• The Research Journal of the Costume Culture
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• v.31 no.5
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• pp.669-691
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• 2023

This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June 2022. A total of 397 questionnaires were analyzed using the χ²-test statistical method. The analysis of clothing purchase type based on demographic characteristics revealed differences in terms of gender, marital status, age, monthly income, and occupation. Notably, when analyzed by demographic characteristics and clothing purchase types, monthly online purchase frequency displayed significant differences in marital status, age, and occupation. Similarly, monthly purchase amounts through online platforms exhibited significant variations based on marital status, age, monthly income, and occupation. The online fashion platforms, when examined in relation to demographic characteristics and purchase types, showed significant differences across all variables. Clothing purchases by consumers seeking individuality and differentiation exhibited significant differences in age, occupation, and purchase types. Furthermore, the reasons for choosing online platforms for clothing purchases varied significantly based on age and occupation. These findings indicate diverse purchasing behaviors on online platforms influenced by demographic characteristics. These findings can be valuable for effectively segmenting the online fashion market.

• Asia pacific journal of information systems
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• v.29 no.4
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• pp.591-614
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• 2019

With the proliferation of social media, it has become easier for people to spread rumors online, which can aggravate the issues arising from online rumors. There are many individuals and organizations that are adversely affected by malicious online rumors. Despite their importance, there has been little research into why and how people spread rumors online, thus inhibiting the understanding of factors that affect the spreading of online rumors. With attention seeking to address this gap, this paper draws upon the dual process theory and the de-individuation theory to develop a theoretical model of factors affecting the spreading of an online rumor, and then empirically tests it using survey data from 211 individuals about a specific rumor. The results indicate that the perceived credibility of the rumor affects the individuals' attitudes toward spreading it, which consequently affects the rumor spreading behavior. Vividness, confirmation of prior beliefs, argument strength, and source credibility positively influence the perceived credibility of online rumors. Finally, anonymity moderates the relationship between attitude toward spreading online rumors and the spreading behavior.

• Journal of the Korean association of regional geographers
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• v.19 no.2
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• pp.362-374
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• 2013

ICTs(Information and Communication Technologies) have changed the ways of social activities and communications, and in the process, online and offline spaces have been thought of as binary spaces in which online spaces substitute and erode offline spaces. The aim of this study is to explore how urban space where local social activities and communications are performed is constructed in terms of timespace through the intersection of online and offline communications and how the urban space is 'remediated' through online spaces. For this, the study looks at the case of a workshop on 'locality education' held at the Yeungnam University Museum in January 2013. Criticizing the dichotomist viewpoint that increasing in communications through online spaces results in the expansion of 'absent presence' or 'placelessness' in offline spaces, the study argues that online spaces remediating offline spaces are spaces not transcending the timespace constraints of the offline spaces but rather reflecting the spatial, temporal, material, social, cultural environments of urban space and place.

• Management & Information Systems Review
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• v.33 no.4
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• pp.49-62
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• 2014

The current study extends previous research by investigating the role of shopping experience and product type within the direction of online reviews and information reliability and product attitude. To test the hypotheses, this study conducted experimental designs. Direction of online reviews and product type were manipulated as between-subject factors. Then participants were classified into high or low group based on their shopping frequency. Dependent variable was information reliability and product attitude. The results indicate that direction of online reviews have a significant effect on both information reliability and product attitude. In addition, consumers' shopping experience also shows a moderating effect between the direction of online reviews and the dependent variables. Furthermore, product type also shows a moderating effect on the information reliability, yet not on the product attitude. The results of this study contribute to the literature as a new attempt to examine the direction of online reviews in the online shopping area. We also indicated the limitations of this study, and suggested the future research directions.

• International Journal of Knowledge Content Development & Technology
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• v.7 no.3
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• pp.67-86
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• 2017

The emergence of smart devices such as smartphones (e.g., iPhone) and tablets (e.g., iPad) may enhance e-learning by increasing communication and collaborative learning outside the classroom. These devices also facilitate the use of online technologies such as Facebook. However, the adaptation of Learning Management System (LMS) services to mobile devices took longer than social networks or online tools such as Facebook and Twitter have already been long used via smartphone. The main purposes of this study are to explore students' skill levels of LMS (Moodle) and their knowledge of online tools or technologies and then examine if there is a correlation between smartphone use and using of online tools and Moodle in learning. The study conducted among 173 students in the Department of Information Studies (DIS) in Oman, using online survey. The study found that most students demonstrated high levels of accessing course/subject materials and regularly engaging with studies of using LMSs. YouTube, Wikipedia and Facebook were clearly recorded as the most popular sites among students while LinkedIn and Academia.edu were two online tools that had never been heard of by over half of the 142 participants. Emailing and searching are recorded the most popular online learning activities among students. The study concluded that students prefer to use smartphone for accessing these tools rather than using it to access LMSs, while a positive correlation was found between the use of these tools and smartphones, but there was no correlation between smartphones and using LMSs.

• Journal of Korean Society for Quality Management
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• v.49 no.4
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• pp.595-607
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• 2021

Purpose: This study introduces a systematic framework to evaluate service satisfaction of cosmetic brands through online review analysis utilizing Text-Mining technique. Methods: The framework assumes that the service satisfaction is evaluated by positive comments from online reviews. That is, the service satisfaction of a cosmetic brand is evaluated higher as more positive opinions are commented in the online reviews. This study focuses on two approaches. First, it collects online review comments from the top 50 global cosmetic brands and evaluates customer service satisfaction for each cosmetic brands by applying Sentimental Analysis and Latent Dirichlet Allocation. Second, it analyzes the determinants that induce or influence service satisfaction and suggests the guidelines for cosmetic brands with low satisfaction to improve their service satisfaction. Results: For the satisfaction evaluation, online review data were extracted from the top 50 global cosmetic brands in the world based on 2018 sales announced by Brand Finance in the UK. As a result of the satisfaction analysis, it was found that overall there were more positive opinions than negative opinions and the averages for polarity, subjectivity, positive ratio, and negative ratio were calculated as 0.50, 0.76, 0.57, and 0.19, respectively. Polarity, subjectivity and positive ratio showed the opposite pattern to negative ratio, and although there was a slight difference in fluctuation range and ranking between them, the patterns are almost same. Conclusion: The usefulness of the proposed framework was verified through case study. Although some studies have suggested a method to analyze online reviews, they didn't deal with the satisfaction evaluation among competitors and cause analysis. This study is different from previous studies in that it evaluates service satisfaction from a relative point of view among cosmetic brands and analyze determinants.

• Journal of the Health Care and Life Science
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• v.9 no.1
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• pp.77-86
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• 2021

This study is a research study to determine the effect of online lecture substitution for subjects due to COVID-19 on self-directed learning ability, academic achievement, and online learning satisfaction of nursing students. From September to October 2020, the final 113 nursing students of data recovered as enrolled in the Department of Nursing at a university located in G City were analyzed. The data collected were analyzed by performing descriptive statistics and hierarchical regression analysis using the SPSS 21.0 program. The study results are summarized as follows. The average score of self-directed learning was 3.32±0.39, academic achievement 3.32±0.75, and learning satisfaction was 3.31±0.78. Factors affecting online learning satisfaction were found to be preferred learning methods and academic achievement. Based on the results of this study, it is necessary to design instruction and operate classes to improve online learning satisfaction by evaluating the learner's learning method in advance when running nursing school subjects as online lectures for nursing students.

• International Journal of Computer Science & Network Security
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• v.21 no.2
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• pp.66-76
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• 2021

The quality of the E-learning education in Saudi Arabia has been a major concern by many academicians, especially, and people in general as this platform has not been a priority for education. Not until recently, the world has been impacted by the Covid-19 pandemic, which makes every education institution shifted to the online platform to continue the education for the students. Thus, many studies on the perceptions on the online learning have been carried out, and though many are focusing on the perceptions by the education institutions' faculty and administration, there is a lack in the amount of study performed to analyse the students' perceptions of online learning during the pandemic time. The current study is conducted by utilising qualitative methods in order to collect information and investigate the students' perception regarding online learning during the pandemic Covid-19, based on their individual experiences. A number of fifteen (15) students were selected as respondents for the study, in which structured interviews were conducted by using a convenient sampling technique for data collection. Through the discussion, all of the positive and negative perceptions of online learning, as well as the factors contributing to those perceptions were identified. The results of the study found that the positive perceptions were contributed based on the flexibility, cost-effectiveness, availability of the electronic research databases, and well-designed online classroom interfaces. For the negative perceptions from using online learning platforms, the respondents informed that they were contributed by the lecturer's delayed feedback, lack of technical support by lecturers, low in self-esteem and self-motivation, feel isolated, one-way of educational methods, and poorly-designed class materials. Through the findings, the school's administration and lecturers would be able to know the struggles experienced by the students, and eventually come out with better solutions to improve their teaching methods.

• Journal of Information Technology Services
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• v.21 no.2
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• pp.1-26
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• 2022

This study classified five types of online food subscription economy: replenishment, curation, surprise, membership, and visitation. An online survey was conducted with 314 customers who experienced 5 types of online subscription economy. This study selected the characteristics of the food subscription economy as convenience, perceived personalization, economic utility, and timeliness through previous studies. The effect of the four characteristics on perceived value (utilitarian and emotional) and the relationship between customer engagement and perceived value, which are dependent variables that have never been used in the food subscription economy, were verified through the S-O-R model. In this relationship, we demonstrated how consumers' personal tendencies, such as need for cognitive closure and self-efficacy, mediate between timeliness and perceived value related to online food delivery. The study results are as follows. Perceived personalization, convenience, and timeliness had a positive effect on the utilitarian value in the order. It also had a positive effect on emotional values in the order of perceived personalization and timeliness. On the other hand, economic utility had no significant effect on practical branches. Customer engagement had a positive effect in the order of emotional value and utilitarian value. The lower the need for cognitive closure the more positive the utilitarian value. The lower the self-efficacy, the more positive the emotional value was perceived. Through the above study, companies that want to operate or start an online food subscription economy need a strategic approach rather than unreasonable price discounts in pricing policy. In addition, it is necessary to focus on marketing activities that provide emotional value by focusing on perceived personalization, which is the satisfaction factor of online food subscription.

• Journal of the Korea Society of Computer and Information
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• v.27 no.2
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• pp.91-98
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• 2022

The purpose of this study is to investigate the effect of online basic clinical training on critical thinking disposition, self determination motivation and learning satisfaction for nursing student in the COVID-19 situation. This study is one group pre-test and post-test design. The subjects of this study were collected using an online questionnaire for third-year nursing students located in G city, and 41 students participated in the final. The results of this study showed that critical thinking disposition(p=.013) and self determination motivation(p=.007) increased statistically significantly after the online basic clinical training. This findings indicate that online basic clinical training is effective in improving critical thinking disposition, self determination motivation. As it is difficult to perform direct nursing in the COVID-19 medical field recently, it is expected that the limitations of online clinical practice can be overcome by using various online contents.