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The Benefits of Sales Force Automation Explored: An Empirical Examination of SFA Usage on Relationship Quality and Performance

  • Park, Jeong Eun;Holloway, Betsy Bugg;Lee, Sungho
    • Asia Marketing Journal
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    • 제14권4호
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    • pp.143-165
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    • 2013
  • Sales force automation (SFA) technologies are increasingly used to support customer relationship management (CRM) strategies. However, the popular press reports mixed results among companies incorporating SFA technologies and the previous studies have less interested in relationship quality between sales person and customer as an outcome of SFA. Actually the improved quality of the salesperson-customer relationship may be the most important outcome of SFA usage. This outcome is especially meaningful in today's marketplace given the increasing focus placed on customer retention and other customer related performance such as customer lifetime value. Therefore, this study seeks to further examine the impact of SFA usage within two different firms using SFA technologies to examine the impact of SFA usage on both customer relationship quality and sales performance. Additionally, the moderating roles of perceived managerial support and salesperson experience on the outcomes of SFA usage are examined. The results shows that direct effect of SFA usage on performance was not significant but highlight the mediating role of customer relationship quality in the SFA usage - sales performance relationship. Also, this research examines a number of moderating effects of both management supports for SFA and salesperson's sales work experience. The results indicate that management support has a significant direct influence on relationship quality and salesperson performance, but not a significant moderating effect on the relationship between SFA usage and the outcomes (relationship quality and performance). Thus moderating effects were not supported but find significant main effects. First of all, finding of this study suggest that a formula for successful SFA implementation must be one that highlights a SFA usage → relationship quality → sales performance sequence. This means when sales person use SFA they must build relationship with customer first then will return some long term performance. Second, the implications of not considering the introduction of big technology initiatives in terms of fit within the company's culture, strategy, structure, and environment may in many cases be quite noteworthy. Therefore, the launching of a new technology in the firm, such as SFA, may have a nonlinear impact upon overall firm performance, depending on the presence of other complimentary resources and capabilities. Finally the authors offer a number of implications for research and practice, and suggest directions for future SFA research that may further improve our understanding of this increasingly relevant topic.

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생활용수 실적자료와 기후 변수를 활용한 충청권역 생활용수 이용량 패턴 분석 (Analysis of domestic water usage patterns in Chungcheong using historical data of domestic water usage and climate variables)

  • 김민지;박성민;이경주;소병진;김태웅
    • 한국수자원학회논문집
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    • 제57권1호
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    • pp.1-8
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    • 2024
  • 우리나라는 기후변화의 영향으로 지속되는 가뭄으로 인해 물 부족 문제가 심화되고 있다. 제1차 국가물관리기본계획에 따르면, 생활 및 공업용수 부족량은 과거 최대 가뭄빈도(50년) 기준으로 0.07억 m3/년으로 전망되고 있다. 이러한 물 부족 문제에 효과적으로 대응하기 위해서는 장기적인 용수 수요 전망이 필수적이다. 공업용수의 경우 월별 사용량이 비교적 일정하지만, 생활용수의 경우 월별 패턴이 뚜렷하기 때문에 연단위 분석이 아닌 월단위 분석을 수행해야 한다. 본 연구는 충청권역을 대상으로 2017~2021년의 월별 용수 이용량 자료에 대해 패턴을 분석하고, 기후 변수와의 상관성을 이용하여 용수 분배 비율을 계산하였다. 그 결과 월별 생활용수 이용량을 연 이용량으로 나눈 월별 용수 이용률을 다시 평균기온으로 나누는 분법으로 계산한 경우가 절대오차가 가장 작게 산정되었으며, 이를 활용하여 충청권역의 월별 분배 비율을 산정하였다. 또한 충청권역의 월별 분배 비율에 SSP5-8.5 시나리오의 평균기온을 곱해 충청권역의 미래 월별 용수 이용률을 전망하였다. 그 결과, 최댓값의 평균은 1.16에서 1.29로 증가하고 최솟값의 평균은 0.86에서 0.84로 감소하였으며, 1사분위수는 0.95에서 0.93으로 감소하고 3사분위수는 1.04에서 1.06으로 증가하였다. 따라서 미래에는 현재와 비슷한 패턴을 유지할 것으로 보이지만, 월별 용수 이용률의 변동성은 커질 것으로 예상된다.

고해상도 영상자료를 이용한 실제토지이용에 따른 지목면적 및 부하량 산정 (Calculation of Land Category Area and Pollution Loads according to Real Land Usage using High Resolution Satellite Image)

  • 박재홍;이수웅;박주현;류덕희;정동일;최혜미;전우송
    • 한국물환경학회지
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    • 제25권2호
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    • pp.193-204
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    • 2009
  • The study was conducted investigation on land of D-dong in N city which is an urban area and D myeon of N city which is a suburban area, based on high resolution satellite image, to find out actual land usage. As for D-dong in N city, different rate between actual usage and official land information was 0.5~4.8% in terms of 5 major land types (paddy field, farm, ground, forest, and others). D myeon in N city posted 1.4~8.4%, which is higher than that of its counterpart. As for unit load, "land" which is large in terms of load presented a big difference between official information and actual usage. On the other hand, the levels of paddy, field, forest and others posted only small changes in load. In case of T-P, in particular, unit of each land type is lower than BOD and T-N, showing almost no changes in pollution loads.

주파수 공동사용 정책 및 주파수 이용권 분석 (Analysis of Spectrum Sharing Policy and Spectrum Usage Rights)

  • 김창주;강영흥;계경문;김영수;박덕규;박석지;배정기;윤현보
    • 한국전자파학회논문지
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    • 제24권8호
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    • pp.805-819
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    • 2013
  • 본 논문에서는 전파기술의 발달에 따른 전파 정책의 변화를 분석한다. 특히 주파수 공동사용 기술 및 정책의 분석을 통하여 관련 전파법에 누락되어 있는 주파수 공동사용에 대한 정의를 제정하고, 면허권에 따른 주파수 공동사용을 분석한다. 또한, 대가 할당에 의한 배타적 주파수 이용권만을 규정한 전파법의 주파수 이용권의 범위를 주파수 할당, 지정, 사용승인으로 확대하고, 전파법 체계를 개정할 것을 제안한다.

The Ethnobotanical Investigation around National Parks in the Northern Area of Province Gyeongsangbuk-do, Korea

  • Lee, Ho-Young;Lee, Ji Yeon;Kang, Shin-Ho;Chung, Kyong-Sook
    • 한국자원식물학회지
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    • 제30권6호
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    • pp.623-639
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    • 2017
  • We investigated traditional knowledge about ethnobotanical uses around national parks in the northern areas of Province Gyeongsangbuk-do, with the focus on the Sobeaksan National Park area. Interviews were carried out to 138 residents at 42 places from 7 counties and/or cities, and verified species and usage information were categorized by taxonomic groups, usage, and used parts. The ethnobotanical species of the regions consisted of a total of 277 taxa: 244 species, 3 subspecies, 28 varieties, and 2 forma in 213 genera of 79 families. The significant native plants included one Endangered Species (Paeonia obovata Max.) and four endemic species (Salix hallaisanensis H. Lev., Aconitum pseudolaeve Nakai, Paulownia coreana Uyeki, and Cirsium setidens (Dunn) Nakai, Sasa coreana Nakai). About 17 Approved Species for Delivering Overseas designated by Korea Ministry of Environment have been also traditionally valuable in the regions. The main usage of the plants were edible (185 taxa) and medicinal (175 taxa). Leaves were most commonly used parts (109 taxa), followed by stems (73 taxa), fruits (69 taxa), roots (67 taxa), and wholes (57 taxa). The traditional usage of plants were diverse as those useful parts. Leaves, fruits and seeds were used as edible and medicinal; sprouts (young shoots) were mainly used as edible; but roots and flowers were used as medicinal. The study does not only provides examples of traditional uses of native plants, but also facilitates sustainable managements and developments of ethnobotanical knowledge for the contemporary society.

서울 공공자전거 신규 대여소를 위한 수요량 예측 분석 (Analysis of the Seoul public bikes usage for new rental locations)

  • 김예술;박시온;박건웅
    • 응용통계연구
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    • 제33권6호
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    • pp.739-751
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    • 2020
  • 서울시는 시민의 건강 증진과 이산화탄소 저감을 통한 저탄소 녹색성장 실현을 목표로 2015년부터 2020년 현재까지 공공자전거 대여소를 확장하고 있다. 매년 공공자전거에 대한 시민들의 접근성과 이용률이 증가하고 있으며, 이에 서울시는 수요와 접근성을 모두 고려한 공공자전거 대여소 신규 입지를 확장하고자 노력하고 있다. 공공자전거 대여소 위치는 주변 지형지물에 영향을 받으며, 수요량은 지역적 특성에 영향을 받으므로 이들을 고려한 신규 대여소 입지를 선정해야 할 필요성이 있다. 따라서 본 연구는 서울시 공공자전거의 새로운 입지 선정을 위하여 2019년 서울시 공공자전거 데이터와 지리정보체계, 대중교통, 인구 등의 데이터를 전처리하여 신규 대여소 거치가 가능한 장소를 선별하고, 랜덤 포레스트를 이용하여 신규 대여소의 이용량을 예측하였다. 이를 바탕으로 평균 경사도, 대중교통과의 거리, 특화 시설과의 거리, 하천과의 거리 등이 자전거 이용량에 영향을 미치는 주요한 요소임을 도출할 수 있었다. 본 결과는 신규 대여소 설치 지역을 결정하는데 객관적인 통계적 지표가 될 것으로 기대한다.

건물 에너지 저감을 위한 에너지 관리 체계 연구 (A Study on Energy Management System for Energy Saving in Building)

  • 강현준;박재현;박종태;김천석
    • 한국전자통신학회논문지
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    • 제10권7호
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    • pp.787-792
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    • 2015
  • 본 논문은 건물 에너지 저감을 위하여 이기종 인터페이스를 통합한 스마트 게이트웨이, 웹서버 그리고 건물 에너지 관리 시스템 구현방법에 대하여 기술하였으며 제안된 시스템은 건물 내의 에너지 저감을 위하여 서비스 모델과 운영 알고리즘을 적용하여 최대전력과 전력사용량 감축방법을 소개한다.

OSS 활용 고려사항과 검증 방법 (OSS (Open Source Software) Usage Considerations and Verification Method)

  • 박정현;박영식;김현기;김영길
    • 전자통신동향분석
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    • 제34권1호
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    • pp.142-153
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    • 2019
  • In this paper, we focus on the process of using open source software (OSS) and factors that should be considered when using project-based OSS. We also elaborate on how to avoid using OSS licenses in an OSS-based technology development process, why dual OSS licenses and security threats should be avoided, and the method of notification after use. In addition, the OSS license verification method and environment are described in the course of project development. In the verification method, the OSS license used for technology development in the course of project execution is validated in advance by the person who decides whether or not to use the OSS, and then additional verification using the tool after technology development. It is expected that this paper will be helpful for establishing the OSS usage consideration and the license verification procedure, and environment in the future.

A Case Study of Electricity Usage Monitoring for Deterioration and Economic Analysis of Main Equipment in University Laboratory

  • Park, Jun-Young;Lee, Chun-Kyong;Park, Tae-Keun
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.706-707
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    • 2015
  • Our country is aiming at 30% reductions in building energy consumption accounting for 39% of the total energy consumption by 2020[1]. For this purpose, the government is developing and applying the Building Energy Management System (hereinafter, referred to as "BEMS", Smart plug, etc.) while the researches on new renewable energy development. BEMS, which is applied with focus on large buildings, is inducing energy management of the entire building through energy measurement and data management, but considering its economic efficiency, it's very difficult to apply BEMS to small & medium-size buildings. Hereupon, this study intends to implement the case analysis of deterioration and economic efficiency of major equipment in buildings on the basis of electricity consumption which has been measured targeting small & medium-size buildings for a certain period by taking into account that equipment deterioration is a contributor to the increase in energy consumption.

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