• 제목/요약/키워드: PEU

검색결과 34건 처리시간 0.026초

기술수용모델과 목표지향행동모델을 접목한 전기자동차 구매의도에 관한 연구 -중국 소비자를 중심으로- (A Study on the Intention to Purchase Electric Vehicles (EV) by Combining the Technology Acceptance Model and Goal-Oriented Behavior Model - Focusing on Chinese Consumers)

  • 총지엔;최경숙;기석나;한상우
    • 무역학회지
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    • 제46권2호
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    • pp.193-212
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    • 2021
  • This study investigates the structural relationship among 11 latent factors that potentially influence the intention of Chinese consumers to purchase electrical vehicles (EV) by applying the MGB and TAM models, both based on well-established socio-psychological theories. For this research, we conducted an online survey using a Chinese platform collecting 287 valid responses to our questionnaire. The analysis reveals that 10 out of the 12 hypotheses were adopted while 2 were rejected. Specifically, it was found that EC (environment concern) and PEV (perceived environment value) had a positive effect on the PEU (perceived environmental usefulness) of electric vehicles. In addition, ATT (attitude), PAE (positive anticipated emotion), and PBC (perceived behavior control) were confirmed to have a significant positive relationship with DES (desire) for EV purchase. At the same time, the results of the analysis show a statistically significant relationship between PEU, ATT as well as PI (purchase intention). This study further analyzed and presented the results of the moderating effects of gender, based on the adopted relationship hypotheses. This study is novel in that it is the first attempt in the literature to apply both the MGB model and the TAM simultaneously to predict EV purchasing behavior.

정보시스템 수용모델에 있어서 사회적영향의 조작화와 역할 (The Operationalization and Role of Social Influence in Technology Acceptance Model)

  • 양희동;권순동
    • 한국경영과학회지
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    • 제28권1호
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    • pp.97-113
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    • 2003
  • In numerous studios of Technology Acceptance Model ( TAM ), the social Influence construct has been operationalized as subjective norm. This study Proposes to stretch two construct to Include two more constructs : image and visibility. This paper also questions about the paths regarding this comprehensive construct. Due to the controversies regarding the significance of social Influence on IS usage, this study taps the possibility that social influence works as an antecedent to PU (Perceived Usefulness) and PEU ( Perceived Ease of Use) We could find the significant differences In path coefficients depending on how social Influence Is operationalzied.

정보기술 수용에 있어서 사용자 특성과 정보기술 특성에 따른 사회적 영향의 차이 (The Differences of Social Influence on Information Technology Adoption by Knowledge Work and IT Maturity)

  • 양희동;문윤지
    • Asia pacific journal of information systems
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    • 제15권2호
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    • pp.97-120
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    • 2005
  • As information systems are introduced in organizations, user attitudes toward IS are crucial factors for the success of such systems. Hence, understanding what affects user attitudes should be a major concern in MIS research. The purpose of this study is to improve the understanding of social influence on IS adoption. Social influence construct is stretched to include four items: subject norm, image, visibility, and voluntariness. Also, this paper examines the roles of two moderators regarding social influence: user characteristics and IT maturity. We could find that 1) social influence has a significant impact on perceived usefulness(PU), perceived ease of use(PEU), and intention, 2) the social influence on PU is more noticeable for knowledge worker than for undergraduate student, and 3) social influence on knowledge worker's PU is stronger for emerging IT(e.g., wireless internet services) than for mature IT(e.g., spreadsheet software).

다양한 문제형태에 대한 AHP의 GDSS사용특성: IS이론을 중심으로 (AHP Usage Pattern As a GDSS Toward the Various Task Types: IS Theory Testing)

  • 손달호
    • 경영과학
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    • 제13권3호
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    • pp.115-128
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    • 1996
  • System usage, the utilization of information technology(IT) by individuals, groups or organizations, is a core variable in IS research. Indeed, there is widespread agreement among researchers that system usage is the primary variable through which IT affects white collar performance because it is a requisite, albeit insufficient, for deriving the benefits of IT. Furthermore, system usage has a notable practical value for managers interested in evaluating the impact of IT. Despite the number of studies of targeted at explaining system usage, there are more areas which required for the verification of system usage. The purpose of this paper is to address, using the Technological Acceptance Model (TAM), the usage pattern of AHP toward the various task in group decision (GD). The result showed that, for the all of the task types, perceived usage (PU) has more effect than perceived ease-of-use(PEU) on the AHP usage. However, more researches are required to generalize the result of this study.

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더욱 학제적 성격을 띄우고 발전하는 임학과 임업

  • 프랑스와머어겐
    • 과학과기술
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    • 제11권6호통권109호
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    • pp.20-26
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    • 1978
  • 이 논문은 1년전 우리나라를 방문한 바 있었던 미국 예일대학교 임학대학 머어겐 박사가 강연한 것이다. 머어겐 교수는 수목생리, 번식임목 육종 등을 전공한 국제적으로 유명한 분이고 예일대하교 임과대학 학장을 오랫동안 역임한바 있으며, 현재 그 대학의 교수로 재직중이다. 예일대학교 임과대학의 원래명칭은 "임업및 환경과학대학" (school of Forestry and Environment studies)이다. 이전의 이름은 간단히 임과대학이였으나 환경문제가 크게 대두되고 또 환경문제는 삼림과 임학과 밀접한 관련이 있었기 때문에 이와같이 새로운 이름이로 바꾸어 환경과학, 자연자원에 대한 내용을 강화하기에 이른 것이다. 머어겐 교수는 이름난 석학이고 그 영향력이 크다. 따라서 이 논문의 내용은 이 방면의 관심과 소식을 피력해주는 것으로 우리가 읽어서 깊이 음미할 필요가 있다고 본다.

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GSS 사용과 성과 요인 : TAM, TTF, 조직구조화이론(AST) 혼합모형 (The Influence Factors on Usage and Performance of Group Support System)

  • 강소라;양희동;박현여
    • 한국IT서비스학회지
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    • 제7권1호
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    • pp.63-87
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    • 2008
  • This study investigates the effects of individual and group level factors on the use of GSS (Group Support System) and task performance from GSS use. GSS facilitates the group work, so that GSS adoption is not necessarily influenced only by individual perceptions on information systems as TAM insists. Adaptive Structuration. Theory (AST) joins with TAM in our study to explain the adoption and success from GSS use. AST contends that the success of IS is not necessarily the technical fit between tasks and technology, instead the political outcome among user socializations. We found that collected data from 303 individual IT staffs in a national bank. Our results demonstrate that traditional theories on TAM (Technology Acceptance Model) need to be refined, when considering the TTF(task-technology fit). TTF render high influences on PU(perceived usefulness). PEU(perceived ease of use) and FOA(faithfulness on appropriation). And FOA influences highly on our dependent variable. Implications and directions for future research are discussed.

종 특이 DNA probe를 이용한 버섯 세균성 갈반병 병원균(Pseudomonas tolaasii)의 검출 (Detection of Pseudomonas tolaasii Causing Brown Blotch Disease of Mushroom with Species-specific DNA Probe)

  • 권순우;고승주;전명숙;강희완;오세종;장후봉;류진창
    • 한국균학회지
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    • 제27권2호통권89호
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    • pp.132-137
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    • 1999
  • 본 연구는 느타리버섯 갈반병 병원균인 pseudomonas tolaasii의 진단을 위한 분자 marker를 개발하기 위해 수행되었다. 세균의 반복염기서열과 펙틴 분해효소 유전자로부터 제작된 여러개의 primer들을 이용해 식용버섯으로부터 분리된 Pseudomonas종들로부터 DNA 다형성을 유도한 바펙틴 분해 효소로부터 제작된 PEU1 primer는 다른 Pseudomonas종들로부터 P. tolaasii를 구분시키는 다형성 밴드를 생성하였다. P. tolaasii 6균주에 공통적으로 나타나는 1.0kb와 0.4kb의 두 가지 밴드를 pGEM-T에 클로닝하고 이들을 각기 pPTOP1과 pPTOP2로 명명하고 probe로 이용하였다. 0.4kb 크기의 pPTOP2의 삽입 DNA는 P. tolaasii 6균주와 hybridization이 이루어진 반면 다른 Pseudomonas종과는 반응하지 않았다. 0.4kb크기의 pPTOP2의 삽입 DNA를 probe로 이용해 dot blot hybridization한 결과 P. tolaasii는 $1.5{\times}10^3\;cfu$까지 검출이 가능함을 확인하였다.

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동기 구동형 이동로봇의 자율주행을 위한 위치측정과 경로계획에 관한 연구 (A Study on the Localization Method for the Autonomous Navigation of Synchro Drive Mobile Robot)

  • 구자일;홍준표;이원석
    • 전자공학회논문지 IE
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    • 제43권1호
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    • pp.59-66
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    • 2006
  • 본 연구에서는 동기 구동형 이동 로봇의 제어를 위한 운동 방정식, 주어진 지도 내의 목표 지점으로의 최적 경로 생성과 경로 추적을 위한 경로 계획, 그리고 이동 로봇의 위치를 측정하기 위한 균등 군집 몬테카를로 위치 측정 기법을 제안하였다. 이동 로봇의 위치 측정 실험을 통해 총 73회 반복된 위치 측정에서 기존의 몬테카를로 위치 측정의 평균 수행 속도가 12.8ms로 측정된 반면, 균등 군집 관리 몬테카를로 위치 측정의 평균 수행 속도는 9.3ms로 측정되었다. 또한 기존의 몬테카를로 위치 측정 기법이 위치 측정에 실패하는 동일 환경에서 균등 군집 몬테카를로 기법은 올바른 일치 측정의 결과를 보임을 확인하였다.

Fintech and Banking: Evidence from Vietnam

  • LIEN, Nguyen Thi Kim;DOAN, Thu-Trang Thi;BUI, Toan Ngoc
    • The Journal of Asian Finance, Economics and Business
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    • 제7권9호
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    • pp.419-426
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    • 2020
  • The paper focuses on understanding fintech and the application of fintech in the banking sector in Vietnam. To solve this research objective, the authors analyze fintech development trends, especially the fintech application in the banking sector in Vietnam. To improve the quality of fintech services at banks, the authors conducted consideration of factors affecting customers' intention to use fintech services. To accomplish this, the authors collected data through a survey of 620 customers of the banks located in Ho Chi Minh City - the largest economic center in Vietnam. For the analytical method, the authors used multivariate regression to estimate the research model. Research results show that fintech service is very important for the banking sector in Vietnam. Moreover, this paper has achieved great success by identifying the factors that influence customers' intention to use fintech services. Accordingly, the intention to use fintech (INT) services is positively affected by the perception of usefulness (PU), social impact (SI), customer trust (TRU), and perceived ease of use (PEU). Based on the results of this study, bank managers will have a basis to improve the quality of fintech services. Not only that, the results of this study are also valuable for policymakers and researchers.

한국인의 불어발음에 나타나는 음성학적 특징 (Korean Phonetic Characteristics reflected in the Pronunciation of French)

  • 박혜진
    • 대한음성학회:학술대회논문집
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    • 대한음성학회 1996년도 10월 학술대회지
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    • pp.252-257
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    • 1996
  • La structure syllabique est un facteur important dan la prononciation d'une langue. Dans cette these, on a essaye de montrer que les caracteristiques de la syllabe varie d'une langue a une autre, et que les regles qui regissent la syllabe dan la langue maternelle a le dessue et done fait appliquer ses regles a la langue etrangere. Premierement, l'accentuation du coreen depend de la structure syllabique (qu'elle soit consonne-voyelle(CV) ou consonne-voyelle-consonne(CVC) et de la longueur de la voyelle. Ce qui fait que bien que le francais soit oxyton, et que la longueur et la qualite de la voyelle dependent de la structure syllabique, le francais, le francais parle par les coreens suit les regles du coreen. Autre caracteristique est que le coreen n'admet pas de suite de consonnes avant et apres la voyelle centrale comme dans "premier"[$pr{\partial}mje$] "autre"[o:tR]. D'ou l'insertion de voyelle superflue comme [${\varpi},{\;}{\wedge},{\;}{\partial}$]. Troisiemement, il existe une difference dans la coupe de la chaine parlee: en coreen la coupe ecrite(le blanc) egale a peu pres a la coupe orale(la pause) alors qu'en francais, c'est en groupe de mots que se fait la coupe. A l'interieur du groupe, les mots sont lies entre eux, soity par liaison, soit par enchainement. On peut remarquer donc une nette influence du coreen, ou la regle est de prononcer correctement par unites ecrites (equivalent des mots en francais) : la chaine parlee devient saccadee, avec un accent sur tous les mots, et des coups de glotte entre les mots, et l'une des voyelles [${\varpi},{\;}{\wedge},{\;}{\partial}$] inseree entre un mot se terminant par une consonne suivi d'un mot qui commence par une consonne.

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