• Title/Summary/Keyword: Package Effect

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Effects of Selection Attributes for HMR on Satisfaction and Loyalty: Focused on Moderating Role of the Customer Value (HMR 선택속성이 만족과 충성도에 미치는 영향: 고객가치의 조절효과를 중심으로)

  • Kim, Seong-Soo;Han, Ji-Soo
    • Culinary science and hospitality research
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    • v.23 no.4
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    • pp.10-21
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    • 2017
  • The purposes of this study were to verify the effects of HMR (Home Meal Replacement) selection attributes on satisfaction and loyalty for HMR. In addition, the moderating role of customer value was examined among selection attributes of HMR, satisfaction and loyalty for HMR. Using a convenience sampling method, the data were collected from those who have bought HMR in Seoul and Kyonggi area. After a total of 235 responses were collected, 220 were used for the analyses. The multiple regression analyses were conducted to test the hypotheses. The results are as follows. First, it was found that product practicality and cooking convenience of HMR selection attributes had an effect on satisfaction of HMR but that ingredients safety and package & circulation period did not have an effect on satisfaction of HMR. Second, satisfaction of HMR significantly impacted loyalty for HMR. Third, in low group for customer value, product practicality of HMR selection attributes had an positive effect on satisfaction of HMR, and ingredients safety of HMR selection attributes had an negative effect on satisfaction of HMR. In high group for customer value, cooking convenience of HMR selection attributes had an positive effect on satisfaction of HMR. In low group as high group for customer value, satisfaction of HMR had a greater impact on loyalty for HMR.

Moderating Effect of Individualism/Collectivism on the Association between Service Quality, Corporate Reputation, Perceived Value and Consumer Behavioural Intention

  • Maiyaki, Ahmed Audu
    • Journal of Distribution Science
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    • v.11 no.7
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    • pp.39-45
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    • 2013
  • Purpose - The paper aims at testing the moderating effect of individualism dimension of culture on consumer behavioural intention about bank services in Nigeria. Research design, data, and methodology - A survey was conducted with a sample of five hundred and fifty five bank customers drawn from various retails banks. Using Statistical Package for Social Sciences and Analysis of Moment Structure, combinations of descriptive and inferential statistics were performed. Invariance test and multiple-group analysis were conducted in order to assess the moderating effect. The invariance test was necessary to confirm the equivalence of constructs so that any difference detected thereafter could be related to moderating effect. Results - The results show that individualism has a significant moderating effect on the relationship between technical quality, perceived value and corporate image on the one hand, and behavioural intention on the other. However, individualism does not moderate the association between functional quality and behavioral intention. Conclusions - It is recommended that the bank policy makers should take necessary step to enhance the customer perception of technical quality, perceived value and corporate image with respect the retail bank services.

Structural Relationships among Rural Tourism Motivation, Satisfaction, and Loyalty Including the Moderating Effects of Gender (농촌관광에 있어서 관광동기와 만족이 충성도에 미치는 구조관계 분석: 성별의 조절효과)

  • Park, Duk-Byeong;Kim, Kyung-Hee
    • The Korean Journal of Community Living Science
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    • v.22 no.2
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    • pp.283-298
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    • 2011
  • Gender is frequently being identified as a key moderator in consumer behavior studies. However, there has been insufficient studies in this field in rural tourism areas. The purpose of this study examined the structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effect of gender. Data were collected from 442 farmstay visitors by field survey in rural areas. SPSS 15.0 and LISREL 8.80 statistical package were used to analyze the data. Principle component analysis and path analysis were carried out to identify the structural relationships. Results showed that refreshment and family togetherness of tourism motivation had a negative effect on satisfaction. However, rural life of tourism motivation had a positive effect on satisfaction. Tourists' satisfaction had a positive effect on loyalty. The results also indicated that gender moderated the relationship among tourism motivation, satisfaction, and loyalty. The study suggested that it was important for tourism service marketers to develop proactive relationship marketing techniques that could have a lasting impact on customer retention.

The Characterizing Analysis of a Buried-Channel MOSFET based on the 3-D Numerical Simulation

  • Kim, Man-Ho;Kim, Jong-Soo
    • Journal of Electrical Engineering and Technology
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    • v.2 no.2
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    • pp.267-273
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    • 2007
  • A depletion-mode MOSFET has been analyzed to evaluate its electrical behavior using a novel 3-D numerical simulation package. The characterizing analysis of the BC MOSFET was performed through short-channel narrow-channel and small-geometry effects that are investigated, in detail, in terms of the threshold voltage. The DIBL effect becomes significant for a short-channel device with a channel length of $<\;3({\mu}m)$. For narrow-channel devices the variation of the threshold voltage was sharp for $<4({\mu}m)$ due to the strong narrow-channel effect. In the case of small-geometry devices, the shift of the threshold voltage was less sensitive due to the combination of the DIBL and substrate bias effects, as compared with that observed from the short-channel and narrow-channel devices. The characterizing analysis of the narrow-channel and small-geometry devices, especially with channel width of $<\;4({\mu}m)$ and channel area of $<\;4{\times}4({\mu}m^2)$ respectively, can be accurately performed only from a 3-D numerical simulation due to their sharp variations in threshold voltages.

Effect of Participation in Leisure Activities on the Quality of Life : A Comparative Study Gender and Household Type (노인의 여가활동 참여가 삶의 질에 미치는 영향 : 성별, 가구유형별 집단 비교)

  • Park, Soon-Mi;Mun, Su-Youl
    • The Korean Journal of Health Service Management
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    • v.13 no.4
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    • pp.191-200
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    • 2019
  • Objectives: The purpose of this study is to investigate the effect of participation in leisure activities on the quality of life by comparing gender and household type. Methods: Data were drawn from the 2017 Korean Elderly Survey and the participants were 7,406 people who are 65 years and above. Data analysis was conducted using SPSS (version 18.0) statistical package. Results: The result of this study revealed that participation in leisure activities has a significant effect on the quality of life of In the case of older adults who are men and live with couple, voluntary activities have a significant effect on their quality of life, while for elderly women living alone, arts & cultural activities have a significant effect on their quality of life. Conclusions: Based on these results, we suggested some implications for supporting healthy leisure activities and improving the level of quality of life among aged people.

The Effect of An Online Matching and Logistics System on Reverse Overseas Direct Purchase: The Mediating Effect of Reliability (온라인 매칭 및 물류시스템이 역직구 활성화에 미치는 영향-국가신뢰의 매개 효과)

  • Ju-Choel Choi;Cheol-Hong Min
    • Korea Trade Review
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    • v.45 no.3
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    • pp.1-19
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    • 2020
  • Recently, traditional trade in the global trade market has stagnated in the aftermath of the US-China trade war and the coronavirus (COVID-19) pandemic. However, the global e-commerce market is growing rapidly, presenting a new opportunity for exports. To examine the effect of an online matching and logistics system on reverse overseas direct purchase and the mediating effect of reliability, this study conducted a questionnaire survey on 320 employees in a Korean trade company from March 10 to April 30, 2018. The study model's goodness of fit was tested, and an analysis was performed using the AMOS statistical package. The online matching and logistics system were found to have a positive effect on reverse overseas direct purchase. Furthermore, results revealed that while a country's reliability mediated online matching and reverse overseas direct purchase, it did not mediate the logistics system. These results mean that online matching is affected by a country's reliability in overseas consumers' buying decision process. This study provides implications for the future directions of export companies and national policies to promote reverse overseas direct purchase. Future research including more countries and companies would be able to make further contributions toward the development of the Korean cross-border e-commerce industry.

The Effect of Omni-Channel Characteristics on Customer Satisfaction and Preference - Focusing on Korean and Chinese Consumers - (옴니채널 특성이 고객만족도와 선호도에 미치는 영향 연구 - 한·중 소비자를 중심으로 -)

  • XU XIAOXU;Kim Hye-kyun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.26 no.2
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    • pp.129-140
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    • 2024
  • Omni-channel refers to a distribution channel through which consumers can purchase products without time and place constraints through the fusion of existing online and offline stores. Therefore, a study on the effect of the four characteristics of Omni-channel on customer satisfaction and preference was conducted among 350 and 365 Korean and Chinese consumers, respectively on customers of Olive Young and Watson China, representative drug store brands in Korea and China. Analysis was conducted using IBM SPSS 26.0's statistical package program. Frequency analysis, factor analysis, Cronbach alpha, correlation analysis, and regression analysis were performed. As a result of verifying the effect of Omni-channel characteristics on customer satisfaction, it was found that convenience, accessibility, and price fairness had a significant positive (+) effect on customer satisfaction for Korean and Chinese consumers. Customer satisfaction was found to have a significant positive (+) effect on preference. This is because Korean and Chinese consumers generally had high satisfaction and preference for Olive Young and Watsons.

Thermal Fatigue Life of Underfilled $\mu\textrm$ BGA Solder Joint

  • Kim, H.H.;Han, S.W.;Kim, H.I.;Choi, M.;Shin, Y.E.
    • International Journal of Korean Welding Society
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    • v.4 no.1
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    • pp.61-66
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    • 2004
  • In this paper, the effect of underfill packages was investigated by numerical approach and experimental test. Reliability improvement was the main issue in the package technology. BGA, CSP and small-sized packages, have problems due to concentration of the stress in solder joints. One of the latest technologies to overcome is underfill encapsulant. Mainly, it is noticed the effect of the underfill in the packages. The predicted thermal fatigue lifes are performed by Coffin-Manson's equation with ANSYS (v.5.62). Also, thermal cycle test during from 218K to 423K was included. Finally we could find that underfill greatly reduce the concentration stress in solder joint, thus the fatigue life was improved than without underfill.

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Modelling of recycled aggregate concrete-filled steel tube (RACFST) beam-columns subjected to cyclic loading

  • Yang, You-Fu
    • Steel and Composite Structures
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    • v.18 no.1
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    • pp.213-233
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    • 2015
  • A nonlinear finite element analysis (FEA) model is presented for simulating the behaviour of recycled aggregate concrete-filled steel tube (RACFST) beam-columns subjected to constant axial compressive load and cyclically increasing flexural loading. The FEA model was developed based on ABAQUS software package and a displacement-based approach was used. The proposed engineering stress versus engineering strain relationship of core concrete with the effect of recycled coarse aggregate (RCA) replacement ratio was adopted in the FEA model. The predicted results of the FEA model were compared with the experimental results of several RACFST as well as the corresponding concrete-filled steel tube (CFST) beam-columns under cyclic loading reported in the literature. The comparison results indicated that the proposed FEA model was capable of predicting the load versus deformation relationship, lateral bearing capacity and failure pattern of RACFST beam-columns with an acceptable accuracy. A parametric study was further carried out to investigate the effect of typical parameters on the mechanism of RACFST beam-columns subjected to cyclic loading.

Heat Source Modeling and Study on the Effect of Thickness on Residual Stress Distribution in Electron Beam Welding

  • Rajabi, Leila;Ghoreishi, Majid
    • Journal of Welding and Joining
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    • v.35 no.1
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    • pp.49-54
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    • 2017
  • In this study, the volumetric heat source in electron beam welding (EBW) is modeled through finite element method taking advantage of ABAQUS software package. Since this welding method is being applied in plates with different thicknesses and also considering that residual stresses reduce the strength of these weldments, the effect of thickness in the distribution and magnitude of residual stresses after welding is studied. Regarding the vast application of Inconel 706 super-alloy in aerospace industries, this material was selected in the current research. In order to validate the finite element model, the obtained results were compared to those of other researchers in this area, and good agreement was observed. The simulation results revealed that increase in the plate thickness leads to increase in the residual stresses. In addition heat treatment in the base metal (before welding) increases the residual stresses significantly.