• 복식
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• 제55권5호
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• pp.43-54
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• 2005

This study was designed towards female college students to find out how increasing promotional marketing means are affecting the evaluation of clothing products; qualify perception, value perception, and purchase intention. 704 female college students participated in this study and SPSS package was used to analyze gathered data. The results of this study were as follows: First, the use of sales promotional means and preference had a significant difference among students demographic factors(residence, whole Income of the family, allowance, and clothing expenses). Second, qualify perception, value perception, and purchasing intention were the three factors of clothing product evaluation. Third, normal price and $30\%$ sale price clothing was perceived as high quality product and $50\%$ sale price clothing was perceived as high valued product. Purchasing intention was high when low price was suggested or promotional gift was given. Fourth, when considering product price as the factor of product evaluation, there were significant difference between the prices of product. And also, considering the product price, there were significant difference among factors of product evaluation and sales promotional means. Fifth, there was significant correlation between qualify perception, value perception, purchasing intention, usage and preference of promotional means. Further more, value perception was main factor that affected purchasing intention.

• 대기
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• 제13권4호
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• pp.71-79
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• 2003

We present a pre processing system for the Atmospheric Infrared Sounder (AIRS) sounding suite onboard Aqua satellite. With its unprecedented 2378 channels in IR bands, AIRS aims at achieving the sounding accuracy [s1]of a radiosonde (1 K in 1-km layer for temperature and 10% in 2-km layer for humidity). The core of the pre p rocessor is the International MODIS/AIRS Processing Package (IMAPP) that performs the geometric and radiometric correction to compute the Earth's radiance. Then we remove spurious data and retrieve the brightness temperature (Tb). Since we process the direct-broadcast data almost for the first time among the AIRS directbroadcast community, special attention is needed to understand and verify the products. This includes the pixel-to-pixel verification of the direct-broadcast product with reference to the fullorbit product, which shows the difference of less than $10^{-3}$ K in IR Tb.

• 한국의류학회지
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• 제32권7호
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• pp.1082-1094
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• 2008

The present study analyzed the differences of advertisement design, expression method, and appeal types in the men's fashion product advertisement from men's magazines between 1996 and 2006, according to the year, season, and the type of the magazine. The magazines chosen for the analysis were Korean Esquire, GQ, and Shin-dong-a. 2058 advertisement out of 88 sample magazines were chosen and analyzed by frequency, and chi-square using SPSS statistic package. The results of the study were as follows. First of all, there were more advertisements without copy, and even when the copy was used, it was used as a headline only. Secondly the poster style layout was used more frequently than other layouts, and one male model wearing the product was the most popular. Thirdly the types of appeal in advertisement, sensuous appeal was most frequently used. The results of the study showed that there is little advertisement differentiation in men's fashion product advertisement. Therefore in order to draw consumer's attention. various and unique advertisement design should be implemented.

• 한국식생활문화학회지
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• 제18권6호
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• pp.515-526
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• 2003

The object of this study was to investigate the relationship between the eating habits of high(4th, 5th, 6th) grade elementary school students and parental behavior characteristics(affection, rational guidance, overprotect and neglect). The parenting behavior scale and demographic variables, eating habits and food frequency were administered to the subjects. In this investigation, the subjects were 396 boys and 337 girls in Chunju city in Korea, 50.1% of the mothers was in the age from 35 to 39 years and 57.8% of the mother had an occupation. Data were analyzed by using a SPSS PS package. Significant differences and correlation among variables were determined by the frequency, $x^2-test$ and pearson's correlation coefficient. Eating habits was significantly influenced by mother's employment status, but was not affected by the levels of mother's education and income. Parental behavior characteristics was significantly related to the children's snacks habits(p<0.05, p<0.01), but have no connection with dietary habits and the eating out. The survey revealed higher percentage of the children who had taken affectionate, reasonable and positively reinforced child care, answered they enjoy meals and the other groups answered they did not. Also frequency of having soup, green vegetables, fruits, dairy products had positive relationship with affective, reasonable rearing attitude, but negative relationship with neglective rearing attitude. And the survey showed children who were reared in overprotect had chocolate, candy and the like in large quantities.

• 한국의류산업학회지
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• 제10권6호
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• pp.890-899
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• 2008

This study aimed to identify the effects of service quality of internet shopping malls on consumer satisfaction and word of mouth intention. The data were obtained from questionnaires completed by 345 people aged between 20 and 39 living in Busan. The SPSS package was used for data analysis whose methods included factor analysis, ANOVA, cluster analysis and regression analysis. The results of this study were as follows: First, the service quality factors were determined to be reliability, diversity, convenience, accuracy & communicability. Differences among the groups divided by service quality factors were found to be meaningful in consumer satisfaction and word of mouth intention. Second, reliability, diversity, convenience & accuracy significantly affected consumer satisfaction, however all the service quality factors significantly effected word of mouth intention. Finally, consumer satisfaction, reliability, diversity, accuracy & communicability had an significant effect on word of mouth intention. It would be helpful for the managers of internet shopping malls that consumers can be satisfied with right fashion products and efficient inter-communication based on trustfulness in the long-term relationship.

• 한국정밀공학회지
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• 제20권12호
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• pp.25-33
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• 2003

A burr has been defined as undesirable projection of material formed as a result of plastic flow from a cutting or shearing operation. It is unavoidable in all kinds of machining operation. As a result, burr makes troubles on manufacturing process due to deburring cost, quality of products and productivity. In this study, the primary interest is about exit burr. The burr formation mechanism in each type of burr is classified. Data bases are developed to predict burr formation result. In the milling operation, we develop an algorithm to analyze the burr formation mechanism by the geometrical analysis on the multi featured workpiece with multi cutting path. The algorithm includes three steps, i. e., the feature identification, the cutting condition identification, and the analysis on exit burr formation. We can predict which portion of workpiece would have the exit burr in advance so that we can manage to find a way to minimize the exit burr formation in an actual cutting. Also, this algorithm can be implemented in a commercial CAM package so that we can simulate the NC code to review the burr formation in advance.

• 한국전기전자재료학회논문지
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• 제19권9호
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• pp.825-831
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• 2006

As an increase of chip complexity and level of chip integration, chip input/output (I/O) pad pitches are also drastically reduced. With arrival of high complexity SoC (System on Chip) and SiP (System in Package) products, conventional horizontal type probe card showed its limitation on probing density for wafer level test. To enhance probing density, we proposed new vertical type probe card that has the $70{\mu}m$ probe needle with tungsten wire in $80{\mu}m$ micro-drilled hole in ceramic board. To minimize alignment error, micro-drilling conditions are optimized and epoxy-hardening conditions are also optimized to minimize planarity changes. To apply wafer level test for target devices (T5365 256M SDRAM), designed probe card was characterized by probe needle tension for test, contact resistance measurement, leakage current measurement and the planarity test. Compare to conventional probe card with minimum pitch of $50{\sim}125{\mu}m\;and\;2\;{\Omega}$ of average contact resistance, designed probe card showed only $22{\mu}$ of minimum pitch and $1.5{\Omega}$ of average contact resistance. And also, with the nature of vertical probing style, it showed comparably small contact scratch and it can be applied to bumping type chip test.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2008년도 춘계학술대회 논문집
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• pp.603-609
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• 2008

개발품의 품질을 평가하기 위해 무엇을 어떻게 시험할 것인가 적합한 모델을 정하는 것은 중요하다. 개발된 제품의 대부분의 패키지화된 소프트웨어는 소스코드를 공개하지 않으므로 외부적인 동작 특성을 측정하여 평가한다. 고속철도 선로변 정보처리 기기는 단일계로 구성되어 있던 것을 최근에 2중화하므로 신뢰성을 향상하도록 개발하였다. 철도에 사용되는 용품에 대하여 성능 및 안전성을 확보하기 위하여 철도안전법에서 공인시험기관에서 품질인증을 받을 수 있도록 하고 있어 우선 규정의 적용 가능성을 검토를 하였다. 아울러 정보처리모듈 일반 및 전용 그리고 절체기에 대하여 H/W 와 S/W의 검증을 위하여 필요한 절차와 성능을 확인하는 방안을 검토하고, TFM(Track-side Functional Module) Tester기와 Simulator를 활용하여 보드별 성능시험을 하는 방안에 대하여 고찰하고자 한다.

• 복식문화연구
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• 제8권1호
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• pp.40-52
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• 2000

The purposes o this study were to investigate buying behaviors of patrons of six retail store types for clothing and the satisfaction levels of the six store types (department stores, specialty stores, chain store, discount stores, bonded goods stores and traditional market), and to test the differences in purchase behaviors and store satisfaction levels among the groups determined by demographic characteristics. A questionnaire survey was administered to male and female university students living in the Seoul metropolitan area from April 27 to May 11, 1999 ; 443 were collected and 391 were used for the data analysis. Data were analyzed by SPSS statistical package. Descriptive statistics, t-test, ANOVA, Chi-square analysis and Duncan's multiple range test were employed for the data analysis. In terms of the store usage, most of the subjects tended to choose the store types they patronized for buying coats, suits, blouses, T-shirts, slacks/skirts and jeans items ; but, they used department store and specialty store for coat, suit, blouse, T-shirt, slacks/skirt and jeans for purchasing selected clothing items. Regarding criteria used for store selection, the most important criterion was the diversity of products offered and other store types. In terms of the store satisfaction levels of the six store types, the patrons of all store types were most satisfied with the stores they patronaged.

• 한국식품저장유통학회지
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• 제3권1호
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• pp.61-75
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• 1996

Apple is most favorable fruit in Korea, and apple farmland has been increased before and after the agreements of Uruguay Round and apple is considered as one of strategic agricultural products. Especially expansion of apple farmland is concentrated in Kyungpook region because of the suitable climate and its market share is about 70 percents in 1992. The marketing channels of apples of Kyungpook region are widely classified by merchant, agricultural or horticultural co-op and large scale farmer's. Among them market share of merchant's occupy over 65 percent. In marketing margins, commercial profit is higher than cost in total marketing margins and, assembler and retailer's margin is not less than wholesaler's. The fluctuation of the price of apple is high in year. The marketing problems of apples are several, first, complex marketing channels, secondly, the high percentage of market share by growing district assembler, thirdly, low rate of package and quality standardization, finally, concentration of shipment of apple because of the shortage of apple processing, storage and marketing facilities, of newly produced apples. In conclusion, to increase apple grower's income with the stabilization of supply and quality upgrade, the improvement measures of marketing system are as follows, first, government level's support in marketing facilities and mechanism, secondly, the increment of supply by grower's cooperatives, thirdly, the establishment of a serious of marketing system to increase the efficiency, fourthly, the establishment of cold-chain system and quality standardization of apple, finally, production of various kinds of apple processing goods.