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• pp.140-148
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• 2003

B2B 전자상거래가 국가간에서 활발한 움직임이 전개될 시기도 멀지 않을 것으로 보인다. 우리는 B2B 전자상거래를 활성화하기 위해서는 민간주도의 자율적 규제원칙이 우선적으로 계속 추진되어야하고 기업간 협력정서와 기업간 관계 진작을 위한 정책수립 및 시행도 요구된다. 기업간 전자상거래의 효율성과 효과를 감안한 경쟁정책의 조율과 국제표준화 활동에의 적극 참여 등 정부 정책도 필수적이다. 그리고 현재 우리나라의 기업간 전자상거래 시장 확대를 위한 현황 분석은 물론 향후 정책대응 방안 마련도 되어야 한다. 그러기 위해서는 우리나라 기업간 전자상거래 시장 분석을 위한 기업거래 관행과 기업간거래 연계 방안 그리고 B2B 전자상거래 정책방향에 대한 분석이 계속 이루어져야 한다.

• 한국의류학회지
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• 제43권2호
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• pp.243-254
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• 2019

This study investigates the yoga clothing market for women over 50 years old. The study found that the target demographic felt that many brands were participating in the Yoga Wear market, but most targeted 20-30 year old women. They felt it was difficult to find brands for women over 50 years old. One common complaint by the target demographic was that they experienced discomfort when wearing Yoga Wear currently available in the market. They attributed this to the fact that even the largest sizes available were not appropriate for their body size. They also noted that there is a large variety of designs presently available in the market; however, most are too colorful and revealing for their tastes. Females in their 50s or older preferred less colorful and less revealing clothes. They noted that they reacted sensitively to fat in the forearms due to changes in body shape as they grew older and wanted looser clothes. Elasticity and hygroscopicity of material are therefore very important buying criteria for the target demographic. These criteria were used to propose a prototype yoga suit designed for women over 50 years old.

• 한국건설관리학회논문집
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• 제24권2호
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• pp.88-97
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• 2023

본 연구는 건설생산체계 개편에 따른 종합·전문건설사업자 간 상호참여 가능한 시장규모를 분석하고, 설문조사를 통하여 실제 시장 참여자의 시장진출 의향 및 방식을 분석하여, 향후 건설시장의 변화를 분석하고 예측하였다. 먼저, 종합·전문건설사업자의 업무 내용 연관성, 등록기준 유사성, 종합·전문 상호참여 가능한 시장을 분석을 통하여 종합공사업종과 전문공사업종 간 연계성 비율을 살펴보았다. 선행연구들의 통계자료에 의존한 추정의 한계를 극복하기 위해, 실제 시장 참여자의 시장진출 행태를 분석하고, 이를 토대로 건설 생산체계 개편이 건설시장에 미치는 영향을 보다 구체적으로 분석하기 위하여, 종합·전문건설사업자를 대상으로 상호시장 참여 의향, 참여방식 등에 관하여 설문조사를 실시하였다. 설문조사 결과, 종합건설사업자의 52%가 전문시장에 참여 의향이 있는 것으로 나타났으며, 전문건설사업자의 55.1%가 종합시장에 참여 의향이 있는 것으로 나타났다. 토공사, 철근콘크리트공사, 시설물유지관리, 상하수도설비공사, 실내건축공사업 시장에 참여 의향이 높은 것으로 분석되었으며, 공사 규모로는 5억~30억 미만 규모의 사업에 대한 경쟁이 예상된다. 본 연구를 통해 건설산업 생산체계 개편으로 인해 건설업체가 당면하게 되는 주요 환경변화를 이해하고, 이러한 변화에 효과적으로 대응할 수 있을 것으로 판단된다.

• 벤처혁신연구
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• 제6권3호
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• pp.131-148
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• 2023

본 연구는 온라인 수출마케팅을 활용한 중소기업의 마케팅능력이 시장성과에 미치는 영향을 분석하였다. 중소기업은 시장 확대를 위해 내수시장에서 해외시장으로 시장 확대와 매출증대를 위해 노력하고 있다. 이러한 경쟁이 치열한 해외시장에서 성과를 낼 수 있는 요인들을 연구하였다. 총 400개의 수출 중소기업 설문을 수령하였고, 온라인 수출마케팅에 직접 참여한 설문대상자 159개사를 최종 대상으로 선정하였다. 설문 조사는 SMART PLS 4.0과 SPSS 26.0 통계 프로그램을 사용하여 분석하고 연구가설을 검증하였다. 연구 결과는 다음과 같다. 첫째, 중소기업의 마케팅능력이 온라인 수출마케팅에 긍정적인 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 온라인 수출마케팅의 매개역할을 통해 시장성과에 유의한 정(+)의 영향을 주는 것을 확인하였다. 또한, 수출시장에서의 경쟁강도는 온라인 수출마케팅에서 조절효과를 갖는 것으로 나타났다. 본 연구의 시사점은 다음과 같다. 수출 중소기업의 마케팅능력(제품개발능력, 유통능력, 가격책정능력, 홍보능력)이 온라인 수출마케팅을 매개로 하여 해외 시장성과에 긍정적인 영향을 미친다는 이론적 토대를 마련할 수 있었으며, 경쟁이 심한 해외시장에서 중소기업의 온라인 수출마케팅 활용은 해외 시장개척과 성과에 중요한 수단이 될 수 있다는 점에서 시사점을 제공해 줄 수 있다. 결과적으로, 중소기업 해외시장 진출과 성과를 위해 온라인 수출 마케팅의 적극적인 활용이 필요하다.

• 한국의류학회지
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• 제27권9_10호
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• pp.1081-1092
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• 2003

The purpose of this study was to identify the current situation of textiles and apparel firms in the overseas markets and to examine the relationship between firms' characteristic(i.e., sales volume) and international marketing strategies. A random sample of 311 textiles and apparel firms were selected. The survey design method was used to test conceptual framework. Adjusted response rate was 33.4%(n=115). Descriptive analysis (i.e., frequency, percent) and $\chi$$^2$-test were used for data analysis. About the current situation of textiles and apparel firms in the overseas markets, the motivation for international market entry was highly found to expand their operation from domestic to international market, and most firms were found to be involved with OEMs(Original Equipment Manufacturers) as an entry mode for international market. China and US market were the most popular market among Korean textiles and apparel firms. Product differentiation strategy, pricing strategy based on manufacturing cost and buyer's offering price, place strategy using foreign buyers and participating a few international exhibition were frequently used among Korean textiles and apparel firms for international marketing. Among textile firms, sales volume was related to product strategies(product development), price strategy(buyer's offer) and place strategy(channel). Among apparel firms, product strategy(product labeling), price strategy(price satisfaction). The findings of this can be used when Korean textiles and apparel firms do strategic planning and evaluate the international marketing strategies. Also information and results of this study may assist policy makers to develop better ideas and strategies for textiles and apparel industry.

• 한국중재학회지:중재연구
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• 제31권1호
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• pp.155-171
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• 2021

Recently, the e-business market has become a place of convergence where consumers and suppliers communicate with each other, and a new method of trading of funds has emerged in the process. Crowd-funding is one of the types of money transactions that have emerged in the online space, and its interest and trading volume have been growing rapidly recently. The platform in the online space using crowd-funding method operates in the form of online telecommunication sales, and it is in the form of producing and delivering products based on funds obtained from potential consumers by the operators involved in securing funds. However, if the participating business operators do not deliver the product or deliver the product other than the promoted product and avoid responsibility, the potential demander will not be compensated without mediation by the platform operating entity. In this study, despite the rapid growth in the market size of crowd-funding, consumers who participated in the funding are protected and able to resolve disputes in the event of a conflict amid growing complaints from potential consumers and side effects. The structure or method of crowd-funding is a new form of trading that has different features from conventional e-commerce. Therefore, the legal basis is not yet in place and the standards need to be laid out through various and sufficient discussions politically, legally, socially and culturally and economically. As the potential market and positive effects of crowd-funding around the world have been recognized, a role is required as an ecosystem for new financial transactions. And the potential market could be realized as a new industry if the right legal system and policy consultation were made.

• 보험의학회지
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• 제24권
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• pp.97-117
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• 2005

Internally Korean insurance market is that whole life products' growth are becoming slowdown that's why new insurance products have appeared on the market in consideration of consumer's needs recently. Externally domestic insurance market competitions has drifted from insurance industry to whole financial industry since bankasurance started. Life insurance companies should open up a new market to survive from severe competitions. Worksite marketing can be an alternative. An insurer make arrangements with an employer about an insurance terms which an insurer offers in Worksite marketing. Then eligible individuals enroll in the plans at their own discretion and pay 100 percent of the premium for coverage through payroll deductions. An employer doesn't need to pay extra money for additional benefit but can raise employee's loyalty and satisfaction of company through worksite marketing. An employee can be covered at discounted premium rate and less strict underwriting guidelines to an insurer compared to individual insurance. In developed countries specially U.S insurance market, Worksite marketing is getting very popular and growing rapidly due to the advantages. Worksite marketing has both individual insurance characters and group insurance characters. Individual insurance characters are that employees enroll in the plans at their own discretion and pay 100 percent of the premium for coverage. Group insurance characters are that actively at work and participation etc. An insurer have to reflect these two characters on Worksite marketing when an insurance company work out a plan for developing products and underwriting guidelines. When an insurer devise worksite products, one should consider participation level which means percentage of eligible employees participating. Participation is related to anti-selection. As we know underwriting is essential for every kind of insurance, especially underwriting plays major role in worksite marketing. We can see that in the below. Firstly, it has a function in calculation of premium rate. When calculate premium rate for worksite products underwriters have to estimate expected participation level and risk factors. So underwriters and acturies keep in close contact with each other. Secondly, underwriting methods are important. When an insurer underwrite worksite products, there are three kinds of underwriting methods. These are Simplified issue underwriting, Full underwriting and Guaranteed issue underwriting. Simplified issue underwriting typically requires no medical examination, but usually requires supplying satisfactory answers to one or several health and/or lifestyle questions. Full underwriting requires a complete medical history questionnaire that may further require an exam. Guaranteed issue underwriting means that coverage is issued without the employee having to provide evidence of insurability. When insurer set the GI limit are usually based on the type of industry, number of eligible employees, the average amount of coverage and participation level. In addition to insurer should have a clear definition of eligible employee on the insurance provision and application form. It will minimize possibility of trouble claims and anti-selection. An insurer also establish preexisting condition exclusion and special guidelines for late entrants. When an insurer introduce Worksite marketing to Korean insurance market, an insurer has to examine market research to analyze potential market and strategy of sales most of all. Also an insurer should review real situation of the U.S, England and Japanese market etc. There are a lot of new technologies about worksite marketing process that an insurer should learn. When an insurer consider many things which we explained it can be a real alternative.