• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.453-462
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• 2016

Since the Internet provides a way of expressing and sharing Internet users' mindsets, corporate marketers want to acquire measurable and actionable insights from web data. In the past, companies used to analyze the attitude, satisfaction, and loyalty of consumers toward their brands using survey data, whereas nowadays this is done using the big data extracted from Social Network Services. In this study, we propose a framework for clustering brand names using the social metrics gathered on social media. We also conduct a case study of the automobile industry to verify the feasibility of the proposed framework. We calculate the brand name distance for each pair of brand names based on the total number of times that they are mentioned together. These distances are used to project the brand name onto a 3-dimensional space using multidimensional scaling. After the projection, we found the clusters of brand names and identified the characteristics of each cluster. Furthermore, we concluded this paper with a discussion of the limitations and future directions of this research.

• The KIPS Transactions:PartB
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• v.18B no.5
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• pp.325-332
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• 2011

Social Network Services(SNS) such as Twitter, Facebook and Myspace have gained popularity worldwide. Especially, sentiment analysis of SNS users' sentence is very important since it is very useful in the opinion mining. In this paper, we propose a new sentiment classification method of sentences which contains formal and informal vocabulary such as emoticons, and newly coined words. Previous methods used only formal vocabulary to classify sentiments of sentences. However, these methods are not quite effective because internet users use sentences that contain informal vocabulary. In addition, we construct suggest to construct domain sentiment vocabulary because the same word may represent different sentiments in different domains. Feature vectors are extracted from the sentiment vocabulary information and classified by Support Vector Machine(SVM). Our proposed method shows good performance in classification accuracy.

• Journal of Digital Contents Society
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• v.15 no.4
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• pp.559-568
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• 2014

Previous polarity classification using sentiment analysis utilizes a sentence rule by product reviews based rating points. It is difficult to be applied to blogs which have not rating of product reviews and is possible to fabricate product reviews by comment part-timers and managers who use web site so it is not easy to understand a product and store reviews which are reliability. Considering to these problems, if we analyze blogs which have personal and frank opinions and classify polarity, it is possible to understand rightly opinions for the product, store. This paper suggests that we extract high frequency vocabularies in blogs by several domains and choose topic words. Then we apply a technique of sentiment analysis and classify polarity about contents of blogs. To evaluate performances of sentiment analysis, we utilize the measurement index that use Precision, Recall, F-Score in an information retrieval field. In a result of evaluation, using suggested sentiment analysis is the better performances to classify polarity than previous techniques of using the sentence rule based product reviews.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.30-37
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• 2010

It is very important to analyze online customer reviews, which are small documents of writing opinions or experiences about products or services, for both customers and companies because the customers can get good informations and the companies can establish good marketing strategies. In this paper, we did not propose only dependency network model which is tool for analyzing online customer reviews, but also designed and implemented the system based on the dependency network model. The dependency network model analyzes both subjective and objective sentences, so that it can represent relative importance and relationship between the nouns in the sentences. In the result of implementing, we recognized that relative importance and relationship between the features of products or services, which can not be mined by opinion mining, can be represented by the dependency network model.

• Journal of the Korea Society of Computer and Information
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• v.25 no.11
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• pp.41-50
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• 2020

Sentimental analysis begins with the search for words that determine the sentimentality inherent in data. Managers can understand market sentimentality by analyzing a number of relevant sentiment words which consumers usually tend to use. In this study, we propose exploring performance of feature selection methods embedded with Particle Swarm Optimization Multi Objectives Evolutionary Algorithms. The performance of the feature selection methods was benchmarked with machine learning classifiers such as Decision Tree, Naive Bayesian Network, Support Vector Machine, Random Forest, Bagging, Random Subspace, and Rotation Forest. Our empirical results of opinion mining revealed that the number of features was significantly reduced and the performance was not hurt. In specific, the Support Vector Machine showed the highest accuracy. Random subspace produced the best AUC results.

• Journal of the Korea Convergence Society
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• v.11 no.5
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• pp.199-207
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• 2020

Recently, big data analysis has drawn attention in various fields as it can generate value from large amounts of data and is also used to run political campaigns or predict results. However, existing research had limitations in compiling information about candidates at a high-level by analyzing only specific SNS data. Therefore, this study analyses news trends, topics extraction, sentiment analysis, keyword analysis, comment analysis for the 2017 presidential election of South Korea. The results show that various topics had been generated, and online opinions are extracted for trending keywords of respective candidates. This study also shows that portal news and comments can serve as useful tools for predicting the public's opinion on social issues. This study will This paper advances a building strategic course of action by providing a method of analyzing public opinion across various fields.

• Journal of the Korea Society of Computer and Information
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• v.25 no.4
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• pp.133-140
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• 2020

Emotional analysis is an application of opinion mining that analyzes opinions and tendencies of people appearing in unstructured text. Recently, emotional analysis of social media has attracted attention, but social media contains newly-created words and slang, so it is not easy to analyze with existing emotional analysis. In this study, I design a new emotional analysis system to solve these problems. The proposed system is possible to analyze various emotions as well as positive and negative in social media including newly-created words and slang. First, I collect newly-created words and slang related to emotions that appear in social media. Then, expand the existing emotional model and use it to quantify the degree of sentiment in emotional words. Also, a new sentiment dictionary is constructed by reflecting the degree of sentiment. Finally, I design an emotional analysis system that applies an sentiment dictionary that includes newly-created words and an extended emotional model.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.47-54
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• 2019

This study confirms the polarity of news articles on apartment prices using Opinion Mining which has widely been used for a big data analysis. The analyses were carried out utilizing internet news articles posted on the Naver for two years: 2012 and 2018. We proposed a sentiment analysis model and modeled a topic-oriented sentiment dictionary construction methods. As a result of analyzing the proposed sentiment analysis model, it was confirmed that there was a difference according to the tendency of the media companies in selecting social issues at the time of rising apartment prices. At the same time, we were able to find more affirmative articles in the media companies which share similar sentiment with the government in charge. In this paper, we proposed a sentiment analysis model that can be used in real estate field and analyzed the polarity of unformatted data related to real estate. In order to integrate them into various fields in the future, it is necessary to build the sentiment dictionaries by themes, as well as to collect various unformatted data over extended periods.

• International Journal of Computer Science & Network Security
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• v.23 no.10
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• pp.97-106
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• 2023

Sentiment analysis using social network platforms such as Twitter has achieved tremendous results. Twitter is an online social networking site that contains a rich amount of data. The platform is known as an information channel corresponding to different sites and categories. Tweets are most often publicly accessible with very few limitations and security options available. Twitter also has powerful tools to enhance the utility of Twitter and a powerful search system to make publicly accessible the recently posted tweets by keyword. As popular social media, Twitter has the potential for interconnectivity of information, reviews, updates, and all of which is important to engage the targeted population. In this work, numerous methods that perform a classification of tweet sentiment in Twitter is discussed. There has been a lot of work in the field of sentiment analysis of Twitter data. This study provides a comprehensive analysis of the most standard and widely applicable techniques for opinion mining that are based on machine learning and lexicon-based along with their metrics. The proposed work is helpful to analyze the information in the tweets where opinions are highly unstructured, heterogeneous, and polarized positive, negative or neutral. In order to validate the performance of the proposed framework, an extensive series of experiments has been performed on the real world twitter dataset that alter to show the effectiveness of the proposed framework. This research effort also highlighted the recent challenges in the field of sentiment analysis along with the future scope of the proposed work.

• Safety and Health at Work
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• v.11 no.1
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• pp.50-60
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• 2020

Background: The relationship between risk factors and likelihood of occupational injury has been studied. However, what has been published has only provided a limited explanation of why some of the employees working in the same environment as other employees suffered a single-injury event, while other employees experienced multiple-injury events. This article reports on an investigation of whether artisanal and small-scale miners in Migori County of Kenya are susceptible to a single-injury or multiple-injury incidences, and if so, what underpinning parameters explain the differences between the single incident injured and the multiple incident injured group. Mine management commitment to safety in artisanal and small-scale mining (ASM) operations is also considered. Materials and methods: The research objectives were achieved by surveying 162 uninjured and 74 injured miners. A structured, closed-end questionnaire was administered to participants after the stratification of the study population and systematic selection of the representative samples. Results: The results showed that most injured miners suffer a single-injury incident rather than experiencing multiple-injury events, and laceration (28.40%) was the common injury suffered by the miners. The analysis showed that the risk factors for the single incident injured group were not similar to those in the multiple incident injured group. The research also found mine workers have low opinion about mine management/owners commitment to safety. Conclusion: The study concluded that mine management and miners need to be educated and sensitized on the dangers of this operation. Provision of safety gears and positive safety culture must be a top priority for management.