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http://dx.doi.org/10.13047/KJEE.2016.30.6.1047

Management of Visitors in the Seonunsan Provincial Park through an Analysis on Visitors' Travel Motivations  

Sung, Chan Yong (Dept. of Urban Engineering, Hanbat National Univ.)
Kim, Dong Pil (Dept. of Landscape Architecture, Pusan National Univ.)
Cho, Woo (Division of Tourism, Sangji Univ.)
Publication Information
Korean Journal of Environment and Ecology / v.30, no.6, 2016 , pp. 1047-1056 More about this Journal
Abstract
This study aims to provide managerial implications for provincial parks through an analysis on visitors' characteristics and motivational factors. The information was collected by surveying 290 visitors. The survey questionnaire consisted of questions regarding visitors' socioeconomic characteristics, characteristics of their travel behavior, visitors' motivation to visit the park, and the degree of satisfaction derived from visiting the park. Results show that most respondents appeared not to collect any information on the park prior to their visit. It was also seen that most visitors do not visit other tourist sites nearby, and are not aware of the Gochang UNESCO biosphere, which indicates that Gochang-gun, which is responsible for park management, needs to make more efforts to promote the park. A factor analysis on the visitors' motivation to visit the park extracted three factors to visit the Seonunsan Provincial Park: 'to hike,' 'to experience and observe nature,' i.e., nature learning field trip and camping, and 'to build and nurture bonding with family and friends.' To examine the effect of these various motivational factors had on the visitors' satisfaction level upon visiting the park, we conducted a multiple regression analysis with the three extracted factors to visit the park and the respondents' socioeconomic characteristics as independent variables, and the degree of recommendation of visiting the park as a dependent variable. The result shows found that, of the three travel factors, only the 'hiking' factor statistically significantly affected the degree of recommendation of visiting the park. This result suggests that the Seonunsan Provincial Park only satisfied hikers and failed to meet the demands for nature experience and observation. It is therefore suggested that the park managers develop new experience-based tourism programs, such as guided tours conducted by professional eco-interpreters.
Keywords
VISITOR SURVEY; TRAVEL SATISFACTION; FACTOR ANALYSIS; EXPERIENCE BASED TOURISM;
Citations & Related Records
Times Cited By KSCI : 11  (Citation Analysis)
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