• 한국프랜차이즈경영연구
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• 제8권4호
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• pp.33-43
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• 2017

Purpose - Previous studies about corporate image generally explore how corporate image affects a company's effectiveness from the consumer view. However this study attempts to explore the impacts of corporate image (reliability, friendly, corporate social responsibility, and innovation) on employees' altruistic behaviors in the franchise industry context. This study also examine whether organizational trust and affective commitment play a mediating role in the relationship between corporate image and employees' altruistic behaviors. The authors developed several hypotheses to achieve these purposes. Research design, data, and methodology - The data were collected from employees in food-service franchise companies located in Seoul, Korea. Among a total of 363 questionnaires distributed, 294(response rate of 81%) questionnaires were returned. After excluding 18 invalid respondent questionnaires, 276 valid questionnaires(response rate of 76%) were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of the study are as follows: First, friendly, CSR, and innovation had positive effects on organizational trust, but reliability did not have a significant effect on organizational trust. Second, reliability and friendly of corporate image had positive effects on affective commitment, but CSR and innovation did have a significant effect on affective commitment. Third, organizational trust and affective commitment had positive effects on employees' altruistic behaviors. Conclusions - The aim of this study is to investigate the franchise corporate image as a significant influencing factor of employees' altruistic behaviors. The data were collected from only employees from franchising companies. The findings might vary from position to position. Future studies need to collect and compare data from managers. Future studies need to consider other variables that affect employees' altruistic behaviors. For example, leadership and market orientation might influence employees' attitude and behaviors. Also, future research should include other variables and it may have limitations in sample representative because of sampling franchise corporate in Seoul. Future studies will include franchise corporate all over the country. Future studies can also consider other variables (e.g., job performance and turnover intentions) to measure employee performance at the level of individuals and identify the impact of employee performance on business performance at the level of corporate.

• 한국문헌정보학회지
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• 제25권
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• pp.83-150
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• 1993

Traditionally, the emphasis of the information services had been placed on the information provider's knowledge of information sources or information systems. However, in view of the increasing complexity of the information environment. and changes taking place in information professions the evaluation of the information services has callded for further research in interpersonal communication aspects of the librarian user interface especially that which links to user satisfaction. This experimental study was carried out for the purpose of exploring the implications of nonverbal behaviors in measuring user satisfaction in the light of the fact that the meaning of nonverbal clues includes more than verbal communication especially in dealing with variable barriers even though they operate at low levels of awareness. In this sense, among the wide range of nonverbal communication areas in particular kinesics, artifacts and the proximics were examined to suggest alternative model which can be applied effectively in our specific set of information work environment. Two major university libraries and two research libraries in Korea were chosen and visited for the anlysis and per each refernce/information interview the librarian's nonverbal behaviors were checked on the observer's checklist and the qustionnaires completed by the user at a time. On the basis of these data firstly, the relation of user satisfaction concerned with the librarian's nonverbal communication to user satisfaction with information services was analyzed and the possible communication barriers were investigated. In addition, the effect of training the information librarian with positive nonverbal communication skills on the user's satisfaction was analyzed in a SAS computer program in the area of kinesics. On the other hand, the effect of other nonverbal behaviors such as proximics and artifacts known very important clues to improving a complex human interaction was discussed along with their experimental results. In conclusion, it was found that most of users were not sensitive to the importance of nonverbal behaviors exposed by the information librarian, but it was proved that the ultimate user satisfaction and the satisfaction of the librarian's nonverbal behaviors are correlated positively, Moreover, nonverbal behaviors displayed by the trained librarian toward the user had a considerable effect on the user's evalution of information services compared with those by the untrained. These findings imply that in order to control the librarian's nonverbal behaviors and to help the user overcome his barriers the information librarian as a specialist needs to assure and modify willilingly his communication behavior. Without making effective use of such nonverbal communication, information librarian could not expect to meet the user's information needs either. However, when these positive nonverbal behaviors are applied it would be highly desirable to be aware of cultural and contextual differences. With regard to increasing information services success the applicable nonverbal communication model for library management and education can be suggested as below.

• 여성건강간호학회지
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• 제14권3호
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• pp.205-212
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• 2008

Purpose: The purpose of this study was to survey the health behaviors related to reproductive health, reproductive health history, and sexual behaviors of college students in local areas. Method: With a survey design, 792 college students from C and D areas were recruited to assess health behaviors such as smoking and alcohol drinking, as well as history of reproductive health and sexual behaviors. The data were collected by a self-administered questionnaire from November to December, 2007. Result: Mean age of the students was 20.8(SD=1.96) and gender distribution was 29.2% for male and 70.8% for female. Unhealthy behaviors were alcohol drinking, smoking, excessive weight loss, and irregular exercise; unsafe sex practices were experience of sexual intercourse with multiple sex partners and history of sexually transmitted disease (STD). Male students had more alcohol drinking (p=.04), smoking(p<.001), excessive weight loss(p=.01), experience of sexual intercourse with multiple sex partners(p<.001), history of STD(p=.025) compared to females. On the other hands, female students participated in regular exercise less than males(p<.001). Conclusion: College students seem to perform unhealthy behaviors related to reproductive health and less effective way of safe sex practices. Therefore, a planned education program for reproductive health promotion operated by college level is needed to assess and improve the level of reproductive health in college students.

• Nutrition Research and Practice
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• 제15권6호
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• pp.732-746
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• 2021

BACKGROUND/OBJECTIVES: This study examined the differences in psychosocial factors and eating behaviors by the stages of change (SOC) in nutrition management among elementary and middle school athletes. SUBJECTS/METHODS: Subjects were young athletes recruited from the athletic clubs of 10 organizations. Subjects responded to a survey questionnaire, and data on 167 athletes were analyzed. Subjects were grouped into the pre-action or action stage in nutrition management. The χ² test, t-test, analysis of covariance, and correlation analysis were used in data analysis. RESULTS: Athletes in the action stage (62.3%) compared to the pre-action stage, showed a higher self-efficacy (P < 0.01), and felt more confidence in performing specific eating behaviors (P < 0.05 to P < 0.01). Those in the action stage had more favorable beliefs regarding nutrition (P < 0.001) and agreed less strongly on the specific misconceptions/disadvantages of nutrition (P < 0.01) than those in the pre-action stage. Eating behaviors (P < 0.001) and subscales of the eating behaviors (P < 0.05 to P < 0.01) also differed significantly by the SOC group. Place of eating dinner (P < 0.05) and the person who prepares dinner (P < 0.05) showed significant differences by the SOC group. The relationship of self-efficacy, beliefs regarding nutrition, and eating behaviors to the SOC differed by sports type. Beliefs for football athletes, self-efficacy, and beliefs for baseball athletes were correlated significantly with the SOC, whereas all 3 variables were related to the SOC for handball and other athletes. CONCLUSIONS: This study showed differences in psychosocial factors and eating behaviors between the pre-action and action stages. Nutrition education should include strategies to help young athletes modify their beliefs, mainly misconceptions/disadvantages of nutrition, increase self-efficacy, and adopt specific and desirable eating behaviors. Nutrition education might employ different strategies considering the sports type that student-athletes participate.

• 디지털융복합연구
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• 제19권8호
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• pp.371-383
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• 2021

분노표현 및 문제행동에 영향을 미치는 많은 요인들 중, 청소년의 기질이 어떤 영향을 미치는지에 대한 연구는 비교적 적은 편이다. 따라서, 본 연구는 청소년의 기질과 문제행동 간의 관계를 연구하고, 역기능적 분노표현이 이러한 관계를 매개하는지 알아보고자 하였다. 360명의 중,고등학생이 연구에 참여하였지만, 354개의 설문 조사 데이터가 분석되었다. 연구결과 기질은 역기능적 분노표현과 문제행동과 관련이 있으며 기질과 문제행동간의 관계는 역기능적 분노표현에 의해 매개된다는 것으로 나타났다. 기질 적응성은 역기능적 분노표현 및 문제행동과 부적으로 관련이 있는 것으로 나타났고, 기질 접근은 분노표출과 외현적 문제행동과 정적으로 관련이 있는 것으로 나타났다. 본 연구는 청소년의 기질을 고려해서 분노 관련 문제에 대한 적절한 개입이 필요함을 시사한다.

• CRM연구
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• 제2권2호
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• pp.71-88
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• 2009

본 논문의 목적은 인터넷 쇼핑몰 기업의 e-CRM 활동이 구매고객 및 잠재고객의 구매활동에 미치는 영향을 규명하기 위함이다. 인터넷 쇼핑몰 기업은 고객의 다양한 수요를 체계적으로 파악하고 이를 마케팅 수단으로 활용하기 위하여 e-CRM을 활용하고 있으며 특히 게시판(e-Community)등을 통해 구매고객의 이용후기를 유도하여 많은 잠재 고객에게 유의미한 영향을 미치고자 한다. 그러나 인터넷쇼핑몰 기업의 의도와는 달리 게시판등을 통해 구매고객의 인지부조화가 발생할 수 있으며 불만사항으로 이어질 수 있다. 이러한 불만사항이 게시판을 통해 제대로 관리되지 않고 방치되면 다른 잠재고객에게 불만이 전이되고 불만고객에 대한 동조현상이 발생할 수 있다. 본 논문을 통해 확인된 내용은 인터넷 쇼핑몰을 통해 제품을 구매한 고객이 부정적 인지부조화가 발생하게 되면 사적불만행동으로 이어질 수 있으며 이러한 행동은 게시판등을 통해 형성된다. 사적불만 행동단계에게 기업의 적절한 대응이 없으면 사적불만행동은 곧 공적불만행동으로 커지게 되고 아울러 다른 잠재고객에게 불만내용이 전이되어 빠르게 확산될 수 있다. 즉, 인터넷쇼핑몰 기업의 의도와는 반대로 e-CRM을 통해 잠재고객의 구매의사결정을 촉진하는 것이 아니라 반대로 잠재고객의 구매의사결정을 보류 또는 철회하도록 하는 작용을 하게 되는 것이다. 따라서 인터넷 쇼핑몰 기업은 e-CRM 의 구성요인 중 e-Community에 대한 철저한 관리가 필요하며 불만고객에 대해서 즉각적인 대응이 있어야만 e-Community 의 기능이 제대로 작동을 하게 된다.

• 가정과삶의질연구
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• 제23권4호
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• pp.55-65
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• 2005

Although increasing number of children are being raised by grandparents these days, little research exists on the development of the children in this arrangement. This study aimed at examining school adjustment of the children raised by grandparents, by comparing academic achievement and general classroom and school behaviors of the children in grandparent families with those of their peers from other types of families such as two-parents, single parent, kinship and institution care, and single parent with grandparent(s). Three hundred and twenty four 2nd graders md two hundred ninety eight 5th graders were surveyed for this study. It was found that children raised solely by grandparents did quite well, relative to children in traditional families where two parents were present. Children from single-parent families were significantly worse in school achievement and study habits than children in traditional nuclear families. Girls obtained higher scores on school achievement and study habits whereas they showed lower scores on problem behaviors than boys. There was also an interaction effect between family structure and gender of child in school achievement.

• International Journal of Human Ecology
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• 제13권2호
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• pp.1-13
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• 2012

This study examined the effects of academic self-concept (internal factor) and maternal parenting behaviors (external factor) on academic delay of gratification (ADOG). Additionally, models predicting ADOG were compared between Korean and Malaysian children. The participants of this study were 100 Korean third graders and their mothers, and 100 Malaysian third graders and their mothers. The children completed the modified versions of the Academic Delay of Gratification Scale for Children, and Academic Self-Concept Questionnaire. The mothers completed the Parenting Attitude Test. Pearson's correlation tests, independent t-tests, and multiple regression analyses were conducted to test the research hypotheses. The results showed that Korean children reported higher ADOG and academic self-concept scores than that of Malaysian children. Moreover, academic self-concept was found to have a significant positive effect on ADOG among both Korean and Malaysian children. There was no significant gender difference in ADOG for both Korean and Malaysian children. However, the effects of maternal parenting behaviors on ADOG were only detected among the Malaysian children, particularly on Achievement Press. That is, only for the Malaysian children, maternal pressure about academic achievement was found to have a significant positive effect on ADOG. In conclusion, only academic self-concept was found to be a significant predictor explaining the variance in ADOG among Korean children. On the other hand, academic self-concept and maternal parenting behaviors were shown as significant predictors explaining the variance in ADOG among Malaysian children.

• 한국생활과학회지
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• 제19권3호
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• pp.565-575
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• 2010

This study examined the relationships between clothing values, wearing behaviors and the attitudes toward underwear for female students. A survey of female middle and high school students was conducted. 584 questionnaires, collected from April to May, 2009, were analyzed using descriptive statistics, cross tabulation analysis, t-test, factor analysis, and Pearson's correlation coefficient. Economic and aesthetic value were found to be significantly higher than other clothing values amongst older students while students in coeducational schools regarded aesthetic properties of clothing as being more important (p<.05). Girl students' most pursued attitudes toward underwear was modesty. According to age of students and the type of school they attended there were significant differences in students' underwear wearing behaviors. A high level of correlation between clothing values and attitudes toward underwear was found. Aesthetic value out of the clothing values showed a high correlation with esthetics/sexual attractiveness out of the attitudes toward underwear. Aesthetics/sexual attractiveness out of the attitudes toward underwear was shown to be most influential on underwear wearing behaviors. There would be a necessity for emphasizing the wearing of girdle and slip.

• 한국주거학회논문집
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• 제21권5호
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• pp.73-81
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• 2010

With rapid development of various information and communication technologies, to forecast future became important for coping with new environment. Experts in each field of study are forecasting future society, and considerable life scenarios are derived in the process. Life scenarios help people to approach and understand future circumstances easily. Therefore, to study future housing with life scenarios as materials will be helpful to establish the direction to the development of current housing. The purpose of this research is to examine what characterizes the housing functions and life behaviors of future house and what is changing from the housing functions and life behaviors of past and present. Content analysis was used as research method. The subject was 10 future forecasting books which reflects daily life in the house, and 1 episode relating residential space as 1 analysis unit, the total of 213 episodes were analyzed as materials. As a result, most of the life behaviors in the house are expected to be performed by robots instead of humans in the future. On the other hand, partial life behaviors are already being performed mostly by computer system, and another partial life behaviors show that the role-performance of them are not being totally by robots but partially with human.