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http://dx.doi.org/10.5392/JKCA.2010.10.11.030

Designn and Implementation Online Customer Reviews Analysis System based on Dependency Network Model  

Kim, Keun-Hyung (제주대학교 경영정보학과)
Publication Information
The Journal of the Korea Contents Association / v.10, no.11, 2010 , pp. 30-37 More about this Journal
Abstract
It is very important to analyze online customer reviews, which are small documents of writing opinions or experiences about products or services, for both customers and companies because the customers can get good informations and the companies can establish good marketing strategies. In this paper, we did not propose only dependency network model which is tool for analyzing online customer reviews, but also designed and implemented the system based on the dependency network model. The dependency network model analyzes both subjective and objective sentences, so that it can represent relative importance and relationship between the nouns in the sentences. In the result of implementing, we recognized that relative importance and relationship between the features of products or services, which can not be mined by opinion mining, can be represented by the dependency network model.
Keywords
Online Customer Review; Dependency Network; Frequency; Relationship; Opinion Mining;
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