• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.929-937
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• 2009

This study was intended to identify the differences in communication effects according to nudity type and discount message use in the context of sex-appeal fashion POP advertising. For the experiment, 8 stimuli were developed as experimental stimuli for the 4 (nudity type (nude, semi-nude, body-consciousness, non nude)) $\times$ 2 (discount messages (available, not available)) factorial design. A total of 280 questionnaires allocating thirty-five students to each group were distributed. The results were as follows. First, there were significant differences in advertising affect, attitude toward advertising, and brand attitude according to nudity type of sex-appeal fashion POP advertising. Second, there was no significant difference in communication effects by discount message use. Third, there was interaction effect according to nudity type and discount message use on the aspect of advertising cognition.

• Journal of Distribution Science
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• v.8 no.1
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• pp.35-42
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• 2010

This study is for finding out the relationship between reactions on POP per consumer purchase trends and major factor for making final purchasing decisions after being exposed to POP from large supermarkets. The following results were obtained after the research. First, consumers displayed higher reaction scores on End-Cap in general among POP advertisements. The factors for making final purchase decision are in the order of function > price > brand for household electrical goods, price > design > function for sundry goods and design > price > function for clothing (including bedding). Second, the results of analyzing the differences based on age on impulsive purchase showed that the lower the age the higher the tendency. Unplanned purchase trend also showed higher when younger. The results of this study showed that there are discrepancies in the theory related with existing POP advertisements, that is, the theory that impulsive purchasers have higher POP responses.

• Archives of design research
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• no.18
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• pp.189-197
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• 1996

Many researchers and advertisers have approached point of purchase advertising in various ways. Visual analysis. an overemphasis of design concept. or simple classification have usually dominated these reports. However. for point of purchase advertising to be considered a part of marketing strategy. its effectiveness can be more clearely analyzed. What is the most appropriate situation to effectively use point of purchase advertising\ulcorner Which category of product is most sensitive to point of purchase advertising\ulcorner Moreover, what is the relationship between point of purchase advertising and impulsive buying\ulcorner These questions will hopefully be addressed in this paper. First of all. before tackling these issues, former research on point of purchase advertising need to be classified. Also we will show how modern technology has been affected point of purchase advertising. Section6 will discuss the relationship between impulsive buying and point of purchase advertising. Finally, successful examples of point of purchase advertising in the U.S. will be introduced to support the conc] usion.

• Journal of the Korean Home Economics Association
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• v.43 no.1 s.203
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• pp.243-253
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• 2005

The purpose of this study was to examine the advertising effects of wedding internet advertisement types such as Static, pop-up, and flash banners. The survey subjects were 604 unmarried female consumers, consisting 202 in the static banner group, 201 in the pop-up banner group, and 201 in the flash banner group. Descriptive statistics, ANOVA, and Duncan test were used for data analysis. In the results, regarding the attitude toward advertisement, pop-up banner was the most effective on the cognitive component, while static banner was the most effective on the behavioral component. Regarding the attitude toward brand, pop­up and flash banner advertisements were more effective than static banner. However, there were no significant differences between the 3 groups in purchasing intention. Based on these results, strategies for wedding dress internet advertisement were suggested.

• The monthly packaging world
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• s.372
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• pp.75-79
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• 2024

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.345-352
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• 2024

K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.328-338
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• 2014

Nowadays idol pop singers are popular with teenagers and adult. Accordingly idol pop singers take a picture of advertisement. because idol pop singers have a lot of fans who are willing to use advertising products. The purpose of the present study examined causes of idol worship and differences of causes of idol worship between in idol fans' 10's and 20's. And this article investigated idol fans' intention to purchase the merchandises advertised by idol. The result showed that idol's features, idol's evaluation, idol's ways of expression, romanticization of the idol had significant effect on idol worship. And there were no significant differences of idol worship between in idol fans' 10's and 20's. Also these causes of idol worship affected on Idol fans' intention to purchase the merchandises advertised by idol. In other words, idol worship was partially mediated the positive relation between by causes of idol worship and intention to purchase the merchandises.

• The monthly packaging world
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• s.147
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• pp.100-103
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• 2005

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.170-180
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• 2013

This study compares and reviews PPL in domestic and foreign music videos with reference to possibility of connecting K-POP music videos and PPL in industrial perspective and establishes a successful PPL strategy for K-POP. For this, their success factors are drawn through content analysis method for PPL examples in K-POP and foreign(British-American) music videos. The study analyzes PPL strategies in K-POP and foreign music videos by content analysis of PPL exposure frequency and time, PPL placement type, PPL products group type, advertisers, etc. According to the study, PPL product lines as well as fashions need to be diversified in K-POP music videos. The study also shows that it needs to apply the PPL strategy used in foreign music videos which are focused on exposure time rather than exposure frequency. In addition, it turned out to be important to establish more bold PPL placement exposure strategy in K-POP music videos. Therefore, the study is to offer theoretical and political implications required for successful PPL strategy in K-POP in the future.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.11a
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• pp.878-880
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• 2022

COVID-19 상황 속에서도 전 세계 Twitter K-POP 콘텐츠 관련 트윗 양은 78억 건 이상으로 매년 성장세를 보인다. Twitter 내 K-POP 팬들은 아티스트 관련 해시태그를 포함한 트윗을 작성하여 같은 팬덤끼리 실시간으로 정보를 전달하고 생산한다. 이러한 맛집 트윗들은 K-POP 팬들이 Twitter 내에서 신뢰도 있는 맛집 정보를 얻는 용도로 사용된다. 하지만 팬들이 정보를 얻기 위해서는 여러 맛집 해시태그로 검색하고 리트윗 수가 많은 트윗을 직접 찾아야 한다. 기존의 맛집 추천 시스템은 서비스 제공자 중심의 구조를 띤다. 서비스 제공자가 일방적으로 정보를 전달하거나, 사용자 리뷰 갱신 간격이 길다는 한계가 존재한다. 본 논문에서는 Twitter 내 K-POP 맛집 해시태그가 포함된 트윗을 Twitter API와 Tweepy를 사용하여 크롤링하였다. 수집한 데이터의 좋아요 수와 리트윗 수를 바탕으로 데이터 필터링을 진행하여 bot user와 광고 계정이 제외된 맛집 관련 트윗을 추출한다. 최종적으로는 추출한 트윗의 정보를 마커로 표시하여 웹 사이트를 제작하였다. K-POP 팬들은 맛집 해시태그를 검색하여 일일이 찾을 필요 없이 웹 사이트에 방문하여 맛집 위치를 확인할 수 있다. 웹 사이트 사용자의 위치가 지도상에 표시되어 가까운 맛집을 찾기도 편리하다. 본 논문에서는 맛집의 위치를 서대문구로 한정하여 진행했다.