Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

Suggestion of Yoga Wear Prototype Design for Women Over 50s Based on Market Survey

시장 조사에 근거한 50대 이상 여성의 요가웨어 프로토타입 디자인 제안

  • Park, Soyoung (Dept. of Clothing & Textiles, Chungnam National University) ;
  • Hong, Kyunghi (Dept. of Clothing & Textiles, Chungnam National University) ;
  • Choi, Yoonmi (Dept. of Clothing & Textiles, Chungnam National University) ;
  • Lee, Jung Soon (Dept. of Clothing & Textiles, Chungnam National University) ;
  • Lee, Yejin (Dept. of Clothing & Textiles, Chungnam National University)
  • Received : 2019.01.04
  • Accepted : 2019.01.31
  • Published : 2019.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study investigates the yoga clothing market for women over 50 years old. The study found that the target demographic felt that many brands were participating in the Yoga Wear market, but most targeted 20-30 year old women. They felt it was difficult to find brands for women over 50 years old. One common complaint by the target demographic was that they experienced discomfort when wearing Yoga Wear currently available in the market. They attributed this to the fact that even the largest sizes available were not appropriate for their body size. They also noted that there is a large variety of designs presently available in the market; however, most are too colorful and revealing for their tastes. Females in their 50s or older preferred less colorful and less revealing clothes. They noted that they reacted sensitively to fat in the forearms due to changes in body shape as they grew older and wanted looser clothes. Elasticity and hygroscopicity of material are therefore very important buying criteria for the target demographic. These criteria were used to propose a prototype yoga suit designed for women over 50 years old.

Keywords

References

  1. Adidas. (n.d.). 요가 [Yoga]. Adidas. Retrieved from http://shop.adidas.co.kr/PF050101.action?S_PROD_NM=%EC%9A%94%EA%B0%80
  2. Almondon. (n.d.). 요가 컬렉션 [Yoga collection]. Almondon. Retrieved from http://www.almondon.co.kr/product/list.html?cate_no=83
  3. Avocado. (n.d.). Tops. Avocado. Retrieved from http://avocadokorea.co.kr/product/list.html?cate_no=26
  4. Back, S. Y., & Jang, J. A. (2015). A wearing condition & preference survey on casual jacket of active senior male-Focused on male of their 50s & 60s in Busan area-. Journal of the Korean Society of Design Culture, 21(1), 253-265.
  5. Blueberry outfit. (n.d.). Top. Blueberry outfit. Retrieved from http://www.blueberryoutfit.co.kr/shop/shopbrand.html?xcode=014&type=X
  6. Cho, A., Son, Y. J., & Lee, I. (2014). A design development for the outdoor wear for new senior generation. Journal of Korea Design Knowledge, (31), 65-75. doi:10.17246/jkdk.2014..31.007
  7. Choi, K.-M., Ryu, Y.-S., Kim, I.-H., & Jun, J.-I. (2013). Development of the size specifications of bra tops for senior women. Journal of Korea Society of Design Trend, 39, 271-280. doi:10.21326/ksdt.2013.39.024
  8. Descente. (n.d). 요가 [Yoga]. Descente Korea E-Shop. Retrieved from https://shop.descentekorea.co.kr/product/list.do?cate=1130307
  9. Ji, K., & Choi, Y. (2015). Design development of shirts in outdoor-wear for new senior women's using 3D simulation software - CLO 3D -. Journal of the Korean Society of Costume, 65(5), 62-73. doi:10.7233/jksc.2015.65.5.062
  10. Jun, J.-I., & Oh, S. (2015). Extracting the design elements of bra tops for active seniors in consideration of wearing characteristics. Journal of Korea Society of Design Trend, 48, 251-264. doi:10.21326/ksdt.2015.48.022
  11. Jung, H.-K., & Lee, J.-R. (2016). The development of bicycle wear for new senior women. Fashion & Textile Research Journal, 18(4), 498-508. doi:10.5805/SFTI.2016.18.4.498
  12. Kim H. S., Choi C. S., & Kim J. M. (2017). A study on the development of pants patterns for senior women. Journal of Basic Design & Art, 18(3), 67-84.
  13. Kim, J. E., Choi, H. S., & Kim, E. K. (2016). 55-69세 액티브 시니어 남성을 위한 아웃도어 웨어 패턴 개발 [Development of outdoor wear pattern for 55-69s active senior men]. Proceedings of the Korea Fashion & Costume Design Association, 1st Conference, Korea, 22-23.
  14. Kim, J. G. (2013). Effects of chronic yoga activity on physical fitness and mental health of old people for 12weeks. Journal of Coaching Development, 15(3), 161-168.
  15. Kim, Y. J., Kim, M. J., Lee, E. H., Lee, Y. J., Kim, J. H., Moon, S. J., ... Choi, J. K. (2008). Effects of the yoga participation on intima-media thickness and blood flow variables in menopause women. Journal of Sport and Leisure Studies, 33, 1053-1064. https://doi.org/10.51979/KSSLS.2008.08.33.1053
  16. Kim, Y.-S., Kwak, Y.-S., & Cho, B.-S. (2006). Effect of a yogabased exercise program on psychological, physiological factors and physical fitness in elderly women. Journal of Life Science, 16(4), 584-588. https://doi.org/10.5352/JLS.2006.16.4.584
  17. Korean Agency for Technology and Standards. (2010). 한국인 표준체형 - 50-60대 여성 표준체형 치수 (6차 인체치수 조사) [Korean standard body shape - Standard body shape of women in 50-60s (6th human body size survey)]. Size Korea. Retrieved from https://sizekorea.kr/measurementdata/body
  18. Lim, H.-N., & Lim, R.-H. (2008). The effect of the body composition by yoga program for elderly women. Journal of Korean Physical Education Association for Girls and Women, 22(2), 57-66.
  19. Lululemon. (n.d.). Yoga. Lululemon. Retrieved from https://shop.lululemon.com/search?Ntt=yoga
  20. Moon, T. Y. (2007). The effects of leisure flow experience of participants in health yoga program on leisure satisfaction and life satisfaction. Journal of Sport and Leisure Studies, 30, 895-912. https://doi.org/10.51979/KSSLS.2007.09.30.895
  21. Nike. (n.d.). 나이키 요가 [Nike Yoga]. Nike. Retrieved from https://www.nike.com/kr/ko_kr/l/women/yoga
  22. Park, B.-S. (2008). The effects of strength, strength and walking, strength and yoga on obese middle-aged women's physical fitness for 12 weeks. Journal of Korean Physical Education Association for Girls and Women, 22(1), 53-65.
  23. Park, J.-G., & Lim, R.-H. (2004). An effect of the 12 weeks the hatha yoga program for female physical fitness. The Korean Journal of Physical Education, 43(6), 959-966.
  24. Park, S. K., Kim, E. H., & Kwon, Y. C. (2008). Effect of the yoga program on health related fitness, depression, stress related factors and immune cell in middle-aged women. Journal of Sport and Leisure Studies, 33, 999-1010. https://doi.org/10.51979/KSSLS.2008.08.33.999
  25. Yoo, J.-Y., Lee, N.-H., Lee, C.-M., & Kim, M.-J. (2010). Effect of yoga exercise on blood pressure, physical fitness, and blood variables in elderly with vascular dementia. The Korean Journal of Growth and Development, 18(3), 217-226.
  26. Ziegert, B., & Keil, G. (1988). Stretch fabric interaction with action wearables: Defining a body contouring pattern system. Clothing and Textiles Research Journal, 6(4), 54-64. doi:10.1177/0887302X8800600408