• Title/Summary/Keyword: Operation Strategies

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Global Marketing Strategies of INNOCEAN Worldwide "Global Marketing Company, INNOCEAN Worldwide"

  • Chu, Kyounghee;Lee, Doo-Hee;Lee, Jong-Ho;Yoo, Weon Sang
    • Asia Marketing Journal
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    • v.14 no.3
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    • pp.137-151
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    • 2012
  • Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide's strong and enduring passion and commitment to enter the global market and to build and strengthen its global network. The second factor is achieving successful localization through recruiting talented employees for its overseas branches directly from the local workforce, which enables the company to overcome language barriers, cultural differences, and creative gaps among different regional markets. Third is the company's effective implementation of the 'Global Resource Remix' strategy, which incorporates the distinctive competencies of each overseas operation as a global company standard. Fourth is the creation of the 'Discover System,' a global knowledge management system enabling overseas offices worldwide to share each other's accumulated knowledge and experiences. The fifth factor is the successful establishment of INNOCEAN Worldwide's unique Total Marketing Solution Service. Through this service, the company has offered integrated consulting services for strategic brand management to solve various marketing problems. In summary, the passion and commitment of INNOCEAN Worldwide's top management for the company's globalization and the supporting system that enables such commitment have made it possible for the company to take a global leap and become not merely a company with global operations but a truly global company.

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Enhancement of High-Temperature Catalytic Reactions Using Membranes (분리막을 이용한 고온 촉매 반응 효율 향상)

  • Eun-Young Kim;Myeong-Hun Hyeon;Su-Young Moon
    • Membrane Journal
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    • v.33 no.6
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    • pp.305-314
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    • 2023
  • Various methods for removing by-products from chemical reactions are being studied to improve yield of catalytic reaction. Since the water is predominantly generated as a by-product in industrially significant reactions, it is necessary to develop the technology that can reliably remove water over a wide range of temperatures. Although several strategies using absorbents and additional dehydration reactions, have been proposed, they have limitations due to the issues such as additional energy and time consuming steps and sustainability of conversion. Membrane technology, which offers advantages such as easy operation, installation, and low maintenance costs, proves to be a promising approach for enhancing the efficiency of catalysts in various catalytic reactions. Therefore, this review discusses the removal of by-products using membranes and the associated benefits in this context.

Review and Analyses of International Standards and Implications for Implementing Korean Hydrogen Charging Station in UAE (한국형 수소충전소의 UAE 구축을 위한 인허가 절차 검토 및 적용 방안 모색)

  • YOUNG-JI BYON;SEUNG HWAN KIM;GOANG SUNG JIN;YOUNG WOOK SEO;YOUNG SOON BAEK
    • Journal of Hydrogen and New Energy
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    • v.34 no.6
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    • pp.623-630
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    • 2023
  • Recently, a hydrogen charging station-related memorandum of understanding (MOU) was signed between Korea Transport Institute and United Arab Emirates (UAE) Ministry of Transport in Abu Dhabi, creating a foundation for exporting green hydrogen charging stations and hydrogen powered public transit buses developed with Korean technology to Abu Dhabi. Reliable construction and operation of the charging stations require a thorough review on associated standards and legal requirements. In particular, it is essential to analyze currently effective standards related to hydrogen production, hydrogen vehicle charging, and hydrogen charging stations. This paper specifically focuses on comparative analysis of hydrogen-related standards in the UAE and the Republic of Korea. Similar to UAE, Korean hydrogen charging station-related standards follow International Organization for Standardization (ISO) standards. From real-life experiences in developing and operating charging stations, even more essence of ISO standards have been adopted in Korean standards than UAE. In particular, ISO standards related to fire prevention are additionally included in Korea. This paper also suggests procedural and administrative strategies for enabling application of Korean hydrogen charging station-related standards in UAE.

A Study on the Choice Factors of Online Freight Marketplace (화물운송 마켓플레이스 선택요인에 관한 연구)

  • Hyun-Min Oh;Hyang-Sook Lee
    • Korea Trade Review
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    • v.46 no.4
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    • pp.189-204
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    • 2021
  • The fourth industrial revolution is affecting the industry as a whole, and the current logistics industry is coexisting with crises and opportunities. As part of overcoming this situation, the online platformization of the logistics market has recently been rapidly taking place, and the growth of e-commerce around developed countries has emerged as a demand for flexible freight services that can send and receive cargo anywhere and anytime at appropriate cost. However, the logistics industry has not been able to change rapidly in line with the demands of the market as it is immersed in traditional transportation transactions. Thus, the digital transformation of the freight market has become urgent to address problems such as uncertainty over traditionally closed and conservative freight market transaction processes and the lack of reliability caused by information asymmetry. Therefore, innovative domestic and foreign companies are attempting to establish a new way of transporting cargo, especially a marketplace way of connecting suppliers and consumers. Current status analysis and case studies were conducted through existing literature surveys, and prior research on freight market place selection factors was previewed, and the selection factors were stratified into five upper and 19 lower factors. Through this study, it is expected that improvements for sustainable growth of freight marketplace companies will be derived and that it will be a basic study of establishing management strategies through marketplace operation and quality control. In addition, it is deemed that the priority of customer requirements can be actively accepted, providing an opportunity to actively respond and strengthen corporate competitiveness.

Advancements in Drone Detection Radar for Cyber Electronic Warfare (사이버전자전에서의 드론 탐지 레이다 운용 발전 방안 연구)

  • Junseob Kim;Sunghwan Cho;Pokki Park;Sangjun Park;Wonwoo Lee
    • Convergence Security Journal
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    • v.23 no.3
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    • pp.73-81
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    • 2023
  • The progress in science and technology has widened the scope of the battlefield, leading to the emergence of cyber electronic warfare that exploits electromagnetic waves and networks. Drones have become more important due to advancements in battery technology and navigation systems. Nevertheless, tackling drone threats comes with its own set of difficulties. Radar plays a vital role in detecting drones, offering long-range capabilities and independence from weather conditions. However, the battlefield presents unique challenges like dealing with high levels of signal noise and ensuring the safety of the detection assets. This paper proposes various approaches to improve the operation of drone detection radar in cyber electronic warfare, with a focus on enhancing signal processing techniques, utilizing low probability of interception (LPI) radar, and implementing optimized deployment strategies.

The Effect of Logistics Company Strategies and Logistics Cooperation on Business Performance (물류기업의 전략과 물류공동화가 경영성과에 미치는 영향)

  • Yang-Il Cho
    • Korea Trade Review
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    • v.48 no.4
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    • pp.263-283
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    • 2023
  • Companies must strengthen core competencies by concentrating resources to secure a competitive edge and operate efficient processes from a company-wide perspective. To this end, it is seeking to concentrate its capabilities and reduce costs by pooling non-essential tasks or facilities that require a lot of time and capital at a strategic level. Therefore, logistics companies should actively utilize logistics coorperate system in order to maximize the use of logistics resources according to the limitations of human resources, physical resources, and time. This study is an empirical analysis of the strategy of logistics companies and the impact of logistics coorperate on corporate performance, and a survey and analysis was conducted on domestic logistics companies. The results of the empirical analysis showed that the cost·relationship·information-oriented strategy of logistics has a positive(+) effect on the financial·operation·strategic performance indicators of companies through logistics coorperate. The results derived from this paper will be used as an important determining factor in establishing a logistics strategy and logistics coorperate to improve the performance of logistics companies and logistics service companies.

A Study on the User Experience at Unmanned Cafe Using Big Data Analsis: Focus on text mining and semantic network analysis (빅데이터를 활용한 무인카페 소비자 인식에 관한 연구: 텍스트 마이닝과 의미연결망 분석을 중심으로)

  • Seung-Yeop Lee;Byeong-Hyeon Park;Jang-Hyeon Nam
    • Asia-Pacific Journal of Business
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    • v.14 no.3
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    • pp.241-250
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    • 2023
  • Purpose - The purpose of this study was to investigate the perception of 'unmanned cafes' on the network through big data analysis, and to identify the latest trends in rapidly changing consumer perception. Based on this, I would like to suggest that it can be used as basic data for the revitalization of unmanned cafes and differentiated marketing strategies. Design/methodology/approach - This study collected documents containing unmanned cafe keywords for about three years, and the data collected using text mining techniques were analyzed using methods such as keyword frequency analysis, centrality analysis, and keyword network analysis. Findings - First, the top 10 words with a high frequency of appearance were identified in the order of unmanned cafes, unmanned cafes, start-up, operation, coffee, time, coffee machine, franchise, and robot cafes. Second, visualization of the semantic network confirmed that the key keyword "unmanned cafe" was at the center of the keyword cluster. Research implications or Originality - Using big data to collect and analyze keywords with high web visibility, we tried to identify new issues or trends in unmanned cafe recognition, which consists of keywords related to start-ups, mainly deals with topics related to start-ups when unmanned cafes are mentioned on the network.

A Study on the Improvement Plan for the Establishing an Advanced Aviation Security System in Korea (첨단 항공보안체계 국내 도입을 위한 개선방안 연구)

  • Yosik Kim;Donghwan Yoon;YongHun Choi;Insu Jung;Keumjin Lee
    • Journal of Aerospace System Engineering
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    • v.18 no.2
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    • pp.87-94
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    • 2024
  • The International Civil Aviation Organization (ICAO) has set up the Global Aviation Security Plan (GASeP), which urges member states to transition to more advanced security systems. This paper examines advanced aviation security policies and technologies at both domestic and international levels, and also investigates the underlying reasons for the challenges faced in establishing an advanced security system in the Republic of Korea. Based on this analysis, we propose effective strategies for deploying advanced security equipment at domestic airports, taking into consideration their respective classifications. Additionally, we identify the need for establishing new technological standards to introduce an advanced aviation security system, and provide evaluation criteria for the maintenance and management of technology to ensure the smooth operation of advanced security equipment.

Evaluation of Problems in Tourism Systems and Their Evolutionary Status Based on Self-Organization Theory

  • Enhou Zu;Haoming Wen;Minghung Shu;Chih-Lung Yu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.18 no.6
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    • pp.1500-1517
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    • 2024
  • With the rapid development of the tourism economy, large-scale construction of tourist attractions to achieve resource utilization and ensure the healthy development of the tourism industry has become a hot topic. However, there are still issues with resource utilization and coordinated management in the economic development of the tourism industry, which in turn affects the coordinated development of the tourism industry economy. Therefore, this study utilizes self-organization theory to explore the structure, organizational mechanism, conditional driving force of evolution, and evolutionary operation mechanism of the tourism system, analyze the current tourism situation in Hunan Province and related regions, and construct a self-organization evolution model of the tourism system. The result shows that the cumulative variance contribution rate of tourism areas in Hunan Province is 78.8%, with Zhangjiajie having the highest industrial management factors and tourism resource levels in the province, with 1.6 and 3.2 respectively. Hunan Province has abundant tourism resources but overall uneven development, with a comprehensive score of -1.03. Therefore, it is necessary to leverage the coordination advantages of various departments and industries to promote sustainable and healthy development of tourism areas. The self-organizing evolution of the tourism system not only discovers the current problems of the tourism industry, but also provides theoretical support and mechanism suggestions for the tourism system.

Symptomatic perianeursymal cyst development 20 years after endovascular treatment of a ruptured giant aneurysm: Case report and updated review

  • Amy J. Wang;Justin E. Vranic;Robert W. Regenhardt;Adam A. Dmytriw;Christine K. Lee;Cameron Sadegh;James D. Rabinov;Christopher J. Stapleton
    • Journal of Cerebrovascular and Endovascular Neurosurgery
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    • v.26 no.2
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    • pp.187-195
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    • 2024
  • Perianeurysmal cysts are a rare and poorly understood finding in patients both with treated and untreated aneurysms. While the prior literature suggests that a minority of perianeurysmal cysts develop 1-4 years following endovascular aneurysm treatment, this updated review demonstrates that nearly half of perianeurysmal cysts were diagnosed following aneurysm coiling, with the other half diagnosed concurrently with an associated aneurysm prior to treatment. 64% of perianeurysmal cysts were surgically decompressed, with a 39% rate of recurrence requiring re-operation. We report a case of a 71-year-old woman who presented with vertigo and nausea and was found to have a 3.4 cm perianeurysmal cyst 20 years after initial endovascular coiling of a ruptured giant ophthalmic aneurysm. The cyst was treated with endoscopic fenestration followed by open fenestration upon recurrence. The case represents the longest latency from initial aneurysm treatment to cyst diagnosis reported in the literature and indicates that the diagnosis of perianeurysmal cyst should remain on the differential even decades after treatment. Based on a case discussion and updated literature review, this report highlights proposed etiologies of development and management strategies for a challenging lesion.