• 한국프랜차이즈경영연구
• /
• 제7권1호
• /
• pp.21-29
• /
• 2016

Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

• 지역사회간호학회지
• /
• 제19권4호
• /
• pp.673-683
• /
• 2008

Purpose: This study was aimed to evaluate the performance of a community-based home care services model. Method: The subjects were 138 patients who have been enrolled during a 6 month's period, nursing records and nursing service bills. The data was collected by self report and chart review. The mean cost per visit was compared with those of hospitalization & clinic visit in the data from National Health Insurance Corporation. Result: A significant number of patients were bed ridden(63.8%) and unconscious (27.5%), and most of the patients had complex chronic diseases. Except nursing assessment, bed sore care was the most frequent nursing treatment(25.1%) in home care services. The mean cost per visit of home care services was 34,665 won, which was lower than those of hospitalization & clinic visit for medical aid. The patients were highly satisfied with the services by visiting nurse specialists. Conclusion: Community-based home care services provided cost-effective and satisfied services. Community-based home care services needs systematic supports to expand it's domain for promoting community health.

• 한국IT서비스학회지
• /
• 제18권2호
• /
• pp.1-16
• /
• 2019

Social media is one of the important marketing channels for companies, changing the way interacting with customers. Marketers attract participation from customers' in social media platforms by producing branded content, which helps them gain various marketing results such as brand awareness, web traffic, and sales. The number of the empirical studies on the effects of social media on marketing performance is still low although various success stories and studies have been published. In particular, IT companies are trying to attract users onto their websites with social media content and promotions; however, they regard the number of the visitors as a vanity metric, which has little effectiveness. The study examined the Effect of the site introduced via Facebook, a typical social medium, on customers' revisit. Precedent studies proved that revisit, one of forms of major visit for satisfactory results of a website, is suitable for analyzing the operational output on Facebook pages. The results of the study demonstrated that Facebook content has a positive impact on website inflows and revisits. Also, it turns out that the higher the average website visit depth reinforces the positive relationship between the rate of the inflow and that of the site revisit.

• 한국환경생태학회지
• /
• 제30권6호
• /
• pp.1047-1056
• /
• 2016

본 연구는 선운산도립공원 탐방객 290명을 설문조사하여, 탐방객들의 공원이용 특성을 분석하고, 이를 바탕으로 도립공원관리를 위한 시사점을 도출하기 위해 수행되었다. 탐방객 설문은 응답자의 사회경제적 특성, 선운산도립공원 이용 특성, 방문 동기, 공원 탐방 만족도에 관한 문항들로 구성하였다. 조사 결과 탐방객들은 공원 방문 전 공원에 관한 정보 수집을 하지 않는 경우가 많았고, 선운산도립공원과 주변 관광지를 연계해서 여행하는 경우도 많지 않았으며, 고창 생물권보전지역에 대한 인지도 또한 크지 않아, 공원관리 주체인 고창군의 적극적 홍보가 필요한 것으로 나타났다. 응답자들의 16개 방문 동기를 요인분석한 결과, 선운산도립공원 탐방객들의 방문 요인은 '고지대 등산형', 자연학습이나 캠핑 등을 위한 '체험 관찰형', 가족이나 친구와의 '친목 도모형'으로 요약할 수 있었다. 공원 방문 목적에 따른 공원 이용 만족도를 살펴보기 위해, 요인분석에서 추출한 세 가지 방문 요인과 응답자의 사회경제적 특성 변수들을 독립변수로 하고 다른 사람에게 선운산도립공원 방문을 추천하는 정도를 종속변수로 하는 다중회귀분석을 실시한 결과, 3가지 방문 요인 중 '고지대 등산형' 요인만이 방문 추천 의사에 통계적으로 유의미한 영향을 주었고, 다른 요인은 영향이 없는 것으로 분석되었다. 이는 선운산도립공원이 등산객들에게만 만족스러운 경험을 제공할 뿐, 점차 증가하고 있는 체험 관찰형 탐방객 수요에 대응하지 못하고 있다는 의미로 해석될 수 있다. 환경해설과 같은 참여형 프로그램 개발이 요구된다.

• 한국환경생태학회지
• /
• 제27권6호
• /
• pp.765-776
• /
• 2013

본 연구는 과용문제가 있다고 판단되는 무등산도립공원의 이용분산을 위한 도시근교림(어등산)의 대체자원으로서의 이용가능성 타진과 더불어 휴양자원의 대체성(substitutability)에 영향을 미치는 관련요인을 규명하기 위하여 시행되었다. 2012년 6~8월 중 광주광역시 근교림의 하나인 어등산과 무등산도립공원 두 장소를 모두 방문한 경험이 있는 휴양객을 대상으로 편의샘플링과 스노우볼 샘플링에 의해 추출된 232명을 대상으로 자기기입식 설문조사를 실시하였으며, 이중 225명(97.0%)의 응답이 본 연구의 분석을 위해 이용되었다. 24.2%의 응답자가 "상당히" 또는 "매우 많이", 65.5%의 응답자는 "약간" 또는 "다소" 무등산의 대체장소로서 어등산 이용의도를 나타냈다. 응답자의 10.3%는 어등산을 무등산의 대체장소로서 이용할 의향이 전혀 없는 것으로 조사되었다. 전반적으로 인구사회학적 특성(성별, 연령, 결혼상태, 소득 및 교육수준, 지역거주기간)과 방문행태(방문경험수준, 방문요일)는 무등산도립공원의 대체장소로서 어등산의 이용의사와 관련이 없었다. 단지 '주로 혼자서' 방문하는 응답자는 '그룹' 방문 응답자에 비해 대체장소에 대한 높은 방문의도를 나타냈다. 또한 7개 요인의 방문이유는 대체장소 방문의도의 25.0%를 설명하였으며 이들 중 3개요인 즉 '도전/자기계발(${\beta}=0.35$)', '접근성/친숙성(${\beta}=0.27$)', '모험(${\beta}=-0.19$)'은 P<0.05수준에서 유의성이 있는 것으로 조사되었다. 두 장소 간 장소속성의 유사성은 대체장소 방문의도와 직접적 관계가 없었으며 휴양경험의 유사성은 장소속성의 유사성과 대체장소 방문의도와의 관계에서 완전매개효과를 나타냈다.

• 대한치과보존학회:학술대회논문집
• /
• 대한치과보존학회 2007년도 Spring Scientific Meeting(the 127th) of Korean Academy if Conservative Dentistry
• /
• pp.298-298
• /
• 2007

• 경영정보학연구
• /
• 제4권2호
• /
• pp.155-168
• /
• 2002

본 연구는 eCRM 솔루션의 기능이 고객의 사이트 방문과 구매에 미치는 영향을 분석하였다. 먼저 국내외 eCRM 솔루션을 조사한 결과, e-marketing에 속하는 캠페인 / 이벤트 마케팅, 전자우편 마케팅, 설문조사 마케팅 기능과 e-sales에 속하는 추천, 인센티브 / 할인 촉진 기능, 그리고 e-service에 속하는 전자우편 콜센터, 웹 콜센터 기능이 포함되어 있음을 파악하였다. 온라인 설문조사를 통해 수집된 146부의 자료를 분석한 결과, 캠페인 / 이벤트 마케팅, 전자우편 마케팅, 전자우편 콜센터, 웹 콜센터 기능의 경험 정도는 고객의 사이트 '방문'에 유의적인 영향을 미쳤다. 또한, 전자우편 마케팅을 제외한 캠페인 / 이벤트 마케팅, 설문조사 마케팅, 추천, 인센티브 / 할인 촉진, 전자우편 콜센터, 웹 콜센터 기능의 경험 정도는 고객의 '구매'에 유의한 영향을 미치는 것으로 나타났다. 한편 eCRM 기능들은 고객의 사이트 '방문'에는 효과가 있었지만 '구매'에는 효과가 낮은 것으로 나타났다. 이러한 결과들은 우리나라 eCRM이 고객성향에 대한 철저한 분석을 통해 실제 구매행동을 유발할 수 있도록 개발되고 구현되어야 함을 시사하고 있다.

• Journal of Audiology & Otology
• /
• 제25권4호
• /
• pp.209-216
• /
• 2021

Background and Objectives: We aimed to analyze treatment outcomes following different initial management approaches and confirm treatment regimens for acute low-tone sensorineural hearing loss (ALHL) that would yield the best results. Subjects and Methods: We retrospectively analyzed the medical records of 106 patients with ALHL who visited a university hospital's otology clinic from March 2013 to June 2019. Pure-tone averages at the initial visit and at 2 and 4 weeks after the initial visit were evaluated. Results: Forty-nine patients were enrolled in this study; of them, 41 (83.7%) exhibited complete recovery (CR) at 2 weeks and 43 (87.8%) exhibited CR at 1 month after the initial visit. Regression analysis revealed that CR at 2 weeks after the initial visit was associated with diuretic use [Exp(B): 10.309, 95% confidence interval (CI): 1.007-100]. An initial daily low-dose steroid use was marginally significant [Exp(B): 1.042, 95% CI: 0.997-1.092; p=0.066]. Isolated diuretic use [Exp(B): 25.641, 95% CI: 1.121-90.909; p=0.039] was an independent, good prognostic factor at 1 month after the initial visit. However, other treatment regimens did not affect the final results. Conclusions: A combination of initial daily administration of ≤30 mg prednisolone plus diuretics was sufficient as the first-line treatment for ALHL. High-dose steroids and salvage intratympanic steroid injections can be applied as a second choice; however, the predicted outcome would not be good in that case.

• 대한청각학회지
• /
• 제25권4호
• /
• pp.209-216
• /
• 2021

Background and Objectives: We aimed to analyze treatment outcomes following different initial management approaches and confirm treatment regimens for acute low-tone sensorineural hearing loss (ALHL) that would yield the best results. Subjects and Methods: We retrospectively analyzed the medical records of 106 patients with ALHL who visited a university hospital's otology clinic from March 2013 to June 2019. Pure-tone averages at the initial visit and at 2 and 4 weeks after the initial visit were evaluated. Results: Forty-nine patients were enrolled in this study; of them, 41 (83.7%) exhibited complete recovery (CR) at 2 weeks and 43 (87.8%) exhibited CR at 1 month after the initial visit. Regression analysis revealed that CR at 2 weeks after the initial visit was associated with diuretic use [Exp(B): 10.309, 95% confidence interval (CI): 1.007-100]. An initial daily low-dose steroid use was marginally significant [Exp(B): 1.042, 95% CI: 0.997-1.092; p=0.066]. Isolated diuretic use [Exp(B): 25.641, 95% CI: 1.121-90.909; p=0.039] was an independent, good prognostic factor at 1 month after the initial visit. However, other treatment regimens did not affect the final results. Conclusions: A combination of initial daily administration of ≤30 mg prednisolone plus diuretics was sufficient as the first-line treatment for ALHL. High-dose steroids and salvage intratympanic steroid injections can be applied as a second choice; however, the predicted outcome would not be good in that case.

• 한국임상약학회지
• /
• 제32권1호
• /
• pp.27-36
• /
• 2022

Background: Medication-related problems (MRPs) frequently occur during the discharge period. Elderly patients, particularly, are at high risk for these problems due to polypharmacy and the use of potentially inappropriate medications. The purpose of this study was to build and implement collaboration between general hospital and community pharmacies to address MRPs among high-risk elderly patients before/after discharge. Methods: This retrospective study was conducted between June and December of 2020. The inclusion criteria were patients with aged ≥65 years; residents of Jeonju; discharged from Jeonbuk National University hospital; either on medication of exceeding 10 medications (or high-risk medications) after hospitalization through the emergency room, or having severe illness. Patients received medication reconciliation and counselling by hospital pharmacists before discharge and home-visit pharmaceutical care as follow-up by community pharmacists after discharge. Results: Twenty-two patients agreed to home-visit pharmaceutical services. Fifteen and 11 patients completed the first and second home-visit pharmaceutical care service, respectively. Forty-two MRPs were identified in 15 patients. The types of high-frequency MRPs were incorrect administration of drug, adverse drug reactions, medication non-compliance, drug-drug interactions, lifestyle modifications, and expired medication disposal. After consultation with the pharmacist, 34 out of 42 MRPs were resolved. Conclusions: Transitional care for high-risk elderly patients before and after discharge was successfully built and implemented through a collaboration between general hospital and community pharmacies. This study suggests that home-visit pharmaceutical services may have positive effects on the safe use of drugs during the transition period; however, additional research is needed to expand on these findings.