• Title/Summary/Keyword: Overseas Market Expansion

Search Result 146, Processing Time 0.021 seconds

Direction of Establishing Oversea's Market Entry Strategy for Construction Supervision Industry (건설감리업계 해외진출 전략 수립 방향)

  • Oh, Eun-Ho;Park, Hwan-Pyo;Han, Jae-Goo;Chin, Kyung-Ho
    • Proceedings of the Korean Institute of Building Construction Conference
    • /
    • 2011.11a
    • /
    • pp.87-88
    • /
    • 2011
  • Construction projects that should be under the construction supervision regulation were decreased in 2008 and new supervision projects in 2010 were significantly reduced by 60% comparing to the ones as of 2009. On the contrast, the volume of world construction projects including Middle·South Asia and Africa is forecasting to be increased by 46% in 2018. However, although the needs of oversea expansion of domestic construction supervision firms are appeared more and more, their preparations to the strategically important areas in the world are insufficient. Thus, this paper aims to suggest directions of strategics and plans for domestic construction supervision industry to expand the market to the world through questionnaire surveys and expert investigation.

  • PDF

Trend Analysis and Market Expansion Strategies for Overseas Civil and Architectural Projects (해외건설 토목 ${\cdot}$ 건축분야 수주패턴 분석 및 시장확대 전략에 관한 연구)

  • Choe, Seok-Jin;Kim, Du-Yeon;Han, Seung-Heon;Kim, Hyeong-Gwan
    • Proceedings of the Korean Institute Of Construction Engineering and Management
    • /
    • 2006.11a
    • /
    • pp.408-413
    • /
    • 2006
  • Recently, the economic trend of internal enterprises toward the world market appears to exceedingly associate with industrial plants. Such circumstance would limit the diversity of project items and cause various issues of extreme disproportion of overseas construction market at the same time. Consequently, it seems essential to inspect the present state of bookings in the civil engineering and construction fields including the service corps, regarding the former period (from the year 1990 to 1996), the depressed period (from 1997 to 2000), and the latter period of monetary crisis (from 2001 to July 2006), based on the critical situation in foreign exchange occurred in the late 1990's; also important to look into the shifts of the representative items in such fields by regional groups of principal nations throughout the world. Therefore, the current situation of bookings in overseas construction companies should be clarified, and ultimately, appropriate measures should be established.

  • PDF

The effect of creativity, absorptive capacity and strategic orientation on the distribution strategy of foreign market entry : Focused on Game Industry (해외시장 진입전략에서 창의성과 흡수역량, 전략적 지향성이 미치는 효과에 대한 연구: 게임산업을 중심으로)

  • Park, Young-Eun
    • Review of Culture and Economy
    • /
    • v.17 no.2
    • /
    • pp.29-62
    • /
    • 2014
  • Game industry, one of cultural-content industry which is considered as a typical knowledge-based industry and creative industry, is not like the overseas expansion of traditional manufacture, and has different strategy and performance of export expansion through product or project-based strategy. Therefore, it should be approached by each content unit, and necessary to look at the factors that make their decision makings of foreign market entry vary. This study focuses on discovering creativity, absorptive capacity and strategic orientation(market orientation and innovation orientation) which affect the difference of distribution's decision making of entry into foreign market in game industry This paper examined 252 cases of online games in order to investigate creativity, absorptive capacity and strategic orientations for each foreign market and what entry type(among licensing, joint distribution, exclusive distribution) they chose according to the products developed in team level. This helps us analyze the factors affecting market orientation and innovation orientation in the perspectives of creativity and absorptive capacity in comprehensive way, and notice the phenomena which use different foreign distribution strategy though there are company incorporated abroad and their results. This study supplements the limit of the existing Resource-Based View, Resource-Dependent View, and traditional international business theories such as Transaction Cost Theory or OLI Paradigm(Eclectic Framework), and proves how company could reduce asymmetry of uncertainty and information in creative industry and whether they accomplish successful overseas expansion according to strategic orientations.

An Empirical Study on the Determinants of Foreign Market Entrance of Japanese Enterprises -focusing on the Viewpoint Macro Economy- (일본기업의 해외시장 진출의 결정요인에 관한 경험적 연구 -거시경제 관점을 중심으로-)

  • Kim, il sik
    • International Area Studies Review
    • /
    • v.13 no.3
    • /
    • pp.385-412
    • /
    • 2009
  • This study first analyzes economical environment change (factor) of investment nation Japan and Japanese enterprise at the analysis of Japanese enterprise's over-seas expansion factor and influence. As a result of an analysis of the factor about Japanese enterprise's overseas expansion from 1990 to 1996 and from 1998 to 2006, commonly applied factors were Yen exchange rate, interest rates, wage, enterprise profit, facility investment, and consumption expenditure. Especially, as a result of regression analysis, a sudden change of "low interest rate" was main factor at Japanese enterprise's overseas expansion from 1990 to 1996, and Japan's "Yen ex-change rate" was drawn as an important factor from 1998 to 2006. That is, from 1990 to 1996, a shock by a sudden rise in Yen value could be viewed gradually accumulated and absorbed inside Japanese economy from 1998 to 2006. Whereas it could be said that Japanese enterprise's overseas expansion was accelerated under Japanese government's overseas supporting policy and "low interest rate" together with the factor in the rise of Yen value from 1998 to 2006.

Impact of Internationalization of Manufacturing Industries on the Domestic Labor Market: The Japanese Manufacturing Industry (제조업의 국제화가 국내고용에 미치는 영향에 관한 연구 : 일본제조업 사례를 중심으로)

  • Koji, Yoshimoto;Bae, Il-Hyun
    • Journal of Distribution Science
    • /
    • v.13 no.4
    • /
    • pp.35-43
    • /
    • 2015
  • Purpose - This study aims to seek various plans to maintain the advancement of the overseas and domestic employment scenario through a case analysis of the Japanese industry, which maintains domestic employment while promoting the overseas advancement of companies despite having a similar industrial structure as Korea. The study further intends to derive insightful implications for Japanese manufacturing companies and government policies. Research design, data, and methodology - We selected four companies from the Japanese manufacturing industry. Being companies that were successful in increasing the domestic employment scenario while advancing in overseas markets. We utilized several secondary data sources including Japanese newspapers and report literature. Results - Previous studies have shown a negative relationship between Foreign Direct Investment (FDI) or offshoring and domestic employment. However, our results showed this relationship with respect to the Japanese manufacturing industry as follows: 1. FDI for developing overseas markets does not decrease domestic production. If Japanese companies change their strategy from exports to overseas production, there will be a consequent decrease in domestic employment of Multinational Enterprises (MNEs). However, the local production that plans the sales expansion of a foreign market does not substitute domestic production. 2. Several case studies illustrate that, as the production of final goods is expanded in foreign countries, there is a corresponding increase in the export of intermediary goods from Japan. In this case, if the production process of Japanese companies is promoted in foreign markets, the amount of exported material and parts from Japan will consequently increase. 3. It is difficult to consider that the establishment of subsidiary companies in foreign countries by manufacturing companies for wholesale, retail, and services decreases domestic employment. This is because the international development of these industries needs expatriates, expatriate training organizations, and research and development (R&D) activities. 4. When there is overseas demand, the growth of local management activities is expected to increase the work of the overseas business department in the head office in Japan, if competitiveness can be secured for better localization and management speed. 5. The conversion of the domestic manufacturing industry into high value-added production is necessary. The relocation of domestic production to foreign markets decreases domestic employment. To prevent this, the upgradation of domestic production bases, including high value-added production, and R&D capability need to be strengthened. Technology-based companies must develop new technology, patents, processes, and so forth, which require extensive human resources for R&D. Conclusions - Domestic medium-sized companies that are capable of consistently supplying high value-added products should be actively encouraged to deploy into and develop overseas markets. Further, this paper considers the necessity of a guidance policy that provides suggestions for overseas deployment, by the initiation of the government, to companies that cannot do so due to the lack of foreign experience or decisions by the CEO, despite having the relevant capability and technologies to supply high value-added products.

An Empirical Study on the Logistics Barriers of Three Countries in Northeast Asia

  • Yoo, Chang-Kwon
    • Journal of Distribution Science
    • /
    • v.14 no.3
    • /
    • pp.23-30
    • /
    • 2016
  • Purpose - This research focuses on the analysis of logistics barriers in Korea, China and Japan facing the barriers of overseas-expanded manufacturers with other countries. With the tree countries are emerging as the biggest trade partners in Northeast Asia, their logistics barriers are applied with similar verification methods of preceding researches such as Carter(1997). Research design, data and methodology - Collecting the statistics data from the three countries' overseas-expanded manufacturers, t-verification was performed in order to analyze average value and verify any significance. Additionally, multiple regression analysis was used to analyze any influence on the relationship in Korean logistics barrier and Chinese and Japanese expansion to Korean market. Results - Statistics suggested that three countries' logistics barriers are significantly differentiated by each verification categories, and Korean barrier negatively affected Chinese and Japanese manufacturers coming into Korean market. Conclusions - As a result of multiple regression analysis of the influencing relationship between Korea's logistics barrier and Chinese and Japanese companies coming into Korean market, all of the Korean barriers are affecting the companies as an obstructive factor, and it is proved to be statistically meaningful. Therefore, in order to reduce Chinese and Japanese companies' cost burden, it is necessary that not only reasonable charge system and taxation support but also comprehensive measure establishment reduce Korea's logistics barriers. However, since this research has a limitation in samples and shows a period of 5 years in the three nations' trade barriers, continuous and complementary researches are necessary in order to develop certain objectivity.

Countermeasures and Uses of Origin Cumulative Criteria in the Mega-FTA : Focused on SMEs' Overseas Expansion (Mega-FTA 시대에 원산지 누적기준의 활용과 대책 - 중소기업의 해외진출을 중심으로 -)

  • Lim, Mok-Sam;Lim, Sung-Chul
    • Korea Trade Review
    • /
    • v.41 no.5
    • /
    • pp.89-111
    • /
    • 2016
  • The Mega-FTA is intended for emerging economies, including developed economies, to expand economies of scale in a single market. The Bilateral FTA shall take into account the relevant industries and the inter-country related industries to adjust the origin standard and preferential tariff rates. Therefore, certain competitive industries can expect foreign investment and re-investment in the domestic market as well as expansion of the market in the region. However, the mega-FTA should expand the size of the economy under the same preferential tax rates for many Partner countries. The Mega-FTA can maximize the effectiveness of the agreement by making use of the competitive advantages of the participating countries. In the mega-FTA, Cumulative Criteria should be appropriately used as a supplemental standard of origin. The Cumulative Criteria is an important FTA utilization factor that determines the success of the mega-FTA. Using FTA, Korea should export locally produced materials using cheaper labor force in FTA partner country. In addition, in order to prepare the Mega-FTA, which allows full cumulation, it is necessary to encourage the overseas transfer of low-cost structure materials processing industry so that the material suppliers can be transferred to the area where production cost is lower and raw material supply is easier.

  • PDF

CGV's China Market-Oriented Growth Strategy for the Korean Wave (한류 증진을 위한 CGV의 성장 전략: 중국 시장을 중심으로)

  • Kwon, Sang-Jib
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.6
    • /
    • pp.576-588
    • /
    • 2016
  • The main objective of this study is to investigate the overseas performance of CGV in order to boost Korean wave and movie platform competitiveness. The focus of this study is to on how CGV may enhance the market share of china market, emphasizing the entrepreneurial orientation of top management team and differentiated entrant strategy based on Korean wave. This study suggests key factors in the china movie platform market expansion process of CGV. In order to analyze this mechanism, we employ a case study method design. The case study results show that there are differences of CGV strategy in movie platform characteristics and the important key factors of growth depending on market situation. The most important thing is that entrepreneurial orientation of top management including differentiated entrant strategy and Korean wave-oriented vision enhance between brand loyalty and market share in china market. In addition, growing overseas impacts of CGV support on Korean wave entertainment and globalization of movie platform industry. Contributions and implications for the academic and managerial field are discussed.

Policy Evaluation and Improvement Plan of Overseas Construction Engineering Industry (해외 건설엔지니어링산업의 정책평가 및 개선방안)

  • Park, Hwan-Pyo
    • Journal of the Korea Institute of Building Construction
    • /
    • v.18 no.4
    • /
    • pp.375-384
    • /
    • 2018
  • Due to the downturn in the local construction business, entry into the overseas markets has been regarded as one of the core tasks of the building sector and the government. Thus, entry into overseas markets, not only by large and middle-standing enterprises, but also by small and medium sized enterprises, has recently become a major construction policy. Therefore, this study identified and evaluated overseas construction support policies in the field of construction engineering, ranked them as the policies for developing market development funds, fostering and educating expert workers, and supporting the provision of information on winning orders. Through these policy assessment results, the study proposed improvement measures from the government and from the business side. As for the government viewpoint, a measure of providing information suited to engineers in design companies, project manager (PM), construction manager (CM), a measure of producing skillful workers through the expansion of education support policies, and the promotion of specialized overseas workforce in the construction engineering sector were proposed. In the construction engineering industry, this study suggested measures for securing global expert manpower, sharing performance of overseas construction market development project, strengthening construction project management capacity, and strengthening risk management.

Study on Strategies for Overseas Expansion of Domestic Logistics Company Using by Imitation Strategy (Imitation Strategy를 이용한 국내 물류기업의 해외진출 전략에 관한 연구)

  • Kim, Hwa-Young;Lee, Sung-Woo
    • Journal of Korea Port Economic Association
    • /
    • v.26 no.3
    • /
    • pp.56-74
    • /
    • 2010
  • The overseas expansion of global logistics company (GLC) is increasing rapidly under the influence of international specialization of manufacturing, and the necessity of global logistics service is increasing, and then the logistics market is growing year to year. The purposes of this study are to investigate the growing factors and strategies making global logistics company and to suggest the best strategies for overseas expansion of domestic logistics company (DLC) by using imitation strategy. The major results are as follows ; Firstly, DLC has to imitate liner shipping company or terminal operator which has competitiveness rather than other part of logistics. Secondly, DLC has to build up competition through investigation the global logistics companies which have globalization, specialization, monopolization and public elements. Thirdly, DLC has to use 'coming from behind strategy' for the exiting market, the 'pioneer importer strategy' for the new emerging market or niche. Lastly, DLC has to make a road map or process for expanding the logistics service area without collision exiting business models.