• Journal of Information Technology Applications and Management
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• 제23권4호
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• pp.101-116
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• 2016

In this paper, we suggested a model that reflects the role played by the consumer's regulatory focus (promotion focus and prevention focus) as determinant factors of trust in the Web site. Also, we considered the moderating effects of consumers' purchasing experience toward online shopping. We conducted a two-month survey of 230 individuals using online shopping sites for hypotheses testing. The study results are summarized as follows. Firstly, promotion focused consumers showed higher trust to a web site compared to prevention focused consumers. Secondly, the moderating effect of purchasing experience between regulatory focus and consumer trust to a web site is statistically significant. The effect of a prevention focused consumers on consumer trust to a web site is stronger when purchasing experience toward online shopping is high compared to low. Based on these findings, this study presents practical and academic implications of the research.

• International Journal of Contents
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• 제8권1호
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• pp.61-68
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• 2012

Previous research on online health (e-health) information was primarily focused on consumer information search behavior and information quality. Although studies addressing online information quality have flourished, they have yet to thoroughly examine whether consumers actually use the information they search. The purspose of this study suggests a conceptual framework that examines the potential antecedents of a consumers' willingness to depend on e-health information as an indicator of the consumer's trust of the provided e-health information. The proposed antecedents include healthcare product involvement, online skill level, perceived quality, and credibility of the source. Using structural equation modeling on online survey data, seven hypotheses, which describe the relationships between the variables of the model, were tested. The results indicate that consumer willingness to depend on provided e-health information was significantly influenced by the consumers' perceived quality and credibility of specific e-health information. Consumer involvement in healthcare and their online skill-level, respectively, also positively related to perceived quality and credibility regarding e-health information.

• 한국도서관정보학회지
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• 제28권
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• pp.263-286
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• 1998

To investigate how the online searching was taught in the departments of Library and Information Science, a survey was done to the professors teaching information retrieval course. Questionnaires were mailed to 32 professors and 26 returned. Information retrieval course, one of the central course attended by almost all of the students, covers online searching in depth. Lecture, hard-on practice, and homework were three favored methods of teaching. Among the 22 topics to be covered in online teaching, respondents showed substantially higher consensus except for sections of information technology and service management. However, respondents showed big differences in hours of hand-on practice and the systems used. Free databases through Internet used dominantly. The chronic problem of terminal and communication is solved by using campus-wide facilities. But the problem of teaching assistance is serious. Based on the results, recommendations to improve online searching education are provided.

• Fashion, Industry and Education
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• 제14권1호
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• pp.10-17
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• 2016

The purpose of this study is to examine the difference between perceived challenges measured before and after shopping online for fashion products and their effects in leading to flow. An online survey including an online shopping task was conducted with a national sample of 500 adult consumers recruited in the U.S.A. The paired t-test results show that perceived challenge measured before the task is significantly higher than perceived challenge measured after the task. ANOVA results further show that the interaction effect between skill and challenge on flow is significant only when perceived challenge is measured after that task. Implications of the findings and recommendations for further research are also discussed.

• 통상정보연구
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• 제10권4호
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• pp.3-21
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• 2008

This study analyzed the effect of degree of using online trade process services provided by e-Trade companies on the degree of user satisfaction and the online export performance in Korean small and medium-sized exporting firms(SMEs). According to the empirical survey results based on 130 sample firms, there were positive relationship among the frequency of using e-Trade companies' services, the degree of user satisfaction and the online export performance. Furthermore, the results of the moderated regression analysis showed that there were significant moderation effect of the organizational characteristics on the relationships between the degree of user satisfaction and the SMEs' online export performances. This study provides several useful implications to Korean SMEs, e-Trade companies and government policy makers.

• Educational Technology International
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• 제13권1호
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• pp.175-205
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• 2012

The current study investigated whether SNS such as Twitter can be an assisting tool to compensate the limitations of online learning from social-affective and cognitive perspectives. Such limitations include low level of motivation to participate, feeling of isolation, rare exchanges of ideas and feedback from peers or instructors. This paper reports findings from a research study on the use of Twitter in online learning in Higher Education. Survey and subsequent interviews were conducted to examine students' perceptions about the cognitive and social-affective aspects of their participation in Twitter activities. Some of the challenges and potentials in integrating Twitter into online course are also addressed. It can be concluded that Twitter contributes not only to building close relationships among peers and instructors but also to opening a communication channel that can extend cognitive potentials.

• 한국수학교육학회지시리즈D:수학교육연구
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• 제27권1호
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• pp.93-109
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• 2024

This study compared the perceptions of 548 Korean and Indonesian secondary school teachers in the COVID-19 era and examined factors affecting their intention to continue online learning. Based on survey data, the two countries were compared on seven factors (teaching readiness, challenges and issues, competencies that require training, sources of support, types of support, and endurance). Furthermore, we examined what factors influence the intention to continue online learning. As a result, Korean teachers perceived their teaching readiness for online learning to be less than that of Indonesian teachers. Indonesian teachers perceived that they did not receive sufficient support. Additionally, factors affecting the intention to continue online learning differed depending on the country. Based on these results, we suggested implications for integrating online learning into mathematics education.

• 복식문화연구
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• 제28권6호
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• pp.755-770
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• 2020

As the postsecondary school-age population continues to decline, universities are building identities to differentiate themselves and create a favorable impression among this cohort. We investigated the role of logo-bearing products as a way of promoting university identity, specifically, the effects of ingroup ties, ingroup affect, and centrality on attitude toward university logo products and purchase intention. This study further examined the moderating effects of perceived university prestige on the relationship between logo product attitude and in-store purchase intention, and the moderating effect of online shopping frequency on the relationship between logo product attitude and online purchase intention. We conducted a survey of undergraduate and graduate students at a university in Seoul. Survey responses (N=561) were collected and processed using SPSS 23.0. Multiple regression analysis showed that ingroup ties and affect had significant effects on product attitude. However, centrality had no significant effect on attitude toward the product. Product attitude had a direct significant effect on both in-store and online purchase intention. Perceived university prestige moderated the relationship between product attitude and in-store purchase intention. Moreover, online shopping frequency moderated the relationship between product attitude and online purchase intention. The results of this study are expected to provide fundamental knowledge for developing product strategy of logo products.

• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.350-358
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• 2021

본 연구는 코로나19 상황에서 발달 장애 학생의 온라인 학습권 실태 분석과 증진 방안 제시를 목적으로 한다. 이를 위해 발달 장애 학생 자녀를 둔 학부모 충북지역 200인을 대상으로 한 설문조사 자료와 학부모 6인이 참여한 FGI 자료를 함께 사용하는 혼합방법론을 적용하였다. 주요 결과로, 가장 시급한 학습보조 제도는 보조인력 지원으로 확인되었고, 재택근무 등으로 자녀를 지원할 수 없는 응답자가 50.5%로 나타났다. FGI 자료 분석결과, '코로나19 온라인 학습 실태', '양육환경을 고려한 비대면 학습환경 개선'의 2가지 범주와 '화상수업 등 교수 방법 다양화', '필요 학습 자원 지원', '상황에 맞는 평가제도 도입', '돌봄 지원 강화', '건강 지원 확대'의 5가지 주제가 도출되었다. 이러한 연구 결과를 토대로 발달 장애 학생 온라인 수업 관련 법적 근거마련 검토, 학습지원 인력 파견 확대, 온라인 학습 환경 증진 대안 마련 등을 제안하였다.

• 한국정보통신학회논문지
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• 제26권6호
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• pp.930-935
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• 2022

소프트웨어를 활용하는 능력은 현대 사회의 필수 역량이라 할 수 있다. 이로 인해 초등학교부터 대학교까지 프로그래밍 교육이 진행되고 있다. 대학의 교양 교과에서 진행되는 비전공자를 위한 프로그래밍 교육의 경우 양질의 콘텐츠를 이용하여 온라인으로 진행한다면, 전문성을 갖춘 교수자의 부족문제 및 실습시간 제약 등의 문제를 해결할 수 있다. 그리고 또한 수강생에게는 충분한 시간동안 생각하고 문제를 해결할 수 있는 시간적인 여유를 제공할 수 있는 장점이 있다. 본 논문에서는 온라인으로 진행된 소프트웨어 교양 교과의 강의 전과 후 설문조사를 통하여 온라인 강의의 가능성을 살펴보았다. 설문결과로부터 온라인으로 소프트웨어 강의를 진행하더라도 컴퓨터적 사고력 및 문제해결 능력의 향상이라는 소프트웨어 교육의 목표를 충분히 얻을 수 있을 것으로 판단된다.