• Title/Summary/Keyword: Ordinary Innovation

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An Exploratory Study on the Extraction of Factors of Purchase Intention of a Smart-Phone Game (스마트폰 게임 콘텐츠 구매요인 추출에 관한 탐색적 연구)

  • Kwon, Hyeog-In;Kim, Ho-Il;Choi, Yong-Seok
    • Journal of Korea Game Society
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    • v.11 no.3
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    • pp.43-53
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    • 2011
  • The purpose of this study was to enhance the factors of the purchase intention of a mobile game for applying existing. For this study, an exploratory analysis was conducted on 40 ordinary peoples to survey through open-ended questionnaires. After that, the factors was examined by 30 experts. finally, closed-ended survey was conducted to confirm the validity and Reliability Verification. As a result, the factors have been identified with 9. From among these, 2 factors were a Newly derived -The factors of a innovation service and device- Through this study, This research will be useful to provide The basis for extended studies of Marketing, Game-development, Market analysis, etc

Chemical Attack and Carbonation Properties of Latex-Modified Concrete Using Blast-furnace Slag (고로(高爐)슬래그 미분말(微粉末)을 사용(使用)한 라텍스개질(改質) 콘크리트의 화학적(化學的) 침식(侵蝕) 및 탄산화 특성(特性))

  • Hong, Chang-Woo;Jeong, Won-Kyong;Sim, Do-Sik
    • Resources Recycling
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    • v.17 no.5
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    • pp.11-18
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    • 2008
  • The purpose of this study was to evaluate the effects of blast-furnace slag on chemical attack and carbonation of latex-modified concrete (LMC) and ordinary portland cement concrete as slag contents. Main experimental variables were performed latex contents (0%, 15%) and slag contents (0%, 30%, 50%). The compressive strengths, chemical attacks resistance and carbonation depth were measured to analyze the characteristic of the developed LMC and BS-LMC(latex-modified concrete added blast-furnace slag) on hardened concrete. The test results showed that compressive strength of BS-LMC with blast-furnace slag content 30% was quite similar to it of OPC without slag content. The structural quality deterioration was concerned when blast slag content was up to 50%. However, carbonation restraint of BS-LMC with blast-furnace slag 30% was bigger then that of opc. Also, the effects of added latex on OPC and BS-LMC were increased on the carbonation restraint and chemical attacks resistance.

The Core Capabilities and Differences of Korean Credit Card Companies: Based on Q Analysis Results of Employers in Credit Card Companies (한국 신용카드기업의 역량과 차별성 : 신용카드기업 종사자에 대한 Q 분석결과를 중심으로)

  • Koh, Hyung-Myun
    • Survey Research
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    • v.9 no.2
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    • pp.85-118
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    • 2008
  • There have been a great many ups and downs in Korean Credit Card Industries after 2000. It is certain that each Credit Card Company copes with the situations by means of its organizational capabilities. According to the evolutionary view of Institutionalism, a company's capabilities are composed of every day routines, codes, rules, learning(by doing, using, interacting) and decision makings. The purpose of this article is to verify how two Korean Credit Card Companies showed their strategic differences and what factors exposed each company's own limits. To examine the company's ordinary conducts, this study used Q methodology with a random sample of 16 members from each company. Especially from the results of Q factor analysis, it becomes clear that each company still takes a serious view of the economy of scale rather than the innovation or improvement of organizational and relational dynamics.

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A Study on the Useability of Toe Socks: Focusing on Verrunco Toe Socks Design (발가락 양말 사용성에 관한 연구: 베룽코 발가락 양말 디자인을 중심으로)

  • Park, Ji-Hoon;Jang, Jung-Sik;Jeong, Hong-Gi
    • Journal of the Korea Convergence Society
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    • v.12 no.5
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    • pp.101-108
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    • 2021
  • Modern people are suffering from a lack of exercise along with their daily lives, and the foot's pedigree disease is increasing as a result, foot pedigree disease is also increasing. As a result, the design of socks is diversifying, and among them, the development of toe socks that help prevent and alleviate foot problems is also actively underway. Thus, this study conducted a study on toe socks design and summarized the concept of toe socks design through theoretical background. It also established tasks to be used for usability evaluation through case studies and prior research. An empirical study showed that the satisfaction of toe socks design was lower than that of ordinary socks, and that of toe socks design was more satisfactory in terms of usability. As a result, improvements in toe sock design have been derived, and it is expected that the hidden partitions between first toe sock can be supplemented, and toe sock design can be improved through similar color scheme and color diversification.

CEO's Quality Management Rhetoric and Audience Response: Focusing on Samsung Group Chairman Kun-Hee Lee's 'Super-Class' Remarks (최고경영자의 품질경영 레토릭과 시청자 반응: 삼성 회장의 '초일류' 발언을 중심으로)

  • Heo, Man-Sup
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.174-186
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    • 2022
  • The present study explores how the quality management rhetoric commonly used by Korean CEOs tends to be composed and perceived by the public. To this end, articles of the remarks of Lee Kun-hee, the second founder of Samsung, are analyzed. The results show a rhetorical structure of quality management where the CEO offers a persuasive theme (quality management for a super-class enterprise) and practical measures (innovation and performance-based promotion) while coping with a rhetorical situation (an economic crisis). A multiple regression analysis of the response of 308 Korean college students who watched a video of Lee's remarks indicates that the more conservative the viewers are and the more they perceive the CEO's charm and expertise, the more likely they are to support the CEO's quality management rhetoric. The conservative viewers favorably responded to the entrepreneurship in the quality management rhetoric, while the progressives recognized the rhetoric as part of Korean-style neoliberalism that alienates ordinary workers.

The Validity Test of Statistical Matching Simulation Using the Data of Korea Venture Firms and Korea Innovation Survey (벤처기업정밀실태조사와 한국기업혁신조사 데이터를 활용한 통계적 매칭의 타당성 검증)

  • An, Kyungmin;Lee, Young-Chan
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.245-271
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    • 2023
  • The change to the data economy requires a new analysis beyond ordinary research in the management field. Data matching refers to a technique or processing method that combines data sets collected from different samples with the same population. In this study, statistical matching was performed using random hotdeck and Mahalanobis distance functions using 2020 Survey of Korea Venture Firms and 2020 Korea Innovation Survey datas. Among the variables used for statistical matching simulation, the industry and the number of workers were set to be completely consistent, and region, business power, listed market, and sales were set as common variables. Simulation verification was confirmed by mean test and kernel density. As a result of the analysis, it was confirmed that statistical matching was appropriate because there was a difference in the average test, but a similar pattern was shown in the kernel density. This result attempted to expand the spectrum of the research method by experimenting with a data matching research methodology that has not been sufficiently attempted in the management field, and suggests implications in terms of data utilization and diversity.

Inhibitory Effect of Ethanol Extract of Monascus-fermented Red Yeast Rice on Proinflammatory iNOS and COX-2 Protein Expression in LPS-stimulated RAW 264.7 Macrophage Cells (Monascus sp. BHN-MK로 발효생산한 홍국 에탄올 추출물의 Raw 264.7 대식세포에 있어 친-염증성 iNOS와 COX-2 단백질 발현 억제 효과)

  • Kim, Ki Hyun;Lee, Jung-Hyeong;Kwon, Gi-Seok;Seo, Eul Won;Lee, Jung-Bok
    • Journal of Life Science
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    • v.30 no.4
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    • pp.352-358
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    • 2020
  • Red yeast rice has been extensively used as a food and traditional medicine for thousands of years in Korea. Monascus produces many secondary metabolites during its growth, including pigments, monacolins, and γ-aminobutyric acid. Some metabolites, specifically monacolin K, γ-aminobutyric acid, and dimerumic acid, have been reported to lower cholesterol and blood pressure because of certain antioxidant effects. This study investigated the total phenolic content of ethanol extract from red yeast rice fermented with Monascus sp. BHN-MK and its anti-inflammatory effect on LPS-stimulated RAW 264.7 macrophage cells. To assess its anti-inflammatory effect, the inhibitory activity of the ethanol extract on LPS-induced NO production and expression levels of iNOS and COX-2 proteins in macrophage cells were measured. Its total polyphenol content was higher than that of ordinary non-fermented rice. Its NO production inhibition activity was comparable to that of the negative control group treated with LPS at a concentration of 400 ㎍/ml. Western blot revealed a significant decrease in the inhibition of iNOS and COX-2 protein expression at concentrations of 400 and 800 ㎍/ml, respectively. Red yeast rice ethanol extracts exerted the strongest anti-inflammatory effects. The results indicate that red yeast rice could be used as a functional cosmetic and anti-inflammatory material.

Experiences of Social Economy Organizations in Innovation Processes: The Case of the Social Problem-solving R&D Programs (사회적경제조직의 혁신활동 경험과 과제: 사회문제 해결형 연구개발사업을 중심으로)

  • BAK, Hee-Je;SEONG, Ji-Eun
    • Journal of Science and Technology Studies
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    • v.19 no.3
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    • pp.247-289
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    • 2019
  • By examining the experiences of three social economy organizations who participated in the social problem-solving R&D projects, we discuss the conditions which may encourage the participation of civil society in national R&D programs in South Korea. By calling for the inclusion of social economy organizations along with the living-lab, the social problem-solving R&D projects introduced a new type of civic participation in the national R&D programs. It is the requirement in the RFP of the social problem-solving R&D which led PIs to inviting social economy organizations into their projects. But the invites occurred rather abruptly and accidently without adequate mutual understanding between scientific experts and social economy organizations. While helping social economy organizations participate in R&D processes, this form of institutional arrangement also led them into a position in subordination to scientific experts. Social economy organizations were supposed to coordinate the living lab in the social problem-solving R&D projects which they felt familiar as an extension of what they have been doing. In contrast, they felt administrative work such as accounts following complicate administrative rules as the most unfamiliar challenge. The difference in their emphases between scientific experts and social economy organizations was also evident. Social economy organizations viewed that, while they and ordinary people are primarily interested in a practical use of the developed products or services, scientific experts tend to focus on research and development. Not only did such difference produce a friction in the R&D processes but also it had social economy organizations view the R&D projects they participated in as unsuccessful. Nevertheless, all these experiences provided a great opportunity for the social economy organizations for learning and growing as a new actor in the national R&D.

An Empirical Study on the Effects of Personal Characteristics and Drama Characteristics on Entrepreneurial Intention : Focusing on the Moderating Effect of Social Support (개인 특성과 드라마 특성이 창업의지에 미치는 영향에 관한 실증 연구 : 사회적 지지의 조절효과 중심으로)

  • Chang, Soo-jin
    • Journal of Venture Innovation
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    • v.5 no.4
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    • pp.135-156
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    • 2022
  • This study attempted to identify the factors affecting entrepreneurial intention and to confirm the moderating effect of social support that plays a positive role in increasing entrepreneurial intention. The subjects of the study were 419 ordinary people, and data were obtained online and analyzed. The analysis method of this study was based on the SPSS statistical program Ver. 24, and a hierarchical regression analysis method was conducted to analyze the moderating effect. The results of hypothesis verification analysis in this study are as follows. First, innovativeness, risk-taking, self-fulfillment, economic motivation, immersion in a drama, drama role model, and indirect experience, all had a significant positive(+) effect on entrepreneurial intention. Second, among the factors affecting entrepreneurial intention, self-fulfillment was found to have the greatest influence. Third, it was confirmed that the moderating effect of social support between various variables and entrepreneurial intention had a significant effect on innovativeness, self-fulfillment, drama role model, and indirect experience, and entrepreneurial intention. The academic value of this study is to confirm the effect of drama characteristic variables on entrepreneurial intention. In addition, it was possible to confirm the moderating effect of social support, which is the total of individual external support. The implication of this study is that the desire for achievement had the greatest influence on entrepreneurial intention. Therefore, it is necessary to develop a desire to achieve in start-up support policies and start-up education. In addition, in light of the ripple effect of TV dramas, drama role model and indirect experience increase entrepreneurial intention, so it was possible to predict its influence on changes in perception of start-ups and entrepreneurs.

A Study on the Effect of User Value on Smartwatch Digital HealthcareAcceptance Intention to Promote Digital Healthcare Venture Start Up (Digital Healthcare 벤처창업 촉진을 위한, 사용자 가치가 Smartwatch Digital Healthcare 수용의도에 미치는 영향 연구)

  • Eekseong Jin;soyoung Lee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.2
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    • pp.35-52
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    • 2023
  • Recently, as the non-face-to-face environment has developed due to COVID-19 and environmental pollution, the importance of online digital healthcare is increasing, and venture start-ups and activities such as health care, telemedicine, and digital treatments are also actively underway. This study conducted the impact on the acceptability of digital healthcare smartwatches with an integrated approach of the expanded integrated technology acceptance model (UTAUT2) and the behavioral inference model (BRT). The most advanced integrated technology acceptance model for innovative technology acceptance research was used to identify major factors such as utility expectations, social effects, convenience, price barriers, lack of alternatives, and behavioral intentions. For the study, about 410 responses from ordinary people in their teens to 60s across the country were collected, and based on this, the hypothesis was verified using structural equations after testing reliability and validity of the data. SPSS 23 and AMOS 23 were used for research analysis. Studies have shown that personal innovation has a significant impact on the reasons for acceptance (use value, social impact, convenience of use), attitude, and non-use (price barriers, lack of alternatives, and barriers to use). These results are the same as the results of previous studies that confirmed the influence of the main value of innovative ICT on user acceptance intention. In addition, the reason for acceptance had a significant effect on attitude, but the effect of the reason for non-acceptance was not significant. It can be analyzed that consumers are interested in new ICT products and new services, but purchase them more carefully and selectively. This study has evolved from the acceptance analysis of general-purpose consumer innovation technology to the acceptance analysis of consumer value in smartwatch digital healthcare, which is a new and important area in the future. Industrially, it can contribute to the product's purchase and marketing. It is hoped that this study will contribute to increasing research in the digital healthcare sector, which will play an important role in our lives in the future, and that it will develop into in-depth factors that are more suitable for consumer value through integrated approach models and integrated analysis of consumer acceptance and non-acceptance.

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