• 디자인학연구
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• 제20권2호
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• pp.89-102
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• 2007

Seoul suffers from over congestion of outdoor signage. Signage is on everywhere including on windows, on entrance way, on every available space on the building wall. The excessiveness is up to the point that decorating surface of a building is almost meaningless and most signage is lost in each other's profuse presence. The competition to attract more attention is resulting in bigger, brighter, and more stimulating signage. As the result, outdoor signage of Seoul have lost its intended function to provide useful information and befallen to be viewed as visual pollution. As it is an important visual element of city view, the outdoor signage also serves important role of delivering needed information in proper way to enhance convenience of city life. At the same time, it is a very important marketing tool that is essential to economic activity. Outdoor signage also holds enormous potential to act as a visual and structural element to improve city view just as a beautiful architecture does. However, outdoor signage that does not consider the harmony with its surrounding environment can only be treated as visual pollution. The effort of Seoul to better the city view by improving the outdoor signage started at Jong-ro area. By reforming outdoor signage, the streets of Jong-ro achieved much more harmonious and aesthetically pleasing city view. The study went through analysis of current status and characteristics of outdoor signage of Cheonho-dong Rodeo Street, Gangdong district to suggest detailed design solution to reform the roadside view and to revitalize the street.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권8호
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• pp.2910-2927
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• 2015

This study demonstrates that ease of use, usefulness, and hedonic desires affect the intention to use smart signage, based on market delimitations. Smart signage is at an early phase of adoption and its market can be divided broadly into indoor and outdoor markets. In this study, an empirical study model was established in conjunction with the technology acceptance model (TAM), which was applied to the IT area of a smart signage map and to a hedonic model. Empirical results showed that the key hedonic attributes affecting the intention to use smart signage include information delivery for the indoor environment and emotional and entertainment content for the outdoor environment. In the future, specific guidelines can be presented to boost the usage of smart signage through an empirical study based on the identification of external factors that affect usage intention.

• International Journal of Advanced Culture Technology
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• 제8권1호
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• pp.120-127
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• 2020

The use of digital signage in the public and commercial communication areas has been increasing in recent years. By integrating cutting-edge information technologies such as 5G, artificial intelligence, and the Internet of Things, digital signage continues to break apart from traditional outdoor advertising media. This study identified the problems facing the domestic digital signage industry by exploring and analyzing major issues related to digital signage and derived future development measures. Specifically, online documents were collected based on the digital signage-related keywords created over the past 12 years to conduct big data network analysis, and key topics were derived through visualization of the results. This study has great policy implications in that it excluded biased interpretations based on the viewpoints of companies or the government and, more objectively, suggested the direction of the digital signage industry's development in the domestic media market.

• 디지털융복합연구
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• 제18권4호
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• pp.411-417
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• 2020

본 연구는 옥외 Interactive Digital Signage 의 Interactive 광고를 연구 대상으로 하고, 옥외 Interactive Digital Signage 의 광고를 전통적인 형태의 광고와 비교하여 소비하는 경향에 미치는 영향을 연구한다. 문헌 자료와 실 사례 분석의 연구방법으로 선행 연구는 아울러 인터넷 및 인공지능의 발전이 Interactive Digital Signage 광고 생산에 미치는 영향을 분석하였다. 소비 추세와 습관을 결합하여 Interactive Digital Signage 광고의 특징과 199IT Interactive Digital Signage 인터넷 자원 데이터 창고의 데이터를 근거로 하여 실례 분석 방법으로 Interactive의 광고에 소비자의 소비 경향 영향의 3가지 요인이 있다는 것을 제출한다. 목적은 이후 기업이 Interactive Digital Signage를 사용하여 광고 투자에 대한 참고를 진행한다. 기업을 도와 생산품의 판매량을 높이고, 상품 가치와 거래처에게 브랜드에 대한 신뢰도를 높인다.

• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.185-196
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• 2012

Domestic digital signage industry has been growing in line with the Internet and intelligent devices like smart phones. However, policies for digital signage need to be supplemented because existing policies are only focused on regulations for outdoor advertisements. Moreover, while digital technologies have been developed, there are few contents technologies to support the digital technologies. In this context, this research aims to identify the problems in relation to the domestic digital signage industry and seek for measures to solve the problems. Various case studies and literature review were conducted to identify problems in terms of policy, technology and service, and measures for revitalizing the digital signage industry were suggested. The research is expected to help digital signage to serve as new convergence media available for customization targeting and user participation.

• 산업클러스터
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• 제4권1호
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• pp.51-61
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• 2010

디지털 사이니지(Digital Signage)란 길가나 점포, 공공시설 등에 표시되어 있는 포스터나 안내표시, 간판 등 기존의 하드웨어 매체가 아닌 디지털 디스플레이를 통해 각종 콘텐츠와 메시지를 제공하는 옥외 미디어를 말한다. 최근 LCD, LED 등을 기반으로 하는 지능형 디지털 영상장치의 급속한 발전으로 디지털 사이니지(Digital Signage)는 보편화되고 있으며, 기존의 단방향 광고 매체가 아닌 쌍방향 의사소통이 가능한 특징으로 인해 디지털 사이니지에 대한 수요 및 시장은 급속한 성장을 보이고 있다. 디지털 광고시장은 전반적인 글로벌 경기침체에도 불구하고 지속적인 성장세를 보일것으로 전망하고 있으며, 융합(Convergence)미디어 관점에서도 간판이 디지털화됨에 따라 정보와 예술, 콘텐츠, 기업 마케팅 니즈가 결합되면서 점차 TV 등 기존 매체광고를 대체하는 새로운 수단으로서의 역할을 수행할 것으로 예상하고 있다.

• 한국의류학회지
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• 제42권5호
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• pp.855-870
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• 2018

This study analyzes and categorize the types of digital signage content using the case study method as well as explores the moderating effects of digital signage content in the relationship between digital signage attributes and consumer's flow using the empirical study method. For a case study, the total of 38 fashion brands, including 10 designer brands, 14 sports and outdoor brands, 6 casual brands and 8 SPA brands were investigated. For an empirical study, the virtual store with two types of digital signage contents was developed. Then, the online survey was conducted with 20s to 40s respondents and a total of 544 responses were analyzed using SPSS 24.0. The study results were as follows. First, digital signage in fashion store were categorized into four types by its content; brand-centric type, product-centric type, compound type, and promotional type. Second, digital signage consists of three attributes such as attractiveness, informativity, and entertainment. Third, the results showed that attractiveness and entertainment had a significant effect on consumer's flow. The type of digital signage content was also shown to moderate the influence of attractiveness and consumer's flow.

• 디지털융복합연구
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• 제18권4호
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• pp.193-200
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• 2020

본 연구에서는 새로운 옥외광고매체인 디지털 사이니지에 효과에 대해 알아보았다. 구체적으로 관여도와 자기효능감이라는 조절변수를 통해 인터랙티브형 디지털 사이니지와 단순터치형 디지털 사이니지의 차별적 효과를 살펴보고자 하였다. 연구결과, 인터랙티브형 디지털 사이니지가 단순터치형 디지털 사이니지에 비해 긍정적인 광고 효과를 가져오는 것으로 나타났다. 또한 자기효능감이 높은 경우, 인터랙티브형 디지털 사이니지가 단순터치형 디지털 사이니지에 비해 더욱 긍정적인 효과를 가져왔지만 자기효능감이 낮은 경우 디지털 사이니지 유형 간의 효과는 차이가 없는 것으로 나타났다. 마지막으로 관여도는 디지털 사이니지 유형별 효과에 영향을 미치는 않는 것으로 나타났다. 본 연구는 디지털 사이니지 효과를 극대화할 수 있는 맞춤형 고객 전략을 수립하는데 도움을 줄 수 있다고 사료된다.

• 융합신호처리학회논문지
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• 제20권4호
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• pp.232-237
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• 2019

최근 AR, VR 등의 첨단 기술과 결합되어 다양한 형태의 스마트 사이니지로 응용 범위가 확장되고 있다. 그러나 현재까지 디지털 사이니지 서비스는 높은 비용과 유지비로 인해 대기업, 관공서, 광고회사에 의해 제공되고 있으며, 뉴스와 광고의 점유율이 높은 상황이다. 이러한 서비스를 중소기업 및 소규모 리테일 매장에서 사용하기에는 값비싼 도입비용과 관리의 어려움이 있으며, 서비스, 솔루션 자체가 Top-Down 형태로 시장에 전개되고 있어 시장 보편화가 어려운 상황이다. 이에 본 논문에서는 OSGi 서비스 플랫폼에서 소규모 리테일 매장 등을 대상으로 점포 전면의 대형 쇼윈도(또는 유리창)를 빔 프로젝트 스크린으로 활용하여 영상 광고를 송출하고 이를 원격으로 설정, 관리 업데이트가 가능한 원격 영상광고 송출 디지털 사이니지 시스템 및 이를 위한 서비스를 제안하고자 한다.

• 한국산업융합학회 논문집
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• 제25권6_2호
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• pp.1029-1036
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• 2022

The traditional outdoor advertising market has been stagnant recently, but the digital advertising market has been steadily increasing, and the digital signage market has been expanding despite the recent corona pandemic. However, in terms of hardware, new displays are required due to excessive power consumption, lack of visibility in sunlight, and continuous operating expenses. Since the e-paper display does not require a light emitting device therein, it is advantageous to solve above problems. In addition, it has the advantage of consuming power only when converting an image due to bistability, so it is suitable as hardware that implements images rather than moving pictures. Currently, one of the most successful examples of commercializing e-paper displays is ESL devices. According to a recent market study, the market for large-sized panels larger than 10 inches has grown at an annual rate of 21.6%, and the market is expected to exceed 30% by 2026. It is judged that it will be relatively easy to apply the roll-to-roll technology, which is currently developing the technology applied to OLED, to the e-paper display. Therefore, mass production technology and market expansion for ESL panel enlargement are expected, and a new market is also expected to be formed at the same time. New markets will be traffic signs, public displays, billboards, façades, kiosks, digital signage, and so on.