• Title/Summary/Keyword: Operation Strategies

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Current Status and Success Strategies of Crowdfunding for Start-up in Korea (국내 창업분야 크라우드펀딩(Crowdfunding) 현황과 성공전략)

  • Yoo, Younggeul;Jang, Ikhoon;Choe, Youngchan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.4
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    • pp.1-12
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    • 2014
  • It is essential factor for business operation to raise funds effectively. However, in Korea, many start-ups and small businesses have difficulties in fund-raising. In recent years, crowdfunding, a new method for funding a project of individuals or organizations by raising monetary contributions from a large number of people, has been growing up simultaneously with diffusion of social media. Crowdfunding is on early stage in Korea, and the majority of projects are focused on cultural or art categories. There is high proportion of projects that have social value in start-up sector. Crowdfunding in Korea has great potential because success rate of it is much higher than its of advanced countries, although market size is much smaller than them. The purpose of this paper is to propose success strategies of crowdfunding for start-up through case study. 5 crowdfunding platforms of Korea and Kickstarter, the platform of United States were investigated. Then we checked the figures related to the operation of the whole Korean projects on start-up. Finally, we made comparison between the cases of success and failure by analyzing 8 project characteristics. The study shows that it were the differences in trustworthiness and activeness of project creator, value of reward and efforts for interactivity that have great effects on success of the project. Whereas there was no significant influence of societal contribution and sponsor engagement. The thesis provides success strategies of crowdfunding for start-up as follows. Firstly, creator of the project should make support base by enthusiastic activites before launching funding project. Secondly, there should be contents that can easily show the process of business development in the project information. Thirdly, there must be appropriate design of rewards for each amounts of support money. Finally, efforts for interactivity, such as frequent updates, response for comments and SNS posting, should be followed after the launch of the project.

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Case Study on the Enterprise Microblog Usage: Focusing on Knowledge Management Strategy (기업용 마이크로블로그의 사용행태에 대한 사례연구: 지식경영전략을 중심으로)

  • Kang, Min Su;Park, Arum;Lee, Kyoung-Jun
    • Journal of Intelligence and Information Systems
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    • v.21 no.1
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    • pp.47-63
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    • 2015
  • As knowledge is paid attention as a new production factor that generates added value, studies continue to apply knowledge management to business environment. In addition, as ICT (Information Communication Technology) was engrafted in business environment, it leads to increasing task efficiency and productivity of individual workers. Accordingly, the way that a business achieves its goal has changed to one in which its individual members are willing to take part in the organization and share information to create new values (Han, 2003) and studies for the system and service to support such transition are carrying out. Of late, a new concept called 'Enterprise 2.0' newly appears. It is the extension of Wen 2.0 and its technology, which focus on participation, sharing and openness, to the work environment of a business (Jung, 2013). Enterprise 2.0 is being used as a collaborative tool to prop up individual creativity and group brain power by combining Web 2.0 technologies such as blog, Wiki, RSS and tag with business software (McAfee, 2006). As Tweeter gets popular, Enterprise Microblog (EMB), which is an example of Enterprise 2.0 for business, has been developed as equivalent to Tweeter in business circle and SaaS (Software as a Service) such as Yammer was introduced The studies of EMB mainly focus on demonstrating its usability in terms of intra-firm communication and knowledge management. However existing studies lean too much towards large-sized companies and certain departments, rather than a company as a whole. Therefore, few studies have been conducted on small and medium-sized companies that have difficulty preparing separate resources and supplying exclusive workforce to introduce knowledge management. In this respect, the present study placed its analytic focus on small-sized companies actually equipped with EMB to know how they use it. And, based on the findings, this study examined their knowledge management strategies for EMB from the point of codification and personalization. Hypothesis -"as a company grows, it shifts EMB strategy from codification to personalization'- was established on the basis of reviewing precedent studies and literature. To demonstrate the hypothesis, this study analyzed the usage of EMB by small companies that have used it from foundation. For case study, the duration of the use was divided into 2 spans and longitudinal analysis was employed to examine the contents of the blogs. Using the key findings of the analysis, this study is aimed to propose practical implications for the operation of knowledge management of small-sized company and the suitable application of knowledge management system for operation Knowledge Management Strategy can be classified by codification strategy and personalization strategy (Hansen et. al., 1999), and how to manage the two strategies were always studied. Also, current studies regarding the knowledge management strategy were targeted mostly for major companies, resulting in lack of studies in how it can be applied on SMEs. This research, with the knowledge management strategy suited for SMEs, sets an Enterprise Microblog (EMB), and with the EMB applied on SMEs' Knowledge Management Strategy, it is reviewed on the perspective of SMEs' Codification and Personalization Strategies. Through the advanced research regarding Knowledge Management Strategy and EMB, the hypothesis is set that "Depending on the development of the company, the main application of EMB alters from Codification Strategy to Personalization Strategy". To check the hypothesis, SME that have used the EMB called 'Yammer' was analyzed from the date of their foundation until today. The case study has implemented longitudinal analysis which divides the period when the EMBs were used into three stages and analyzes the contents. As the result of the study, this suggests a substantial implication regarding the application of Knowledge Management Strategy and its Knowledge Management System that is suitable for SME.

Problems and Improvement Strategies of Environmental Impact Assessment by Local Government in South Korea - Case Studies of 8 Local Governments including Seoul, Jeju, Busan and Daejeon - (지방자치단체의 환경영향평가 제도 운영현황 및 개선방안 - 서울, 제주, 부산, 대전 등 8개 지자체를 중심으로 -)

  • Kim, Jin-Oh;Min, Byoungwook
    • Journal of Environmental Impact Assessment
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    • v.29 no.2
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    • pp.132-143
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    • 2020
  • The purpose of this study is to identify the accomplishments and limits of the local governments' environmental impact assessment operation system and to propose a policy plan to improve it through an analysis of the current status of the operations by local governments. As the research method, based on an understanding of the basic purpose and concept of the local government's environmental impact assessment, the current status of environmental impact assessment by major local governments such as Seoul, Jeju, Busan, Daejeon, etc. is analyzed and in-depth interviews with public officials in charge are conducted. Through the extensive discussions, the current situation and the problems are identified. The accomplishments of the local governments' operation of environmental impact assessment are: it is possible, first, to select evaluation targets and items in accordance with regional characteristics; second, to continuously strengthen the management and monitoring the evaluation result after through its own follow-up control. The limits revealed are; first, internal organization problems, which are largely due to the fact that the project approvers and the environmental impact assessment consultants are the same; second, poor cooperation system between the department of environmental impact assessment and other departments; third, lack of professionalism in the working forces; and forth, a limited pool of the skilled judges; and last, it was found that there could be frequent problems of overlapping regulation during coordinating target projects and evaluation contents.

A Study of Co-Working Space Operation Strategy: Focused on Operation Elements Analysis by AHP Method (코워킹스페이스 운영전략 연구: AHP 기법을 통한 운영요소 분석을 중심으로)

  • Seo, Jong-Seok;Lee, Geun-Choon;Ock, Young-Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.4
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    • pp.157-165
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    • 2015
  • The purpose of this study is to suggest a successful operating strategy of co-working space. Therefore, the operating elements were identified through a literature research. And then, verified through site investigation and interview of operation managers. We found out that the high level operating elements are 'Co-working management', 'Membership management' and 'Supporting management' And the low level elements of Co-working management are 'Relationship facilitation', 'Networking event & Party' and 'Community & Communication', Membership management's are 'Service diversity & Price plan', 'Promotion & PR' and 'Alliance & Partnership', Supporting management's are 'Space & Interior', 'Facility & Device, Solution' and 'Mentoring & Education'. And the questionnaire was designed and conducted to Co-working space operators through the AHP method. As a result of the collected data analyzing, the highest priority was the operational element 'Community & Communication', and 'space and interior' is next, 'Service diversity & Price plan' is the third. The results were discussed with the relevant experts and it presents the following operating strategies. First, to create an environment suitable to voluntary coworking is the most important element. In particular, good management of 'Community & Communication' should be considered as a high priority operations strategy in a coworking space. Second, interior and space utilization helps in making the environment and atmosphere conducive to coworking. Office devices and facilities such as IT infra, printer, fax, scan, paper...etc are also important elements. But the reason why these necessary items are given a low priority is that these items don't need any special strategy. Third, in order to create a stable profit, 'Service diversity & Price plan' should be the characteristics of each coworking space because it will attract and secure enough customers. This study is valuable, it could be a great guideline for coworking space in an early stage to adopt operating model and strategy

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Influence of Franchisors' Supporting Strategy on Franchisee Attitude and Performance: Moderating Effect of Competitive Intensity (가맹본부의 지원제도가 본부에 대한 태도 및 가맹점의 재무성과에 미치는 영향 : 지역상권 경쟁강도의 조절효과를 중심으로)

  • Yi, Ho-Taek;Kim, Moon-Seop;Jung, Yeon-Sung
    • Journal of Distribution Science
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    • v.13 no.4
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    • pp.65-76
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    • 2015
  • Purpose - This article aims to present and test a model regarding franchisors' supporting activities that may positively influence franchisees' attitude toward the franchising headquarter and their own business performance. Moreover, the authors examine the moderating effect of competitive intensity between franchisee attitude and business performance. Most previous research focused on behavioral performance measurements such as satisfaction, trust, and commitment. There are few empirical studies that focus on financial performance data because it is difficult to determine a relational mechanism between behavioral and financial performance. Moreover, financial data is confidential and difficult to collect in many cases. However, this study measures financial performance (e.g., sales revenue per square meter) differently than most previous research, which is mostly focused on the behavioral performance measurements. Research design, data, and methodology - To test our hypotheses, we selected 137 franchisee managers who are running chains of one of the foremost bakery franchise brands in South Korea. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed instrument by analyzing the data obtained from the samples. The data was analyzed using the AMOS structural equation modeling program. Results - The results indicated that: non-financial support activities (e.g., information exchange and communication) had a positive impact on the franchisee attitude toward the franchising headquarter. The franchisee attitude in turn had a positive effect on the headquarters' business performance. Furthermore, competitive intensity could enhance the relationship between franchisee attitude toward franchising headquarter and business performance in a local franchise market. However, financial support activities (e.g., rewards and promotional support) and training had no relationship with either franchisee attitude or business performance. Conclusions - This study provides some practical implications to franchisors in terms of franchise operation and store opening strategies. With respect to the franchise operation strategy, franchisors need to focus on non-financial rather than financial support. Most franchisees consider the necessity of financial support activities and not their sufficiency because these activities are specified in their franchise contract. In addition, it is important for franchisees to maintain a positive attitude for the franchise headquarters. The franchisees with a positive attitude for the franchisor can show a high degree of solidarity for various support activities, and it consequently determines franchisees' sales performance. In terms of franchise store opening strategy, this study suggests an additional criterion that can be considered in determining the location of direct and non-direct management stores (e.g., franchisees' stores). In this research, franchise stores located within high level of competitive intensity are shown to have a high relationship between franchisee attitudes of franchisor support activities and business performance compared to the franchisees located within low competitive intensity level. This result shows that opening non-direct franchise stores is more effective than direct stores in higher competitive market situations. Research contribution, implications, and further research directions are discussed at the end of the paper.

A Study on the Assistive Technology Service Operation System in Japan (일본의 보조기구 서비스 운영체계에 관한 연구 -장해자자립지원법(障害者自立支援法)에 따른 보조기구 서비스 운영 체계를 중심으로-)

  • Cho, Heung Seek;Kim, Jin Woo;Kim, Yong Deug;Seo, Dong Myung;Koh, Mi Seon;Kim, June Yung
    • 재활복지
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    • v.17 no.4
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    • pp.27-51
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    • 2013
  • The present study aims to examine the assistive technology service operation system[ATSOS] of the support system for independent living[SSIL] which was introduced after the enactment of the Law of Assisting the Independence for Persons with Disabilities[LAIPD] and to discuss its implications in the development of the assistive technology service delivery system[ATSDS] and the related measures for promoting the assistive technology industry in Korea. For this purpose, the literature review and the field study were employed. The research findings showed that the Japanese SSIL, which adopted the user payment system as measures to establish the sustainable ATSOS, arranged the consumer participation structure through substantial cooperation among related government departments. The result of this study indicates the need to secure the consumer's right to choose in a comprehensive utilization process of assistive technology services as for the establishment of the ATSDS in Korea. Furthermore, the arrangements for practical cooperative strategies among related government departments are encouraged.

Evaluation on the Additional CO2 by Mobile Air Conditioning Systems of Korean Light-duty Vehicles (국내 소형자동차의 에어컨 가동에 따른 CO2 배출량 평가)

  • Park, Junhong;Lee, Jongtae;Kim, Sunmoon;Kim, Jeongsoo;Kang, Gunwoo
    • Journal of Climate Change Research
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    • v.3 no.4
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    • pp.259-270
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    • 2012
  • Mobile air conditioning(MAC) systems of light-duty vehicles consume the most energy among auxiliary parts. Vehicle $CO_2$ reduction policies in Korea, US EPA and EU include the strategies to reduce additional $CO_2$ by MAC operation with providing incentive for the high-efficient MAC technologies. It is under development how to estimate MAC $CO_2$ and to differentiate advanced or high-efficient MAC system in US EPA and EU. The additional energy by MAC operation would beaffected by not only driving patterns but also environmental conditions such as temperature and humidity. In this study, we estimated MAC $CO_2$ of Korean light-duty vehicles with various driving cycles and environmental conditions. Test results were corrected to reference conditions for varied temperature and humidity during tests to get the comparable data for test vehicles. The test results showed that high-efficient MAC technologies have potential to reduce MAC $CO_2$ approximately by 50%. Considering the rate of MAC $CO_2$ to vehicle $CO_2$, it is expected that the introduction of high-efficient MAC technologies would considerably reduce vehicle $CO_2$ emission in MAC operation.

A Study on the Prediction of Yard Tractors Required by Vessels Arriving at Container Terminal (컨테이너터미널 입항 선박별 야드 트랙터 소요량 예측에 관한 연구)

  • Cho, Hyun-Jun;Shin, Jae-Young
    • Journal of Korea Port Economic Association
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    • v.37 no.4
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    • pp.33-40
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    • 2021
  • Currently, the shipping and port industries are implementing strategies to improve port processing capabilities through the expansion and efficient operation of port logistics resources to survive fierce competition with rapidly changing trends. The calculation of the port's processing capacity is determined by the loading and unloading equipment installed at the dock, and the port's processing capacity can be improved through various methods, such as additional deployment of logistics resources or efficient operation of resources in use. However, it is difficult to expect an improvement effect in a short period of time because the additional deployment of logistics resources is clearly limited in time is clear. Therefore, it is a feasible way to find an efficient operation method for resources being used to improve processing capacity. Domestic ports are also actively promoting informatization and digitalization with the development of the 4th industrial revolution technology. However, the calculation of the number of Y/T (Yard Tractor) assignments in the current unloading process depends on expert experience, and related previous studies also focus on the allocations of Y/T or Calculation of the total number of Y/T required. Therefore, this study analyzed the factors affecting the number of Y/T allocations using the loading and unloading information of incoming ships, and based on this, cluster analysis, regression analysis, and deep neural network(DNN) model were used.

Current Status Analyses and Efficient Strategies Subjected to Safety Management of Small-Scaled Old Buildings (소규모 노후 건축물 안전관리 실태분석 및 효율화 방안)

  • Ji-Eon Lee;Jong-Chan Kim;Sung-Ho Park
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.27 no.3
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    • pp.58-70
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    • 2023
  • Based on the current state of safety management for small-scaled old buildings, this study identified problems and proposed improvement plans. The study investigated the current status of safety management based on relevant laws and government and financial portal data, as well as budget documents related to the targets of safety management, the organization responsible for safety management, and the budget required for organizational operation. As a result, the study revealed the problem of safety management blind spots for buildings that are not included in the legal safety inspection targets. It also identified difficulties in securing specialized personnel for the operation of local building safety centers and financial constraints for the operation of building safety special accounting. To address these issues, the study proposed measures such as expanding the scope of safety inspection targets for small-scaled old buildings to reduce safety management blind spots, improving compensation regulations for specialized personnel, setting a minimum ratio for enforcement fines to secure financial resources, and gradually adjusting building permit fees. The study aimed to contribute to improving the efficiency of safety management for small-scaled old buildings based on these proposed measures.

A Study on the Analysis of Factors Affecting the Development of Specialized Libraries (전문도서관 발전에 영향을 미치는 요인 분석에 관한 연구)

  • Eunhyoung Kim;Younghee Noh
    • Journal of the Korean Society for information Management
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    • v.40 no.2
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    • pp.81-114
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    • 2023
  • In this study, a survey was conducted targeting specialized librarians, and the impact on the work area according to changes in the internal and external environment and policy support measures was analyzed. In this study, we tried to derive factors that affect library development and policy suggestions accordingly. As a result of the study, first, it was confirmed that 58.3% of the negative opinions in terms of the importance of library development plans were positive in recognition of the role of library status within individual institutions. Second, in order to increase the status of specialized libraries, it was found that awareness of academic research activities was necessary by recognizing the importance of major functions and roles. Third, among the comprehensive library development plans, the recognition of specialized libraries and operational evaluation was the highest in recognition of the expansion of national public information services to the public. In addition, it was confirmed that among the five-year development strategies, the policy that should be implemented first is the preference for updating the status of specialized libraries and establishing a system for investigation. Fourth, as a result of analyzing effective alternatives and improvement indicators to increase the participation rate in library operation evaluation, the weighting of the "institutional library operation evaluation" item in the evaluation item of public enterprises was the highest at 4.01 on average. Therefore, for the development of specialized libraries, it was recognized as the most urgent task to establish a system that can comprehensively grasp the current status of specialized libraries as well as active academic research and support them.