• 정보학연구
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• 제7권3호
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• pp.63-81
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• 2004

전자상거래가 활성화되어가고 있는 상황하에서 우리나라는 물류의 아웃소싱에 대한 관심이 높아지고 있음에도 불구하고 국내 물류서비스를 담당하고 있는 제3자 물류업체는 규모가 영세하고 전문화된 활동영역이 미미하고, 화주기업의 경우에도 기업 내부정보의 유출과 통제력 약화 등을 우려하여 상호간 유기적 연계가 이루어지고 있지 않은 실정이다. 이에 따라 제3자 물류가 정착되기 위해서는 정부측면에서 불필요한 행정규제를 철폐하고 물류산업 활성활ㄹ 위한 특별법의 제정이 필요하고, 기업측면에서는 효율적인 물류전략 추진, 물류서비스 기반요소 확충, 물류업체 컨설팅 능력 확보, 정보기술에의 투자 등의 다각적인 전략이 요청된다.

• 한국의상디자인학회지
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• 제14권1호
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• pp.131-150
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• 2012

The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

• 경영과정보연구
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• 제17권
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• pp.135-160
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• 2005

In the 1990s, university environment is changing rapidly(especially, difficulty of student registration which are originated student's decrease and various deregulation) and university get ready for the new ways of management culture. This new ways are management innovation strategies. The purpose of this study is to suggest the direction of effective innovation(to search application possibility of management innovation strategy), solving the problems occurred by the enlargement and change in the environments of universities. From early in the 1990s, korean corporations perform actively many management innovation strategy including benchmarking, restructuring, downsizing, zero-based budgeting, BPR, learn organization and total quality management. But korean most universities performed hardware management innovation strategies such as corporate portfolio restructuring(including outsourcing, M&A, MBO etc.) and organization restructuring. Therefore korean universities have got to concerns about more software management innovation strategy such as total quality management and learn organization. Also we have seen another problems such as that universities try to merely duplicate certain management innovation strategies which are used by another university. rather than to make various effort to adequate their own organizations. In conclusion, korean universities are to play an important roles in the development of knowledge society. The management innovation and individual competence development in the university are required to overcome crisis of university.

• 동남아시아연구
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• 제24권2호
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• pp.81-126
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• 2014

Localization of overseas Korean companies has been regarded as one of vital tasks or strategies for decades. However, labor relations have not been the main object of Korean academic researchers. In this paper, I attempt to analyze strategies of localization in labor relations adopted by overseas Korean companies through a qualitative case study of PT. Miwon Indonesia, which has run business successfully for 40 years with recently achieved industrial peace. The company minimized Korean staffs and maximized Indonesian staffs. It pays more than minimum wage, and observes labor law when using outsourcing workers. The managers of the company recognize their labor union as management partner and support union activities through paying bonus for the union head and travel allowances for solidarity gatherings. There is no discrimination between plural unions. Furthermore, collective bargaining is led by indigenous managers according to the musyawarah, a local principle of bargaining. Therefore, PT. Miwon Indonesia could be regarded as a forerunner of localization in labor management among Korean companies in Indonesia. Miwon's case will serve a useful reference when discussing localization of labor management strategies.

• 한국의류학회지
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• 제23권1호
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• pp.42-53
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• 1999

Global sourcing strategy is the one that apparel firms adopt in order to improve efficiency. Souring statesgies are not limited to the decision of sourcing country or vertical integration of sewing process Sourcing strategies include all the ecision of marketing process from the acquisition of fabric to distribution of products. The present study aims to analyze the soucing strategies of Korea apparel industry in global perspectives by applying transaction cost approach and aims to provide the implications for the future. The results are as follows ; (1) sourcing strategies in the dimension of domestic versus offshore soucing are determined by the experience in foreign business and the degree of fashionability of the product. (2) Firms tend to increase affshore soucing as they accumulate the experience in foreign business because they can decrease transaction costs as the perceived risks decrease (3) Also firms tend to source their products in foreign countries when the products are more fashionable. Brand loyalty of the product is a additional factor that increases the proportion of domestic sourcing. (4) Degree of vertical integration of sourcing is determined by the fashionability brand loyalty and the experience in foreign business. That is firms decrease the transaction costs by avoiding the investment to short life fashion products. However firms increase the control over the high reputation product by in house production. As the apparel firms tend to more marketing oriented and the national boundaries of business envrionment becomes permeable more efficient global sourcing strategies should be stablished, Besides the production costs nonproduction costs should be equallly considered in order to analyze the total costs.

• 한국의류학회지
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• 제33권1호
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• pp.22-32
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• 2009

The purpose of this study was to suggest the appropriate marketing strategies for Korean fashion companies wishing to enter the US market. In-depth-interview with documentary research were performed to investigate the seven Korean fashion companies launching in the US market as wholesalers or retailers. The interviews were executed from May to July 2007. The results of the study were summarized in accordance with Marketing Mix(4P's). In most cases, the brand targets are female customers of 20's to early 30's. The products carried by the companies are trendy with a tint of vintage and oriental feelings. The price ranges from middle to high level. Most brands are engaged in wholesaling through trade shows to sell the merchandise for department stores or specialty stores, but recently are trying to convert to retailing. Trade shows and show rooms are used as one of the promotion tools, but celebrity marketing has also been active for the promotions. Most companies suggested their superior qualities of the products as their strength, and the lack of experience and information as their weakness. Most companies forecast that the influence of FTA between Korea and the US may be limited because of Korea companies' overseas outsourcing system.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2006년도 추계학술대회
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• pp.285-298
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• 2006

The third party logistics(3PL) is given a definition as logistics activaties providing a comprehensive logistics services, all or partly outsourced by the customer on longer term contract basis, ranging from making logistics strategies to implementing information technology services. The growth of the Third Party Logistics (TPL) business has caused many firms from different industries to enter the field. In this study, it is presented to describe a defintion and development precess of the third party logistics and shown to present strategic issues comparing to third party in foreign and domestic area. and apply some issues of importance when managing the continued TPL business strategy in domestic area.

• Journal of Information Technology Applications and Management
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• 제11권2호
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• pp.65-80
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• 2004

The primary purpose of this study is to investigate ASP (Application Service Provider) vendor attributes that affect ASP client satisfaction. From the relevant literature, ASP vendor attributes that might affect the ASP client satisfaction were derived from which the survey questions were formulated. The survey was conducted among the companies that have adopted ASP. Through the factor analysis of the survey results, the following vendor attributes - vendor's IT infra structure, service reliability, service flexibility, vendor stability, IS maturity, information sharing - were derived ; and the relationships between those attributes and ASP client satisfaction were explored. The result of this study revealed that IT infra, service flexibility, vendor stability are related to ASP client satisfaction. The customer satisfaction factors in the traditional outsourcing -- reliability, IS maturity, information sharing were proved to be not applied in ASP environment. This study provides ASP vendors with guidelines on how to improve their ASP strategies to satisfy clients. The results of this study can also be used by client companies as a decision basis for ASP vendor selection.

• 한국산업정보학회논문지
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• 제4권4호
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• pp.130-136
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• 1999

본 논문은 글로벌소싱이 빈번하게 이루어지고 있는 유럽과 일본에 기반을 둔 다국적기업들의 미국내 자회사를 대상으로 글로벌소싱의 목적 및 유사성과 차이점에 대해 조사하는데 목적이 있다. 특히 본 연구는 글로벌소싱을 기업내부에서 구매하는 인소싱(insourcing 흑은 intra-firm sourcing)과 기업외부에서 구매하는 아웃소싱(outsourcing 혹은 inter-firm sourcing)으로 구분하여 각 소싱전략의 중요성을 유럽과 일본의 다국적기업에 대해서 실증적으로 연구하였다.

• 복식문화연구
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• 제16권4호
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• pp.595-608
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• 2008

Although Korean apparel companies have transformed dramatically from contractors to sourcing companies thanks to the rapid growth of local market, relatively little work has been done identifying the determinants and the patterns of global sourcing activities of Korean companies. The purpose of this study was to outline a conceptual model that may be used to organize and guide global sourcing activities of Korean apparel manufacturers and retailers. The conceptual model identified four important factors, cost factor, strategic non-cost factor, firm's internal factor, and global factor, which affect global sourcing strategies and help predict how companies conduct various sourcing activities. The model also identified two sourcing patterns, outsourcing and intra-firm sourcing. In developing the model, literature review on how manufacturers and retailers in diverse areas including global apparel sourcing was conducted. Managerial implications and directions far future study were offered as well.