• 복식문화연구
• /
• 제27권5호
• /
• pp.496-511
• /
• 2019

The purpose of this study was to create a theoretical structure for the concept of purchasing risks by identifying the structure of purchasing risks that lead to obstacles in the purchasing decisions of consumers in fashion consumption via online channels. This was a secondary research using books, articles, prior researches, and academic journals on the five topics of "characteristics of fashion consumption," "the concept of purchasing risks," "purchasing risks by product types," "purchasing risks by channel types," and "purchasing risks of fashion consumption on online shopping channels." According to the arguments of prior researches, the study divided the purchasing risks of fashion consumption through online shopping into four categories : (1) fundamental purchasing risks including financial risk and time loss risk pertaining to any product or channel, (2) online channel purchase risks, which include risks in payment, Information leaks, and delivery and return/exchange risk, (3) fashion product risk related to product quality or experience of other people, which includes social risks and risks associated with quality, and (4) the online channel${\times}$fashion product risks, which include the aesthetic and psychological hazards especially amplified in online channels. The four risk factors were then described with a concept map to systemize the multi-dimensional and stereoscopic psychological structure of purchasing risks. Of the four risk factors, consumers placed the most emphasis on the online channel${\times}$fashion product risks, hence, reducing this risk factor is of utmost priority for marketing of online shopping channels.

• 문화기술의 융합
• /
• 제7권4호
• /
• pp.537-542
• /
• 2021

본 연구는 코로나19 이후 불가피하게 진행된 온라인 교양 수업에 대한 교수자의 만족도를 조사, 분석하여 교수자가 인식하는 온라인 교양 수업의 효과성을 알아보고자 한다. 이를 위해 경상남도 C대학의 교양대학에서 2021학년도 1학기 말에 실시한 수업 만족도에 관한 설문조사에 응답한 54명의 교수자를 대상으로 온라인 교양 수업의 전체적인 만족도와 이에 영향을 미칠 만한 변인들에 관해 연구하였다. 그 결과, 교수자는 온라인 교양 수업에 대해 전반적으로 부정적 인식을 갖고 있었다. 전체 만족도와 학습자와의 상호작용 변인에서는 각각 2.80, 2.87의 낮은 만족도를 보였으며, 그 외 요인들에 대해서는 전체 만족도보다 높은 만족도를 보였다. 또한 전체 만족도에 가장 큰 영향을 미치는 요인은 수업에 사용된 플랫폼에 관한 만족도였으며, 통계적으로도 유의미했다. 따라서 교수자의 온라인 교양 수업 만족도에 가장 큰 영향을 미치는 변수인 플랫폼에 교수자는 익숙해질 필요가 있으며, 이를 위해 대학에서는 교수자를 위한 사전 교육이 이루어질 필요가 있다. 본 연구는 일개 대학의 교수자를 대상으로 연구가 진행되었다는 점과 한정된 변수만을 측정하였다는 데에 한계가 있다.

• 패션비즈니스
• /
• 제25권2호
• /
• pp.18-33
• /
• 2021

This study sought to understand the clothing consumption values of male consumers and analyze the attributes of online fashion multi-brand stores. The study examined the effect of clothing consumption values of male consumers on the perceived attributes of online fashion multi-brand stores and use intention. The study also aimed to investigate whether online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and use intention. An online survey of male consumers in their 20s and 30s was conducted, and a total of 338 responses were analyzed. The SPSS 24.0 program was used to perform frequency analysis, factor analysis, reliability analysis, regression analysis, and stepwise-regression analysis. The results are as follows. First, fashionableness out of the four attributes of online fashion multi-brand stores (fashionableness, entertainment, variety, and scarcity) influenced the practical and conspicuous values of clothing consumption values. Entertainment had a significant effect on all clothing consumption values. Variety had a significant impact on practical and conspicuous values and the scarcity factor influenced epistemic and conspicuous values. Second, while entertainment, variety, and scarcity influenced sharing intention, fashion, entertainment, and variety influenced purchase intention. Third, online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and sharing intention but not purchase intention.

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 2005년도 춘계 학술발표대회 논문집
• /
• pp.210-211
• /
• 2005

• 디지털융복합연구
• /
• 제19권5호
• /
• pp.269-277
• /
• 2021

이 연구의 목적은 대학의 온라인 수업에 대한 대학의 운영 및 시스템지원이 학습실재감을 매개로 학습참여도에 미치는 영향을 분석하고 구성요인들 간의 구조적 관계를 탐색하는 것이다. 연구목적을 달성하기 위해 온라인수업으로 이루어지는 공통교양과목 중 '대학영어2' 수강생 135명을 대상으로 구조방정식 모형의 확인적 요인분석을 통해 연구모형의 적합도 분석과 경로구조 분석을 실시했다. 연구결과, 첫째, 온라인 수업환경에 대한 대학의 운영지원이 학습자의 학습실재감에 정적인 영향을 치는 것으로 나타났다. 둘째, 온라인 수업환경에 대한 대학의 운영지원이 학습실재감을 완전매개하여 학습참여도에 긍정적 영향을 미치는 것으로 나타났다. 본 연구는 대학의 온라인 수업에서 환경특성 요인인 온라인 수업에 대한 지원, 학습자 특성 요인으로 학습실재감, 학습참여도간의 구조적 관계를 규명하여 온라인 학습장면에서 학습참여도에 대한 이해의 폭을 넓히고 교수·학습 설계에 고려해야 하는 시사점을 제시해 주었다는 점에서 연구의 의의를 지닌다.

• 실천공학교육논문지
• /
• 제15권1호
• /
• pp.13-22
• /
• 2023

본 논문의 목적은 온라인 PBL(Problem Based Learning)이 학습자의 4C 역량과 학습 경험에 미치는 영향을 탐색하는 것이다. 연구 결과 첫째, 온라인 PBL이 학습자의 문제해결능력, 의사소통능력, 예비교사효능감에 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 둘째, 학습자들은 온라인 PBL 경험에 매우 만족했으며, 학습과 예비교사로서의 자신에게 매우 도움이 된다고 인식했다. 셋째, 학습자들은 실시간 화상회의 시스템과 메신저가 온라인 PBL을 성공적으로 수행하는 데 매우 도움이 된다고 인식하는 것으로 나타났다. 넷째, 온라인 PBL을 성공적으로 수행하기 위한 중요요인에 대해 본 연구 참여자들은 의사소통과 성실성이 매우 중요하다고 인식하고 있었고, 리더의 역할도 중요하지만 팀원 간의 개인적 친밀도는 상대적으로 덜 중요하다고 인식하고 있었다. 다섯째, 학습자들은 온라인 PBL을 성공적으로 수행하기 위해서는 교수자의 피드백이 매우 중요하다고 인식하고 있는 것으로 나타났다. 마지막으로 본 연구의 시사점과 함께 향후 연구에 대한 제언을 논의하였다.

• 한국IT서비스학회지
• /
• 제14권1호
• /
• pp.263-276
• /
• 2015

As a social being, people can cooperate and control one another through the power of reputation, which is a critical opinion of someone given by others. Nevertheless, there have been obstacles in clarifying the identity of traditional types of reputation, for they are mostly words of mouth passed among members of a society. However, due to dramatic technological advancement and widespread use of the Internet and social media, now we can clearly see and analyze written reputations, which used to be passed only from mouth to mouth. Against this background, this study examines whether a negativity bias-a notion that an event of a more negative nature has a greater effect on one's psychological state than a positive event-applies to spread of reputation online, and examines related factors and effects. To this end, reputation-related online comments left by social media users during the election period of Korea's 6th provincial election on 4 June 2014 were analyzed. For the analysis, a Bass diffusion model was used, which is based on the innovation diffusion theory. The analysis results confirmed that, at online forum, negative reputations spread more quickly and more widely than positive ones, had a greater impact, and mass media such as online news outlets had a significant influence on spread of reputation online.

• 한국시스템다이내믹스연구
• /
• 제16권4호
• /
• pp.129-153
• /
• 2015

Mandatory shutdown policy of the juvenile protection act was enforced in December 2011 to prevent game addiction of the youth. However, the size of game market in Korea seems to be reduced significantly after implementation of the shutdown policy. The purpose of this study is to investigate the impact of current government regulations on Korean online game market. Based on empirical evidences and results from the related literature, we developed several causal loop diagrams(CLD) and system dynamics models. The CLD include sub-diagrams of innovation processes, user commitments, and operational costs. We conducted simulation analyses under various policy scenarios, adopting Normalized Unit Modelling By Elementary Relationship(NUMBER). Our results show that first, the impact of time regulation on the number of users is greater than the impact of content regulation. Second, the quality of domestic online game appears more elastic to regulations than the quality of foreign online game. The results of this study suggest that the deregulation in Korean online game market can narrow the gap in market outcomes between domestic and foreign online games. Some recommendations for future study are suggested.

• 복식
• /
• 제65권7호
• /
• pp.101-117
• /
• 2015

Along with the development of overall internet service, online fashion communities appeared and have started to thrive. The growth of mobile service has led to an even bigger expansion of these communities, and will wield a strong influence for the foreseeable future. The purpose of our study is to investigate the relationship between the behavior of these fashion communities and personality characteristics of the community features. For our data analysis, our study used 302 men and women, aged from their 20's and their 40's. The study results are as follows: First, some features, such as interaction, entertainment, promotion, information, and system technique, were drawn as the factors of the online fashion communities. Second, we could divide the community behavioral types into three different groups: buyer, maven, and onlooker groups. Third, all three groups showed different community characteristics. The primary concern for the buyer group was promotion while the mavens and the on-lookers were most interested in information. Fourth, they also showed different demographic characteristics in terms of gender, age, duration of membership, on-line time per visit and number of visits per week. These results show that a new strategy is necessary for online fashion communities to differentiate themselves and their marketing to consumers and their community behavioral types.

• 지식경영연구
• /
• 제21권2호
• /
• pp.77-100
• /
• 2020

This study conducted a qualitative study on 23 seniors over 55 years old to understand the digital behavior of seniors in the online education acceptance environment. Grounded Theory methodology was applied to the initial enrollment behavior, login behavior, and utilization behavior of online education program. Through the process of open coding, axis coding, and selective coding, the framework in the online education environment of the senior generation was finally derived. As a causal conditions for the senior generation to participate in the online education environment, goal orientation, relationship orientation, leisure orientation and external compulsory were derived, and shadow work appeared as the central phenomenon. Also, contextual conditions resulted in social change, physical and cognitive aging, and psychological atrophy. The intervening conditions included digital device acceptance, educational attitudes, environmental factors, and self-efficacy. Based on this, the action/interactions strategy formed a positive and negative attitude toward shadow work. As a result, positive response behavior, compromising behavior, and shadow work avoidance behavior were shown. It is hoped that this study will be reflected in future researches for the use of digital devices of the elderly and the expansion of online education participation and government policy.