• Title/Summary/Keyword: PR 활동

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ATTENTION-DEFICIT HYPERACTIVITY SYMPTOMS IN CHILDHOOD OF ADULT BIPOLAR DISORDER/SCHIZOPHRENIA PATIENTS (성인 양극성장애와 정신분열병 환자의 아동기 주의력결핍-과다활동 증상)

  • Lee, Kye-Seong;Shin, Jong-Ho;Ahn, Joung-Sook
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.9 no.1
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    • pp.26-33
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    • 1998
  • Object:The authors compared the attention-deficit hyperactivity(ADH) symptoms in childhood of adult male patients with bipolar disorder, schizophrenia and normal control subjects and attempted to find out whether attention-deficit hyperactivity disorder and bipolar disorder are related each other. Method:The authors compared ADH symptoms in childhood assessed with Wender Utah Rating Scale(WURS), selected 25 items of WURS(WURS-25), and Parent Rating Scale(PRS), and compared them between 26 bipolar, 29 schizophrenic, and 27 normal control subjects. Result:The subjects with bipolar disorder had significantly higher mean score of WURS compared with normal control group(One-way ANOVA, duncan test, WURS:DF=2, F=3.77 p=0.027), and the differences between the mean scores of WURS-25 and PRS of bipolar subjects and the other two groups were also highly significant(One-way ANOVA, Duncan test, WURS-25:DF=2, F=4.24 p=0.0178, PRS:DF=2, F=13.97 p<0.001). The mean scores of WURS, WURS-25, and PRS of schizophrenic subjects were higher than those of normal control group, though not significant. WURS and PRS were correlated for subjects with bipolar disorder(r=0.7495) and the normal control(r=0.5305), and there was no correlation for schizophrenic subjects. Conclusion:The ADH symptoms in childhood were much more evident for adult bipolar subjects than schizophrenic and normal control subjects. And these results are very suggestive that there might be some relationship between bipolar disorder and attention-deficit hyperactivity disorder and these two disorders might have a shared common pathophysiology which needs further study.

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The Structural Relationships of The Promotion Mix, Brand Equity and Purchase Intention -Focused on the Automobile Products- (촉진 믹스, 브랜드자산 및 구매의도의 구조 관계 -자동차제품을 중심으로-)

  • Cho, Joong-Il;Ha, Kyu-Soo
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.275-292
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    • 2011
  • In this research, we executed a questionnaire survey targeting men and women in 20' or more who reside in the metropolitan area and have experienced purchasing the vehicles in order to study how Promotion Mix Activity affects Brand equity, and ultimately what kind of relation it has with Purchase intention. In the statistical process of collected data, we analyzed the data by using SPSS 12.0 for Windows statistical package and AMOS 7.0 program. As the result of analysis, first, when we analyzed the relation of the Promotion Mix Activity and Brand Equity of the companies, the more affirmative the assessment on the advertising activities of the companies was, the higher the brand popularity, royalty and image increased, And it appeared that as the assessment on PR activities of the companies got more affirmative, the brand popularity, image and royalty increased. Second, as the result of the analysis of the relation between salespersons' Promotion Activities and Brand assets, it appeared that salespersons' social capacity improved Brand awareness and royalty and their strategic capacity improved Brand awareness, royalty and image. Third, seeing the result of the analysis on the relation between Brand equity and Purchase intention, it was shown that Brand popularity had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and Brand royalty had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention. In addition, it appeared that Brand image had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and finally it could be known that Brand assets had a close correlation with Purchase intention.

A Study on the influence of firm's Information Security Activities on the Information Security Compliance Intention of Employees (기업의 정보보안 활동이 구성원의 정보보안 준수의도에 미치는 영향 연구)

  • Jung, Jaewon;Lee, Jung-hoon;Kim, Chae-ri
    • Convergence Security Journal
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    • v.16 no.7
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    • pp.51-59
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    • 2016
  • An internal and external threat against an information system has increased, and to reduce it, organization has spent a great deal of money and manpower. However, in spite of such investment, security threat and trouble have happened continuously. Organization has conducted information security activity through various policies. The study classified such activities into prevention-oriented activity and control-oriented activity, and researched how information security activity of organization affects members of an organization and obeys information security policy by using health belief model. As a result of the study, prevention-oriented activity has a meaningful impact on seriousness, and this seriousness affects compliance intention for information security. Control-oriented activity has a meaningful impact on benefits, and the benefits have an effect on compliance intention. When an organization conducts prior activities such as education, PR, and monitoring, this organization should emphasize negative results that can happened because of deviation. In addition, in case of exposure and punishment through post activities such as inspection and punishment, if the organization emphasizes the positive effects of exposure and punishment rather than emphasis of negative parts, information security activity will be more effective.

Analysis for the Consumers' Cognition and Opinion about Corporate Social Responsibility(CSR) (기업의 사회공헌 활동에 대한 소비자 인식 분석)

  • Ahn, Joo-Ah;Hwang, Kyong-Ah;Yoon, Shuk-Nyun
    • Korean journal of communication and information
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    • v.56
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    • pp.237-256
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    • 2011
  • The goal of this study is to examine consumers' cognition for the corporate social responsibility(CSR) and opinion to practical use of CSR on advertising (ex. corporate PR) in situation that CSR is treated with long-term and continuous activity in strategic marketing. The results of survey in this study are, first, the best effective method of CSR to introduce is TV or radio program placed first, internet came second, and followed by advertising. But the cognition process of CSR is internet palaced first in frequency. Thus it is very important to use of new media as a internet with regard to CSR. Second, respondents have thought positively about CSR and to practical use of CSR on advertising. But respondents answered that CSR is not enough though it's importance. Therefore marketers of companies is needed to transfer direction of CSR accord with consumers' liking and taste. Third, consumers have recognized that CSR in connection with characteristics core business of the companies. It is, image of company is not detached with CSR, more effective that CSR reflected characteristics of the company. Fourth, consumers have thought to active for CSR that the companies they like. Finally, these results are showed that is important brand management and corporate image management in strategic and macroscopic level include CSR.

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Interrelation of Yin and Yang in Action Potential of Cell Membrane (세포막 활동전압에서 음양(陰陽)의 상호관계)

  • Park, Sun Young;Kim, Ho Hyun
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.27 no.5
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    • pp.563-569
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    • 2013
  • This study was undertaken to apply the yin-yang theory in action potential. In order to apply the yin-yang theory in action potential, nature of yin and yang, interrelation of yin and yang and action potential in cell were reviewed. According to the yin-yang theory, inner cellular space corresponds to yin, but outer cellular space corresponds to yang. If we classify ions in intracellular fluid or extracellular fluid by nature of yin and yang, potassium(K+) corresponds to yang within yin(陰中之陽), protein(Pr-) corresponds to yin within yin(陰中之陰) in intracellular fluid, and sodium(Na+) corresponds to yang within yang(陽中之陽), chloride(Cl-) corresponds to yin within yang(陽中之陰) in extracellular fluid. Double donnan equilibrium and equilibrium potential were caused by intracellular anion(Pr-) and extracellular cation(Na+) are related with mutual rooting of yin and yang(陰陽互根) and opposition of yin and yang(陰陽對立). The influx and efflux of ion through cell membrane means waxing and waning of yin and yang(陰陽消長), the change of membrane potential means yin-yang conversion(陰陽轉化) during action potential.

A Convergence Study on Stress, Peer Relationships, and Depression according to Differences in Academic Performance and household Income of Youth in Coal Mine Areas (탄광지역 청소년의 학업성적 및 가구소득 차이와 스트레스, 교우관계 및 우울의 융복합 상관 연구)

  • Kim, Seon-Jo;Lee, Seong-Ae;Lee, Ye-Eun;Park, Hyoung-Ryul;Jeong, Jung-Woo;Song, Bo-Kyoung
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.123-129
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    • 2022
  • This study investigated a differences in grade (G), academic performance (AP), and household income (HI) on adolescents' stress (S), peer relationship (PR), and depression (D) in the coal mine area. The study method was to measure S, PR and D according to different of G, AP, HI for 87 middle school students located in Taebaek and Samcheok Dogye area. As a result, there were significant differences in PR in the 2nd G, and significant differences were shown in PR and D according to HI and AP. Based on these results, it is necessary to expand the support program for PR of middle school students in the coal mine area, and to develop and support active health promotion programs in the community for stress relief and academic activities, especially for low HI.

Understanding factors affecting users' social media continuance (소셜 미디어의 지속적 이용의도에 미치는 영향변수에 관한 연구)

  • Lee, Jae-Rock
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.145-150
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    • 2020
  • It needs to explain the relationship between influencers and consequences to use continuity of social media. To address this question, we have developed an framework and made hypotheses to explicate and analyze influencers(social presence, perceived privacy risk, perceived enjoyment, commitment, and community identification) to the attitude and continuity of social media. To test empirically, data collected from on and line survey and resolved by structural equation model. We found that social presence, perceived enjoyment and commitment influence to the attitude and continuity of social media. Finally, the theoretical and practical implications of theses results are discussed also research limitation and future research directions.

PS-NC Genetic Algorithm Based Multi Objective Process Routing

  • Lee, Sung-Youl
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.4
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    • pp.1-7
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    • 2009
  • This paper presents a process routing (PR) algorithm with multiple objectives. PR determines the optimum sequence of operations for transforming a raw material into a completed part within the available machining resources. In any computer aided process planning (CAPP) system, selection of the machining operation sequence is one of the most critical activities for manufacturing a part and for the technical specification in the part drawing. Here, the goal could be to generate the sequence that optimizes production time, production cost, machine utilization or with multiple these criteria. The Pareto Stratum Niche Cubicle (PS NC) GA has been adopted to find the optimum sequence of operations that optimize two conflicting criteria; production cost and production quality. The numerical analysis shows that the proposed PS NC GA is both effective and efficient to the PR problem.

Treating Swine Wastewater by Anaerobic Bioreactors (혐기성 생물반응기에 의한 축산폐수의 처리)

  • Lee, Gook-Hee;Kim, Jong-Soo
    • Korean Journal of Environmental Agriculture
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    • v.18 no.1
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    • pp.54-60
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    • 1999
  • Three different types of lab-scale anaerobic bioreactors, AF and two-stage ASBF-PR and ASBF-SP, were evaluated in treating swine wastewater by operating at $1{\sim}2$ days of hydraulic retention time with increasing organic loading rate upto 6.3 $kg-COD/m^3{\cdot}d$ at $35^{\circ}C$. Seeding the anaerobic bioreactors with waste anaerobic digester sludge from a municipal wastewater treatment plant was effective and a 40-day acclimation period was required for steady-state operation. Three anaerobic bioreactors were effective in treating swine wastewater with COD removal efficiency of $66.4{\sim}84.9$% and biogas production rate of $0.333{\sim}0.796m^3/kg-COD_{removed}{\cdot}d$. Increases of organic loading rate by increasing influent COD concentration and/or decreasing hydraulic retention time caused decreases in COD removal efficiency and increases in biogas production rate. At relatively high organic loading rate employed in this study, the treatment efficiency of AF and ASBF-PR were similar but superior than that of ASBF-SP, indicating that porosity and pore size of the media packed in the bioreactors are more important factors contributing the performance of to bioreactors than specific surface area of the media. TKN in swine wastewater must be removed prior to the anaerobic processes when anaerobic process is considered as a major treatment process since influent TKN concentration of $1,540{\sim}1,870mg/L$ to the bioreactors adversely affect the activity of methanogenic bacteria, resulting in decreases of treatment efficiency and biogas production rate by 50%.

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SNS Message as an Political PR Campaign Strategy: Focusing on the 21st General Election (정치 PR 전략으로서의 SNS 메시지 : 21대 총선을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.208-223
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    • 2020
  • In the 21st general election held in April 15, 2020, the importance of social media as an election campaigning tool became more prominent when engaged with Corona 19. Therefore, in this study, various studies were conducted to establish SNS strategy as an election campaign tool. This study analyzed the contents of SNS (Facebook, Twitter, YouTube) activities as an election campaign tool to analyze messages on social media messages of candidates Lee Nak-yeon and candidate Hwang Kyo-an of Jongno-gu, Seoul during the 2020 21st National Assembly election. Data collection mainly analyzed posts from each candidate's official account, and the research method used text analysis using the R program. Word cloud, comparative analysis, q-graph analysis, LDA, and STM analysis were used during text analysis. In addition, the analysis result was confirmed to be statistically significant through correlation analysis. As a result of research, candidate Lee Nak-yeon's election includes corona, people, problems, crisis, suffering, and wisdom, which indicates that the crisis caused by corona must be overcome through any means possible. On the other hand, candidate Hwang Kyo-an's election includes Moon Jae-in, the regime, save, the fatherland, the judge, and the economy. And from the perspective of political publicity, candidate Lee Nak-yeon made a lot of acclaims, while candidate Hwang Kyo-an made a lot of attacks, and both themes emphasized the policy rather than the image.