• Title/Summary/Keyword: PEU

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A Study on the Intention to Purchase Electric Vehicles (EV) by Combining the Technology Acceptance Model and Goal-Oriented Behavior Model - Focusing on Chinese Consumers (기술수용모델과 목표지향행동모델을 접목한 전기자동차 구매의도에 관한 연구 -중국 소비자를 중심으로-)

  • Jian Cong;Kyoung-Suk Choi;Xi-Na Ji;Xiang-Yu Han
    • Korea Trade Review
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    • v.46 no.2
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    • pp.193-212
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    • 2021
  • This study investigates the structural relationship among 11 latent factors that potentially influence the intention of Chinese consumers to purchase electrical vehicles (EV) by applying the MGB and TAM models, both based on well-established socio-psychological theories. For this research, we conducted an online survey using a Chinese platform collecting 287 valid responses to our questionnaire. The analysis reveals that 10 out of the 12 hypotheses were adopted while 2 were rejected. Specifically, it was found that EC (environment concern) and PEV (perceived environment value) had a positive effect on the PEU (perceived environmental usefulness) of electric vehicles. In addition, ATT (attitude), PAE (positive anticipated emotion), and PBC (perceived behavior control) were confirmed to have a significant positive relationship with DES (desire) for EV purchase. At the same time, the results of the analysis show a statistically significant relationship between PEU, ATT as well as PI (purchase intention). This study further analyzed and presented the results of the moderating effects of gender, based on the adopted relationship hypotheses. This study is novel in that it is the first attempt in the literature to apply both the MGB model and the TAM simultaneously to predict EV purchasing behavior.

The Operationalization and Role of Social Influence in Technology Acceptance Model (정보시스템 수용모델에 있어서 사회적영향의 조작화와 역할)

  • Yang, Hee-Dong;Kwon, Sun-Dong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.28 no.1
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    • pp.97-113
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    • 2003
  • In numerous studios of Technology Acceptance Model ( TAM ), the social Influence construct has been operationalized as subjective norm. This study Proposes to stretch two construct to Include two more constructs : image and visibility. This paper also questions about the paths regarding this comprehensive construct. Due to the controversies regarding the significance of social Influence on IS usage, this study taps the possibility that social influence works as an antecedent to PU (Perceived Usefulness) and PEU ( Perceived Ease of Use) We could find the significant differences In path coefficients depending on how social Influence Is operationalzied.

The Differences of Social Influence on Information Technology Adoption by Knowledge Work and IT Maturity (정보기술 수용에 있어서 사용자 특성과 정보기술 특성에 따른 사회적 영향의 차이)

  • Yang, Hee-Dong;Moon, Yun-Ji
    • Asia pacific journal of information systems
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    • v.15 no.2
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    • pp.97-120
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    • 2005
  • As information systems are introduced in organizations, user attitudes toward IS are crucial factors for the success of such systems. Hence, understanding what affects user attitudes should be a major concern in MIS research. The purpose of this study is to improve the understanding of social influence on IS adoption. Social influence construct is stretched to include four items: subject norm, image, visibility, and voluntariness. Also, this paper examines the roles of two moderators regarding social influence: user characteristics and IT maturity. We could find that 1) social influence has a significant impact on perceived usefulness(PU), perceived ease of use(PEU), and intention, 2) the social influence on PU is more noticeable for knowledge worker than for undergraduate student, and 3) social influence on knowledge worker's PU is stronger for emerging IT(e.g., wireless internet services) than for mature IT(e.g., spreadsheet software).

AHP Usage Pattern As a GDSS Toward the Various Task Types: IS Theory Testing (다양한 문제형태에 대한 AHP의 GDSS사용특성: IS이론을 중심으로)

  • 손달호
    • Korean Management Science Review
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    • v.13 no.3
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    • pp.115-128
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    • 1996
  • System usage, the utilization of information technology(IT) by individuals, groups or organizations, is a core variable in IS research. Indeed, there is widespread agreement among researchers that system usage is the primary variable through which IT affects white collar performance because it is a requisite, albeit insufficient, for deriving the benefits of IT. Furthermore, system usage has a notable practical value for managers interested in evaluating the impact of IT. Despite the number of studies of targeted at explaining system usage, there are more areas which required for the verification of system usage. The purpose of this paper is to address, using the Technological Acceptance Model (TAM), the usage pattern of AHP toward the various task in group decision (GD). The result showed that, for the all of the task types, perceived usage (PU) has more effect than perceived ease-of-use(PEU) on the AHP usage. However, more researches are required to generalize the result of this study.

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더욱 학제적 성격을 띄우고 발전하는 임학과 임업

  • PeuRang, Seu-Wa
    • The Science & Technology
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    • v.11 no.6 s.109
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    • pp.20-26
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    • 1978
  • 이 논문은 1년전 우리나라를 방문한 바 있었던 미국 예일대학교 임학대학 머어겐 박사가 강연한 것이다. 머어겐 교수는 수목생리, 번식임목 육종 등을 전공한 국제적으로 유명한 분이고 예일대하교 임과대학 학장을 오랫동안 역임한바 있으며, 현재 그 대학의 교수로 재직중이다. 예일대학교 임과대학의 원래명칭은 "임업및 환경과학대학" (school of Forestry and Environment studies)이다. 이전의 이름은 간단히 임과대학이였으나 환경문제가 크게 대두되고 또 환경문제는 삼림과 임학과 밀접한 관련이 있었기 때문에 이와같이 새로운 이름이로 바꾸어 환경과학, 자연자원에 대한 내용을 강화하기에 이른 것이다. 머어겐 교수는 이름난 석학이고 그 영향력이 크다. 따라서 이 논문의 내용은 이 방면의 관심과 소식을 피력해주는 것으로 우리가 읽어서 깊이 음미할 필요가 있다고 본다.

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The Influence Factors on Usage and Performance of Group Support System (GSS 사용과 성과 요인 : TAM, TTF, 조직구조화이론(AST) 혼합모형)

  • Kang, So-Ra;Yang, Hee-Dong;Park, Hyun-Yoe
    • Journal of Information Technology Services
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    • v.7 no.1
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    • pp.63-87
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    • 2008
  • This study investigates the effects of individual and group level factors on the use of GSS (Group Support System) and task performance from GSS use. GSS facilitates the group work, so that GSS adoption is not necessarily influenced only by individual perceptions on information systems as TAM insists. Adaptive Structuration. Theory (AST) joins with TAM in our study to explain the adoption and success from GSS use. AST contends that the success of IS is not necessarily the technical fit between tasks and technology, instead the political outcome among user socializations. We found that collected data from 303 individual IT staffs in a national bank. Our results demonstrate that traditional theories on TAM (Technology Acceptance Model) need to be refined, when considering the TTF(task-technology fit). TTF render high influences on PU(perceived usefulness). PEU(perceived ease of use) and FOA(faithfulness on appropriation). And FOA influences highly on our dependent variable. Implications and directions for future research are discussed.

Detection of Pseudomonas tolaasii Causing Brown Blotch Disease of Mushroom with Species-specific DNA Probe (종 특이 DNA probe를 이용한 버섯 세균성 갈반병 병원균(Pseudomonas tolaasii)의 검출)

  • Kwon, Soon-Wo;Go, Seung-Joo;Cheun, Meung-Sook;Kang, Hee-Wan;Oh, Se-Jong;Chang, Who-Bong;Ryu, Jin-Chang
    • The Korean Journal of Mycology
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    • v.27 no.2 s.89
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    • pp.132-137
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    • 1999
  • This study was carried out to develop the molecular marker for the detection of Pseudomonas tolaasii, a causative agent of bacterial brown blotch disease of oyster mushroom (Pleurotus ostreatus). When several primers designed from repetitive sequences and pectin lyase genes of bacteria were used to produce DNA polymorphism from different Pseudomonas spp. isolated from edible mushrooms, PEU1 primer derived from pectin lyase gene produced polymorphic bands differentiating P. tolaasii strains from other Pseudomonas species. Two bands, 1.0kb and 0.4kb, found commonly in 6 isolates of P. tolaasii were cloned into pGEM-T vector which were designated as pPTOP1 and pPTOP2, respectively, to use as probe. The 0.4 kb insert of pPTOP2 hybridized to only 6 isolates of P. tolaasii, but did not to the other Pseudomonas species. As few as $1.5{\times}10^3$ colony forming unit (cfu) of P. tolaasii could be detected by dot blot hybridization with the cloned 0.4kb DNA in pPTOP2.

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A Study on the Localization Method for the Autonomous Navigation of Synchro Drive Mobile Robot (동기 구동형 이동로봇의 자율주행을 위한 위치측정과 경로계획에 관한 연구)

  • Ku, Ja-Yl;Hong, Jun-Peu;Lee, Won-Suk
    • 전자공학회논문지 IE
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    • v.43 no.1
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    • pp.59-66
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    • 2006
  • In this study, we have proposed a motion equation to control synchro drive mobile robot, a path plan to compute and track the best path to given destination and a technique utilizing uniform distribution and cluster management based Monte Carlo localization to have track current position of moving robot. In the localization test which was repeated 73 times resulted as following. The average process time of original Monte Carlo localization was 12.8ms. The proposed cluster management Monte Carlo localization resulted 9.3ms. Also the proposed method resulted correctly in the cases where original method failed.

Fintech and Banking: Evidence from Vietnam

  • LIEN, Nguyen Thi Kim;DOAN, Thu-Trang Thi;BUI, Toan Ngoc
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.419-426
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    • 2020
  • The paper focuses on understanding fintech and the application of fintech in the banking sector in Vietnam. To solve this research objective, the authors analyze fintech development trends, especially the fintech application in the banking sector in Vietnam. To improve the quality of fintech services at banks, the authors conducted consideration of factors affecting customers' intention to use fintech services. To accomplish this, the authors collected data through a survey of 620 customers of the banks located in Ho Chi Minh City - the largest economic center in Vietnam. For the analytical method, the authors used multivariate regression to estimate the research model. Research results show that fintech service is very important for the banking sector in Vietnam. Moreover, this paper has achieved great success by identifying the factors that influence customers' intention to use fintech services. Accordingly, the intention to use fintech (INT) services is positively affected by the perception of usefulness (PU), social impact (SI), customer trust (TRU), and perceived ease of use (PEU). Based on the results of this study, bank managers will have a basis to improve the quality of fintech services. Not only that, the results of this study are also valuable for policymakers and researchers.

Korean Phonetic Characteristics reflected in the Pronunciation of French (한국인의 불어발음에 나타나는 음성학적 특징)

  • Park Hay-Jeanne
    • Proceedings of the KSPS conference
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    • 1996.10a
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    • pp.252-257
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    • 1996
  • La structure syllabique est un facteur important dan la prononciation d'une langue. Dans cette these, on a essaye de montrer que les caracteristiques de la syllabe varie d'une langue a une autre, et que les regles qui regissent la syllabe dan la langue maternelle a le dessue et done fait appliquer ses regles a la langue etrangere. Premierement, l'accentuation du coreen depend de la structure syllabique (qu'elle soit consonne-voyelle(CV) ou consonne-voyelle-consonne(CVC) et de la longueur de la voyelle. Ce qui fait que bien que le francais soit oxyton, et que la longueur et la qualite de la voyelle dependent de la structure syllabique, le francais, le francais parle par les coreens suit les regles du coreen. Autre caracteristique est que le coreen n'admet pas de suite de consonnes avant et apres la voyelle centrale comme dans "premier"[$pr{\partial}mje$] "autre"[o:tR]. D'ou l'insertion de voyelle superflue comme [${\varpi},{\;}{\wedge},{\;}{\partial}$]. Troisiemement, il existe une difference dans la coupe de la chaine parlee: en coreen la coupe ecrite(le blanc) egale a peu pres a la coupe orale(la pause) alors qu'en francais, c'est en groupe de mots que se fait la coupe. A l'interieur du groupe, les mots sont lies entre eux, soity par liaison, soit par enchainement. On peut remarquer donc une nette influence du coreen, ou la regle est de prononcer correctement par unites ecrites (equivalent des mots en francais) : la chaine parlee devient saccadee, avec un accent sur tous les mots, et des coups de glotte entre les mots, et l'une des voyelles [${\varpi},{\;}{\wedge},{\;}{\partial}$] inseree entre un mot se terminant par une consonne suivi d'un mot qui commence par une consonne.

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